Brookes Education Group
Brookes Education Group is a private international network of independent K-12 schools delivering IB curriculum across campuses in Canada, the UK, the US, Russia, India, and South Korea, serving local and international boarding families seeking globally recognized university-preparatory education.
- Company typePrivate
- Founded2018
- HeadquartersSan Jose, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Brookes Education Group does
Brookes Education Group is a privately held international network of independent K-12 schools operating campuses in Canada (Westshore, BC — the flagship), Russia, India, the UK (Cambridge), the United States (California), and South Korea. The Brookes Westshore campus — operated through the non-profit Brookes Westshore Society under the group umbrella — delivers a fully authorized International Baccalaureate continuum covering Primary Years (Grades 4-5), Middle Years Programme (Grades 6-10), and Diploma Programme (Grades 11-12), alongside the BC Dogwood Diploma. The school is purpose-built on a 4-acre Victoria, BC site with a 75-room boarding residence, science labs, art studios, a gymnasium, dining hall, and 30+ after-school activities, maintaining a stated 1:6 teacher-to-student ratio across 50 faculty members and a 300-student maximum capacity (150 day, 150 boarding) drawn from 21+ nationalities.
The company's revenue model is tuition-driven, with annual subscription billing categorized into three tiers: day students (Grades 4-5 at $10,920 CAD; Grades 6-10 at $16,535 CAD; Grades 11-12 at $18,835 CAD for 2026-2027), Canadian boarding ($43,955-$60,890 CAD), and international boarding ($63,808-$67,053 CAD), plus a one-time $250 CAD application fee and merit-based scholarships. Distribution is hybrid: direct admissions for Canadian day students via the OpenApply portal, and an authorized international agent network plus multilingual website (15+ languages) and dedicated Spanish/Portuguese recruitment content for global boarding intake. International payments are processed through Flywire.
Leadership is anchored by Chairperson and Co-founder Graham Brown (PhD, UBC; co-founder in 2009) and Director Jerry Salvador (28 years of United World Colleges movement experience), with a Board-led non-profit governance model. Reported outcomes include a 100% university acceptance rate for IB Diploma graduates and an alumni network of 1,367 students across 44 countries. No revenue, profitability, or quantitative enrollment growth metrics are publicly disclosed.
Brookes Education Group firmographics
Firmographics- Name
- Brookes Education Group
- Legal name
- Brookes Education Group
- Website
- https://brookes.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Brookes Education Group is a private international network of independent K-12 schools delivering IB curriculum across campuses in Canada, the UK, the US, Russia, India, and South Korea, serving local and international boarding families seeking globally recognized university-preparatory education.
- Ownership category
- akta.pro rank
Brookes Education Group industry classification
Industry- Product category
- Private International K-12 Education
- NAICS
- Elementary and Secondary Schools (6111), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industries
- Overseas Boarding School Enrollment & Placement (EDAIAHAA), Overseas Summer School Programs (Secondary) (EDAIAHAC)
Keywords
Where Brookes Education Group is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brookes Education Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Day Student Tuition: Annual tuition fees for local Canadian students in Grades 4-12, with tiered pricing by grade level
- Canadian Boarding Tuition: Annual fees for BC resident and Canadian boarding students (5-day and 7-day options) in Grades 8-12
- International Boarding Tuition: Annual tuition for international students in Grades 8-12 with comprehensive boarding services included
- Application Fees: Non-refundable application fee of $250 CAD for admissions process
- Scholarships: Merit-based scholarships for students demonstrating passion for service and leadership or strong academic achievement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Day Student - Grade 4-5 |
| Subscription | Annual | Day Student - Grade 6-10 |
| Subscription | Annual | Day Student - Grade 11-12 |
| Subscription | Annual | 5-Day Boarding (BC Resident) - Grade 8-10 |
| Subscription | Annual | 7-Day Boarding (BC Resident) - Grade 8-10 |
| Subscription | Annual | 7-Day Boarding (Canadian) - Grade 8-10 |
| Subscription | Annual | 5-Day Boarding (BC Resident) - Grade 11-12 |
| Subscription | Annual | 7-Day Boarding (BC Resident) - Grade 11-12 |
| Subscription | Annual | 7-Day Boarding (Canadian) - Grade 11-12 |
| Subscription | Annual | International Boarding - Grade 8-10 |
| Subscription | Annual | International Boarding - Grade 11-12 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Brookes Education Group product offering
Product offeringCore offering
Brookes Education Group operates a network of private international IB World Schools delivering the full International Baccalaureate continuum — Primary Years (Grades 4-5), Middle Years (Grades 6-10), and Diploma Programme (Grades 11-12) — alongside the BC Dogwood Diploma. The flagship Brookes Westshore campus in Victoria, BC combines day and boarding delivery (5-day and 7-day options) with a 75-room purpose-built residence, attracting students from 21+ nationalities and offering merit-based scholarships, college counselling, and over 30 after-school activities.
