ProNav
- Company typePrivate
- Founded1994
- HeadquartersEgersund, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
ProNav firmographics
Firmographics- Name
- ProNav
- Legal name
- ProNav AS
- Website
- https://pronav.no
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ProNav industry classification
Industry- Product category
- Marine Electronics Distribution
- akta.pro primary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
Keywords
Where ProNav is headquartered
LocationHeadquarters
- HQ city
- Egersund
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
ProNav business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct product sales through e-commerce platform with shopping cart functionality. Prices include Norwegian VAT (mva). Leasing options available for product purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail pricing with VAT included |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
ProNav product offering
Product offeringCore offering
ProNav AS is a Norwegian distributor of marine electronics operating a self-serve e-commerce storefront at pronav.no. The platform offers product categories, brands, articles, and accessories for marine/nautical buyers, with shopping cart functionality, net/VAT-inclusive pricing, order management, customer service, and RMA handling. Leasing financing is available for product purchases, and the back-end business system and web store are powered by Multicase Norge AS.
Product overview
ProNav AS operates an e-commerce platform (nettbutikk) for products, utilizing Multicase™ Norge AS for its business system and web store solution. The platform features product categories, brands, articles, and accessories. The source data does not provide specific named product offerings, modules, or detailed product descriptions beyond navigation elements.
Differentiator
Problem solved
Functional benefit
Products and services
- ProNav E-commerce Store
- ProNav Customer Center (Kundesenter)
Companies that use ProNav
Customer profileSegments1 record
Ideal customer profiles1 record
ProNav technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProNav partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
ProNav competitors and assessment
Company assessmentBroad incumbents
- Garmin: Global manufacturer of marine electronics (GPS chartplotters, radar, sonar, VHF) that also sells direct online. Comparable to ProNav because it shapes the supplier landscape ProNav distributes into and competes with at the customer-facing layer for the same product categories.
- Raymarine: Major marine electronics manufacturer (multifunction displays, radar, autopilots, instruments) selling direct and through dealer networks. Highly relevant as both a potential ProNav supplier and a direct competitor for the same Norwegian end customer.
- Navico: Parent of Simrad, Lowrance, and B&G — three of the most prominent marine electronics brands — operating globally with both direct and distributor channels. Relevant as a key supplier/competitor in the same product categories ProNav sells.
- West Marine: Large North American marine retailer with a broad catalog of electronics, safety, and boating products sold through stores and e-commerce. Comparable as a multi-channel specialist marine retailer with much greater scale.
- Defender Marine: Long-established US-based marine retailer and distributor with a deep catalog of marine electronics, hardware, and safety gear sold online. Comparable to ProNav as an online-led marine equipment distributor with broader assortment and scale.
Regional players
- Watski: Leading Nordic boat and marine accessories retailer with physical stores and online sales across Scandinavia. Comparable to ProNav as a regional specialist retailer in marine equipment, though operating from a different home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
ProNav social profiles
Digital presenceProNav financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProNav leadership team
Management profileNumber of profiles
ProNav funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProNav M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProNav
What does ProNav do?
ProNav AS is a Norwegian distributor of marine electronics operating a self-serve e-commerce storefront at pronav.no. The platform offers product categories, brands, articles, and accessories for marine/nautical buyers, with shopping cart functionality, net/VAT-inclusive pricing, order management, customer service, and RMA handling. Leasing financing is available for product purchases, and the back-end business system and web store are powered by Multicase Norge AS.
Is ProNav a public or private company?
ProNav is a private company. It is classified as unknown and is currently operating.
When was ProNav founded?
ProNav was founded in 1994. It employs 11 to 50 people.
Where is ProNav based?
ProNav is headquartered in Egersund, Norway, in the Europe region.
How does ProNav make money?
One revenue line is on record: product Sales.
Who are ProNav's main competitors?
Broad incumbents on record are Garmin, Raymarine, Navico, West Marine and Defender Marine. Watski is listed as a regional player.
Does ProNav have an API?
No public API is recorded for ProNav.
What industry is ProNav in?
ProNav's product category is Marine Electronics Distribution. Its primary akta.pro industry code is CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF).