TotallySmiles Dental Group

What TotallySmiles Dental Group does

TotallySmiles Dental Group is a privately held, family-owned dental practice headquartered at 1 Bank St Suite 110, Gaithersburg, Maryland, providing general, cosmetic, and restorative dentistry to families and individuals across Montgomery County communities including Gaithersburg, Rockville, Germantown, Potomac, North Potomac, and Bethesda. The practice is operated by a two-generation team: founding dentist Dr. Steven Anolik, who has practiced since 1973 and holds credentials including Temple University DDS and Top Dentists in America recognition, and his son Dr. Corey Anolik, DDS, FAGD, a Platinum Invisalign Provider and President of the Capitaligners study club who joined the practice in 2007 after completing his residency at Albert Einstein Medical Center.

The practice's core offering is comprehensive dental care across three service categories — General Dentistry (cleanings, family dentistry, emergency care, extractions, custom mouthguards), Cosmetic Dentistry (Invisalign, porcelain veneers, professional teeth whitening, tooth bonding), and Restorative Dentistry (CEREC same-day crowns, dental bridges, titanium and zirconia implants, dentures and partials, periodontal disease treatment, and TMJ treatment). Underlying technology includes in-office CEREC CAD/CAM for single-visit crown fabrication, iTero digital intraoral scanning to replace putty impressions, and The Wand computerized anesthetic delivery system. For dental implants the practice partners with external oral surgeons in the Gaithersburg area for the surgical phase while retaining the restorative phase internally.

Revenue is generated primarily through one-time fees per dental procedure, supplemented by two recurring elements: a Kleer in-office membership plan priced at $29 per month for uninsured patients covering preventive care and treatment discounts, and third-party patient financing through CareCredit and LendingPoint for higher-cost procedures. The practice also accepts dental insurance and out-of-pocket payments. Patients are acquired through direct office visits, online appointment booking, and a multi-channel marketing footprint spanning Facebook, YouTube, Instagram, an educational blog, and Trustindex-verified Google reviews. The company is privately held by the Anolik family with no disclosed external investment, parent company, or institutional ownership.

Name

TotallySmiles Dental Group

Legal name

TotallySmiles Dental Group

Website

https://totallysmiles.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

TotallySmiles Dental Group is a family-owned dental practice in Gaithersburg, MD, providing general, cosmetic, and restorative dentistry — including Invisalign, CEREC same-day crowns, and implants — to families and individuals across Montgomery County communities.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Comprehensive Orthodontic Clinics (HLABABAA), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Restorative dentistry services
• Family dental practice
• Invisalign provider

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Service Fees: One-time fees for dental procedures including cleanings, fillings, extractions, crowns, bridges, implants, veneers, bonding, whitening, and Invisalign. Revenue generated per visit or per procedure.
2. Financing Programs: Third-party financing partnerships (CareCredit, LendingPoint) allow patients to pay for treatments in monthly installments, enabling higher-cost procedures.
3. Kleer In-Office Membership Plan: In-office membership subscription at $29/month for uninsured patients, providing ongoing preventive care and discounts on treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

TotallySmiles Dental Group is a family-owned dental practice providing comprehensive general, cosmetic, and restorative dentistry services from a single office in Gaithersburg, MD. The practice serves patients of all ages with preventive care, Invisalign clear aligners, porcelain veneers, teeth whitening, same-day CEREC crowns, dental implants, bridges, dentures, and emergency dental treatments, leveraging in-office digital dentistry technologies.

Product overview

TotallySmiles Dental Group is a family-owned dental practice providing comprehensive oral health care through three main service categories: General Dentistry (preventive care, family dentistry, emergency care, extractions, and custom mouthguards), Cosmetic Dentistry (Invisalign clear aligners, porcelain veneers, professional teeth whitening, and tooth bonding), and Restorative Dentistry (same-day dental crowns via CEREC, dental bridges, dental implants in titanium or zirconia, dentures and partials, periodontal disease treatment, and TMJ treatment). The practice operates as a single-location dental office with two generations of dentist expertise, offering in-office technology including CEREC same-day crown fabrication, iTero digital scanners, and The Wand computerized anesthetic system.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Oral Surgeons (Gaithersburg area)coreStrategic or Co-development PartnerThe practice works with the most sought-after oral surgeons in the area for dental implant placement surgery. Dr. Corey Anolik handles the restorative phase while the oral surgeon performs the surgical implant placement, providing a coordinated and seamless patient experience.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Heartland Dental: Largest US dental support organization (DSO), supporting thousands of independent dentist offices with non-clinical infrastructure. Comparable because it represents the dominant scaled alternative to independent family practices like TotallySmiles.
• Aspen Dental Management: Multi-site DSO/brand offering general, cosmetic, and restorative dentistry in suburban US markets. Comparable as a broad incumbent operating in the same service categories and competing for the same suburban patient demographic.
• Pacific Dental Services: DSO supporting practices with comprehensive general, restorative, and specialty services across the US. Comparable because it offers the same comprehensive family dentistry model that TotallySmiles delivers, but at scale.
• Smile Brands: Multi-brand DSO (Smile Brands, Bright Now! Dental, Castle Dental) providing general, cosmetic, and orthodontic care. Comparable for its general/cosmetic/restorative mix similar to TotallySmiles' service breadth.
• MB2 Dental Solutions: DSO partnering with hundreds of dentist-owned practices on non-clinical support. Comparable as the DSO model specifically designed for owner-dentists who want to retain clinical autonomy — a likely future strategic option for TotallySmiles.
• Western Dental & Orthodontics (Sonrava Health): Large multi-site dental and orthodontic group with general, cosmetic, and orthodontic offerings including Invisalign. Comparable in its combined general-plus-cosmetic-plus-orthodontic service model.
• Benevis: DSO focused on family-friendly dental practices serving patients covered by Medicaid and insurance. Comparable for its emphasis on family/general dentistry at community scale, similar to TotallySmiles' family-care positioning.
• Dental Care Alliance: DSO supporting affiliated dental practices across multiple US states with general, specialty, and cosmetic services. Comparable for its scaled support of practices offering the same multi-specialty service mix.
• InterDent: Multi-state DSO operating general dentistry and orthodontic practices. Comparable as a multi-site operator serving suburban patient bases with general, restorative, and orthodontic services.

Emerging players

• Tend Dental Studios: Tech-enabled dental brand operating modern, design-forward practices in select US metros with strong digital booking and patient experience focus. Comparable as a new-generation practice brand competing for the same affluent suburban patient.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@coreyanolikddsfagd8957
• Facebookfacebook.com/TotallySmiles
• Instagraminstagram.com/drcoreyanolik
• Xx.com/TotallySmiles
• LinkedInlinkedin.com/company/totallysmiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TotallySmiles Dental Group