CODUCT

What CODUCT does

Coduct Solutions GmbH is a Kamp-Lintfort, Germany-based digital strategy and cloud engineering consultancy founded in 2016, operating with an 11-50 employee footprint. The firm delivers Microsoft-centric digital transformation services — including strategy consulting, cloud engineering, and managed services — and holds triple-certified Microsoft Solutions Partner status across Data & AI Azure, Infrastructure Azure, and Digital App & Innovation. Through its Ainavio GmbH subsidiary, Coduct has extended into packaged software with an AI-driven PIM/DAM product. The firm also operates a Build-Operate-Transfer (BOT) offshore engineering center in Vietnam, which functions as its principal cost-scaled delivery arm.

Coduct serves enterprise and mid-market customers across regulated and operationally complex verticals: energy (EnBW, Netze BW, RWE), utilities software (Schleupen), manufacturing (SFS), public sector (Kreis Wesel), retail (Galeria), e-commerce and ERP (JTL), and service software (GEDAT). Revenue is generated through three streams: (1) consulting and professional services on time-and-materials project engagements, (2) Microsoft Cloud Solution Provider (CSP) license resale bundled with managed services, and (3) the Vietnam BOT offshore model priced on a per-employee basis. The CEO, Rafael Alexander Regh, simultaneously serves as CTO at JTL, a major Coduct customer, indicating a deeply embedded commercial and engineering relationship.

The business model blends project services, recurring managed services, and license resale, with a strategic tilt toward productization via Ainavio and AI-aligned service lines such as Microsoft Copilot integration and AI Data Management & Automation. The combination of Microsoft partner credentials, a captive offshore delivery model, and a proprietary product subsidiary differentiates Coduct from a pure-play German Mittelstand consultancy, while keeping it reliant on Microsoft's go-to-market and pricing for the AI layer of its offering.

Name

CODUCT

Legal name

Coduct Solutions GmbH

Website

https://coduct.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Coduct Solutions GmbH is a German Microsoft-focused digital strategy and cloud engineering consultancy, founded 2016 in Kamp-Lintfort, serving regulated enterprises in energy, utilities, manufacturing, public sector, and retail via consulting, CSP licenses, and an offshore Vietnam BOT delivery model, with an Ainavio PIM/DAM product subsidiary.

Ownership category

akta.pro rank

Product category

Digital Transformation and Cloud Engineering Consulting

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

akta.pro secondary industries

Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG), Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG)

Keywords

• Cloud engineering services
• Digital transformation consulting
• Microsoft Azure partner
• Build operate transfer
• Cloud solution provider licensing

Headquarters

HQ city

Kamp-lintfort

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting & Professional Services: Coduct charges for strategic consulting, technology architecture, implementation, and operational support engagements. Projects are scoped and delivered by interdisciplinary teams of strategists, architects, and developers. Services are sold directly to enterprise and mid-market clients.
2. Microsoft Cloud Solution Provider (CSP): Coduct resells Microsoft cloud licenses (Azure, M365, Dynamics 365, Security, Power Platform, Copilot) as an authorized CSP partner. Revenue comes from license margins combined with bundled technical advisory and managed services.
3. Offshore BOT (Build Operate Transfer): Coduct charges a service fee based on the number of staff in the Vietnam development center, covering recruitment, HR management, payroll, local compliance, and operational setup. The fee structure includes the option to later inhouse the team.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CODUCT is a German digital transformation and cloud engineering consultancy that helps enterprises modernize legacy IT landscapes, migrate to Microsoft Azure, build cloud-native applications and microservices, and operate their platforms. The firm sells a portfolio of professional services — Cloud & Platform Engineering, Application Performance & Reliability Engineering, Digital Strategy & Technology, Design & Experience, and AI Data Management & Automation — together with a Microsoft Cloud Solution Provider (CSP) licensing channel and a Build-Operate-Transfer service for setting up offshore development centers in Vietnam. It also delivers an AI-driven PIM/DAM product through its subsidiary Ainavio GmbH.

Product overview

CODUCT operates as a digital transformation and cloud engineering consultancy. The company offers a portfolio of service offerings rather than a unified software product: Cloud & Platform Engineering (encompassing software architecture, DevOps, cross-platform development), Application Performance & Reliability Engineering, Digital Strategy & Technology (including M&A due diligence), Design & Experience, and AI/Data Management & Automation. CODUCT also operates as a Microsoft Cloud Solution Provider (CSP) for cloud licensing and delivers Build Operate Transfer solutions for establishing offshore development centers in Vietnam. The company has a subsidiary relationship with Ainavio GmbH for PIM/DAM and AI-powered product information management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Ainavio: PIM and DAM solution with AI-enabled features for product information management, data orchestration, and automation, operated as a subsidiary/product company of Coduct.

