FRIMM

What FRIMM does

FRIMM S.p.A. is an Italian integrated real estate ecosystem founded in 2000 and headquartered in Rome, operating across franchising, proprietary technology, property development, and professional training. The group is organized around five core Business Units — FRIMM Franchising, REplat Franchising, Listing+, FRIMM Real Estate Investing, and FRIMM Academy — supplemented by FRIMM Pistone Commercial Real Estate, a technical office, and Valucasa valuation tools. The company serves three interconnected customer sets: SMB real estate agencies and individual agents (the primary customer), private property buyers and sellers, and investors/developers participating in development and crowdfunding. FY2025 figures report aggregate production value of over €26 million, net profit of approximately €1.8 million, dividends of €1.7 million, and €30 million in group net equity.

The technological core is Listing+, an All-in-One platform developed internally by FRIMM S.p.A., combining CRM, MLS (Multiple Listing Service), AI Immobiliare (described as generative AI), marketing automation, performance analytics, and a B2B marketplace. The platform is described as the only pure MLS on the Italian market, supported by an 'MLS Assistance' guarantee fund protecting collaborative transactions. Adjacent proprietary tools include an Automatic Matching algorithm, Valucasa property valuation based on OMI values, and mobile applications available on iOS and Android. The platform aggregates property listings, buyer profiles, and transaction data across 900+ affiliated agencies and 2,700+ connected operators, supporting an average 99-day sales cycle.

FRIMM's commercial model combines recurring franchise royalties (fixed monthly €1,000 per agency, no entry fee, no revenue share) with Listing+ platform subscriptions, transaction fees from brokerage and development activity, FRIMM Academy training, technical office services, and FRIMM Bond-linked crowdfunding/investment products. Distribution is franchise-led domestically, with the FMLS Global MLS Data Share initiative (March 2026) extending data reach to 23 international MLS organizations. Confindustria Assoimmobiliare membership provides industry representation.

Name

FRIMM

Legal name

FRIMM S.p.A.

Website

https://frimm.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

FRIMM is an Italian integrated real estate ecosystem founded in 2000, operating a network of 900+ franchised real estate agencies and 2,700+ connected operators through its proprietary Listing+ platform (CRM, MLS, AI) and five interconnected business units covering franchising, technology, training, development, and commercial real estate.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Franchise Royalty: Fixed monthly royalty fee of €1,000 from affiliated real estate agencies. No entry fee or revenue percentage charged. This provides predictable recurring revenue from the franchise network.
2. Listing+ Platform Services: Technology platform fees for CRM, MLS, AI tools, and analytics offered to real estate professionals and agencies.
3. Real Estate Development: FRIMM Real Estate Investing division develops and renovates properties, generating revenue through property development, fractioning, requalification, new construction, and investment/crowdfunding.
4. Professional Training: FRIMM Academy provides training and specialization programs transforming agents into Property Consultants based on US real estate model.
5. Real Estate Intermediation: Core brokerage services through affiliated franchise network including property valuation, acquisition, and sales intermediation.
6. Technical Office Services: Cadastral services, urban planning assistance, energy certification, property valuations, and architectural design offered to all agencies with discounts for FRIMM affiliates.
7. Marketplace Commission: Listing+ Marketplace connecting over 2,700 real estate agents enabling business-to-business services and solutions transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

FRIMM operates an integrated full-cycle real estate ecosystem spanning franchising of real estate agencies (FRIMM Franchising and REplat Franchising), a proprietary all-in-one technology platform (Listing+ with CRM, MLS, and AI components), property development and investment (FRIMM Real Estate Investing), professional training (FRIMM Academy), and commercial real estate services. The group serves over 900 affiliated agencies and 2,700+ connected operators across Italy, generating revenue through franchise royalties, platform subscriptions, real estate intermediation, and property development.

Product overview

FRIMM is an integrated real estate ecosystem comprising multiple business units. The core technology platform is Listing+, an All-in-One solution for real estate agents that combines CRM, MLS (Multiple Listing Service), and AI Immobiliare, all developed internally. This platform is complemented by two franchise systems: FRIMM Franchising (using the Metodo FRIMM business model) and REplat Franchising (focused on marketing strategies). Supporting divisions include FRIMM Real Estate Investing (development and property requalification), FRIMM Academy (professional training), FRIMM Pistone Commercial Real Estate (commercial sector), plus ancillary services like Valucasa (property valuation), Ufficio Tecnico (technical/document services), and FRIMM Charity (social initiatives). The ecosystem connects over 900 affiliated real estate agencies and 2,700+ operators.

Differentiator

Problem solved

Functional benefit

Brands

• FRIMM Real Estate Investing: Division of FRIMM for real estate development and renovation, crowdfunding, and asset management.
• FRIMM Academy
• FRIMM Franchising
• REplat Franchising
• Listing+
• FRIMM Pistone Commercial Real Estate

Products and services

• Listing+ All-in-One platform for real estate agents featuring CRM, MLS (Multiple Listing Service), AI Immobiliare, marketing automation, performance analytics, and marketplace. Connects over 2,700 real estate agents and is the only pure MLS on the Italian market with MLS Assistance guarantee fund.
• FRIMM Franchising Real estate franchise system based on the proprietary Metodo FRIMM business model, offering services and tools for property intermediation, valuation, and specialization in acquisition and sales. Charges a fixed monthly royalty of €1,000 with no entry fee or revenue percentage.
• REplat Franchising Second real estate franchise of the FRIMM Group focused on strategic marketing consulting and use of technological tools. Allows agencies to maintain their own identity while benefiting from an recognized brand.
• FRIMM Real Estate Investing Real estate development and requalification division that eliminates the traditional sales office. Services include property operation development and enhancement, splitting, requalification and new construction, investments and crowdfunding, asset analysis and management, and equity.
• FRIMM Academy Training and professional development division based on the US real estate model, transforming real estate agents into Brokers leading teams of specialists divided between Listing Agents and Buyer Agents. Provides high-level training and tools to reshape the agent role into Property Consultants.
• FRIMM Pistone Commercial Real Estate Division specialized in commercial real estate, offering strategic solutions for businesses and commercial space search, plus services, training, and consulting for real estate agents in the FRIMM network.
• Valucasa Property valuation tool that provides immediate property valuation based on OMI (Observatory on Real Estate Market) values and the experience accumulated by real estate agents in the FRIMM network.
• FRIMM Ufficio Tecnico (Technical Office) Technical office providing document services including Cadastral services (transfers, surveys, registrations, cadastral changes), Urban planning (permits, change of use, subdivisions), Energy certification (diagnostics, APE certificates), Real estate valuations and appraisals, and Architectural design and consulting. Discounts for FRIMM affiliates (10%) and MLS members (5%).

Quantifiable outcome

• Average property sales in 99 days (FRIMM agencies identified as fastest on market per AgentPricing Report)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• FMLS (First Multiple Listing Service)flagshipStrategic or Co-development Partner · 18 March 2026FRIMM MLS in Italy participates in FMLS Global MLS Data Share initiative, which now connects 23 MLS organizations across the United States with international partners. The network enables real estate professionals to share property data, access international buyers and investors, and gain market visibility while each participating organization retains ownership of its own data.
• Confindustria AssoimmobiliarecoreOthersFRIMM S.p.A. is an associate member of Confindustria Assoimmobiliare, the real estate association of Confindustria. This membership provides industry representation, credibility, and networking within the Italian real estate sector.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tecnocasa: Italy's largest real estate franchise network with an affiliated agency model similar to FRIMM Franchising, providing brand, tools and training to independent real estate agents across Italy.
• Gabetti Property Solutions: Italian real estate franchise and brokerage group offering intermediation, franchise services and ancillary property services; competes directly with FRIMM's franchise and intermediation business units.
• RE/MAX Italia: Italian arm of the global RE/MAX franchise network, offering the same franchise-affiliated real estate intermediation model that FRIMM Franchising and REplat Franchising compete against.
• Century 21 Italia: Italian operation of the Century 21 global real estate franchise; directly comparable franchise proposition targeting Italian real estate agents and competing for affiliate sign-ups.
• Coldwell Banker Italia: Italian branch of the Coldwell Banker international real estate franchise; comparable to FRIMM in offering branded franchise services, training and tools to affiliated Italian agencies.

Broad incumbents

• Engel & Völkers: Global real estate franchise group with significant Italian presence; competes in the premium/mid-market franchise segment and offers the kind of multi-country brand and training that FRIMM's single-country franchise lacks.
• RE/MAX (Global): Global parent of RE/MAX Italia; relevant broader incumbent given FRIMM's recent FMLS Global MLS Data Share move into cross-border listings and the international franchise competition it faces.

Emerging players

• Immobiliare.it: Italy's leading real estate listing portal; comparable to FRIMM's Listing+ as a technology-enabled marketplace for listings and agents, but operates primarily as a listing platform rather than a full MLS.
• Idealista: Major Italian and Iberian real estate portal offering listings, agent tools and lead generation; competes with Listing+ for agent mindshare and digital property marketing budgets.
• Casa.it: Italian real estate portal offering listings, agent directories and value-added services to real estate professionals; competes in the same agent-services space as Listing+.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/frimm
• LinkedInlinkedin.com/company/frimm
• Instagraminstagram.com/frimm_official
• Xtwitter.com/FrimmGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRIMM