What Aqua Control does

Aqua Control, Inc. is a privately held American manufacturer of fountains, display aerators, and pond/lake aeration systems, founded in 1970 and headquartered at 6A Wolfer Industrial Drive in Spring Valley, Illinois. The company designs and builds submersible pump systems ranging from 0.5HP residential units up to 40HP commercial displays capable of producing 100-foot water heights and 150-foot diameters, serving homeowners, golf courses and country clubs, municipalities, commercial developments, healthcare facilities, retail centers, and educational institutions. Aqua Control self-describes as a 'World Leading Manufacturer of Fountains and Display Aerators' with 50+ years of continuous operation.

Name

Aqua Control

Legal name

Aqua Control, Inc.

Website

https://aquacontrol.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1970, Aqua Control is a privately held Illinois manufacturer of fountains, display aerators, and pond aeration systems. It sells 0.5HP–40HP submersible pump products via authorized distributors and direct custom orders to residential, commercial, municipal, and golf course customers.

Ownership category

akta.pro rank

Product category

Fountain and Display Aerator Manufacturing

NAICS

Fluid Power Pump and Motor Manufacturing (333996)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Fountain manufacturing
• Display aerators
• Water feature pumps
• Pond aeration systems
• Waterfall pump systems

Headquarters

HQ city

Spring Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fountain and Display Aerator Equipment Sales: Direct sales of pre-configured fountain systems across multiple series (Evolution, Fusion, Select, Select 2, Combo, Titan). Products range from 0.5HP to 40HP with various spray patterns and configurations.
2. Custom Fountain Design and Build: Tailor-made custom fountains where customers can compose their own designs. The company builds custom displays for bowls, basins, ponds, and lakes, including dancing fountains and water walls.
3. Waterfall Pump Systems: Custom built pumps ranging from 0.5HP to 40.0HP with choice of mount for wet wells, solid pads, pond bottoms, or pondless designs.
4. Accessories and Components: LED lighting systems (3W to 80W), control panels, motor cables, water level controllers, wind controls, variable frequency drives, and pond/lake aeration products.
5. Control Panels and Electrical Systems: Standard and custom control panels for all horsepower applications including wind controls, water level controllers, VFDs, photocells, and digital timers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Aqua Control designs, manufactures, and sells fountains and display aerators ranging from 0.5HP residential units to 40HP commercial/municipal installations. The product portfolio includes multiple fountain series (Evolution, Fusion, Select, Select 2, Combo, Titan), waterfall pump systems, stationary bowl fountains, pond and lake aeration systems, submersible LED lighting, and associated electrical control panels. The company also offers custom fountain design and build services for unique installations.

Product overview

Aqua Control is a world-leading manufacturer of fountains and display aerators, operating since 1970. The product portfolio consists of multiple fountain and aerator series ranging from economical 0.5HP residential models to massive 40HP industrial displays. Core product lines include: Evolution Series (economical 0.5HP fountains for small ponds), Fusion Series (0.5-2.0HP fountains with twist capability), Select Series 2 (1.0-7.5HP high-performance display aerators), Select Series (1.0-5.0HP high-pressure fountains), Combo Series (dual-pump 3.0-5.0HP systems combining fountain and aerator functions), and Titan Series (7.5-40HP massive-display fountains reaching 100 feet heights). Supporting products include Waterfall Pump Systems (Havasu, Angel, Niagara, Niagara 2, Yosemite ranging 0.5-40HP), Stationary Series (bowl fountains and stationary aerators for man-made basins), Custom Fountains (tailor-made designs), and Pond/Lake Aeration Products (AirPRO, AirECO, Shallow Pond Aerators, Pond Bottom Circulators). Accessories include LED lighting (3W-80W options), electrical control panels, water level controllers, wind controls, and variable frequency drives. All products are designed and manufactured in Spring Valley, Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• Evolution Series: Economical 0.5 HP fountains perfect for small ponds, featuring multiple spray patterns including Arum, Cluster Arch, Fleur de Lis, Metro, Spider & Arch, Tiara, Tornado, Torrent, and Gusher variants.
• Fusion Series
• Select Series 2
• Select Series (Fountains)
• Combo Series
• Titan Series
• Waterfall Pump Systems
• Stationary Series
• Custom Fountains
• AirPRO™
• AirECO™
• Shallow Pond Aerators
• LED Lighting

