What Ball does

Ball is the home canning and preserving products brand of Newell Brands, operated through Rubbermaid Incorporated and using the BALL trademark under license from Ball Corporation (the original 1884 creator, now an aerospace company). Headquartered at 6655 Peachtree Dunwoody Road in the Atlanta, Georgia metro area (Sandy Springs), with a Canadian support office in Brampton, Ontario, Ball manufactures glass mason jars (regular mouth and wide mouth, 4 oz to 64 oz), proprietary SureTight single-use canning lids and reusable bands, RealFruit pectin, pickling and tomato mixes, freshTECH appliances (including a 21-quart electric water bath canner), fermentation kits with stainless spring weights, accessories (jar lifters, dissolvable labels), starter kits, and the Ball Blue Book Guide to Preserving (38th edition, 500+ tested recipes). All jars and lids are BPA-free and Made in USA.

The company sells exclusively through authorized third-party retailers — Walmart, Target, Amazon, Kroger, Ace Hardware, Michaels, Publix, H-E-B, and Tractor Supply — with no direct-to-consumer e-commerce. Demand generation is driven primarily by content marketing: 199+ web recipes, the Blue Book, YouTube canning tutorials, an email newsletter, a managed Facebook community (Ball Home Canning), and a user-generated #BallCanning social campaign. Revenue is generated through one-time hardware sales of durable goods (jars, appliances, accessories) and recurring consumable sales (lids, pectin, mixes), with canning lids' single-use food-safety design creating built-in repurchase frequency tied to each batch of preserved food.

Customer segments are use-case based: (1) home canners and food preservers (primary), using jars for water-bath canning, pressure canning, pickling, fermentation, and storage; (2) crafters and DIY enthusiasts, using jars for décor, gifting, wedding favors, and organization; and (3) fermentation enthusiasts, requiring specialized anaerobic lids. The company competes primarily on 140+ years of brand heritage, recipe/content ecosystem lock-in (Ball Blue Book), and full-category shelf presence rather than on price or technical differentiation. Pricing is set at the retailer level and is not publicly disclosed on the company's website.

Name

Ball

Legal name

Rubbermaid Incorporated

Website

https://ballmasonjars.com

Company type

Private

Founded year

1884

Operating status

Operating

Short description

Ball, a home canning brand under Newell Brands, manufactures glass mason jars, lids, pectin, appliances, and accessories sold through major U.S. and Canadian retailers, serving home canners, crafters, and fermentation enthusiasts with tested recipes and a 140-year heritage.

Ownership category

akta.pro rank

Product category

Home Canning Supplies

NAICS

Glass Container Manufacturing (327213)

SIC

Glass Containers (3221)

akta.pro primary industry

Food Preserving & Condiment Glass Packaging (Jars for Sauces, Pickles, Spreads) (IMALAEAD)

akta.pro secondary industries

Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA), Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

Keywords

• Home canning supplies
• Glass mason jars
• Food preservation products
• Canning accessories
• Preserving equipment

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Glass Mason Jars: Sale of glass preserving jars in various sizes (4 oz to 64 oz) and mouth types (Regular, Wide, Super Wide) for home canning, food storage, crafting, and gifting purposes.
2. Lids & Bands: Canning lids, bands, wooden lids, and leakproof storage lids sold as consumable accessories. Canning lids are single-use for food safety, creating ongoing repurchase demand.
3. Pectin & Ingredients: Sale of pectin products (Classic, Low/No-Sugar, Instant) and pickling/tomato mixes as consumable ingredients that complement jar sales and encourage recipe-specific purchases.
4. Appliances: Electric water bath canners, jam and jelly makers, and other freshTECH appliances that enable the canning process.
5. Accessories & Kits: Canning kits, fermentation kits, jar lifters, dissolvable labels, and starter sets for beginners. Fermentation kits include specialized lids, weights, recipe booklets, and salt.
6. Recipe Books & Guides: Ball Blue Book Guide to Preserving cookbook containing tested recipes and home canning advice. The 38th edition includes 500+ recipes.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels7 records

Core offering

Ball manufactures and sells glass mason jars and a comprehensive home canning product ecosystem including jars (4 oz to 64 oz), lids and bands, wooden lids, RealFruit pectin, pickling and tomato mixes, electric water bath canners, fermentation lids, jar lifters, dissolvable labels, starter kits, fermentation kits, and the Ball Blue Book Guide to Preserving cookbook. Products support home food preservation methods including water bath canning, pressure canning, pickling, fermentation, freezing, and dehydrating.

