What Anjon Manufacturing does

Anjon Manufacturing is a family-owned, U.S.-based manufacturer and distributor of water garden and pond equipment, founded in 1981 in Cape Girardeau, Missouri and headquartered since 1996 at a 10,000+ square foot facility at 150 Anjon Way in O'Fallon, Missouri. The company sells pumps (Little Frog, Big Frog, Big Frog Eco-Drive, Monsoon, Tadpole, Flood, Water Master Clear across 90 to 15,000 GPH), filtration systems (Livingponds, Savio Skimmerfilter, Savio UVinex, GC Tek AlphaONE bio-media filters with AlphaBioONE media, GC Tek AquaBead with ALISS life support), UV clarifiers, pond liners (EPDM, PVC, LLDPE, HDPE), pond-free waterfall systems, landscape LED lighting, basalt decorative stone, bottom and surface aeration, pond and fish care consumables, fittings, and replacement parts.

Revenue is generated through three channels: direct-to-consumer e-commerce on a BigCommerce storefront, a nationwide distributor/wholesale network, and a certified contractor program that assigns each contractor a Sales Support Representative, routes leads through a Find A Contractor service, and pays 5% annual rebates with 1-year extended warranties. Pricing is unit-based, ranging from roughly $14 accessories to over $8,000 premium filtration systems, with no subscription model. Customer segments are residential homeowners, professional water-garden contractors, commercial clients (golf courses, theme parks, shopping malls, hotels), and distributors. The company holds 14 registered trademarks across its private-label lines and exclusively distributes Savio Engineering and GC Tek filtration products in its channel.

Name

Anjon Manufacturing

Legal name

Anjon Manufacturing

Website

https://anjonmfg.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Anjon Manufacturing is a family-owned U.S. manufacturer and distributor of water garden equipment — pumps, filtration, liners, lighting, and aeration — sold direct via e-commerce, through a nationwide distributor network, and to certified installation contractors serving residential and commercial customers.

Ownership category

akta.pro rank

Product category

Water Garden and Pond Equipment

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

akta.pro secondary industries

Irrigation System Design & Planning (HSAIAEAA), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD), Filter, Pump & Heater Maintenance/Repair (HSAIALAC)

Keywords

• Pond equipment
• Water garden supplies
• Pond filtration systems
• Submersible pond pumps
• Pond liner products

Headquarters

HQ city

O Fallon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer online sales through BigCommerce storefront, selling water garden equipment, pumps, filtration systems, liner products, and accessories to homeowners and contractors
2. Distributor/Wholesale Sales: Sales through nationwide network of distributors who resell Anjon products to contractors and end customers
3. Certified Contractor Program Revenue: Revenue generated through contractor certification program, including annual rebates and extended warranty programs for certified contractors

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Anjon Manufacturing designs, brands, and distributes a complete line of water garden and pond equipment — including submersible and external pumps, biological and mechanical filtration systems, UV clarifiers, pond liners (EPDM, PVC, LLDPE, HDPE), pond-free waterfall kits, floating fountains, aeration equipment, LED landscape lighting, decorative basalts, and consumable pond/fish care products — sold through its own e-commerce storefront, a nationwide distributor network, and a certified contractor channel. The portfolio serves residential homeowners building backyard koi ponds and water features, professional water garden contractors, and commercial clients such as golf courses, theme parks, hotels, and shopping malls.

Product overview

Anjon Manufacturing is a water garden equipment manufacturer and distributor offering a comprehensive portfolio of products for residential and commercial water features. The portfolio includes multiple interconnected product lines: Pond Free systems (waterfall and water feature kits without traditional ponds), Savio Pond Packages (complete pond kits), Filtration products (Livingponds Filters, Savio Skimmerfilters, UV Clarifiers, GC Tek AlphaONE and AquaBead bio-mechanical filtration), Pumps (Big Frog, Big Frog Eco-Drive, Monsoon, Little Frog, Tadpole, Flood, and Water Master Clear series in various GPH capacities), Pond Liners (EPDM, PVC, LLDPE/HDPE), Basalts (decorative stone columns, tables, benches), Bottom and Surface Aeration (Lifeline Air Pumps, EcoFountain, Monsoon Floating Fountains), Landscape Lighting (LED path lights, spot lights, puck lights, light rings), Pressure Filters (Bio-Pro series), and comprehensive Replacement Parts. The company also maintains contractor certification programs and distributes through a nationwide network of contractors and distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Big Frog Pumps: High-quality, energy-efficient submersible pumps for ponds and water features, including Big Frog Eco-Drive and Big Frog Tuff Tank product lines.
• Little Frog Pumps
• Monsoon Pumps
• Big Frog Tuff Tank
• GC Tek
• Savio Engineering
• Livingponds

