Reloop
Reloop is a Münster-based DJ and studio equipment manufacturer founded in 1996, producing controllers, mixers, turntables, and accessories distributed in 90+ countries. Operating under Global Distribution GmbH & Co. KG, the company serves professional, hobbyist, and beginner DJs with software-integrated hardware.
- Company typePrivate
- Founded1996
- HeadquartersMünster, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reloop does
Reloop is a German manufacturer of DJ and studio equipment founded in 1996 and headquartered in Münster, operating as a brand under the holding entity Global Distribution GmbH & Co. KG, which also owns Reloop HiFi (audiophile turntables), Glorious (DJ/studio furniture and vinyl storage), and Elevator (Germany's largest DJ and studio equipment e-commerce retailer). The company designs and produces a broad hardware portfolio spanning DJ controllers (Mixon 8 Pro, Mixtour Pro, Buddy, Ready, Neon), DJ mixers (ELITE, RMX-95, RMX-60, RMX-44 BT, KUT, PTB-2 and others), turntables (RP-8000 MK2, RP-7000 MK2, RP-5000 MK4, RP-7, SPIN), headphones, cartridges, studio products (Keypad Pro, FLUX DVS interfaces, DSM-3 BT monitors, sPodcaster, iPhono 2, Tape), speakers, audio interfaces, and accessories (Stand Hub, Smart Display Stand, road cases, record care). Products are tightly integrated with third-party DJ software platforms including Serato DJ, Algoriddim djay Pro (with Neural Mix), Native Instruments Traktor, VirtualDJ, Rekordbox, and Cross DJ, and DVS support is offered across multiple mixer lines.
The business model is hardware-led, with revenue generated primarily through the sale of physical DJ equipment priced from approximately €10 for accessories up to €1,374.99 for the ELITE professional DVS mixer, sold via wholesale distribution to over 90 countries, a global authorized dealer network, the Reloop.com e-commerce storefront, and the sister company Elevator. Customer segments are horizontal, spanning professional and advanced DJs (club, battle, turntablist), beginner and hobby DJs, portable/mobile DJs, music producers/home studio users, and vinyl enthusiasts. Go-to-market relies on artist endorsements (DJ QBert, DJ Angelo, Laidback Luke), NAMM Show presence with a dedicated stage, a YouTube-led content strategy, knowledge base/educational content, and bundled software/music-pool voucher partnerships (Traktor Play, Melodics, BPM Supreme). The company is positioned by its parent as one of the top 5 DJ equipment manufacturers globally.
Reloop firmographics
Firmographics- Name
- Reloop
- Legal name
- Global Distribution GmbH & Co. KG
- Website
- https://reloop.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Reloop is a Münster-based DJ and studio equipment manufacturer founded in 1996, producing controllers, mixers, turntables, and accessories distributed in 90+ countries. Operating under Global Distribution GmbH & Co. KG, the company serves professional, hobbyist, and beginner DJs with software-integrated hardware.
- Ownership category
- akta.pro rank
Reloop industry classification
Industry- Product category
- DJ Equipment Manufacturing
- NAICS
- Musical Instrument Manufacturing (339992), Audio and Video Equipment Manufacturing (3343)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
- akta.pro secondary industries
- Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI), Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE)
Keywords
Where Reloop is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Reloop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Reloop generates revenue primarily through the sale of physical DJ equipment including turntables, DJ controllers, mixers, headphones, cartridges, audio interfaces, speakers, accessories, and cases/bags. Products are sold through wholesale distribution channels in over 90 countries, a dealer network, and the company's own e-commerce storefront.
- Software Licensing (Bundled): Reloop products are bundled with or include licenses for third-party DJ software including Serato DJ, Algoriddim djay Pro, and Native Instruments Traktor Play. Some products include software authorization codes and voucher codes for services like BPM Supreme and Melodics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ELITE Professional DVS Mixer |
| One time/ perpetual license | Pay-as-you-go | RMX-95 Club Mixer |
| One time/ perpetual license | Pay-as-you-go | RMX-60 Digital Performance Mixer |
| One time/ perpetual license | Pay-as-you-go | RMX-44 BT Bluetooth Club Mixer |
| One time/ perpetual license | Pay-as-you-go | RMX-33i Digital Effect Mixer |
| One time/ perpetual license | Pay-as-you-go | RMX-22i Digital Effect Mixer |
| One time/ perpetual license | Pay-as-you-go | RMX-10 BT Bluetooth DJ Mixer |
| One time/ perpetual license | Pay-as-you-go | PTB-2 Portable DJ Mixer |
| Unit Pricing | Pay-as-you-go | Premium Turntable Care Accessories |
| One time/ perpetual license | Pay-as-you-go | Bluetooth DJ Products |
| One time/ perpetual license | Pay-as-you-go | Traktor Play Entry-Level Software |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Reloop product offering
Product offeringCore offering
Reloop designs, manufactures, and distributes professional DJ and studio hardware including DJ controllers, mixers, turntables, headphones, cartridges, audio interfaces, speakers, and accessories. The company offers a comprehensive portfolio ranging from entry-level to professional club-grade equipment, with deep integration into third-party DJ software ecosystems (Serato DJ, Algoriddim djay Pro, Native Instruments Traktor). Products are developed 'for DJs, by DJs' with artist collaboration and distributed globally through wholesale, dealer, and direct e-commerce channels.