Product overview
Brookes Westshore operates as a unified IB World School offering a comprehensive educational programme from Grades 4-12. The core offering consists of three interconnected IB programmes: the Primary Years Programme (Grades 4-5) serving as an introductory gateway, the Middle Years Programme (MYP, Grades 6-10) for developing critical thinking skills, and the Diploma Programme (DP, Grades 11-12) for university preparation. Students can graduate with both an IB Diploma and BC Dogwood Diploma. The school offers two delivery modes—boarding (with purpose-built 75-room residence) and day student programmes. Supplementary services include University College Counselling (four-year planning with standardized test support), Career Education, over 30 After-School Activities, Student Support Services (learning, counselling, language support), and the Global Leadership Academy summer programme. The school partners with OpenApply for admissions, Flywire for international payments, and MyBlueprint for career planning.
Differentiator
Problem solved
Functional benefit
Brands
- Gryphons: The mascot and athletic team name for Brookes Westshore, representing the school's sports teams in basketball, volleyball, soccer, and other activities.
- Gryphon Gazette
- The Key Centre
- Global Leadership Academy
Products and services
- Primary Years Programme (Grades 4-5) An introductory IB-aligned program for Grades 4-5 that follows BC Ministry curriculum while integrating an inquiry-based framework, preparing students for the Middle Years Programme.
- IB Middle Years Programme (MYP) A fully authorized IB programme for Grades 6-10 that encourages students to embrace and understand connections between subjects and real-world applications, developing reflective critical thinkers.
- IB Diploma Programme (DP) A fully authorized IB Diploma Programme for Grades 11-12 providing holistic education with critical thinking, the Extended Essay, Theory of Knowledge, and CAS requirements across six subject areas.
- BC Dogwood Diploma Programme British Columbia Certificate of Graduation program allowing students to complete high school requirements with personalized class sizes, qualifying graduates for the BC Dogwood Diploma.
- Boarding Programme Full-time (7-day) and weekday (5-day) boarding accommodation with purpose-built residence featuring 75 rooms, two students per room with ensuite bathrooms, live-in house parents, and full dining services.
- Day Student Programme Day student education for local families offering global education with personalized learning, small class sizes, and access to IB curriculum from Grade 4-12.
- University College Counselling Four-year academic and college planning program with one-on-one counselling, university visits, information sessions, and support with IELTS and SAT testing for global university admissions.
- Career Education Program BC Ministry-required career education courses including Career Life Education (CLE) in Grades 10-11 and Career Life Connections in Grade 12 with a capstone project.
- After-School Activities Programme Over 30 after-school activities offered each term including sports (basketball, volleyball, soccer, hockey, skiing), arts (music, drama, visual art), design (robotics, coding), and enrichment (Model UN, service clubs).
- Student Support Services (The Key Centre) Personalized learning support including learning support tutoring, counselling services with REFUEL Programme, and language support for English language learners.
- Global Leadership Academy (Youth Summer Program) Youth leadership development program for ages 15-18, featuring 2-week immersive experiences on Vancouver Island with team challenges, field trips, outdoor activities, and post-program online coaching.
Quantifiable outcome
- 100% university acceptance rate for graduating IB Diploma students
- +3 more outcomes
Companies that use Brookes Education Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Brookes Education Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Brookes Education Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Westshore Parks and Recreation (Juan de Fuca Recreation Centre)coreStrategic partnership providing students access to two ice rinks, three soccer and rugby fields, lacrosse box, three baseball diamonds, five basketball courts, beach volleyball courts, tennis courts, squash and racquetball courts, swimming pool, velodrome, BMX track, and WildPlay Elements Park within a 10-minute walk of campus.
- Olympic View Golf ClubcorePartnership for golf instruction including GBC Golf Academy, providing students access to golf facilities and professional instruction as part of athletics program.
- Royal Roads UniversityminorCampus adjacency to Royal Roads University grounds including Charlie's Trail, Hatley Castle, and Hatley Park Gardens used for outdoor education and recreational activities.
- Pacific Surf CompanyminorSurf instruction provider for Tofino school trips, offering professional surfing lessons as part of outdoor adventure programming.
- Camp ThunderbirdminorOutdoor education facility hosting day trips for students including kayaking, archery, climbing wall, hiking, and leadership activities.
- Camp PotlatchminorCoastal camp facility for outdoor adventures including rock climbing, kayaking, canoeing, paddleboarding, and beach volleyball activities.