Products and services

• Savio Pond Packages Complete pond kit bundles including select components for easy installation, designed for various pond sizes with integrated filtration. Sold to homeowners and contractors for residential koi pond and water garden projects.
• Pond Free Systems Recirculating waterfall and water feature systems that operate without a traditional pond, including Savio Pond Free Packages, Spillways, Wells, and Fountain Basins for homeowners seeking low-maintenance water features.
• Livingponds Filters Biological and mechanical filtration systems for ponds, including Livingponds Waterfall Filters and Livingponds Versatile Filter products for residential and commercial water gardens.
• Savio Skimmerfilter Combined mechanical, biological, UV, and skimming filtration units for ponds up to 10,000 gallons with integrated UV options, providing all-in-one filtration for residential and commercial ponds.
• UV Clarification Products UV clarifiers including Savio UVinex and Supernova UV systems for algae control and water clarity in ponds and water gardens.
• GC Tek AlphaONE Bio-Mechanical Filtration High-performance bio-mechanical filtration systems for koi ponds featuring patented AlphaBioONE media that promotes beneficial bacteria growth for crystal-clear water. Sold to homeowners and professional koi pond builders.
• GC Tek AquaBead Bead Filtration Bead filtration systems delivering bio-mechanical filtration for koi ponds, with AquaSwirl internal vortex for solids separation, bead agitator for cleaning, and ALISS life support system to maintain beneficial bacteria during pump outages.
• Big Frog Pumps High-flow direct drive submersible pumps designed for 24-hour continuous operation, available in 3000-6300 GPH models with stainless steel housing and 2-year warranty, for ponds, waterfalls, and water features.
• Big Frog Eco-Drive Pumps Energy-efficient, fish-safe hybrid drive pumps engineered for continuous 24-hour use, ranging from 3,300 to 15,000 GPH, with high-quality seals, vortex impeller passing solids up to 0.25 inches, and overload sensor protection.
• Monsoon Pumps High-flow asynchronous submersible pumps for fountains, waterfalls, and ponds, ranging from 550 to 15,000 GPH with 2-year warranty.
• Little Frog Pumps Compact submersible fountain pumps with front flow control, ranging from 90 to 250 GPH, designed for continuous 24-hour operation in small fountains and water features.
• Little Frog Fountain Pumps Low-energy fountain pumps with adjustable flow and pre-filters, ranging from 350 to 950 GPH with 30-foot cords for residential fountain installations.
• Tadpole Pumps Compact submersible pumps available in 90 to 1,300 GPH range for various fountain and water feature applications.
• Flood Pumps Energy-efficient magnetic drive submersible pumps for 24-hour use in low head applications, ranging from 1,200 to 4,100 GPH.
• Water Master Clear Pumps Reliable pumps with sealed bearings, ceramic-coated shaft, and triple-seal protection for long-lasting fish-safe performance in koi ponds and water gardens.
• Pond Liner Products EPDM, PVC, LLDPE, and HDPE pond liners along with geotextile underlayment for new pond construction and renovations.
• Basalts Decorative basalt stone products including columns, tables, benches, lamps, and basins for ornamental water features and landscape installations.
• Lifeline Air Pumps Bottom aeration systems with rocking piston air compressors and enclosures for pond oxygenation and winter de-icing.
• Landscape Lighting Products LED landscape lighting solutions including path lights, spot lights, puck lights, well lights, wall lights, light rings, light bars, and transformers for water features and landscape installations.
• Anjon EcoFountain Floating fountain systems with multiple horsepower options and quick disconnect cords for pond aeration and decoration.
• Monsoon Floating Fountains High-horsepower floating fountains with up to 11 spray patterns, available in 1 to 1.5 HP with multiple cord options for commercial and residential ponds.
• Bio-Pro Pressure Filters Pressure filters combining mechanical and biological filtration with built-in UV clarifiers for ponds up to 4,000 gallons.
• Big Frog Tuff Tank Crush-resistant water storage cylinder system for pond-free and water feature installations with removable lid for pump maintenance and optional 18-inch extension.
• Pond and Fish Care Products Maintenance products including Pro Bacteria, Seasonal Bacteria, Water Treatment, and Koi Food for ongoing pond health, water quality, and fish care.
• Replacement Parts Genuine replacement parts for all major Anjon product lines including Big Frog Pumps, Savio products, Monsoon Pumps, Flood Pumps, and Ignite lighting to extend equipment service life.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Savio EngineeringcoreChannel Partner/ Reseller/ DistributorSavio Engineering is a key brand partner whose products are exclusively distributed through Anjon's e-commerce platform and distributor network. Anjon sells Savio products including skimmerfilters, UV clarifiers, waterfall filters, and replacement parts. The partnership provides contractors and homeowners access to Savio's patented filtration technologies through Anjon's distribution infrastructure.
• GC Tek (Grand Champion Technologies)coreChannel Partner/ Reseller/ DistributorGC Tek (Grand Champion Technologies) products including AlphaONE and AquaBead filtration systems are sold through Anjon's e-commerce and distributor network. Anjon distributes GC Tek's bead and bio-mechanical filtration products designed for koi ponds, including the Mashimizu complete filtration systems. GC Tek products feature university-tested sizing and carry lifetime warranties.
• Anjon Certified ContractorscoreChannel Partner/ Reseller/ DistributorNationwide network of certified water garden contractors who install Anjon products. Contractors receive leads from Anjon's Find A Contractor service, co-branding opportunities, 5% annual rebates, and 1-year extended warranties. Anjon assigns each contractor a Sales Support Representative for design, quoting, and installation support.
• Nationwide Distributor NetworkcoreChannel Partner/ Reseller/ DistributorAnjon maintains a nationwide network of distributors who resell Anjon products to contractors and end customers. Distributors receive access to Anjon's full product catalog and marketing support. Anjon actively develops new distributors in areas without current coverage.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TotalPond: Retail-focused brand of pond and water garden pumps, filters, UV clarifiers, and liners — comparable to Anjon's e-commerce-first offering, with overlap in entry-level residential kits.
• Atlantic Water Gardens: Manufactures pumps, skimmers, filters, vaults, and lighting for koi ponds and water features — directly overlapping with Anjon's Savio, Big Frog, and Livingponds product lines and contractor channel.
• Cal Pump: Manufacturer of submersible and external pond/water feature pumps with contractor distribution — directly comparable to Anjon's Big Frog, Monsoon, and Little Frog pump lines.
• Kasco Marine: Specializes in aeration and floating fountain systems for ponds, lakes, and water features — directly comparable to Anjon's EcoFountain, Monsoon Floating Fountains, and Lifeline aeration lines.
• OASE (Living Water): Global manufacturer of pond pumps, filtration, UV clarifiers, and water features; comparable product portfolio with broader international reach and overlapping residential water garden market.
• EasyPro Pond Products: Midwest-based manufacturer and distributor of pond and water garden equipment, including pumps, filters, aerators, and liners — overlapping Anjon's product range and distributor-led GTM.
• Lifegard Aquatics: Offers pond and water feature pumps, filtration, UV, lighting, and fittings — overlapping Anjon's full water garden catalog and contractor/retail channels.
• Aquascape: Leading US designer and manufacturer of ecosystem ponds, water features, and related pumps, filtration, and liners — the closest direct peer to Anjon's full-stack water garden offering for residential and commercial customers.

Broad incumbents

• Pentair: Large water treatment and pool equipment company with pumps, filtration, and UV that overlap Anjon's hardware categories; broader portfolio and global scale but weaker focus on decorative water gardens.
• Hayward Holdings: Pool and outdoor living equipment incumbent with pumps, filters, and lighting that intersect Anjon's residential water feature hardware — much larger scale but more pool-centric.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anjonmfg
• Facebookfacebook.com/anjonmfg
• LinkedInlinkedin.com/company/anjon-manufacturing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjon Manufacturing