Pronix

What Pronix does

Pronix is a privately held French manufacturers' representative (agent commercial) founded in 1988 and headquartered in Paris, selling industrial technology, machinery, and equipment for extrusion, plastics recycling, waste treatment, printing and graphic arts, and polyurethane processing across France and French overseas territories. The firm operates as a value-added sales intermediary for tier-1 international equipment manufacturers, holding exclusive French agency rights for Erema (plastic recycling/granulation since 1999), Vecoplan (shredding), Macchi (extrusion lines and BO winders), SML (stretch film and PET sheet lines), and HydroDyn (modular washing systems, UCC). Pronix's core commercial offering spans four product families: extrusion systems (blow and flat die extrusion lines, sheet lines, screws and barrels, material feeding/dosing/transport, corona treatment, inline defect detection, cooling and profile regulation); flexo/helio printing equipment and solvent/VOC treatment; full plastic recycling lines (shredding, grinding, washing, drying, twin-screw compounding, granulation, PET recycling, filtration, odor/water treatment); and industrial piping plus foam-cutting equipment for polyurethanes.

The business model combines equipment sale representation (commissions on capital equipment routed through Pronix) with recurring technical services including installation supervision, maintenance, spare parts, retrofit engineering, TCO analysis, and technology evaluation. Distribution is exclusively direct enterprise sales: Pronix engages complex industrial buyers (plastic recyclers, blown/cast film producers, packaging converters, printing operations) through technical consultation, custom solution design, and a field team of six application engineers supporting installation and after-sales across the represented equipment portfolio. Marketing is concentrated on industry trade shows (VracTech Mâcon, K-2019 Düsseldorf), LinkedIn, the company website, and a YouTube channel (PronixParis); the firm maintains no e-commerce or self-serve channels.

Quantified performance outcomes attributable to the represented technologies include 40% reduction in fines production (Vecoplan VAZ1700 at YS Reclamation), 10% energy savings (Erema INTAREMA TVEplus DuaFil Compact), 50% electricity savings (HydroDyn UCC washing), and 80% PIR / 60% PCR content support on SML cast film lines. Pronix is organized under two French SARL entities (Pronix Automation SARL and Pronix Packaging Environnement SARL), both registered in Paris; reported published case studies span customers such as YS Reclamation (UK), Weltplast (Bosnia), Banyan Nation (India), Extrupet (South Africa), Novapet, and Faerch. The company is privately held, family/management-controlled, with no external institutional investors, no funding rounds, and no public revenue disclosure.

Name

Pronix

Legal name

Pronix Automation SARL

Website

https://pronix.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Pronix is a Paris-based manufacturers' representative founded in 1988, selling industrial extrusion, plastic recycling, printing, and polyurethane processing equipment in France and French overseas territories on behalf of Erema, Vecoplan, Macchi, SML, and HydroDyn, supported by a field team of application engineers.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment sales and representation: Pronix acts as manufacturer's representative for international equipment manufacturers (Erema, Vecoplan, Macchi, SML, HydroDyn) in France and French overseas territories. Revenue comes from equipment sales commissions and ongoing service relationships with industrial customers.
2. Technical services and after-sales support: Engineering services including equipment selection and sizing, process optimization, cost analysis (TCO), technology evaluation, installation, maintenance and spare parts supply.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pronix is a French manufacturers' representative that sells and provides after-sales support for industrial machinery dedicated to plastic extrusion, plastic recycling, printing, and polyurethane processing. The company represents international equipment makers including Erema, Vecoplan, Macchi, SML, and HydroDyn exclusively in France and French overseas territories, and complements equipment sales with engineering services covering equipment selection, sizing, process modeling, TCO analysis, installation, maintenance, and spare parts.

