Maxxima

What Maxxima does

Maxxima is a US-based manufacturer and supplier of LED lighting solutions focused on commercial vehicles, heavy-duty applications, and adjacent industrial and consumer markets. Founded in 1984 and headquartered at 125 Cabot Court, Hauppauge, NY, the company operates as a division of Panor Corporation and offers a broad portfolio organized into six main product categories: forward lighting (headlights, fog lights, snow plow headlights, DRLs), work lights, interior lights, warning and safety (beacons, lightbars, traffic directors, back-up alarms), stop/tail/turn and clearance marker lights, and accessories. A core technical differentiator is the MaxxHeat heated LED product line — heated headlights, work lights, and stop/tail/turn lights engineered to prevent ice and snow accumulation — supported by in-house engineering and patented designs. The firm also operates the MaxximaStyle sub-brand selling residential LED lighting (recessed lights, fixtures, outdoor, bulbs) through MaxximaStyle.com.

The business model is B2B hardware sales: Maxxima sells exclusively through a four-channel distribution network comprising aftermarket distributors, dealers, OEMs, and upfitters, with account-based pricing that requires a 9-digit billing account number. Marketing is conducted through the corporate website (with a Find a Dealer locator, product catalogs, and brochures), direct phone sales (1-866-MAXXIMA), and email. The company holds ISO 9001 quality management certification, audited by ANAB and Preferred Registrar Group, supporting DOT/SAE compliance for its commercial vehicle products. All operations are domestic (United States), the firm is privately held with no external funding rounds, and headcount is reported at 11–50 employees.

Name

Maxxima

Legal name

Maxxima

Website

https://maxxima.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Vehicle LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)

Keywords

• Commercial vehicle lighting
• LED work lights
• Stop turn tail lights
• Heated LED headlights
• Warning safety beacons

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. LED Lighting Products: Sale of LED lighting solutions including headlights, work lights, warning lights, STT lights, clearance markers, interior lights, and accessories for commercial vehicles including trucks, trailers, buses, and specialty equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Maxxima manufactures and supplies LED lighting solutions engineered for commercial vehicles and heavy-duty applications, including headlights, work lights, warning lights, stop/tail/turn lights, clearance markers, interior lights, and accessories. The company offers a differentiated MaxxHeat heated LED product line designed to prevent ice and snow buildup in cold-weather commercial vehicle operation. Products are sold to aftermarket distributors, dealers, OEMs, and vehicle upfitters serving the trucking, trailer, bus, and specialty equipment markets.

Product overview

Maxxima is a leading manufacturer of LED lighting solutions engineered for commercial vehicles and heavy-duty applications, with over 40 years of experience. The company offers a comprehensive portfolio of transportation LED products organized into six main categories: Forward Lighting (headlights, fog lights, snow plow headlights, daytime running lights), Work Lights (pedestal mount, work light bars, scene lights, surface mount), Interior Lights (courtesy lights, dome lights, strip lights), Warning & Safety (beacons, lightbars, traffic directors, back-up alarms), STT & CM (stop/tail/turn lights, clearance markers), and Accessories (mounting hardware, connectors, flashers). A key differentiator is the MaxxHeat heated product line designed for cold weather operation. The company also operates a separate home/residential lighting division called MaxximaStyle. Products are sold through aftermarket distributors, dealers, OEMs, and upfitters.

Differentiator

Problem solved

Functional benefit

Brands

• MaxxHeat: Heated LED lighting products including heated headlights, heated work lights, and heated stop/turn/tail lights designed for cold weather applications.
• MaxximaStyle