Products and services

• Cloud-Lösungen (Microsoft CSP) Cloud services procurement and licensing through CODUCT as a Microsoft Cloud Solution Provider (CSP) partner, combining attractive pricing on Azure, Microsoft 365, Dynamics 365, Power Platform, and Copilot with technical consulting, flexible licensing, and tailored setup for enterprise and mid-market customers.
• Build Operate Transfer (BOT) — Offshore Development Center in Vietnam Managed service where CODUCT recruits, operates, and manages an offshore development and operations center in Vietnam on behalf of a client, covering legal entity, office setup, HR, payroll, and local compliance, with the option for the client to later in-house the team. Sold on a per-employee subscription basis.
• Cloud & Platform Engineering Engineering services for building scalable cloud platforms: individual software architecture, cross-platform development, cloud-native application development on Azure, workflow-based process management engines, and DevOps implementation using Azure, Atlassian, or GitHub tooling. Targeted at enterprises and software vendors modernizing legacy systems.
• Application Performance & Reliability Engineering Systematic performance, security, and stability services for IT systems: auditing of applications and infrastructure, load and stress testing, security assessments, and stability analysis, producing structured, prioritized recommendations and modernization roadmaps for enterprise IT teams.
• Digitale Strategie & Technologie (Digital Strategy & Technology) Strategic consulting for digital transformation covering transactional services, commercial and technical due diligence, and data due diligence for digital investments and M&A transactions, including support for PE, family offices, and software investors.
• Design & Experience User experience design services for digital products, including user research, integration of business requirements, and consideration of technical constraints to deliver consistent cross-platform user experience.
• AI, Datenmanagement & Automatisierung (AI Data Management & Automation) AI-driven data management and automation services, including PIM (Product Information Management) and DAM (Digital Asset Management) systems, AI components for structuring and integrating large data volumes, automated translation, data maintenance, and publication workflows. Delivered jointly with subsidiary Ainavio GmbH.

Quantifiable outcome

• GEDAT migrated its TIME JOB platform to cloud architecture with zero service interruption using Change-Data-Capture synchronization and a modular monolith backend approach.
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationCoduct is a triple-certified Microsoft Solutions Partner (Data & AI Azure, Digital & App Innovation Azure, Infrastructure Azure) and authorized Cloud Solution Provider (CSP). The partnership is central to Coduct's cloud delivery model, enabling it to resell Microsoft licenses and provide bundled technical consulting, migration, and managed services. Coduct was among the first partners to receive the official Microsoft Cloud Partner Program designation in the Digital- and App-Innovation category.
• SAPsupportingTechnology or IntegrationCoduct operates as an SAP partner, developing solutions for Fiori applications, SAP UI5, and transitions to S/4HANA — particularly in the area of maintenance and EAM (PM/EAM). Solutions are designed to be intuitive, future-proof, and efficient, developed in partnership with SAP.
• ainavio GmbHcoreStrategic or Co-development PartnerCoduct and its subsidiary Ainavio co-develop AI-driven PIM and DAM solutions. Coduct orchestrates structured data preparation and integration of large data volumes, while Ainavio provides the PIM platform and AI components. The two companies share go-to-market for smart product information and media asset management.
• JTLcoreStrategic or Co-development PartnerCoduct and JTL maintain a deep, technically integrated partnership. Coduct developed JTL's cloud platform MVP and continues to drive the architecture and roadmap of JTL's cloud ecosystem. Coduct's CEO, Rafael Regh, additionally serves as JTL's CTO, creating a uniquely close strategic alignment. Coduct is responsible for UX, backend architecture, project management, and ongoing cloud development.

Scale indicators3 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• msg systems AG: Major German IT consultancy and software provider headquartered in Ismaning, serving regulated industries including insurance, banking, automotive, and public sector. Comparable to Coduct in serving DACH enterprise customers with a mix of consulting, custom development, and productized software, but at significantly larger scale.
• Senacor Technologies AG: German IT consulting and engineering firm specializing in digital transformation, platform modernization, and data analytics for DACH enterprises including financial services, retail, and public sector. Closely comparable to Coduct in size, German mid-market focus, and technology-modernization orientation.
• Allgeier Enterprise Services: German IT services and consulting group delivering digital transformation, cloud, and enterprise application services to mid-market and enterprise clients in the DACH region. Comparable to Coduct as a mid-sized German consultancy focused on Microsoft and enterprise platform modernization.
• PRODYNA SE: Germany-based IT consultancy specializing in cloud-native development, Microsoft Azure, and modern software architecture for enterprise and mid-market clients across Europe. A near-direct peer in technology stack (Azure-first), target customer (DACH enterprise), and service offering.
• q.beyond AG: German cloud and IT services provider focused on Microsoft Azure, SAP, and managed services for mid-market customers. Comparable to Coduct in cloud-first delivery, Microsoft ecosystem focus, and DACH mid-market customer base.

Broad incumbents

• Avanade: Global Microsoft-focused consulting joint venture between Accenture and Microsoft, delivering Azure, Dynamics, and Microsoft 365 transformation to large enterprises worldwide. The global incumbent counterpart to Coduct's Microsoft-led services practice, serving the same ecosystem at much larger scale.
• T-Systems International: Deutsche Telekom's enterprise IT subsidiary, offering cloud, SAP, and digital transformation services to large European enterprises including many of the same energy and telecom customers Coduct serves. A broad German incumbent that Coduct competes against for major transformation programs.
• Arvato Systems: Bertelsmann-owned IT services and consulting firm operating in the DACH region across cloud, digital transformation, and platform engineering. Comparable as a Germany-rooted incumbent with overlapping service portfolio and similar customer verticals.
• Capgemini Engineering: Global IT services and engineering firm with a large German presence, delivering cloud, digital, and enterprise platform services to large enterprises. Represents the global SI competitive set that Coduct encounters in mid-market and large-enterprise RFPs.

Others

• Phoenix Group (IT/Phönix Group): IT service provider focused on business process and document management for retail, pharma, and public-sector clients in DACH. An adjacent ecosystem participant with comparable regulated-industry customer base and managed services exposure, though not a direct consulting competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coduct

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CODUCT