De Vries Trappen
- Company typePrivate
- Founded1900
- HeadquartersHeerenveen, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
De Vries Trappen firmographics
Firmographics- Name
- De Vries Trappen
- Legal name
- De Vries Trappen B.V.
- Website
- https://devriestrappen.nl
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Ownership category
- akta.pro rank
De Vries Trappen industry classification
Industry- Product category
- Wooden Staircase Manufacturing
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Prefabricated Wood Building Manufacturing (321992), Flooring Contractors (238330)
- SIC
- Prefabricated Wood Bldgs & Components (2452), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Stair Treads, Risers & Landing Flooring (HSAPAGAH)
- akta.pro secondary industries
- Staircase & Railing Remodeling (Interior) (HSAPAFAF), Stair, Railing & Banister Repair (HSAGABAE), Stair Tread & Riser Repair & Refinishing (HSAGAFAM), Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD)
Keywords
Where De Vries Trappen is headquartered
LocationHeadquarters
- HQ city
- Heerenveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Vries Trappen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Staircase Manufacturing: Design, manufacture, and installation of bespoke wooden staircases for residential and commercial properties. Covers the entire process from design consultation through in-house production and final installation. Serves both individual homeowners and professional builders with projects ranging from simple straight stairs to complex multi-turn or design staircases.
- Serial/Project Staircases: Mass production of staircases for large-scale construction projects including housing developments, apartment complexes, and housing corporations. Features co-maker partnerships with contractors and project developers, buyer choice programs, and BIM integration. Includes traptorens (stair towers) combining walls, stairs, safety, and installation work.
- Trappenmaat E-commerce (DIY Packages): Online self-service platform selling staircase building kits for DIY enthusiasts and professionals. Customers use online configurator to design custom stairs, receive product drawings for approval, then delivery of materials for self-installation. Products include wooden treads in various wood species (oak, ash, beech) with multiple finish options.
- Next Step Traprenovatie: Stair renovation brand offering HPL overlay treads, risers, and accessories for existing stair renovation without demolition. Targets both residential (particulier) and commercial (zakelijk) customers through separate channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-commerce stair treads - Beuken (Beech) unfinished |
| Unit Pricing | Pay-as-you-go | E-commerce stair treads - Beuken (Beech) with transparent lacquer |
| Unit Pricing | Pay-as-you-go | E-commerce stair treads - Oak (Eiken) with Monocoat Pure finish |
| Unit Pricing | Pay-as-you-go | E-commerce stair treads - Oak (Eiken) unfinished |
| Unit Pricing | Pay-as-you-go | E-commerce stair treads - Ash (Essen) unfinished |
| Unit Pricing | Pay-as-you-go | E-commerce stair treads - Ash (Essen) with White Monocoat |
| Unit Pricing | Pay-as-you-go | Custom dimension stair treads |
| One time/ perpetual license | Pay-as-you-go | Custom staircase building kit |
| Other | Multi-year contract | Custom designed staircases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
De Vries Trappen product offering
Product offeringCore offering
De Vries Trappen designs, manufactures and installs wooden staircases out of its Heerenveen workshop, supplying custom stairs and serial (project) stairs to construction clients and "traprenovatie" (stair-replacement) products to end consumers. Offerings span bespoke new-build stairs, prefabricated and serial stair sets, the Next Step HPL-finished renovation line, and the Trappenmaat online configurator that lets individual buyers configure and order a renovation stair directly.
Product overview
De Vries Trappen is a Dutch staircase manufacturing company operating since 1900, offering a comprehensive range of staircase products and services. The core offerings include custom-made wooden stairs (Maatwerk Trappen) in various styles such as wooden, platform, modern, design, and classic stairs, as well as serial stairs for construction projects. The company operates Next Step Traprenovatie for renovation services and Trappenmaat, an online self-service platform for configuring and ordering custom stair kits. The product portfolio spans from full staircase units to individual components including wooden treads (oak, ash, beech), HPL overlay treads, balustrades, and handrails. Additional services include BIM visualization, stair tower solutions, and prefabricated stairs for modular construction. All products emphasize FSC-certified European wood sourcing and sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Next Step: A sustainable, maintenance-free staircase tread collection made from FSC-certified European wood with HPL surface layers, offering scratch-resistant and colorfast properties for residential and commercial applications.