Products and services

• Evolution Series Economical 0.5 horsepower floating or stationary fountains designed for small residential ponds, featuring patterns including Arum, Cluster Arch, Fleur de Lis, Metro, Spider & Arch, Tiara, Tornado, Torrent, Gusher 2, Gusher 4, and Gusher 6. Includes controller, 100' mooring rope, 2 mooring stakes, and pump cord with quick disconnect.
• Fusion Series 0.5HP to 2.0HP aerating fountains with multiple patterns at high flow rates, featuring heavy duty motors with 3 levels of sealing and optional twister module for twisting patterns. Includes patterns such as Cluster Arch, Daffodil, Delmar, Double Arch, Lily, Pentalator, Quad, Spider & Arch, Super Lily, Tiara, Tornado, Trillium, and Weeping Willow.
• Select Series 2 (Display Aerators) High performance display aerators with pumping rates from 1.0HP to 7.5HP, featuring 17 spray patterns including Cluster Arch, Crown Gusher, Daffodil, Delmar, Double Arch, Falling Waters, Lily, Pentalator, Quad, Scepter, Spider & Arch, Super Lily, Tornado, Torrent, Trillium, Triple Tier, and Weeping Willow. Engineered to offer the largest display patterns in the industry.
• Select Series (Fountains) High pressure, low flow rate fountains ranging from 1.0HP to 5.0HP, featuring patterns including Buckingham, Cascade, Fleur de Lis, Full Geyser, Majestic, Sky Geyser, Spoke & Trellis, Tiara, Trellis, and Trellis & Sky Geyser. Designed for home or business use.
• Combo Series Dual-pump fountains combining a dedicated fountain pump for high center stream with a dedicated aerator pump for high-volume display patterns, with any combination of 3.0HP to 5.0HP pumps. Includes patterns like Buckingham, Cluster Arch & Sky Geyser, Daffodil, Double Arch & Sky Geyser, Fleur de Lis, and Spider & Arch & Sky Geyser.
• Titan Series High horsepower fountains producing massive 7.5HP to 40HP displays with 16 interchangeable spray patterns, capable of reaching heights of 100 feet and diameters of 150 feet. Patterns include Buckingham, Cascade, Daffodil, Double Trellis, Flare & Sky Geyser, Fleur de Lis, Geyser, Lily, Majestic, Quad, Scepter, Sky Geyser, Spoke & Sky Geyser, Spoke & Trellis, Tiara, Trellis, and Trellis & Sky Geyser. Can be lit with up to twenty submersible lights.
• Havasu Waterfall Pump System 0.5 HP to 2.0 HP waterfall pump built using fusion pump technology, producing flow up to 520 gallons per minute with head up to 17 feet. Designed for waterfall installations.
• Angel Waterfall Pump System 1.0 HP to 5.0 HP waterfall pump built using centrifugal pump technology, producing head exceeding 20 feet at low flow with 500 gallons per minute maximum output. Designed for waterfall installations.
• Niagara Waterfall Pump System 1.0 HP to 7.5 HP waterfall pump built using centrifugal pump technology, producing head approaching 50 feet at low flow with 500 gallons per minute maximum output. Designed for taller waterfall installations.
• Niagara 2 Waterfall Pump System 1.0 HP to 7.5 HP waterfall pump composed of high strength composite materials with high head of up to 45 feet. Designed for waterfall installations.
• Yosemite Waterfall Pump System 7.5 HP to 40.0 HP waterfall pump built using turbine pump technology, producing very high flow up to 1,200 gallons per minute with head up to 150 feet or more. Designed for the largest waterfall installations.
• Stationary Series Bowl fountains and stationary aerators for man-made basins with solid bottoms, including Bowl Fountains (0.5-1 HP) and Stationary Aerators & Fountains (1.0-40.0 HP) operating in as little as 18 inches of water. Utilizes patented sled mount design.
• Custom Fountains Tailor-made custom fountains including personalized bowl or basin designs, water walls, and dancing fountains, with unlimited possibilities for custom displays in ponds, lakes, bowls, or basins. Targeted at healthcare facilities, shopping malls, and other commercial buyers seeking unique installations.
• AirPRO Pond or Lake Aeration System Professional aeration system with resilient cabinet, 24-hour timer, 0.5 HP dual piston oil-free compressors, featuring AirPOD diffusers that emit millions of tiny air bubbles to move water from bottom to surface for water quality improvement.
• AirECO Pond or Lake Aeration System Economical aeration system with sturdy composite cabinet and high-quality 0.5 HP dual piston compressor(s), featuring AirPOD diffusers for pond and lake water circulation and oxygenation.
• Shallow Pond Aerators Diffuser aeration systems designed for small lakes or ponds up to 6 feet deep, available in SP10, SP20, SP30, and SP40 models with oil-free compressors in heavy cast aluminum rainproof enclosures.
• Pond Bottom Circulator Circulator using Select Series pump technology to propel gallons of water upward, establishing complete circulation in lakes, ponds, canals, or coves by busting through stagnant toxic water layers.

