BSA Land
BSA Land is the largest affordable real estate developer in Indonesia, with over 30 projects spanning the archipelago, founded in 2011 and headquartered in Tangerang. It serves individual home buyers with affordable residential units across multiple islands.
- Company typePrivate
- Founded2011
- HeadquartersTangerang, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What BSA Land does
BSA Land is a private Indonesian real estate developer founded in 2011 and headquartered in Tangerang, focused on the affordable housing segment. The company self-describes as the largest affordable real estate developer in Indonesia, with a portfolio of over 30 projects distributed across the Indonesian archipelago. Operationally it runs a sizeable organization of 501-1000 employees to support multi-island project development and delivery.
The company's business model centers on developing and selling residential units to individual end-buyers (B2C) at affordable price points across multiple Indonesian provinces, monetizing through unit sales revenue. Its differentiator is the combination of scale (30+ projects) and geographic breadth across the archipelago — a structurally fragmented market where logistics, land acquisition, and local regulatory relationships create meaningful barriers to entry. The brand positioning as the leading affordable developer is the company's primary intangible asset.
The leadership team is anchored by Chairman Suryatma Wiraatmadja, who has guided the company since its 2011 founding. Limited public data is available: the company's website was inaccessible beyond a verification page during data collection, and no disclosed revenue, funding history, customer segments beyond B2C residential, technology stack, partnerships, awards, or certifications are visible in the input data. As a real estate developer, BSA Land has no evident AI/ML capability footprint.
BSA Land firmographics
Firmographics- Name
- BSA Land
- Website
- https://bsaland.co.id
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BSA Land is the largest affordable real estate developer in Indonesia, with over 30 projects spanning the archipelago, founded in 2011 and headquartered in Tangerang. It serves individual home buyers with affordable residential units across multiple islands.
- Ownership category
- akta.pro rank
BSA Land industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (237210), Land Subdivision (2372)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Residential Affordable Housing Development & Construction (IMAFABAI)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Affordable & Public Housing Asset Management (BPAJAMAI)
Keywords
Where BSA Land is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
BSA Land business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
BSA Land product offering
Product offeringCore offering
BSA Land is the largest affordable real estate developer in Indonesia, developing and selling residential housing units across the Indonesian archipelago. Founded in 2011 and headquartered in Tangerang, the company operates over 30 residential property projects throughout Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Affordable Residential Housing Projects
Companies that use BSA Land
Customer profileIdeal customer profiles1 record
BSA Land technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BSA Land partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
BSA Land competitors and assessment
Company assessmentDirect peers
- PP Properti: Property arm of a major Indonesian state-owned construction group; comparable as a large-scale Indonesian residential developer with mass-market exposure.
- Modernland Realty: Indonesian developer with township and landed residential projects serving mass-market segments; directly comparable in affordable-and-mid landed housing in Indonesia.
- Alam Sutera Realty: Indonesian township developer with residential clusters; comparable on residential subdivision model and Indonesian geography.
- Jaya Real Property: Indonesian residential and commercial developer active in landed housing; directly comparable as a residential-focused Indonesian developer with comparable scale.
- Intiland Development: Indonesian property developer active in landed residential, apartments, and mixed-use; comparable for residential product mix and Indonesian market focus.
Broad incumbents
- Ciputra Group: One of Indonesia's largest diversified property developers with significant residential exposure including affordable segments; comparable as a large Indonesian homebuilder, though broader and more premium-skewed than BSA Land.
- Sinar Mas Land: Major Indonesian township and residential developer; relevant peer given its scale, archipelago footprint, and mixed-tier housing portfolio that overlaps with BSA Land's mass-market segments.
- Summarecon Agung: Established Indonesian developer of large integrated residential townships; comparable on residential development model and Indonesian market focus, though typically positioned in mid-to-upper tiers.
- Agung Podomoro Land: Indonesian residential and mixed-use developer with multiple large-scale projects; relevant peer for residential development scale and Indonesian market positioning.
- Lippo Group: Large Indonesian conglomerate with significant residential and township development through Lippo Karawaci; broader than BSA Land but overlapping in Indonesian residential development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
BSA Land social profiles
Digital presenceBSA Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
BSA Land leadership team
Management profileNumber of profiles
Profiles1 record
BSA Land funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BSA Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BSA Land
What does BSA Land do?
BSA Land is the largest affordable real estate developer in Indonesia, developing and selling residential housing units across the Indonesian archipelago. Founded in 2011 and headquartered in Tangerang, the company operates over 30 residential property projects throughout Indonesia.
When was BSA Land founded?
BSA Land was founded in 2011. It employs 501 to 1,000 people.
Where is BSA Land based?
BSA Land is headquartered in Tangerang, Indonesia, in the Asia region.
Who are BSA Land's main competitors?
Direct peers on record are PP Properti, Modernland Realty, Alam Sutera Realty, Jaya Real Property and Intiland Development. Broad incumbents are Ciputra Group, Sinar Mas Land, Summarecon Agung, Agung Podomoro Land and Lippo Group.
Does BSA Land have an API?
No public API is recorded for BSA Land.
What industry is BSA Land in?
BSA Land's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAI, Residential Affordable Housing Development & Construction, with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.