Product overview

Ball is a home canning and preserving products company offering a comprehensive ecosystem of mason jars, accessories, ingredients, and appliances. The core product line includes Canning Jars (regular mouth and wide mouth in sizes from 4 oz to 64 oz) and Pantry & Storage Jars for organization. Supporting products include Jar Lids & Bands (metal, wooden, and leakproof variants), RealFruit Pectin (classic, low-sugar, and instant varieties), and Tomato & Pickle Mixes for seasoning. The appliance lineup features the EasyCanner Electric Water Bath Canner and fermentation accessories. Complete starter kits and the Ball Blue Book Guide to Preserving (38th edition) support beginners. Limited edition keepsake jars including the 140th Anniversary and Americana collections serve collectors. The brand positions itself as the #1 trusted mason jar brand since 1884, operated under Newell Brands.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Preserving: Brand name used for the Ball home canning recipe and education platform, providing tested recipes and preserving guides.
• SureTight
• RealFruit
• freshTECH

Products and services

• Ball Canning Jars Versatile glass mason jars for home canning, crafting, and gifting, available in regular mouth and wide mouth sizes with capacities from 4 oz to 64 oz. Manufactured in the USA and BPA-free.
• Ball Pantry & Storage Jars Space-efficient organization jars for pantry, cabinet, and countertop storage featuring stackable lids and airtight seals for dry goods storage and home décor.
• Ball Jar Lids & Bands Canning lids and bands for sealing mason jars during preserving, including regular mouth and wide mouth options. Lids are single-use for food safety, creating ongoing repurchase demand; bands are reusable.
• Ball Wooden Lids Acacia wood airtight lids that add decorative flair to mason jars for pantry storage and décor; not intended for canning.
• Ball RealFruit Pectin Pectin products under the RealFruit brand for making jams and jellies, available in Classic, Low/No-Sugar, and Instant no-cook varieties, providing consistent gel formation.
• Ball Tomato & Pickle Mixes Pre-mixed spice blends for making pickles and tomato-based recipes, including Bread & Butter, Kosher Dill, and Fiesta Salsa varieties.
• Ball EasyCanner Electric Water Bath Canner 21-quart capacity electric water bath canner and multi-cooker under the freshTECH brand for large batch canning, more energy efficient than traditional stovetop methods.
• Ball Secure-Grip Jar Lifter Mason jar lifter with ergonomic handles and spring hinge designed for safe removal of hot jars from a canning kettle, reducing hand strain during extended canning sessions.
• Ball Dissolvable Labels Labels that adhere securely during storage and use but dissolve easily in water during cleanup, easy to write on and dishwasher safe, eliminating residue without scrubbing.
• Ball Fermentation Lids & Springs Wide mouth fermentation lids with stainless steel spring weights that keep oxygen out while allowing carbon dioxide to escape, preventing harmful bacteria growth during fermentation.
• Ball Canning Starter Kit 9-piece kit containing all essential tools needed to begin home canning, including jars, lids, and utensils.
• Ball Fermentation Kit All-in-one kit for creating fermented foods at home, including fermentation lids, stainless steel fermentation weights, recipe booklet, and salt.
• Ball Blue Book Guide to Preserving Comprehensive recipe book with 500+ tested recipes including 40+ new recipes, plus tips for canning and preserving foods; 38th edition available.
• Ball Color Series Jars Colored glass mason jars available in Rose, Sand, and Seafoam finishes, designed for canning, gifting, and décor.
• Ball Sunshine Keepsake Jars Limited edition collector's jars with decorative sunshine design for special occasions and gifting.
• Ball 140th Anniversary Keepsake Jars 140th Anniversary Keepsake Jars - collector's edition pint jars commemorating Ball's history since 1884, featuring embossed design honoring ornate patterns of the 1880s, BPA-free, Made in USA, sealed with SureTight lids and bands that seal up to 18 months.
• Ball Americana Jars Limited edition collector's jar celebrating America's 250th anniversary with bold collector's designs.

Quantifiable outcome

• Food preserved for up to 18 months with proper sealing using SureTight lids
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Newell BrandscoreOthersNewell Brands acquired the Ball brand (excluding Ball Corporation's aerospace business) and now manufactures and markets Ball Mason Jars and home canning products. Newell Brands operates the Ball Home Canning Community Facebook group and maintains ballmasonjars.com.
• Ball CorporationminorOthersBall Corporation is the original creator of Ball Mason Jars in 1884. The company retains the Ball Corporation name for its aerospace business. BALL and the Ball logotype are licensed from Ball Corporation for use on home canning products.
• United States Department of Agriculture (USDA)coreStrategic or Co-development PartnerBall brand recipes and guidelines align with USDA and National Center for Home Food Preservation standards for safe home canning practices. The brand references USDA resources as authoritative guidance for tested recipes.
• National Center for Home Food PreservationcoreStrategic or Co-development PartnerNCHFP is cited by Ball as an authoritative resource for tested and approved home canning recipes. Ball brand recipes are validated against NCHFP safety standards.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/ballcanningcommunity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ball