Product overview

Pronix is a French manufacturers' representative founded in 1988, selling industrial technology, machinery, and equipment for the extrusion, plastic recycling, waste treatment, printing, and polyurethane processing industries. The portfolio is organized around four core equipment categories: (1) Extrusion systems — blow extrusion lines (Macchi), flat die cast film lines (SML SmartCast Infinity), PET sheet production lines (SML), and ancillary equipment including winders, screws/barrels, material feeding/dosing/transport, corona treatment, inline defect detection, profile control, cooling, and static electricity treatment; (2) Printing equipment — flexo/helio printing systems with solvent treatment and VOC abatement; (3) Plastic recycling lines — Vecoplan shredders (VAZ series), HydroDyn modular washing systems (Universal Compact Cleaner), Erema granulation systems (INTAREMA TVEplus, VACUREMA, VACUNITE), ReFresher deodorization, and ancillary equipment including filtration, presses, water/odor treatment; (4) Industrial piping — tubes, elbows, and stainless steel fittings for plastic material transport. The company also offers engineering services, training, and spare parts. Pronix represents exclusive manufacturer partnerships including Erema (since 1999, 300+ machines in France), Vecoplan, Macchi, SML, and HydroDyn, supported by a technical assistance team of 6 application engineers.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Extrusion Equipment (Blown Film and Flat Die Lines) Distribution and integration of industrial extrusion lines for blown film, flat die, sheet extrusion, and ancillary extrusion equipment (material feeding, dosing, cooling, corona treatment, defect detection, profile control). Targeted at French plastic film and sheet manufacturers using Macchi and SML equipment.
• Plastic Recycling Line Equipment Distribution of integrated plastic recycling lines covering unpacking/deliming, shredding (Vecoplan VAZ), grinding, washing/drying (HydroDyn UCC), compounding, granulation (Erema INTAREMA, VACUREMA, VACUNITE), filtration, deodorization (ReFresher), and water/odor treatment for French recycling companies.
• Printing Equipment (Flexo and Helio) Distribution of flexographic and heliographic printing equipment plus solvent treatment systems (washers, solvent distillation, VOC abatement) and tank cleaning for French printing operations.
• SML SmartCast Infinity Stretch Film Lines Cast stretch film extrusion lines distributed in France by Pronix; capable of up to 67 layers, widths from 1,500 to 6,000 mm, and processing up to 80% PIR or 60% PCR content.
• Macchi BO Series Winders BO BASIC and BO PLUS plastic film winders distributed in France by Pronix, available in tangential peripheral and multifunction axial configurations with pneumatic or motorized controls.
• INTAREMA TVEplus DuaFil Compact Erema dual-filtration recycling system with 10% lower energy consumption, lower melt temperature, and improved granule quality from post-consumer LDPE films; distributed in France by Pronix.
• Erema ReFresher Deodorization Technology Deodorization module integrated with Erema INTAREMA TVEplus systems to reduce odors in recycled polyolefins, enabling FDA-approved food-contact packaging applications; distributed in France by Pronix.
• HydroDyn Universal Compact Cleaner (UCC) Modular containerized plastic washing system pre-assembled in 20 and 40-foot ISO containers with modules for pre-washing, shredding, centrifugal/cold/hot washing, separation, drying, and water treatment; up to 50% energy savings; distributed in France by Pronix with six dedicated technicians.
• Vecoplan VAZ1700 L6 Shredder Mono-rotor primary shredder for post-consumer and post-commercial plastic film recycling with up to 40% reduction in fines production and homogeneous grinding; distributed in France by Pronix.
• SML Next-Generation PET Sheet Production Line PET sheet production line with 25% reduced floor space, 1,200 kg/h capacity, 1,150 mm net width, up to 100% PCR content, 150–1,200 µm thickness range, thermo-lamination capability, and N2/CO2 gas injection for foamed thermoforming; distributed in France by Pronix.
• Vecoplan Live Service App iOS/Android mobile app providing real-time Vecoplan machine monitoring, diagnostic data display, and 24/7 remote service support to Pronix customers.
• Engineering, Selection and After-Sales Services Engineering services covering equipment selection, sizing, modeling, integration, TCO analysis, technology evaluation, spare parts supply, maintenance, and training delivered by six Pronix application engineers to French industrial customers.
• Industrial Piping and Stainless Steel Fittings Distribution of stainless steel tubes, elbows, and fittings for industrial material transport systems used in plastic processing and recycling facilities.
• Polyurethane and Plastic Foam Cutting Equipment Distribution of polyurethane and plastic foam cutting equipment for foam processors.