- Beacon Community ServicesminorPartnership with Out of the Rain Youth Shelter program where students prepare two hot meals monthly for homeless youth in the community.
- FlywirecoreInternational payment processing partner enabling secure payments from families worldwide in their home currency, with favorable exchange rates and 24/7 multilingual support.
- Jeskin Aerie Seniors HomeminorCommunity partnership for intergenerational programs where students visit seniors, play games, and document life stories through scrapbooking projects.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Brookes Education Group competitors and assessment
Company assessmentDirect peers
- United World Colleges (UWC): UWC operates a global network of 18+ IB-focused residential schools serving international boarding students; Brookes' Director Jerry Salvador spent 28 years in the UWC movement. Most directly comparable on mission, IB curriculum, residential model, and international student mix.
- Pearson College UWC: Located on Vancouver Island near Victoria, BC and partnered with Brookes Westshore through Royal Roads University adjacency. Same IB Diploma residential model, same Canadian geography, and the single most direct local competitor for international boarding students.
- Brentwood College School: Premier Canadian boarding school on Vancouver Island operating a residential program with international students. Comparable on premium tuition, BC location, and boarding-heavy student mix, though Brentwood does not lead with IB as its primary curriculum.
- Shawnigan Lake School: Established BC boarding school that previously hosted the Brookes Shawnigan Lake campus before Brookes relocated to Westshore in 2018. Direct geographic and curriculum-adjacent competitor for premium boarding students in British Columbia.
- St. George's School: Vancouver-based independent school with boarding programs serving affluent Canadian and international families. Comparable premium positioning, residential offering, and university-prep mission; one of the strongest brand names competing for the same Pacific Northwest international student pool.
- Mulgrave School: Vancouver-based IB World School (MYP and DP) offering day and limited boarding for international students. The most direct IB-only competitor in the BC private school market, competing for the same families Brookes Westshore targets.
Emerging players
- Dwight Global Online School: IB online school from the Dwight network, offering DP and CP globally. Same IB curriculum and overlapping international audience as Brookes Westshore, but without residential immersion — threatens Brookes' international boarding value proposition as online IB quality improves.
Broad incumbents
- Taft School: Elite US boarding school with established IB programme and significant international student population. Broad incumbent in the premium residential IB space whose brand, endowment, and alumni pipeline significantly exceed Brookes Westshore's.
Regional players
- Salem School (Schule Schloss Salem): German residential IB school with strong international mix and boarding tradition. Comparable European peer serving internationally mobile premium families; competes for the same affluent European and CIS-source families Brookes recruits from Russia/Eastern Europe.
- Dwight School Seoul: Long-running IB World School in Seoul founded by Brookes Director Jerry Salvador. Directly comparable on IB curriculum and residential/boarding model in the Korean market where Brookes also operates; sister-school dynamics and shared leadership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Brookes Education Group social profiles
Digital presenceBrookes Education Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brookes Education Group leadership team
Management profileNumber of profiles
Profiles13 records
Brookes Education Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brookes Education Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brookes Education Group
What does Brookes Education Group do?
Brookes Education Group operates a network of private international IB World Schools delivering the full International Baccalaureate continuum — Primary Years (Grades 4-5), Middle Years (Grades 6-10), and Diploma Programme (Grades 11-12) — alongside the BC Dogwood Diploma. The flagship Brookes Westshore campus in Victoria, BC combines day and boarding delivery (5-day and 7-day options) with a 75-room purpose-built residence, attracting students from 21+ nationalities and offering merit-based scholarships, college counselling, and over 30 after-school activities.
Is Brookes Education Group a public or private company?
Brookes Education Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brookes Education Group founded?
Brookes Education Group was founded in 2018. It employs 251 to 500 people.
Where is Brookes Education Group based?
Brookes Education Group is headquartered in San Jose, United States, in the North America region.
How does Brookes Education Group make money?
Five revenue lines are on record. Day Student Tuition is the primary driver. The others are canadian Boarding Tuition, international Boarding Tuition, application Fees and scholarships.
Who are Brookes Education Group's main competitors?
Direct peers on record are United World Colleges (UWC), Pearson College UWC, Brentwood College School, Shawnigan Lake School, St. George's School and Mulgrave School. Dwight Global Online School is listed as an emerging player. Taft School is listed as a broad incumbent. Regional players are Salem School (Schule Schloss Salem) and Dwight School Seoul.
Does Brookes Education Group have an API?
No public API is recorded for Brookes Education Group.
What industry is Brookes Education Group in?
Brookes Education Group's product category is Private International K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of EDAIAHAA, Overseas Boarding School Enrollment & Placement. Its NAICS code is 6111 and its SIC code is 8200.