Rare Global
- Company typePrivate
- Founded2014
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Rare Global firmographics
Firmographics- Name
- Rare Global
- Legal name
- Rare Global
- Website
- https://rare.global
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rare Global industry classification
Industry- Product category
- Talent Management Services
- NAICS
- Independent Artists, Writers, and Performers (71151)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
Keywords
Where Rare Global is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rare Global business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Management Commissions: As a talent management agency, Rare Global earns revenue through commission arrangements with represented talent, taking a percentage of brand deals, partnerships, and other revenue generated by their roster of creators and artists.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rare Global product offering
Product offeringCore offering
Rare Global is a boutique talent management agency that provides 360 management services to digital creators, influencers, and creative artists, including branding, content strategy, social media growth, brand partnership facilitation, and deal negotiation. Through its Rare Brands subsidiary, it additionally positions talent clients to develop and launch consumer brands across beauty, fashion, wellness, and lifestyle categories.
Product overview
Rare Global is a talent management company offering a unified portfolio of services for digital creators and artists. The core offerings include Influencer Management (providing 360 management, competitive strategy, and brand partnership services) and Creative Artist Management through the Rare Creatives division (representing talent in photography, makeup, hair, nails, and performing arts). Through the Rare Brands subsidiary, the company positions clients to build consumer brands in beauty, fashion, wellness, and lifestyle, with premium partners handling product development, manufacturing, licensing, and distribution. Current consumer brands include Sireni (skincare by Chloe Morello), Summer School (digital creator course by Michelle Phan), deliVury (home goods by Jessica Vu), and Eggie (clothing by Jenn Im). The company also operates the Be Rare Foundation, a non-profit supporting women entrepreneurs.
Differentiator
Problem solved
Functional benefit
Brands
- Sireni: An innovative skincare meets beauty line by Chloe Morello, launched in 2022 with its first hallmark product, Overnight Overhaul.
- Summer School
- deliVury
- Eggie
- Rare Creatives
Products and services
- Influencer Management
Quantifiable outcome
- Eggie brand grossed over $1MM in annual sales, every year from its launch in 2017 to 2020
- +1 more outcomes
Companies that use Rare Global
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Rare Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rare Global partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- SireniflagshipAn innovative skincare meets beauty line by Chloe Morello, launched in 2022 with its first hallmark product, Overnight Overhaul. Rare Global positions talent to build successful consumer brands through Rare Brands subsidiary.
- Summer SchoolflagshipAn exclusive 5-week digital course for those seeking to build a meaningful and sustainable career in today's creator economy—by digital pioneer, beauty icon, and entrepreneur Michelle Phan, launched in 2022.
- deliVurycoreThe debut home goods line of cute and cozy home accessories from Jessica Vu, launched in August 2021. Part of Rare Brands consumer product development.
- EggiecoreGender-fluid and inclusive clothing line from Jenn Im. Eggie grossed over $1MM in annual sales, every year from its launch in 2017 to 2020, with Disney collaboration and sold-out capsule collection at Urban Outfitters.
- Be Rare FoundationcoreNon-profit foundation founded by Ashley Villa providing grants to women-owned businesses making social, economic, and/or environmental impact. Awards grants to aspiring women entrepreneurs pursuing mission-oriented projects.
- Asian Women AllianceminorCharity initiative founded by Ashley Villa that has raised over $100k in funding for AAPI initiatives.
- Rare CreativescoreDivision of Rare Global representing diverse portfolio of creative talent in celebrity and editorial photography, makeup, hair, nails, and performing arts. Artists work with top names in fashion, beauty, and entertainment.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Rare Global competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): Global full-service talent and sports agency with a substantial digital media and creator representation practice. Overlaps with Rare Global in the creator economy but operates as a broad incumbent serving many more verticals and clients.
- United Talent Agency (UTA): One of the major global talent agencies representing actors, musicians, creators, and athletes across entertainment, with a large digital talent division. Comparable as a competing channel for the same multicultural creators Rare Global represents, but at far greater scale and breadth.
- A3 Artists Agency: Talent and literary agency with a growing digital and content creator division. Overlaps with Rare Global on the creator representation side but operates at a larger, more diversified scale.
- William Morris Endeavor (WME): Major global talent agency with significant influencer and digital talent representation. Comparable as a destination for the same pool of multicultural creators Rare Global courts, particularly as creators scale into mainstream entertainment.
Direct peers
- The Lede Company: Boutique talent management, strategic communications, and brand consulting firm representing talent and creators across fashion, beauty, and entertainment. Comparable in boutique positioning and high-touch creator representation model.
- Atelier Management: Boutique talent management and brand consulting agency representing digital creators, particularly in fashion, beauty, and lifestyle. Comparable in boutique scale, multicultural-female-adjacent positioning, and brand partnership facilitation model.
- Range Media Partners: Boutique talent management and content studio representing a roster of high-profile actors, creators, and athletes with a model of long-term career building. Comparable to Rare Global in size, boutique positioning, and creator-led brand development approach.
- M88 (formerly Brillstein Entertainment Partners spinoff): Newer boutique management company representing creators, writers, and producers with a high-touch model. Directly comparable to Rare Global as a competing boutique taking share from large incumbents in the digital talent space.
- Digital Brand Architects: Boutique talent management and influencer marketing agency representing digital creators, with a comparable mix of brand partnership facilitation and consumer brand development. Directly comparable to Rare Global's 360 management model for multicultural and lifestyle creators.
- Clique Media Group (Who What Wear / Versed): Digital media and talent management company that operates creator-led consumer brands (Who What Wear, Versed, Bettina Etc.) and represents talent. Directly comparable to Rare Global's combined talent management plus consumer brand development model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rare Global social profiles
Digital presenceRare Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rare Global leadership team
Management profileNumber of profiles
Profiles1 record
Rare Global subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rare Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rare Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rare Global
What does Rare Global do?
Rare Global is a boutique talent management agency that provides 360 management services to digital creators, influencers, and creative artists, including branding, content strategy, social media growth, brand partnership facilitation, and deal negotiation. Through its Rare Brands subsidiary, it additionally positions talent clients to develop and launch consumer brands across beauty, fashion, wellness, and lifestyle categories.
Is Rare Global a public or private company?
Rare Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rare Global founded?
Rare Global was founded in 2014. It employs 1 to 10 people.
Where is Rare Global based?
Rare Global is headquartered in Beverly Hills, United States, in the North America region.
How does Rare Global make money?
One revenue line is on record: talent Management Commissions.
Who are Rare Global's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), United Talent Agency (UTA), A3 Artists Agency and William Morris Endeavor (WME). Direct peers are The Lede Company, Atelier Management, Range Media Partners, M88 (formerly Brillstein Entertainment Partners spinoff), Digital Brand Architects and Clique Media Group (Who What Wear / Versed).
Does Rare Global have an API?
No public API is recorded for Rare Global.
What industry is Rare Global in?
Rare Global's product category is Talent Management Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies. Its NAICS code is 71151.