Products and services

• Forward Lighting Forward-facing LED lighting solutions for commercial vehicles including headlights, fog lights, snow plow headlights, and daytime running lights, designed for trucks, trailers, buses, and specialty equipment.
• MaxxHeat Heated LED Headlights Heated LED headlights engineered to prevent ice and snow buildup in cold-weather commercial vehicle operation, available in multiple sizes including 4" x 6" low beam and supplemental high beam configurations.
• Work Lights Heavy-duty LED work lights for commercial vehicles including pedestal mount, work light bars, scene lights, and surface mount options for high-output task illumination.
• High Powered Work Bar Light 24-inch work bar light producing 3,500 lumens for heavy-duty commercial vehicle illumination.
• High Powered Square 144 LED Work Light Heavy-duty square work light with 144 LEDs producing 7,000 lumens, operating on 12-24VDC for commercial vehicle applications.
• Interior Lights LED interior lighting solutions for commercial vehicles including courtesy lights, overhead dome lights, rigid linear strip lights, and flexible strip lights.
• 2'x2' LED Flat Panel Ceiling Light Fixture Selectable color temperature and wattage LED ceiling light fixture producing up to 4,000 lumens, sold as a 4-pack for commercial interior applications.
• Warning & Safety Lighting Warning lights and safety equipment for commercial vehicles including surface mount warning lights, beacons, lightbars, traffic directors, flashing warning lights, and back-up alarms.
• LED ELITE Lightbars Multi-functional LED lightbars combining work lights, alley lights, takedowns, stop/tail/urn signals, and traffic director functions in 48-inch and 60-inch configurations.
• Low Profile LED Amber Flashing Warning Beacon 2.6-inch tall low profile LED flashing beacon in amber, SAE Class 1 rated for commercial vehicle warning applications.
• Warning Minibar Amber/White dual color warning minibar with clear lens, permanent mount configuration for commercial vehicle warning applications.
• Stop Tail Turn & Clearance Marker (STT & CM) Stop, tail, turn, and clearance marker LED lights for commercial vehicles in various sizes and configurations including 4-inch round, 6-inch oval, hybrid STT/back-up all-in-one, license lights, amber turn signals, and MaxxHeat heated variants.
• 1.25" Round Clearance Marker P2/P3/PC2 compliant 1.25-inch round clearance marker light with amber or red clear lens, 3/4-inch mounting, available in bulk pack for commercial vehicle applications.
• Lighting Accessories Supporting accessories for Maxxima LED lighting installations including mounting brackets and bezels, mounting grommets, electrical connectors, flashers and modules, displays and promotional material, and replacement parts.
• Compact Control Module for LED Lightbars Compact control module designed for use with M20560 and M20540 series LED lightbars to manage multi-function lightbar operations.
• MaxximaStyle Home Lighting Home and residential LED lighting and electrical products under the MaxximaStyle sub-brand, including recessed lighting, light fixtures, outdoor lights, light bulbs, and electrical items sold via MaxximaStyle.com.

Quantifiable outcome

• DOT-compliant lighting meeting SAE standards for commercial vehicles

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Panor CorporationcoreOthersMaxxima is a division of Panor Corporation, headquartered in Hauppauge, NY. Panor Corporation is the parent company providing corporate structure and support for the Maxxima brand of commercial vehicle LED lighting products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Valeo: Valeo is a large global Tier 1 automotive supplier with significant commercial vehicle lighting exposure. It is comparable to Maxxima as a lighting technology competitor, though at a vastly larger scale and broader geographic footprint.
• Federal Signal: Federal Signal is a diversified public safety and specialty vehicle equipment company. Its warning lights, lightbars, and sirens portfolio is broader and larger than Maxxima's, and it serves overlapping commercial, emergency, and specialty vehicle customers.
• HELLA: HELLA (now part of Forvia) is a major global automotive lighting supplier with a broad commercial vehicle portfolio. It competes with Maxxima in headlights and signal lighting but at a much larger scale and with global OEM relationships.

Direct peers

• Truck-Lite: Truck-Lite is a leading manufacturer of LED and traditional vehicle lighting for commercial trucks and trailers. It directly competes with Maxxima in headlights, marker lights, work lights, and STT categories serving the same aftermarket and OEM channels.
• Whelen Engineering: Whelen is a leading US manufacturer of emergency warning lights, lightbars, and sirens. Its lightbar and warning products overlap directly with Maxxima's ELITE lightbar and warning/safety lines, particularly in upfitter and specialty vehicle applications.
• Peterson Manufacturing: Peterson is a US-based manufacturer of commercial vehicle lighting, reflectors, and safety products. It serves the same heavy-duty trucking, trailer, and fleet customer base as Maxxima across forward, marker, and warning lighting.
• Optronics International: Optronics manufactures LED and incandescent vehicle lighting for commercial trucks, trailers, and buses. It competes head-to-head with Maxxima in STT, marker, work light, and forward lighting categories through similar distribution and OEM channels.
• ECCO Safety Group: ECCO designs and manufactures commercial vehicle safety lighting, beacons, and back-up alarms. It overlaps with Maxxima in warning lights, beacons, and work lighting for commercial fleets and specialty vehicles.
• Grote Industries: Grote manufactures vehicle lighting and safety systems for commercial trucks, trailers, and heavy-duty applications. Its product portfolio in LED headlights, marker lamps, and work lights directly overlaps with Maxxima's commercial vehicle catalog.
• JW Speaker: JW Speaker manufactures LED vehicle lighting including headlights, work lights, and signal lights for commercial and specialty vehicles. Its heated and premium LED product range directly competes with Maxxima's MaxxHeat and forward lighting lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maxxima-lighting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxxima