Seniorama

What Seniorama does

Seniorama (vzw SENIOrama) is a recognized non-profit local service center (erkend lokaal dienstencentrum, LDC) headquartered at Vanden Tymplestraat 35, Leuven, Belgium, serving seniors aged 55 and older and their informal caregivers across the Greater-Leuven area. The organization delivers educational courses (six languages, computer and smartphone/tablet training, theme and well-being courses), cultural programming (monthly lectures, film screenings, creative workshops, cultural excursions), physical activity classes (aquagym, yoga, tai ji, walking, cycling), and direct support services (companionship, errand running, neighborhood help, listening line, pedicure, hairdressing, midday meals, home computer help). It also embeds specialists on site, including LEIFpunt Oost-Brabant for end-of-life counseling and Veerle Van Vlierberghe for first-line psychology.

The business model is a community-led hybrid of recurring membership dues and transactional activity fees. Membership (€38 for a first household member, €26 for a second in work year 2025-2026; reducing to €18 and €12 from 1 February 2026) entitles reduced activity pricing and includes a printed program book and newsletter; social-tariff membership is available on request. Activity-specific charges cover courses, sports series (e.g., €60–€104 per 12- to 14-session series), excursions, daycare, computer help at home (€15/hr members, €20/hr non-members), companionship (€3.43/hr daytime and overnight), haircuts (€15–€20), pedicure (€30), and midday meals (€10, catered by Homecuisine). Donations and standing monthly contributions of €3–€5, plus a €120/year "Friend of Seniorama" tier, supplement these revenues and underpin the volunteer-driven cost structure.

Distribution is direct and in-person at the central LDC location, with registration handled by walk-in, phone (016 22 20 14), email, and bank transfer; no online payment portal, mobile app, or proprietary software is operated. Marketing is community-led: word-of-mouth, a Facebook page, a monthly email newsletter, an annual printed program, an open-door day, and integration with the regional UITPas discount card. The center is staffed by three named paid employees (Denise Vandevoort-Chair, Bianca Pisera-Center Manager, Isabelle Santy-Support Staff) supported by a large, unquantified volunteer network, and continues to manage financial strain from the COVID-19 period through cost reductions, a member and supporter drive, and ongoing image modernization.

Name

Seniorama

Legal name

vzw SENIOrama

Website

https://seniorama.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seniorama (vzw SENIOrama) is a non-profit local service center in Leuven, Belgium, offering educational, cultural, sports, and support services to seniors aged 55+ in the Greater-Leuven area through membership and activity fees.

Ownership category

akta.pro rank

Product category

Senior Community Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

akta.pro industry

PRIMARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLADAIAJ

Community-Based Senior Centers with Adult Day Services

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

Keywords

• Senior community services
• Local services center
• Adult education courses
• Senior companionship services
• Recreational activities

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership fees are a primary revenue stream. First members pay €38 per year (work year 2025-2026, previously €35); second household members pay €26. From February 2026, rates reduce to €18 and €12 respectively. Reduced social tariffs are available upon request.
2. Course and activity fees: Fees for language courses, computer courses, sports activities, creative workshops, lectures, and other programming. Prices vary widely by activity type, duration, and member status. These are charged per semester or per course series.
3. Middagrestaurant meals: The midday restaurant (catered by Homecuisine) generates revenue from meal sales at €10 per meal (soup + main course). Soup and bread is €4. Participants pay daily.
4. Gezelschapsdienst (companionship and care services): The companionship service charges €3.43 per hour for daytime visits and the same rate for overnight shifts (22:00-07:00). Night companions receive a volunteer allowance of €2.6 per hour from the organization.
5. Computer and digital assistance: Home computer help is charged at €15/hour for members and €20/hour for non-members. Smartphone/tablet help is €10 for members and €15 for non-members.
6. Hairdressing: Professional hairdressing services provided by Hilde Goethals on Tuesday mornings and Friday afternoons. Ladies pay €20, men pay €15 per session.
7. Pedicure: Pedicure by Ingrid Verhoeven every Monday from 12:00. Price is €30 per session, payable directly to the pedicurist.
8. Donations and monthly support: The organization actively solicits monthly contributions of €3 or €5 via standing bank order from supporters. One-time donations and legacy bequests are also accepted. The organization has a 'Friends of Seniorama' tier at €120/year that includes free access to 5 lectures.
9. Shopping and errand services: The shop-o-rama errand service sells a 10-use card for €10 or single errands for €2, paid in cash to the volunteer.
10. Insurance fees: Annual accident insurance is sold as an add-on: €5 for members, €10 for non-members, covering participation in activities and travel to/from them. Sports insurance is separately required for cycling, hiking, and other sports activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Seniorama operates a local service center (Lokaal Dienstencentrum) in Leuven for residents aged 55 and over, informal caregivers, and other local residents. It sells and delivers an annual program of educational courses (language, computer), sports and creative workshops, lectures, cultural trips and film screenings, plus personal-care and support services including hairdressing, pedicure, a companionship/home-help service, computer help at home, a listening line, errands (Shop-o-rama), a lunch restaurant, and first-line psychological care.

Product overview

Seniorama (SENIOrama) is a non-profit local services center (Lokaal Dienstencentrum) in Leuven, Belgium, providing a comprehensive ecosystem of services and activities for seniors and their caregivers. The organization operates as a unified service platform rather than a modular software product, offering educational programs (language courses in German, English, French, Italian, and Spanish; computer and tablet/smartphone courses; theme courses; well-being courses), cultural activities (lectures, film screenings, creative workshops, cultural trips), sports and movement programs (aquagym, yoga, tai chi, qigong, cycling, Nordic walking, walking), and support services (companionship service, errand running, neighborhood help, listening line, lunch restaurant, foot care, hairdresser, digital assistance). All services are interconnected around the central mission of supporting independent living, social connection, and well-being for older adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Language Courses (Talencursussen)

Quantifiable outcome

• Free computer with internet available in cafeteria daily 9:00-16:30 for members without devices
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• HomecuisinecoreStrategic or Co-development PartnerHomecuisine is the catering partner for Seniorama's middagrestaurant (midday restaurant). They supply fresh soup and a main course daily for €10. This partnership is central to Seniorama's meal service offering, enabling it to provide affordable warm meals to seniors in a social setting.
• LEIFpunt Oost-BrabantcoreStrategic or Co-development PartnerLEIFpunt Oost-Brabant operates within Seniorama's premises (Ruelenspark 35, Heverlee) every Thursday 14:00-16:00 by appointment. LEIFconsulenten, LEIF-artsen, and LEIFvrijwilligers provide free, non-binding information and support on end-of-life issues including euthanasia. They assist with advance directives (wilsverklaringen).
• Inloophuis voor KankerpatiëntencoreStrategic or Co-development PartnerInloophuis (drop-in center for people with cancer and their loved ones) runs a monthly 'in compagnie' meeting for seniors (60+) at Seniorama. Coordinated by Griet Van der Perre (0479 59 91 53). This brings specialized cancer support into Seniorama's facilities.
• HomecuisinecoreOthersHomecuisine supplies daily fresh soup and main course for Seniorama's middagrestaurant. Partnership is ongoing and operational.
• BuurtbabbelminorOthersA free informal neighborhood chat program held every Tuesday 14:00-16:00 at Seniorama. No registration needed. Coffee is free. Provides casual social contact for isolated seniors.
• Luisterlijn (Listening Line)minorOthersSeniorama volunteers provide a telephone listening service for people experiencing loneliness or needing an outlet. Initial contact is via Seniorama reception; volunteers then call back (even anonymously if preferred).
• Veerle Van Vlierberghe (ELP first-line psychologist)coreOthersVeerle Van Vlierberghe, orthopedagogue and first-line psychologist (ELP), has been connected to Seniorama since 2018. She offers up to 8 short-term counseling sessions per federal convention: first session free, then €11 or €4 per session. Special priority for older adults, caregivers, and care workers. Also co-runs grief and loss course with Bianca Pisera.
• Leuven Police Senior Inspectors (Patricia Van de Walle and Karolina Robbeets)minorOthersTwo full-time senior inspectors from Leuven police are available to seniors for questions, problems, and proposals relating to safety. They can be met by appointment at Seniorama, at the police station (Grote Markt), or via home visit. Contact: 016 21 09 10 or 0491 91 25 35.
• UITPas (Leuven Regional Card)minorGTM or Marketing PartnerSeniorama participates in the UITPas regional discount and savings card system used across Leuven and other municipalities. Residents with increased reimbursement entitlement receive extra discounts. UITPas costs €5 one-time at municipal offices and can be used at Seniorama, the library, swimming pool, and other venues.
