TERRA

What TERRA does

TERRA is a US-based consumer packaged goods company that manufactures and markets premium vegetable chips under the TERRA® brand. Founded in 1990 in Brooklyn, NY by chefs Dana Sinkler and Alex Dzieduszycki, the company produces a portfolio of 30+ chip SKUs across three primary categories — Exotic Vegetable Chips (featuring blue potatoes, taro, kabocha, parsnips), Sweet Potato Chips, and Plantain Chips — with flavor extensions including Mediterranean, Salt & Vinegar, Sour Cream & Onion, BBQ, and Screamin' Hot. Products are positioned as gluten-free, vegan, Non-GMO Project Verified, and kosher, targeting health-conscious snack consumers willing to pay a premium for chef-made, vegetable-forward alternatives to conventional potato chips. The core technology is a hand-selected, thinly sliced and crisped vegetable process with proprietary seasoning blends, packaged in distinctive black bags reflecting the brand's Brooklyn heritage.

TERRA generates revenue primarily through consumer packaged goods sales across retail channels in the United States and Canada. Distribution spans premium department stores (notably Saks Fifth Avenue), mainstream grocery chains, drug stores, and natural food retailers, with the company website providing a store locator to drive offline purchase. Go-to-market is a hybrid direct-to-consumer and retailer-mediated model, anchored by a digital marketing presence (Instagram, Facebook, X) and content-driven storytelling around the founders' chef credentials. The company is privately held by its original founders with no disclosed external investors, parent company, or institutional funding, and operates with a small headcount of 11–50 employees from Moonachie, NJ.

Name

TERRA

Legal name

TERRA

Website

https://terrachips.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

TERRA is a US-based CPG company that manufactures premium, chef-made vegetable chips (sweet potato, plantain, blue potato, taro, beet) sold through retail channels including Saks Fifth Avenue, grocery, and natural food stores in the US and Canada.

Ownership category

akta.pro rank

Product category

Vegetable Chips (Premium Snacks)

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

Keywords

• Vegetable chips
• Premium snacks
• Plantain chips
• Sweet potato chips
• Root vegetable snacks

Headquarters

HQ city

Moonachie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Consumer Packaged Goods Sales: TERRA generates revenue through the sale of vegetable chips as a consumer packaged goods (CPG) product. The company sells pre-packaged chips through retail stores and potentially direct-to-consumer channels. Products are sold in various package sizes (5oz bags, 28g, 170g formats) with one-time purchase transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TERRA manufactures and sells premium vegetable chips as a consumer packaged good. The company hand-selects vegetables — including sweet potatoes, plantains, parsnips, blue potatoes, taro, batata, beets, kabocha squash, yucca, and apples — thinly slices and crisps them, then seasons with sea salt and flavor blends such as Mediterranean, BBQ, Salt & Vinegar, and Sour Cream & Onion. Products are packaged in distinctive black bags and sold through grocery, drug, natural food, and premium retail channels in the U.S. and Canada.

Product overview

TERRA is a vegetable chip company offering a portfolio of 30+ chip varieties made from diverse vegetables. The product line is organized into three main categories: Exotic Vegetable Chips (featuring unique varieties like Blues, Taro, Exotic Potato, Heritage Blend, Red White & Blues, and Classic), Sweet Potato Chips (including Sweet Potato Crinkle Cut, Sweet Potato NSA, Sweets & Beets, Sweets & Apples, Herbed Stuffing, and Sweet & Smoky BBQ), and Plantain Chips (including regular Plantains and Sweet Plantains). Core flavor lines include Original, Mediterranean, Salt & Vinegar, Sour Cream & Onion, and Screamin' Hot. All products are made from non-GMO vegetables, are gluten-free and vegan, and are packaged in distinctive black bags reflecting the company's Brooklyn roots. The company was founded by two New York chefs and operates with hand-selected vegetables prepared in small batches.

Differentiator

Problem solved

Functional benefit

Brands

• TERRA Chips: The primary brand for vegetable chips made from exotic root vegetables including sweet potatoes, blue potatoes, taro, parsnip, batata, beet, and plantains.

Products and services

• TERRA® Original Blend of four vegetables — sweet potato, batata, parsnip, and potato — thinly sliced, crisped, and salted with sea salt; the brand's original chef-made chip.
• TERRA® Sweet Potato Crinkle Cut Sweet potatoes crinkle-cut, crisped, and salted with sea salt.
• TERRA® Mediterranean Blend of sweet potato, batata, parsnip, and potato with Mediterranean garlic and herb seasoning.
• TERRA® Exotic Potato Blend of exotic potatoes — sweet potatoes, blue potatoes, and Yukon gold potatoes — finished with sea salt.
• TERRA® Sweet & Smoky BBQ Root vegetables — sweet potato, batata, parsnip, and potato — with tangy BBQ flavors and a hint of smokiness.
• TERRA® Blues Naturally blue potatoes with a slightly nutty, earthy flavor, crisped with sea salt.
• TERRA® Classic Seasonal mix of sweet potato, taro, batata, and parsnip with sea salt.
• TERRA® Heritage Blend Blend of beets, blue potatoes, Yukon gold potatoes, and Beauregard sweet potatoes with sea salt.
• TERRA® Plantains Plantain chips made with coconut oil and sea salt.
• TERRA® Salt & Vinegar Root vegetables — sweet potato, batata, parsnip, and potato — with vinegar and sea salt seasoning.
• TERRA® Screamin' Hot Root vegetables tossed in fiery spices including cheddar cheese and capsicum.
• TERRA® Sour Cream & Onion Root vegetables with sour cream and onion seasoning.
• TERRA® Sweet Plantains Ripe sweet plantains sliced thin and fried in coconut oil for a crispy chip.
• TERRA® Sweets & Beets Sweet potatoes blended with earthy beets, crisped to perfection.
• TERRA® Taro Taro root with a light, nutty flavor and subtle vanilla undertones, finished with sea salt.
• TERRA® Herbed Stuffing Sweet potato chips with sage and rosemary seasoning for holiday-inspired flavor.
• TERRA® Red, White & Blues Combination of ruby-dipped sweet potatoes, naturally blue potatoes, and Yukon gold potatoes.
• TERRA® Sweets & Apples Thinly-sliced Gala and Fuji apples paired with sweet potatoes, crisped and kissed with cinnamon.
• TERRA® Sweet Potato Sweet potato chips with no salt added, crisp and naturally sweet.
• Terra Sweets Medley (Canada) Blend of sweet potato, purple sweet potato, and batata; gluten-free, kosher, and Non-GMO Project Verified.
• Exotic Original (Canada) Blend of taro, sweet potato, yuca, batata, and parsnip vegetables, available in 28g and 170g formats.
• Plantain (Canada) Tropical plantain chips made with coconut oil and sea salt, slightly sweet and nutty.
• Terra Sweet Potato Krinkle (Canada) Sweet potato chips with sea salt in krinkle cut style.
• Blues (Canada) Naturally blue potato chips with slightly nutty flavor, cooked via special process for lower fat content.
• Mediteranean (Canada) Mediterranean-seasoned chips with garlic, oregano, and olive oil flavors featuring taro, sweet potato, yuca, batata, and parsnip.
• Terra Screamin' Hot (Canada) Hot and spicy blend of sweet potato, peppery parsnip, golden kettle potato, and mildly sweet batata with fiery spices.
• Terra Salt And Vinegar (Canada) Root vegetables with zing of vinegar and sea salt complementing sweet potato, parsnip, kettle potato, and batata.
• Terra Sour Cream And Onion (Canada) Root vegetables with cool sour cream and bold onion seasoning.
• Terra Sweet Potato (Canada) Sweet potato chips cooked to perfection with no salt added; high in potassium, vitamin C, and vitamin A.
• Terra Sweets and Beets (Canada) Sweet potatoes complemented by vibrant beets in krinkle-cut style with hearty crunch.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Saks Fifth AvenuecoreChannel Partner/ Reseller/ DistributorSaks Fifth Avenue is a premium department store that became a key retail customer for TERRA chips. After discovering the chips at elite New York parties, Saks requested to carry the product, establishing TERRA's luxury retail positioning and providing significant brand visibility.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kettle Brand: Premium kettle-cooked chip brand positioned in natural and mainstream grocery. Directly comparable to TERRA as a premium, chef/quality-positioned salty snack competing for the same shelf set and better-for-you consumer.
• Jackson's Honest: Premium potato and root vegetable chips made with alternative cooking oils. Closely comparable as a smaller premium CPG chip brand with clean-label, better-for-you positioning in natural and specialty retail.
• Late July Snacks: Organic, better-for-you chip brand (tortilla, potato, popcorn). Comparable premium-positioned salty snack brand competing for the same health-conscious shopper across natural and mainstream channels.
• Bare Snacks: Baked fruit and vegetable chip brand owned by PepsiCo. Closely comparable product format (thinly sliced, baked vegetable/fruit crisps) and target health-conscious consumer, with substantially greater distribution and marketing resources.
• Rhythm Superfoods: Vegetable-based chip brand featuring kale, beet, and root vegetable chips. Directly competes in the vegetable chip category with similar health-positioned SKUs and natural/grocery distribution.
• Boulder Canyon: Kettle-cooked chip brand with multiple flavor and vegetable-based SKUs. Comparable mid-sized premium chip brand distributed through natural and mainstream grocery at similar price points.

Emerging players

• Made Good: Allergen-free, organic, better-for-you snack brand including vegetable-based crackers. Comparable as a small premium clean-label CPG targeting health-conscious and allergen-aware consumers.
• Beanitos: Legume- and vegetable-based better-for-you snack brand. Comparable as a small premium CPG in the better-for-you salty snack set, though primary focus is bean-based rather than root vegetable.
• Forager Project: Plant-based snack brand including vegetable-based chips and crisps. Comparable as a premium, vegetable-forward CPG with natural/grocery distribution and health-led positioning.

Broad incumbents

• Off the Eaten Path (PepsiCo): Vegetable and legume-based chip line from Frito-Lay/PepsiCo. Comparable product format (vegetable chips) with the distribution scale, slotting budget, and promotional firepower of a major incumbent — direct competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/terrachips_us
• Facebookfacebook.com/terrachipsindia
• Instagraminstagram.com/terrachips
• LinkedInlinkedin.com/company/terra-chips

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TERRA