Maillon Théâtre de Strasbourg

What Maillon Théâtre de Strasbourg does

Maillon, Théâtre de Strasbourg — Scène européenne is a public cultural institution located at 1 boulevard de Dresde, Strasbourg, France, operating under the stewardship of the Ville de Strasbourg, Eurométropole de Strasbourg, Région Grand Est, and the national government (DRAC). Founded in 1989 and designated a "scène européenne" under French national theater classification, it programs contemporary theater, dance, circus, and music with a bilingual French/German presentation across two performance halls (grande salle and petite salle). The current season (Saison 26/27) runs September 2026 to February 2027 and is anchored by recurring product lines including the PREMIÈRES festival of emerging European artists (November 6–14, 2026), the Paysage extended artist residency series (Paysage #6 with Rébecca Chaillon, January–February 2027), and the 31-year-old Parcours Danse cross-institutional subscription with Opéra national du Rhin and POLE-SUD, CDCN.

The venue's commercial revenue is generated through a tiered ticket pricing model (€26 full price, €12 Carte Saison discounted), the 5€ Maillon+ membership offering ticket exchanges and free re-watching, gift cards (€30–100), and ancillary experiences (dance workshops €10, midi-sandwich €6.50, creative childcare €6). Distribution is direct through an online ticketing platform (Mapado), telephone booking, and in-person box office, supplemented by a cross-border Kulturbus service from Offenburg, Germany. Marketing runs through a bilingual website, Instagram, Facebook, YouTube (MAILLON LAND), SoundCloud (Maillon Tapes), and newsletter channels.

The business model is primarily that of a publicly subsidized European cultural institution rather than a profit-driven commercial enterprise. Commercial revenue is a secondary and mission-supporting element; the institution's capacity is anchored by multi-year public funding from municipal, metropolitan, regional, and national government bodies. Customer segments are horizontal and consumer-facing (general public, families, accessibility users, school groups, cross-border German audiences, arts professionals), with accessibility services (LSF performances, audio description, wheelchair access) and creative childcare functioning as differentiating offers against peer regional venues.

Name

Maillon Théâtre de Strasbourg

Legal name

Maillon, Théâtre de Strasbourg – Scène européenne

Website

https://maillon.eu

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Maillon, Théâtre de Strasbourg — Scène européenne is a publicly funded French theater (scène européenne designation, founded 1989) in Strasbourg programming contemporary theater, dance, circus, and music with bilingual French/German presentation, serving the Grand Est region and cross-border German audiences through subscriptions, memberships, and dedicated accessibility services.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Concessions, Pop-Ups & Temporary Foodservice for Events (THAHAKAL)

Keywords

• Live theater performances
• Performing arts venue
• Dance music programming
• Season subscription tickets
• Theatrical productions

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue through individual ticket sales for performances. Full price tickets, reduced rates for various categories (students, unemployed, disabled, groups). Online, telephone, and in-person box office sales.
2. Season Card (Carte Saison): Annual subscription card costing 14€ upfront, enabling 12€ discounted tickets throughout the season. Nominative, personal, valid for the entire current season.
3. Maillon+ Membership: 5€ annual membership offering ticket exchanges up to 6 times per season, free re-watching of shows, invitations to season-end events, and priority access.
4. Gift Cards: Prepaid gift cards available in denominations of 30€, 50€, 80€, and 100€, valid for one year from purchase date.
5. Experiences and Workshops: Additional paid experiences including midi-sandwich (6.50€ with sandwich), dance workshops (10€), and warm-up sessions. Creative childcare available at 6€.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Maillon Théâtre de Strasbourg is a public performing arts venue that produces and presents a multidisciplinary season of contemporary theater, dance, and music performances. It operates season subscriptions (Carte Saison), membership (Maillon+), a cross-program dance subscription (Parcours Danse) with regional partners, gift cards (Carte Cadeau), open-access creative workshops (La Fabrique d'Expériences), a free creative childcare service (Garderies Créatives), and an on-site restaurant (BIM! Le Bistrot du Maillon), supported by tiered audience pricing for job seekers, RSA beneficiaries, large families, students, apprentices, and school groups.

