Empire Digital Signs

What Empire Digital Signs does

Empire Digital Signs is a Rochester, New York-based, veteran-owned provider of full turnkey digital signage solutions, founded in 2013 by Wayne Didas after a 17-year career at Eastman Kodak Co. The firm designs, supplies, and installs indoor and outdoor digital displays — kiosks, menu boards, LED and slim-bezel video walls, room signs, directories, wayfinding systems, outdoor LED signage, and event rentals including mobile LED trailers — paired with a proprietary cloud-based content management platform that enables remote scheduling and updates across multi-site fleets from any browser. The platform integrates with hotel room booking systems (Delphi, Envision, Marriott CI/TY) and embeds stock-image libraries (Pixabay, Canva, Unsplash), and is sold alongside custom application development, content creation, and photo/video services. A dedicated Touch Hall of Fame sub-brand targets schools and athletic organizations with digital yearbooks and championship displays.

Empire generates revenue across five streams: hardware sales (displays, media players, mounting, custom enclosures), software subscriptions (cloud CMS with per-network or per-location pricing), professional installation and integration services, event and mobile LED trailer rentals, and custom application development. Pricing is quote-based rather than published, with free consultation as the primary lead capture mechanism. The go-to-market combines an enterprise field sales motion for multi-site rollouts (evidenced by deployments of 177 systems at TOPS Markets across 26 locations and 50+ displays at Canandaigua National Bank across 20+ locations) with an inside sales channel and SEO/content-driven self-serve quote capture for mid-market and SMB customers. Operations span four offices — Rochester NY (headquarters), Buffalo NY, Jupiter FL, and Fort Myers FL — supporting nationwide service coverage, supplemented by a strategic hardware partnership with Glorystar.

Name

Empire Digital Signs

Legal name

Empire Digital Signs, LLC

Website

https://empiredigitalsigns.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Empire Digital Signs is a veteran-owned, Rochester NY-based provider of turnkey digital signage — hardware, proprietary cloud CMS software, installation, and event rentals — serving enterprise and SMB customers across banking, grocery, education, hospitality, healthcare, and retail nationwide.

Ownership category

akta.pro rank

Product category

Digital Signage Solutions

NAICS

Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (33995)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

akta.pro secondary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Digital signage solutions
• Interactive kiosks
• LED video walls
• Outdoor digital displays
• Cloud signage software

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of digital displays, LED screens, video walls, kiosks, media players, mounting hardware, and custom enclosures
2. Software Subscriptions: Cloud-based digital signage software for content management, scheduling, and remote display control with per-network or per-location pricing
3. Installation Services: Professional on-site installation, integration, and project management for digital signage deployments
4. Event Rentals: Temporary digital signage and LED display rentals for events, tournaments, and corporate gatherings including mobile LED trailers
5. Custom Application Development: Custom software application development and UI/UX design for specialized digital signage use cases

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Empire Digital Signs provides full turnkey digital signage solutions spanning hardware (digital kiosks, menu boards, LED and LCD video walls, directories, room signage, interactive wayfinding, outdoor displays, event badging), proprietary cloud-based content management software for remote scheduling and multi-display updates, and professional services including custom application development, content creation, installation, and event rentals. The company serves B2B customers across corporate, healthcare, education, banking, hospitality, retail/grocery, libraries, restaurants, and event verticals from offices in New York and Florida, delivering nationwide coverage.

Product overview

Empire Digital Signs provides a comprehensive portfolio of digital signage solutions consisting of hardware products (digital kiosks, menu boards, video walls, indoor/outdoor LED displays, directories, room signage, wayfinding systems, and event rentals), proprietary cloud-based software platform, and professional services (custom application development, content creation, design, and installation). The core offering is a full turnkey digital signage solution spanning design through installation, with the cloud-based digital signage software serving as the central content management platform that controls all connected displays. The product portfolio includes specialized solutions for various markets including retail, hospitality, healthcare, corporate, education, banking, and events, along with a Touch Hall of Fame sub-brand for educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Touch Hall of Fame: Digital Hall of Fame displays for schools, athletic achievements, championship teams, digital yearbooks, and notable alumni recognition systems.