Product overview
Reloop is a comprehensive DJ and studio equipment manufacturer offering a broad portfolio of hardware products across 10+ categories, distributed globally under the Global Distribution GmbH & Co. KG umbrella alongside sub-brands Reloop HiFi (audiophile turntables), Glorious (furniture for DJs/studios/vinyl storage), and Elevator (Germany's largest DJ/Studio technology mail-order). The product portfolio centers on core DJ hardware categories: DJ Controllers (Mixon 8 Pro, Mixtour Pro, Buddy, Ready, Neon), DJ Mixers (ELITE, RMX-95, RMX-90 DVS, RMX-60 Digital, RMX-44 BT, RMX-33i, RMX-22i, RMX-30 BT, RMX-10 BT, KUT, PTB-2), Turntables (RP-8000 MK2, RP-7000 MK2, RP-5000 MK4, RP-7, SPIN), Headphones, Cartridges, Studio/DAW Products (Keypad Pro, FLUX series, sPodcaster, iPhono 2, Tape, DSM-3 BT), Speakers (Groove Blaster BT, sMonitor Pad 5 PRO), Audio Interfaces, and Accessories (Stand Hub, Smart Display Stand, Premium Cases). The ecosystem integrates with major DJ software platforms (Serato DJ, djay Pro/Algoriddim) and streaming services (Apple Music, Tidal, SoundCloud, Beatport, Beatsource). Reloop also provides a Knowledge Base content platform with tutorials, articles, and video content to support the DJ community.
Differentiator
Problem solved
Functional benefit
Brands
- Reloop HiFi: Premium brand for audiophile turntables
- Glorious
- Elevator
Products and services
- Reloop DJ Controllers
- Reloop DJ Mixers
- Reloop Turntables
- Reloop Headphones
- Reloop Cartridges
- Reloop Studio Products
- Reloop Speakers and PA Monitors
- Reloop Audio Interfaces
- Reloop Accessories
- Reloop Mixtour Pro
- Reloop Mixon 8 Pro
- Reloop Buddy
- Reloop Ready
- Reloop RMX-95
- Reloop ELITE
- Reloop RP-8000 MK2
- Reloop RP-5000 MK4
- Reloop RP-7
- Reloop SPIN
- Reloop RMX-30 BT
- Reloop DSM-3 BT
- Reloop Stand Hub
- Reloop Smart Display Stand MK2
- Reloop Premium Club Mixer Case MK2
Quantifiable outcome
- Top 5 DJ equipment manufacturer globally
- +2 more outcomes
Companies that use Reloop
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Reloop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature7 records
Reloop partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Native InstrumentscoreNative Instruments launched Traktor Play (entry-level DJ software at $49/€49) bundled with hardware controllers from AlphaTheta and Reloop. This partnership expands accessibility and compatibility of the Traktor ecosystem through Reloop's controller hardware, marking a strategic collaboration for increased flexibility and connectivity for DJs.
- AlphaThetacoreAlphaTheta (formerly Pioneer DJ's parent corporate entity) is partnering with Native Instruments to bundle Traktor Play software with controllers from both AlphaTheta and Reloop brands, expanding the Traktor ecosystem through multiple hardware partners.
- AlgoriddimcoreAlgoriddim's djay Pro software is deeply integrated with Reloop controllers. Multiple Reloop products (Mixtour Pro, Buddy, Mixon 8 Pro, RMX-95, and others) are officially supported and optimized for djay Pro. The relationship includes Neural Mix AI features and streaming service integrations (Tidal, SoundCloud, Beatport, Beatsource).
- SeratocoreSerato DJ software is integrated across many Reloop products including the ELITE mixer, RMX-90 DVS, RMX-60 Digital, Ready controller, Mixon 4, and others. Serato DJ Pro/DVS is included or officially supported on Reloop hardware.
- BPM SuprememinorBPM Supreme (DJ record pool) provides a 90-day Premium Membership voucher (valued at $60) with every purchased Reloop KUT mixer. This gives DJs access to BPM Supreme's audio and video library including latest releases from record labels.
- MelodicsminorMelodics (DJ learning and practice platform) is listed as a Reloop partner with voucher offers available for Reloop customers, helping new DJs learn and practice their skills.
- Global Distribution GmbH & Co. KGcoreReloop operates under the umbrella of Global Distribution GmbH & Co. KG, which also owns Reloop HiFi (premium audiophile turntables), Glorious (modern furniture for DJ and studio use), and Elevator (Germany's largest DJ equipment e-commerce retailer). This corporate structure provides integrated distribution, brand diversification, and cross-promotion capabilities.
- GloriouscoreGlorious (founded 2004) is a brand under Global Distribution GmbH & Co. KG specializing in DJ and studio furniture and vinyl storage. Reloop cross-promotes Glorious products on its website. Both brands share distribution channels and the same parent company.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Reloop competitors and assessment
Company assessmentDirect peers
- Hercules DJ: DJ controller and audio interface manufacturer, particularly strong in the beginner and hobby DJ segment. Direct competitor to Reloop's Buddy, Ready, and entry-level controllers bundled with DJ software.
- Denon DJ: DJ hardware brand under inMusic producing controllers, media players, mixers, and turntables. Overlaps directly with Reloop's controllers, mixers, and turntable categories serving club and mobile DJs.
- Native Instruments: Manufacturer of Traktor DJ software and Traktor Kontrol controllers/mixers. Directly comparable to Reloop through both hardware (controllers, mixers) and software (DJ platform), and is now also a strategic bundling partner.
- Numark: DJ hardware brand under inMusic making controllers, mixers, and turntables. Strong direct competitor particularly in entry-level and mid-tier controllers and DJ controllers for Serato and other platforms.
- AlphaTheta (Pioneer DJ): Market-leading manufacturer of DJ controllers, mixers (DJM series), CDJs, and rekordbox software ecosystem. Most direct competitor to Reloop across virtually every DJ hardware category, especially in the club/professional tier.
- Stanton: Manufacturer of DJ turntables, cartridges, and styli. Direct competitor to Reloop's turntable and cartridge categories with overlapping heritage in DJ vinyl playback.
- Rane: Manufacturer of professional DJ mixers (Seventy-Two, Sixty-Two, Performer series) and controllers. Most direct competitor to Reloop's ELITE and RMX battle/club mixers for Serato DVS-based turntablists.
- Allen & Heath: Pro audio manufacturer whose Xone series of DJ mixers is a club-standard. Direct competitor to Reloop RMX/ELITE club mixers and overlapping target customer in professional DJs.
- Technics: Iconic turntable manufacturer (SL-1200 series) under Panasonic. Most direct competitor in the pro club turntable category where Reloop's RP-8000 MK2 and RP-7000 MK2 compete for club installs.
Broad incumbents
- Roland: Large musical instrument and pro audio manufacturer offering DJ controllers and electronic instruments. Broader portfolio than Reloop but overlapping in DJ controllers and electronic music production hardware.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reloop social profiles
Digital presenceReloop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reloop leadership team
Management profileNumber of profiles
Profiles2 records
Reloop subsidiaries and ownership
Company hierarchySubsidiaries3 records
Reloop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reloop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reloop
What does Reloop do?
Reloop designs, manufactures, and distributes professional DJ and studio hardware including DJ controllers, mixers, turntables, headphones, cartridges, audio interfaces, speakers, and accessories. The company offers a comprehensive portfolio ranging from entry-level to professional club-grade equipment, with deep integration into third-party DJ software ecosystems (Serato DJ, Algoriddim djay Pro, Native Instruments Traktor). Products are developed 'for DJs, by DJs' with artist collaboration and distributed globally through wholesale, dealer, and direct e-commerce channels.
Is Reloop a public or private company?
Reloop is a private company. It is classified as corporate owned and is currently operating.
When was Reloop founded?
Reloop was founded in 1996. It employs 51 to 100 people.
Where is Reloop based?
Reloop is headquartered in Münster, Germany, in the Europe region.
How does Reloop make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing (Bundled).
Who are Reloop's main competitors?
Direct peers on record are Hercules DJ, Denon DJ, Native Instruments, Numark, AlphaTheta (Pioneer DJ), Stanton, Rane, Allen & Heath and Technics. Roland is listed as a broad incumbent.
Does Reloop have an API?
No public API is recorded for Reloop.
What industry is Reloop in?
Reloop's product category is DJ Equipment Manufacturing. Its primary akta.pro industry code is MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers), with a secondary code of MPAIAIAI, Live Performance & DJ Software (Playback, Mixing, Lighting Control). Its NAICS code is 339992 and its SIC code is 3931.