Product overview

Maillon, Théâtre de Strasbourg – Scène européenne operates as a multi-venue performing arts theater offering a diverse seasonal program of theater, dance, circus, and music performances. The institution provides subscription products (Carte Saison, Maillon+ membership), gift cards (Carte Cadeau), and supplementary audience experiences (La Fabrique d'Expériences including Espresso talks, Bord plateau discussions, Midi-sandwich meetings, dance workshops, and creative childcare). The theater also hosts the annual PREMIÈRES festival for emerging European artists and dedicated artist residencies (Paysage series).

Differentiator

Problem solved

Functional benefit

Brands

• Maillon+: Membership program offering ticket exchange benefits, free show viewing privileges, and exclusive event invitations.
• PREMIÈRES
• Paysage
• Parcours Danse
• La fabrique d'expériences

Products and services

• Saison 26/27

Quantifiable outcome

• 31-year-old dance subscription program partnership with Opéra national du Rhin and POLE-SUD
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ville de Strasbourg and Eurométropole de StrasbourgcoreStrategic or Co-development PartnerMunicipal and metropolitan government of Strasbourg as primary public funder and supporter. Logo displayed on website footer indicating financial/partnership support.
• Préfet de la Région de Grand EstcoreStrategic or Co-development PartnerPrefect of the Grand Est region as governmental authority and supporter. Logo displayed on website indicating regional government partnership.
• La Région de Grand EstcoreStrategic or Co-development PartnerGrand Est regional council as public funding body and supporter. Logo displayed on website indicating regional government partnership.
• Kulturbus OffenburgminorChannel Partner/ Reseller/ DistributorCross-border bus service connecting Offenburg, Germany audiences to Maillon performances. Cultural exchange partnership enabling German-speaking audiences to attend performances.
• Opéra national du RhincoreStrategic or Co-development Partner31-year collaboration on Parcours Danse cross-season subscription program. Part of the Strasbourg dance ecosystem bringing diverse choreography to audiences.
• POLE-SUD, CDCN (Centre de Développement Chorégraphique National)coreStrategic or Co-development Partner31-year collaboration on Parcours Danse cross-season subscription program with Strasbourg's national opera and POLE-SUD dance center.
• TJP CDN Strasbourg - Grand EstminorStrategic or Co-development PartnerThéâtre Jové Provence (TJP) CDN Strasbourg Grand Est co-presented Runners with Maillon, indicating ongoing theatrical partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Kaserne Basel: German-language contemporary performing arts venue in Basel, Switzerland. Comparable cross-border cultural exchange model with bilingual programming and similar mid-scale footprint.
• Südpol Luzern: Performing arts venue in Lucerne, Switzerland with contemporary theater, dance, and music programming. Comparable small-to-mid scale German-speaking venue.

Direct peers

• Opéra national du Rhin: 31-year partner on the Parcours Danse cross-program subscription. Same Strasbourg cultural ecosystem with complementary opera and dance programming.
• TJP CDN Strasbourg - Grand Est: Neighboring Centre Dramatique National in Strasbourg with overlapping audience and current co-presentation partnership (Runners). Direct peer in the same geographic market with comparable CDN operating model.
• Théâtre National de Strasbourg (TNS): National theater in Strasbourg with broader repertory and European scope. Comparable contemporary performing arts programming for audiences in the same city.
• MC2 Maison de la Culture de Grenoble: Major French cultural venue with multidisciplinary programming across theater, dance, circus, and music. Comparable Scène nationale-type institution with similar Mix of contemporary international programming.
• Comédie de Reims: Centre Dramatique National in Reims with similar CDN designation and contemporary performing arts programming. Comparable French CDN institutional model.
• POLE-SUD CDCN: Centre de Développement Chorégraphique National in Strasbourg, co-partner in the 31-year Parcours Danse subscription. Direct peer in contemporary dance programming.

Broad incumbents

• Odéon - Théâtre de l'Europe: Major Paris-based national theater with European scope, comparable to Scène européenne designation. Larger incumbent with broader programming and national/European audience.
• Théâtre de la Ville - Paris: Major Paris venue delivering contemporary dance, theater, and music from around the world. Direct programming overlap with Maillon's international contemporary focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MAILLONLAND
• Facebookfacebook.com/lemaillon
• Instagraminstagram.com/maillonth
• Xx.com/MaillonTh
• LinkedInlinkedin.com/company/theatre-le-maillon-strasbourg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maillon Théâtre de Strasbourg