Quantifiable outcome

• Titan Series fountains reach heights of 100 feet and diameters of 150 feet
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kasco Marine: Direct competitor in decorative fountains and display aerators, offering a comparable product range from small residential units to large commercial installations with similar spray pattern and aeration focus.
• Scott Aerator: Direct peer manufacturing lake and pond aerators and decorative fountains, with overlapping product tiers (entry-level to high-horsepower) and similar end customers including golf courses and residential pond owners.
• Otterbine Barebo: Direct peer specializing in fountain and aeration equipment for ponds and lakes, serving a similar mix of golf, municipal, commercial, and residential customers with overlapping horsepower and pattern ranges.
• Air-O-Lator: Direct competitor in aeration and fountain equipment for water quality and decorative applications, with comparable submersible pump and aerator technology targeting similar municipal and commercial use cases.
• Fountain Tech / The Fountain People: Direct peer offering fountains, aerators, and water feature equipment with custom design services, closely matching Aqua Control's product breadth and customer segments including commercial properties and municipalities.
• Cal Pump: Direct peer manufacturing pond and fountain pumps and aeration equipment, with a comparable catalog of submersible pump systems for decorative and water-quality applications.

Broad incumbents

• Pentair: Large incumbent in water treatment and pool/pond equipment, with much broader portfolio but overlapping pumps, aerators, and fountain-adjacent products serving both residential and commercial customers.
• Xylem: Global water technology company with pump and aeration product lines (including Flygt and Bell & Gossett) that intersect with Aqua Control's specialty aerator business at the higher horsepower end.

Emerging players

• EasyPro Pond Products: Adjacent competitor in pond and lake aeration equipment, with broader hobbyist and small-commercial focus that overlaps Aqua Control's residential and small-property customer base.
• Atlantic Water Gardens: Specialty player in pond and water feature equipment including pumps and aerators, with a strong presence in the landscape contractor channel that intersects Aqua Control's distributor network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aquacontrolinc
• YouTubeyoutube.com/watch?v=kSSjVxxwDRM&list=UULFkMPbR09_lgVBHeuxGlKg3A
• Facebookfacebook.com/aquacontrolinc
• LinkedInlinkedin.com/company/aquacontrolinc
• Instagraminstagram.com/aqua_control_inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Control