Quantifiable outcome

• 40% reduction in fines production when using Vecoplan VAZ1700 L6 shredder (YS Reclamation case)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• EremacoreChannel Partner/ Reseller/ Distributor · 1 January 1999PRONIX represents Erema on the French market since 1999. Erema is an Austrian company (based in Ansfelden, Upper Austria) and undisputed world leader in plastic recycling and granulation machine innovation. Pronix has installed more than 300 Erema machines in France and French overseas territories. Erema celebrated its 40th anniversary in 2023 and has more than 8,000 machines installed worldwide.
• VecoplancoreChannel Partner/ Reseller/ DistributorPronix is the French representative for Vecoplan AG, a German company specializing in shredding solutions for plastic recycling. Pronix has deployed Vecoplan VAZ shredders in numerous leading French companies over the past decade. Vecoplan also offers digital tools including VSC remote diagnostics and 24/7 mobile app support.
• MacchicoreChannel Partner/ Reseller/ DistributorMacchi is an Italian manufacturer of extrusion equipment, particularly known for their BO series winders (BO BASIC and BO PLUS) recognized as the most performant in the global plastic film winding market. Pronix distributes Macchi products in France.
• SMLcoreChannel Partner/ Reseller/ DistributorSML is an Austrian manufacturer of stretch film extrusion lines and PET sheet production systems. Pronix represents SML in France and has done so for many years. SML is the undisputed market and technology leader in stretch film extrusion.
• HydroDynmajorChannel Partner/ Reseller/ DistributorHydroDyn is a German SME founded in 2006 employing around 60 technicians and engineers, specializing in complete recycling installations and modular washing systems (Universal Compact Cleaner - UCC). Pronix handles commercial distribution and after-sales service in France with a dedicated team of 5 technicians.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Erema: Austrian world leader in plastic recycling and granulation machinery (8,000+ machines installed globally). Pronix represents Erema exclusively in France; in other markets Erema sells direct, making it a direct channel and product peer where Pronix's footprint does not apply.
• Vecoplan AG: German manufacturer of shredding and size-reduction equipment for plastics and other materials. Pronix represents Vecoplan in France via the VAZ series; globally Vecoplan sells direct or through other agents, making it a direct product and channel peer.
• SML: Austrian extrusion line manufacturer and market leader in stretch film and PET sheet production. Pronix distributes SML lines in France; SML sells direct in other regions, creating direct overlap in product portfolio and customer base.
• Macchi: Italian manufacturer of blown-film extrusion equipment, especially the BO series winders. Pronix represents Macchi in France; in other geographies Macchi competes directly with its own sales force, making it a direct product peer.
• HydroDyn: German SME specializing in modular plastic washing systems (Universal Compact Cleaner). Pronix handles HydroDyn's French sales and service with a dedicated team; HydroDyn's containerized washing modules compete with the same recycling-line integrators Pronix serves elsewhere.
• Lindner: German manufacturer of shredding and recycling technology for plastics and waste. Lindner competes head-to-head with Vecoplan (one of Pronix's principals) for the same plastics-recycling customer base, and operates its own direct sales force across Europe.

Broad incumbents

• Hosokawa Alpine: German broad-line manufacturer of plastics processing, size reduction, and recycling machinery. Alpine offers overlapping capabilities to Pronix's represented portfolio (extrusion, shredding, recycling) as part of a much wider machinery portfolio serving global industrial customers.
• Starlinger: Austrian established machinery manufacturer for plastics and packaging (woven polypropylene, PET recycling, extrusion). Starlinger overlaps with Pronix's represented portfolio through PET recycling (Erema/Vecoplan) and extrusion lines (SML/Macchi) but operates as a direct-sales incumbent.
• Davis-Standard: US-headquartered established extrusion machinery manufacturer serving global packaging and industrial customers. Davis-Standard competes with Pronix's represented extrusion principals (Macchi, SML) through direct sales in Europe and beyond.
• Reifenhäuser: German extrusion machinery group with multiple business lines (blown film, cast film, nonwoven, recycling). Reifenhäuser competes with Pronix's represented extrusion and recycling principals through its own direct sales force across European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pronixparis
• YouTubeyoutube.com/c/PronixParis
• LinkedInlinkedin.com/company/pronix
• Facebookfacebook.com/pronixparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pronix