Riverside Golf Course

What Riverside Golf Course does

Riverside Golf Course is a privately held, single-property 18-hole golf facility located at 1020 Grove Blvd in Austin, Texas. The course opened for play in 1949 as the second location of Austin Country Club and was designed by Perry Maxwell, who is also known for Southern Hills Country Club and Colonial Country Club and previously worked with Alister MacKenzie. The property carries historical associations with golf figures Harvey Penick, Ben Crenshaw, and Tom Kite and is positioned as the "best golf value" among Austin-area public courses.

The business sells rounds of golf to individual players via tiers for weekday, Friday, weekend/holiday, senior/college, and junior play, with walking and riding options and a discounted twilight rate after 4:00 PM. Tee times are scheduled at ten-minute intervals from sunrise until two hours before sunset, and booking is handled through the foreUP third-party platform. Supporting operations include a pro shop (equipment, apparel, Callaway and Strata rental sets, same-day regripping), practice facilities (putting/chipping green, hitting nets), on-site food and beverage (Blue In Green Grill & Watering Hole, seven days/week, with on-course delivery via ToastTab), golf instruction by Head Golf Professional Michael Travis, and tournament/event hosting with Standard and Professional Assistance packages. The course reportedly hosts 100+ corporations, associations, and private groups annually.

Revenue is generated through pay-as-you-go green fees, equipment rentals, retail pro shop sales, F&B sales, instruction fees, and event packages — all priced under publicly disclosed rate cards effective 3/08/26–10/31/26. The go-to-market is direct-to-consumer for both walk-up/single-player traffic and event-driven corporate and charity group bookings, with primary digital marketing conducted through the website, Facebook, and X (Twitter). Ownership is not explicitly disclosed, though staff email domains at @austincc.edu suggest a possible operational affiliation with Austin Community College. The technology stack is non-proprietary, relying on third-party SaaS (foreUP, ToastTab) and a Google 360° virtual tour for digital merchandising.

Name

Riverside Golf Course

Website

https://riverside-gc.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Riverside Golf Course is a privately held 18-hole public golf course in Austin, Texas, opened in 1949 and designed by Perry Maxwell. It serves individual golfers, corporate groups, and private events with green fees, instruction, on-site dining, and tournament hosting.

Ownership category

akta.pro rank

Product category

Public Golf Course Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Junior & Beginner Golf Starter Sets Retail (CRAMAGAM)

Keywords

• Public golf course
• Golf tournament hosting
• Golf instruction services
• Golf club rentals
• Corporate golf events

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Fees charged for playing the 18-hole golf course. Pricing varies by day of week, time of day (morning, afternoon, after 4PM), and whether walking or riding in a cart. Peak pricing on weekends and holidays.
2. Golf Club Rentals: Rental clubs available for players who need equipment. Callaway sets (2026/2025 models) at $50, 2024 and older models at $40, Women's Strata and Profile sets at $25. Must be reserved in advance.
3. Pro Shop Sales: Retail sales of golf equipment including golf balls, tees, gloves, apparel, and accessories. Golf Pride grips available with same-day regripping service.
4. Food and Beverage: Blue In Green Grill & Watering Hole provides full-service breakfast and lunch 7 days a week. Food and beverage delivery service available to golfers on the course.
5. Golf Instruction: Hour-long lessons offered for individuals and groups. Lesson plans customized to student needs. Contact golf professional for rates and availability.
6. Tournament and Event Hosting: Corporate tournaments, fundraising events, and private group events. Standard outing packages include green and cart fees. Professional assistance package includes on-course contest setup, customized rule sheets, scorecards, and cart signage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Riverside Golf Course operates an 18-hole historic public golf course in Austin, Texas, offering tiered green fee play (walking and riding, weekday/weekend, senior/junior rates), club and cart rentals, a pro shop with equipment and regripping, the Blue In Green Grill & Watering Hole on-site restaurant with on-course delivery, professional golf instruction, and hosted corporate tournaments and private group events. Tee times are booked online via foreUP or via walk-up, and the facility supplements play with practice greens and hitting nets.

Product overview

Riverside Golf Course operates as a single-property golf facility offering a unified experience centered around its historic 18-hole golf course. The core product is the golf course itself, complemented by supporting services including practice facilities, a pro shop with equipment rentals and regripping, on-site dining (Blue In Green Grill & Watering Hole), professional golf instruction, tournament hosting packages, and online tee time booking through foreUP software. These modules work together to provide a complete golf experience from booking through play to dining.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course (Green Fees) 18-hole public golf course originally designed by Perry Maxwell in 1949, with tiered green fee pricing for walkers and riders across weekday, Friday, weekend/holiday, twilight (after 4PM), senior, college, and junior segments. Tee times are available daily from sunrise to two hours before sunset and are scheduled every ten minutes.
• Pro Shop & Club Rentals On-site golf shop retailing equipment (golf balls, tees, gloves), apparel, and accessories, plus rental clubs (Callaway 2026 Quantum and 2025 Elyte sets at $50, 2024 and older Callaway sets at $40, Women's Strata and Profile sets at $25) and same-day Golf Pride regripping service.
• Blue In Green Grill & Watering Hole

Quantifiable outcome

• Over 100 corporations, associations, and private groups hosted annually for golf events
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wolfdancer Golf Club: 18-hole resort course at Hyatt Regency Lost Pines near Bastrop, TX; regional Central Texas competitor offering a higher-end experience that draws Austin corporate outings and tourists away from in-city courses like Riverside.

Direct peers

• Roy Kizer Golf Course: Another City of Austin municipal 18-hole course in the same market; identical value-oriented public-access positioning and similar target customer segments as Riverside.
• Austin Country Club: Private club in Austin that Riverside was originally built as a second location for in 1949; same metropolitan market, same sport, same historical lineage, but operates as a private membership club rather than daily-fee.
• Jimmy Clay Golf Course: City of Austin public 18-hole course operated by Austin Parks and Recreation; competes head-to-head for Austin-resident daily-fee players and entry-level golfers in the same metro.
• Hancock Golf Course: Historic 9-hole municipal course in central Austin operated by the same city department that runs Jimmy Clay and Roy Kizer; competes for the same entry-level and downtown-accessible golfer segment.
• Falconhead Golf Club: Public 18-hole daily-fee course in the Austin metro (Spicewood/Austin Hill Country area); directly competes for the same individual and corporate-event golfers as Riverside at comparable price points.

Emerging players

• Topgolf: Tech-enabled entertainment-golf concept with multiple Texas locations; competes for casual and corporate-group leisure spend and entry-level golfer acquisition, particularly with younger demographics that daily-fee courses like Riverside are also courting.

Broad incumbents

• TPC San Antonio: Two-course PGA-affiliated resort and private complex that competes for premium corporate tournament and high-end leisure golf spend across Central Texas, drawing Austin-based groups willing to travel for a prestige venue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/riverside_gc
• Facebookfacebook.com/riversidegolfcourse
• LinkedInlinkedin.com/company/riverside-golf-course-blackhawk-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverside Golf Course