- Next Step Traprenovatie
Products and services
- Custom Wooden Staircases Bespoke-designed wooden staircases produced to specification for new-build residential and small commercial projects. Targeted at construction clients and developers needing stairs tailored to floor plans, finishes and structural requirements, with BIM-ready models supplied to the specifier.
- Serial / Project Staircases Standardised wooden stair units produced in repeated batches for new-build housing developments and serial construction projects. Buyers are construction companies and housing corporations that need consistent quality and predictable delivery across many identical units.
- Prefabricated Stairs (Traptorens) Pre-fabricated wooden stair elements that arrive on site ready for quicker installation, reducing on-site labour time for builders and developers.
- Next Step Traprenovatie (HPL renovation stairs) Stair-replacement product line using HPL (High Pressure Laminate) finished treads, positioned for renovation use where the existing staircase structure is retained and the visible steps, risers and finish are replaced. Targets homeowners and renovation partners.
- Trappenmaat E-commerce Configurator Direct-to-consumer online channel for individual homeowners, providing a 3D staircase configurator with real-time pricing and direct ordering of renovation stair products. WebwinkelKeur-certified. Includes optional measurement and installation services.
- Stair Installation and On-site Fitting Service Professional site measurement, delivery and installation of new-build or renovation stairs, supplied as an add-on to construction clients and end consumers.
Quantifiable outcome
- 100% sustainable wood sourcing - eliminated tropical hardwood use
- +4 more outcomes
Companies that use De Vries Trappen
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
De Vries Trappen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Vries Trappen partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Van de KlokcoreMajor Dutch housing construction company. De Vries Trappen supplies serial staircases for Van de Klok residential projects as part of co-maker partnership.
- HurkscoreConstruction company partnership for building projects. De Vries Trappen provides staircase solutions as part of project collaboration.
- Dijkstra DraismacoreConstruction firm operating in Netherlands. Co-maker partnership for staircase supply in building projects.
- AllurebouwcoreConstruction company partnership for residential and commercial building projects.
- Kuin BVcoreConstruction firm partnership for serial staircase supply in housing developments.
- Lichtenberg BOUWGROEPcoreBuilding group partnership for housing construction projects with staircase supply.
- Van WijnencoreMajor Dutch construction company with multiple divisions. Co-maker partnership for staircase solutions.
- TrebbecoreConstruction company partnership for residential building projects.
- Friso BouwgroepcoreConstruction group partnership for housing and commercial projects.
- Harryvan kozijnenminorDe Vries Trappen acquired a stake in Harryvan kozijnen (window frames company). Harryvan grew from approximately €1.5M to €4.5M revenue over five years. Strategic investment to expand related construction services.
- Next Step TraprenovatiecoreDaughter company specializing in stair renovation using HPL overlay treads. Provides expansion into renovation market segment.
- Van der Werff LogisticsminorTransport partner for delivering staircase products to customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
De Vries Trappen competitors and assessment
Company assessmentDirect peers
- Van der Zalm Trappen: Dutch bespoke wooden staircase manufacturer serving residential and contractor customers in the Netherlands. Closest direct comparable on product (custom wooden staircases), geography (NL), and customer base (homeowners + construction firms).
- BUVA Trappen: Dutch manufacturer of stair components and complete staircases under the BUVA house of brands. Comparable as a domestic NL player offering custom stairs and renovation components to both B2B and B2C channels.
- Treppenmeister: Germany-headquartered staircase specialist network producing custom wooden stairs. Comparable on product (custom wooden staircases), craftsmanship positioning, and bespoke manufacturing model across DACH and adjacent European markets.
- Rintal: Italian modular and bespoke staircase manufacturer with online configurator capabilities. Comparable as a European custom staircase producer using both traditional craftsmanship and digital configuration channels.
- Molenaar Trappen: Dutch staircase producer focused on custom wooden stairs for residential projects. Comparable on geography (NL), product type (custom wooden staircases), and homeowner/contractor customer mix.
Broad incumbents
- Lapeyre: Major French home improvement retailer/manufacturer with staircase product lines as part of a broader interior and exterior building product portfolio. Comparable as a wider-incumbent offering stair products alongside doors, windows, and fittings.
- Howdens Joinery: UK-based kitchen and joinery supplier serving trade customers with broad building interior products. Comparable as a large incumbent supplying trade/contractor channels with stair and interior joinery solutions at scale.
- IKEA (TRÅDFRI/Modular Stairs concepts): Global home furnishings retailer experimenting with modular and flat-pack interior solutions. Comparable as a broader incumbent pushing standardized, configurable stair/home solutions accessible to mass-market consumers.
Emerging players
- Helloshop24 / Online Stair Configurators (NL market): Emerging online-only staircase and stair component sellers offering configurator-driven direct-to-consumer models. Comparable as early-stage digital-native players applying configurator/e-commerce playbooks similar to De Vries Trappen's Trappenmaat.
Others
- Harryvan Kozijnen: Dutch window frame manufacturer in which De Vries Trappen holds a strategic stake. Comparable as an adjacent building component business already inside the De Vries orbit, illustrating the company's adjacent-product expansion playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Vries Trappen social profiles
Digital presenceDe Vries Trappen compliance and trust
Trust signalCompliance5 records
De Vries Trappen financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Vries Trappen leadership team
Management profileNumber of profiles
De Vries Trappen subsidiaries and ownership
Company hierarchySubsidiaries2 records
De Vries Trappen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Vries Trappen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Vries Trappen
What does De Vries Trappen do?
De Vries Trappen designs, manufactures and installs wooden staircases out of its Heerenveen workshop, supplying custom stairs and serial (project) stairs to construction clients and "traprenovatie" (stair-replacement) products to end consumers. Offerings span bespoke new-build stairs, prefabricated and serial stair sets, the Next Step HPL-finished renovation line, and the Trappenmaat online configurator that lets individual buyers configure and order a renovation stair directly.
Is De Vries Trappen a public or private company?
De Vries Trappen is a private company. It is classified as family owned and is currently operating.
When was De Vries Trappen founded?
De Vries Trappen was founded in 1900.
Where is De Vries Trappen based?
De Vries Trappen is headquartered in Heerenveen, Netherlands, in the Europe region.
How does De Vries Trappen make money?
Four revenue lines are on record. Custom Staircase Manufacturing is the primary driver. The others are serial/Project Staircases, trappenmaat E-commerce (DIY Packages) and next Step Traprenovatie.
Who are De Vries Trappen's main competitors?
Direct peers on record are Van der Zalm Trappen, BUVA Trappen, Treppenmeister, Rintal and Molenaar Trappen. Broad incumbents are Lapeyre, Howdens Joinery and IKEA (TRÅDFRI/Modular Stairs concepts). Helloshop24 / Online Stair Configurators (NL market) is listed as an emerging player. Harryvan Kozijnen is listed as an others.
Does De Vries Trappen have an API?
No public API is recorded for De Vries Trappen.
What industry is De Vries Trappen in?
De Vries Trappen's product category is Wooden Staircase Manufacturing. Its primary akta.pro industry code is HSAPAGAH, Stair Treads, Risers & Landing Flooring, with a secondary code of HSAPAFAF, Staircase & Railing Remodeling (Interior). Its NAICS code is 337212 and its SIC code is 2452.