What AdventureRooms does

AdventureRooms is a Swiss consumer entertainment company that designs and operates themed escape room experiences and outdoor city adventure games. Founded in 2011 by physics teacher Gabriel Palacios as a school project in a Bern basement, the company has grown to operate 10 venues across Switzerland — in Bern, Zurich, Basel, St. Gallen, Thun, Biel/Bienne, Solothurn, Luzern, Baden, and Chur — and licenses its concept through a franchise network spanning 19+ countries. Its core technology consists of custom-built themed indoor rooms with proprietary puzzle mechanics, atmospheric set design, and live gamemaster video monitoring; outdoor formats extend the concept to city-wide smartphone-based rallies (MiSSiONS, AdventureTrail) using WhatsApp for real-time mission submission, plus a browser-based online escape room (Pegasus Projekt) integrating Facebook and Instagram into puzzle-solving. The product portfolio spans indoor rooms (Double Agent, METRO, MAD, TOKEN, HORIZON, CORP. Levels I/II, Monte-Carlo, Das verlassene Haus, Matrix, School of Magic, The Legend of the Ring, Steampunk), outdoor games (MiSSiONS, AdventureTrail, Mord am Bischof, Operation Mindfall, Blackout, Bachelor Royale, Monster, Christmas Adventures, Das Magische Portal), and a competitive Duell mode for head-to-head team play.

The company operates a direct-to-consumer model: customers self-serve book through booking.adventurerooms.ch or location-specific subdomains, with per-person pricing tiered by group size (CHF 32-49 for indoor rooms, CHF 22-24 for outdoor games). Revenue streams include admission fees for indoor and outdoor games, gift vouchers, corporate/private event bookings, and franchise royalties. Customer segments are diversified across families and friends (ages 6-99), corporate teams (group events up to 99+ players), schools and youth groups, celebration parties (birthdays, bachelor/bachelorette), and tourists. Distribution is exclusively direct — own websites, phone, WhatsApp, and a single third-party aggregator (lastminute-escaperooms.com). Marketing relies on local SEO, Instagram and Facebook location accounts, Google reviews (4.7 stars in Basel), and email newsletters. Customer-reported satisfaction is exceptionally high (99.74% return intent and 97.3% referral intent based on a 3,000-respondent survey), with only 30% of teams successfully escaping — a marketed selling point emphasizing difficulty and challenge.

Name

AdventureRooms

Legal name

AdventureRooms GmbH

Website

https://adventurerooms.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AdventureRooms designs and operates themed escape room experiences and outdoor city adventure games across 10 Swiss cities, with an international franchise network in 19+ countries. It serves consumers, families, corporate teams, schools, and tourists via direct online booking.

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Escape Room Admission Fees: Customers pay per-person fees to play escape room games in standard or duel mode. Pricing is tiered by group size — larger groups pay lower per-person rates. Fees are charged per session (60 minutes). A CHF 50 deposit is required at booking for online reservations, with the remainder paid on-site.
2. Outdoor Game Admission Fees: Customers pay per-person fees for outdoor city games (MiSSiONS, AdventureTrail, themed outdoor adventures). Pricing is tiered by group size. MiSSiONS Luzern: CHF 22–24 per person depending on group size.
3. Online Escape Room Access Codes: Customers purchase access codes to play the online Pegasus Projekt escape room. Small group (up to 3 persons): CHF 24 total. Large group (up to 6 persons): CHF 32 total. Code remains valid until the case is solved.
4. Gift Vouchers: AdventureRooms sells gift vouchers (Gutscheine) that can be redeemed for game sessions. Vouchers are presented at the venue and applied to the booking.
5. Corporate / Private Event Bookings: Companies and private groups book exclusive sessions, with the company providing tailored team-building events. Special rates available for schools and youth groups upon request.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

AdventureRooms operates a multi-location live entertainment business in Switzerland, offering indoor themed escape rooms (60-minute puzzle-solving challenges for 2–12 players in standard or competitive duel mode), outdoor city-based adventure games (MiSSiONS, AdventureTrail), and online escape rooms (Pegasus Projekt). The company operates 10 venues across Swiss cities (Bern, Zurich, Basel, St. Gallen, Thun, Biel/Bienne, Solothurn, Luzern, Baden, Chur) and runs themed games including CORP. (a modular two-level room), TOKEN, HORIZON, Matrix, School of Magic, and many others.

Product overview

AdventureRooms is a Swiss escape room and outdoor adventure company operating 10 locations across Switzerland. The core product consists of indoor escape rooms (60-minute puzzle-solving challenges available in standard 2-6 player mode and competitive Duel mode for 6-12 players) and outdoor adventure games. Indoor escape room brands include TOKEN, HORIZON, CORP. (a two-level modular series), Double Agent, METRO, MAD, Monte-Carlo, Das verlassene Haus, Matrix, School of Magic, The Legend of the Ring, and Steampunk. Outdoor products include MiSSiONS (city team rally), AdventureTrail (self-guided smartphone city tour with AI elements), Mord am Bischof (crime investigation), Auroras Magischer Würfel (fantasy adventure), Monster games, Operation Mindfall (cyber agent theme), Blackout (cybersecurity theme), Bachelor Royale, Christmas Adventures, and Das Magische Portal. The company also offers an online escape room called Pegasus Projekt, corporate team building services, school programs, and birthday party packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Agent 60-minute spy-themed indoor escape room at the Zurich location where players take on spy-themed missions in a 2-6 player group format.
• METRO 60-minute indoor escape room at the Zurich location with a metro/subway theme for 2-6 players.
• MAD 60-minute indoor escape room at the Zurich location featuring a madcap adventure theme for 2-6 players.
• TOKEN 60-minute indoor escape room exclusive to the Basel location where players discover a forgotten arcade token and enter a mysterious game parlor for 2-6 players.
• HORIZON 60-minute indoor escape room at the Basel location set on a space station threatened by a meteorite strike; players must save it before crash landing. For 2-6 players.
• CORP. Level I First episode of the modular two-level escape room exclusive to Basel where players undergo testing to join a secret organization and are introduced to the storyline for 2-6 players.
• CORP. Level II Continuation of CORP. Level I played in the same physical space at Basel but offering entirely different puzzles and challenges; players are now team members facing their first real mission. For 2-6 players.
• Monte-Carlo Heist-themed 60-minute indoor escape room at the Biel location where players attempt to steal a diamond from Monte-Carlo and escape; positioned as the most challenging game for escape room professionals, for 2-6 players.
• Das verlassene Haus (The Abandoned House) Horror-themed 60-minute indoor escape room at the Biel location where players enter an abandoned house to retrieve a ball and uncover its dark secrets. Children are not permitted; 2-6 players.
• Matrix Science fiction 60-minute indoor escape room at the Biel location set in year 2100 where machines rule humanity; players choose the red or blue pill and attempt to escape the Matrix. For 2-6 players.
• School of Magic Fantasy-themed 60-minute indoor escape room at the Solothurn location where players break into a professor's potions laboratory to retrieve a healing potion and save their poisoned friend. For 2-6 players.
• The Legend of the Ring 60-minute fantasy adventure indoor escape room at Solothurn where players journey together, solve riddles, and destroy the Ring of Power. For 2-6 players.
• Steampunk

Quantifiable outcome

• 99.74% of customers would play an AdventureRooms game again (based on 3,000 survey respondents)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Red Door Escape Room: US-based escape room chain with multiple venues. Comparable to AdventureRooms in operating multiple themed indoor locations, group-event pricing model, and consumer/corporate customer mix.
• Escapology: Global escape room franchise with locations across multiple countries. Comparable to AdventureRooms through its franchised brand model and standardized themed-room offerings.
• ClueQuest: London-based escape room operator known for themed, high-production rooms. Directly comparable as a premium indoor escape room brand serving tourist, family, and corporate segments.
• 60out Escape Rooms: Los Angeles-based escape room chain with multiple venues and high-quality themed rooms. Comparable in operating model (multi-location, premium themed experiences) and customer base (groups, corporate, celebrations).
• The Escape Game: US-based escape room chain with multiple owned locations and a franchising model. Directly comparable as a multi-location, professionally operated escape room brand targeting the same families/corporate/school segments as AdventureRooms.
• Escape Hunt: UK-origin, publicly listed global escape room franchise. Comparable to AdventureRooms through its multi-country franchise footprint, themed-room product, and corporate teambuilding positioning.
• Breakout Games: US escape room franchise with multiple owned and franchised locations. Comparable through its multi-site model, themed indoor rooms, and corporate team-building focus.
• Houdini's Room Escape: Multi-location US escape room operator. Comparable through standardized themed-room product, group and corporate booking model, and consumer entertainment positioning.

Broad incumbents

• Hinthunt: Established escape room brand with multiple international locations. Comparable as a broader incumbent in the escape room category with franchising/expansion history relevant to AdventureRooms' international brand ambitions.

Regional players

• TimeRun: Russia-based escape room chain with extensive multi-location footprint. Comparable product (themed 60-minute escape rooms) but operates in a distinct geography from AdventureRooms' Swiss base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdventureRooms
• Instagraminstagram.com/adventureroomsbasel
• LinkedInlinkedin.com/company/adventurerooms-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdventureRooms