What Bronx does

Bronx (legal entity D J BERMUDEZ LTDA, CNPJ 59.042.808/0001-84) is a Brazilian direct-to-consumer e-commerce retailer headquartered in Fortaleza, Ceará, founded in 1998. Originally a skate and urban-fashion retailer, the company pivoted in 2011 into professional tattoo supplies and now operates the bronxtattoo.com.br storefront as a multi-brand one-stop supplier to professional tattoo artists and studios across Brazil. Its catalog spans disposable consumables (needles, cartridges, tips and grips), capital equipment (pen, rotary, and coil tattoo machines plus power supplies, cables, pedals, springs), studio supplies (inks, vaselines, cleaners, gloves, transfer solutions, aftercare), body piercing materials, and a secondary skateshop and apparel line. All tattoo needles and cartridges sold are described as ANVISA-authorized.

The platform is built on the Loja Integrada hosted e-commerce SaaS and includes standard retail functionality: product variants (needle gauges, tip types, cartridge configurations), real-time cart pricing, CEP-based freight calculation, coupon system, wishlist, and account management. There is no proprietary technology stack or public API. The business model is purely transactional retail — one-time purchase of unit or box (Caixa Fechada) products with no subscription or recurring component — priced in Brazilian Real from approximately R$ 0.97 (basic needles) to R$ 2,099.90 (premium pen machines), with a ~3% PIX payment discount, installments up to 4x without interest, a 10% first-purchase coupon, and tiered free shipping thresholds (R$ 150 Fortaleza, R$ 250 Nordeste, R$ 350 rest of Brazil) via Correios and local motoboy.

Go-to-market is product-led and self-serve, driven by organic SEO on category and product pages, a prominently displayed WhatsApp sales/support channel, and the first-purchase discount. With 1-10 employees, no disclosed funding, no named enterprise customers, and no mobile app, Bronx is a lean, single-channel niche e-tailer with diversified product surface but concentrated operational footprint in northeastern Brazil.

Name

Bronx

Legal name

D J BERMUDEZ LTDA

Website

https://bronxtattoo.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Bronx is a Brazilian e-commerce retailer based in Fortaleza, founded in 1998, selling ANVISA-authorized tattoo and piercing supplies, skateboarding gear, and apparel to professional tattoo artists and studios across Brazil.

Ownership category

akta.pro rank

Product category

Tattoo and Body Art Supplies Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Outdoor & Sporting Goods-Focused Catalog Department Store Retailers (CRAGAIAG)

Keywords

• Tattoo supplies retail
• Tattoo equipment
• Body piercing supplies
• Tattoo ink distribution
• Skateboarding equipment

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Tattoo supplies retail: Bronx generates revenue through the direct sale of tattoo equipment and supplies at unit and bulk (box) prices. Products include disposable items (needles, cartridges, tips/bicas), capital equipment (tattoo machines, power supplies, pedals, cables), and consumables (inks, vaselines, cleaners, aftercare). Revenue is transaction-based with no recurring subscription component. The company also sells skateboarding gear and clothing, suggesting a diversified retail model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bronx is a Brazilian e-commerce retailer that sells ANVISA-authorized tattoo supplies, body piercing materials, and a smaller skateboarding and apparel assortment through its own online storefront at bronxtattoo.com.br. The catalog spans disposable consumables (needles, cartridges, tips and grips), capital equipment (pen, rotary, and coil tattoo machines, power supplies, pedals, cables), tattoo inks and aftercare studio supplies, plus piercing catheters and accessories. The site ships nationwide via Correios and offers free shipping thresholds by region, PIX/boleto/installment payment options, and WhatsApp-based customer support.

Product overview

Bronx is a Brazilian e-commerce retailer specializing in tattoo supplies and skateboarding equipment. The company was founded in 1998 and expanded into tattoo supplies in 2011. The product portfolio is organized into two main divisions: (1) Tattoo supplies including needles (Agulhas), cartridges (Cartuchos), tattoo machines (Máquinas), tattoo inks (Tintas), tips and grips (Bicos e Pontas), studio supplies (Estúdio) such as cleaning products, aftercare, and transfer solutions, and body piercing materials; and (2) A skateshop section featuring wheels, bearings, decks (shapes), and trucks. The store also carries a clothing line (Vestuário). Bronx operates as a multi-brand retailer offering products from various manufacturers including DK Lab, Electric Ink, Easy Glow, White Head, ThunderLord, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Agulhas (Needles) Disposable tattoo needles in multiple configurations including Round Liner (RL) for outlining, Round Shader (RS) for shading, Magnum (MG) for filling, and Round Magnum (RM) for painting, for professional tattoo artists. Brands include Aston, Electric Ink, White Head, Black Cat, and Artpig.
• Cartuchos (Cartridges) Disposable tattoo cartridges compatible with cartridge systems, offered in Round Liner, Round Magnum, and Round Shader configurations, including Caixa Fechada (closed-box) bulk packs. Brands include DK Lab, Max Flow, Dynamic, WJX, Hummingbird, and Quelle, and products carry ANVISA authorization.
• Máquinas de Tatuagem (Tattoo Machines) Tattoo machines including pen-style (Pen) machines, rotary machines, and coil machines, along with accessories such as Clip Cord and RCA cables, power supplies, foot pedals, springs, and screws. Brands include DKLab, Electric Ink, ThunderLord, Electra, Nok, and NEWFONTES.
• Tintas (Tattoo Inks) Tattoo inks offered in multiple sizes (15ml, 30ml, 60ml, 120ml, 240ml, 260ml) plus diluents/thinners, for professional tattoo artists. Major brands include Electric Ink, Easy Glow, The Ink, INTZ, Vaseink, and Viper Ink.
• Bicos e Pontas (Tips and Grips) Disposable tips (biqueiras) for painting and tracing and ponteiras (grips) for tattoo machines. Brands include Electric Ink, Reilly, and White Head.
• Estúdio (Studio Supplies) General tattoo studio supplies including bandages, ink caps/batoques, rubber bands, disposal items, cleaning products, gloves, protective equipment, artificial skins, vaselines, aftercare products, and transfer solutions. Brands include Amazon, Art Pig, Electric Ink, Hornet, Mboah, Skin Care, and Tropical Derm.
• Piercing (Body Piercing Supplies) Body piercing supplies including catheters in various gauges (14G, 16G, 18G, 20G, 22G) and related accessories for professional piercers. Brand: Polymed.
• Vestuário (Apparel) Urban/street apparel including shorts (bermudas), caps (bonés), pants (calças), t-shirts (camisetas), socks (meias), and sneakers (tênis) targeted at the street culture consumer audience.
• Skateshop Skateboarding equipment and accessories including wheels (rodas), bearings (rolamentos), decks (shapes), trucks, and other parts for individual skaters.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bronx-tattoo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bronx