Products and services

• Digital Kiosks Interactive touchscreen kiosks for retail, libraries, healthcare, and corporate environments, featuring wayfinding, self-service capabilities, and custom enclosures.
• Digital Menu Boards Dynamic digital displays for restaurant menus enabling real-time content updates, customization, and high-definition visibility for food and beverage offerings.
• LED Video Walls Large-scale direct-view LED display systems configured in video wall arrangements (including 2x2, 3x3, and 4x4 configurations) for high-impact visual installations.
• Video Walls Multi-screen LCD slim-bezel video wall installations for immersive visual environments in banks, corporate offices, and educational institutions.
• Digital Directory Electronic directory displays for building lobbies and corporate environments showing tenant information, staff listings, and organizational information.
• Digital Room Signage Room booking and conference room signage displaying room availability and upcoming events, integrating with calendar or room booking software including Delphi FDC, Envision, and Marriott CI/TY.
• Interactive Wayfinding (Digital Mapping) Interactive 2D and 3D mapping solutions for building and campus navigation with turn-by-turn directions and QR code integration for airports, hospitals, libraries, and corporate campuses.
• Outdoor Digital Signage Weather-resistant outdoor digital displays including LED monument signs, electronic messaging centers, and outdoor advertising displays with customizable content capabilities.
• Digital Concierge Signage Interactive digital concierge systems providing visitor guidance, information lookup, and directional assistance in hospitality and corporate environments.
• Digital Departure Boards Real-time departure and arrival information displays for transportation hubs including airports, transit stations, and corporate facilities.
• Digital Video Brochures Portable digital display devices for showcasing video content, presentations, and marketing materials at events and exhibitions.
• Digital Scrolling Signs Electronic scrolling displays for showcasing rotating messages, announcements, and promotional content in indoor and semi-outdoor environments.
• Social Media Walls Live social media display systems that aggregate and showcase social media feeds, hashtags, and user-generated content for events and public spaces.
• Event Badging (with Smart Badges) Digital badging and sign-in systems for events including membership events, conferences, and corporate gatherings with QR code capabilities and real-time member displays.
• Exhibition Stand Digital Signage Digital display solutions for trade shows and exhibition stands featuring dynamic content, interactive elements, and custom enclosures.
• Audience Response System Interactive electronic voting and audience response system using keypads for real-time voting, polling, and data collection at events and conventions.
• Cloud-Based Digital Signage Software Proprietary cloud-hosted content management platform enabling remote content editing, scheduling, and management across multiple displays and locations from any web browser, with built-in image integrations for Pixabay, Canva, and Unsplash.
• Touch Hall of Fame Digital hall of fame solution for schools and organizations featuring digital yearbooks, hall of fame inductee displays, championship team banners, and alumni recognition systems; operated under a wholly owned sub-brand of Empire Digital Signs.
• Custom Application Development Custom software development service for creating tailored digital signage applications and UI/UX design specific to client needs and industry requirements.
• Digital Content Creation Professional content creation services including graphic design, animations, video production, and UI design for digital signage displays.
• Digital Signage Rental (Event Rental) Event rental service for temporary digital signage installations including LED displays, video walls, and interactive kiosks for events and corporate gatherings.
• Mobile LED Trailer Rentals Outdoor LED display rental service featuring Mobile LED Trailers for portable LED capability at sports tournaments, music festivals, and corporate events.
• Photo Booth Rentals Photo booth rental service for events featuring digital photography capabilities and social media integration, served in the Rochester and Buffalo NY region.

Quantifiable outcome

• TOPS Markets: 177 digital signage systems installed across 26 locations with improved in-store customer communication
• +2 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GlorystarcoreTechnology or Integration · 11 March 2024Strategic partnership bringing together Empire Digital Signs' expertise from design to installation and repairs with Glorystar's state-of-the-art hardware solutions including Nebula Plus touchscreen computers, ULTRON fixed tablets, Nebula Kiosk Tablet, and Infinitus Touchscreen monitors. Collaboration aims to redefine digital signage landscape with unparalleled hardware/software integration for enhanced flexibility, reliability, and performance.
• Canandaigua National BankcoreStrategic or Co-development PartnerLong-standing partnership providing more than 50 digital displays including video wall installations across over 20 CNB locations. Empire provides full turnkey digital signage solutions including hardware, proprietary software, and installation. Partnership described as ongoing and successful with bank maintaining modern and engaging presence across all locations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Enplug: Enplug is a cloud-based digital signage platform with app-driven content and media player hardware for retail, corporate, and venue customers. Comparable to Empire Digital Signs in offering cloud CMS plus hardware with broad vertical applicability, though Enplug is more software-native and self-serve oriented.
• Poppulo: Poppulo provides digital signage, employee communications, and workplace experience software for enterprise and corporate customers. Comparable to Empire Digital Signs in targeting corporate communications and signage use cases (room signage, directories, internal communications) with a software-led model.

Broad incumbents

• Scala (Stratacache): Scala, now part of Stratacache, is a long-established digital signage software and solutions provider serving retail, banking, QSR, and corporate customers globally. Comparable to Empire Digital Signs as a full-stack signage provider with CMS, hardware integration, and professional services, but at vastly larger scale and broader geographic reach.
• Four Winds Interactive (FWI): FWI is an enterprise digital signage and visual communications platform serving corporate, healthcare, and higher-education customers at scale. Comparable to Empire Digital Signs in targeting the same enterprise verticals with managed digital signage solutions, but with a much larger enterprise customer base and software-first delivery model.
• LG Business Solutions (SuperSign): LG Business Solutions offers commercial displays, video walls, and the SuperSign CMS for digital signage deployments across enterprise verticals. Comparable to Empire Digital Signs as a hardware + software signage competitor with deep installed base in retail, hospitality, and corporate environments.
• Samsung VXT: Samsung's VXT (Visual eXperience Transformation) platform combines commercial displays with a cloud CMS, targeting retail, QSR, corporate, and public-sector digital signage buyers. Comparable to Empire Digital Signs in offering a combined hardware + cloud CMS solution, but as a global OEM incumbent with vastly larger scale, brand, and direct customer relationships.

Direct peers

• BrightSign: BrightSign is a leading digital signage media player and CMS provider, with hardware players and BrightSign Network software powering displays worldwide. Comparable to Empire Digital Signs as a CMS + media player stack for commercial digital signage, though BrightSign focuses on hardware/software OEM channels while Empire bundles end-to-end service.
• ScreenCloud: ScreenCloud is a cloud digital signage CMS with app integrations and hardware-agnostic deployment, serving retail, corporate, and healthcare customers. Comparable to Empire Digital Signs in cloud CMS + hardware + services delivery, though ScreenCloud operates as a global software-native platform rather than a regional integrator.
• Reflect Systems: Reflect Systems provides digital signage, interactive displays, and in-store media solutions for retail, hospitality, and financial services. Comparable to Empire Digital Signs in serving similar verticals (banks, retail, hospitality) with end-to-end signage installations and managed services, and overlapping on video wall and kiosk offerings.
• Yodeck: Yodeck is a cloud-based digital signage platform offering CMS, media player hardware, and turnkey deployment for SMB and mid-market customers. Comparable to Empire Digital Signs in offering cloud CMS plus hardware with a focus on ease of use, though Yodeck competes more on self-serve SaaS economics while Empire emphasizes bespoke turnkey service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EmpDigitalSigns
• YouTubeyoutube.com/channel/UCIHx2qI6f23zKTZKwmaijYQ
• Facebookfacebook.com/EmpireDigitalSigns
• LinkedInlinkedin.com/company/empire-digital-signs-llc
• Instagraminstagram.com/empiredigitalsigns

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Digital Signs