• Ethias (insurance)coreOthersSeniorama has a group insurance policy with Ethias (polis 45.016.406) covering personal accident for all participants in activities, including travel to/from. Annual cost: €5 for members, €10 for non-members. The policy also covers civil liability for organizers.
• Kinepolis LeuvenminorStrategic or Co-development PartnerKinepolis Leuven screens a senior film on the second Tuesday of each month. Seniorama members receive a discount on presentation of their member card. Welcome with coffee and cake at 13:30; film at 14:15. Location: Kinepolis, Bondgenotenlaan, Leuven.
• Various sports venues (Sportoase, Boudewijnstadion, Stedelijk Zwembad Kessel-Lo)minorOthersSeniorama rents sports facilities from third-party venues for its exercise programming: Sportoase (Philipssite 6) for yoga, tai ji, and prevention exercises; Boudewijnstadion (Diestsesteenweg) for gym and slow gym; Stedelijk Zwembad Kessel-Lo for aquagym and Fit Actief group 2.
• Various cultural institutions (Ecowerf, museums, tour guides)minorOthersSummer activities and cultural trips partner with external cultural venues, ecological sites, and independent guides (e.g., Ecowerf Leuven for waste management tours, various museums, art studios, Maurits Sabbe Library). These partnerships enable day trips and cultural programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Solidaris: Belgian socialist mutual health fund providing social, health, and leisure services to members including seniors. Comparable community-services positioning and member-based model but with a national footprint and broader mandate than Seniorama's Leuven-only scope.
• Familiehulp: Largest Belgian home and family care organization providing household help, personal care, and companionship services across Flanders and Brussels. Comparable to Seniorama's shop-o-rama, buurthulp, and gezelschapsdienst services, but operating at national scale with a paid-staff model.
• Korian Belgium: European senior care operator with Belgian nursing home and assisted living facilities. Overlaps with Seniorama on serving seniors in Belgium but operates a residential, clinical-care model rather than community-based social and educational programming.
• Armonea (Colisée): Major Belgian operator of residential care facilities and senior living services across the country. Comparable in serving the senior demographic but operates a paid residential-care model rather than Seniorama's community-center / independent-living focus.
• CM (Christelijke Mutualiteit): Largest Belgian health insurance mutual offering member services including senior wellness, travel, courses, and social activities. Comparable in service breadth for the 55+ cohort but operates at national scale and as a healthcare insurer-adjacent organization.

Direct peers

• OCMW Leuven: Public social welfare center for the city of Leuven, providing comparable social, household, and caregiver support services to the same senior population in the same geography. Functions as a government-backed parallel to Seniorama's community-led model.
• Home Instead Senior Care Belgium: Provider of in-home companionship and personal care for seniors in Belgium, directly comparable to Seniorama's gezelschapsdienst (companionship service). Differentiates as a commercial, paid-caregiver model versus Seniorama's volunteer-based approach.
• CAW Oost-Brabant: Regional welfare center (Centrum Algemeen Welzijnswerk) covering the same Oost-Brabant province, offering social support, counseling, and care-coordination services to vulnerable groups including seniors — directly overlapping Seniorama's welzijn and gezelschapsdienst offerings.

Others

• Seniorenraad Leuven: Municipal senior advisory council for Leuven that coordinates with organizations like Seniorama on senior policy. Adjacent ecosystem participant rather than direct service provider; relevant as a policy and referral channel for Seniorama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/senioramaleuven
• Xx.com/senioramaleuven
• LinkedInlinkedin.com/company/seniorama

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniorama