Informa Tech Automotive

What Informa Tech Automotive does

Informa Tech Automotive is the automotive technology media and events division of Informa plc (LSE: INF), a publicly listed diversified events and publishing group. The entity operates AutoTech, a North American flagship conference that convenes automakers, Tier 1 suppliers, engineering leaders, and technology providers around the software-defined vehicle transformation. Its core product is a multi-track conference built on four specialized themes (Connected Mobility, Software, UI & UX, ADAS & Autonomy) connected by three cross-themes (AI, Electrification, Data & Telematics), delivered as a two-day annual event at Vibe Credit Union Showplace in Novi, MI — followed by AutoTech 2027 scheduled for June 22-23, 2027.

The platform combines conference programming, a two-day exhibition floor, a Premium Access Networking Lounge, workshops, analyst-led breakfast briefings, and an Early Access Event App with AI-generated post-show recaps. Supporting franchises include the AutoTech Awards, Wards 10 Best Interiors & UX, AutoTech Forums, and the Women Automotive Summit: Detroit. Strategic partnerships with COVESA, Omdia, WardsAuto, and Auto-ISAC anchor the event's standards-body, research, and cybersecurity credibility.

The business model is event-driven and sponsor-anchored. Revenue streams include quote-based sponsorship packages (multi-year contracts), exhibition and booth fees, delegate registration fees, and awards program sponsorships — all sold through direct enterprise sales rather than self-serve channels. Pricing is not publicly disclosed. The division has 51-100 employees, is headquartered in Southfield, MI, and reaches a customer base that includes General Motors, Ford, Stellantis, Rivian, Nissan, Bosch, NVIDIA, Volvo, Honda, Hyundai, Lucid, Karma, Polaris, Subaru, ZF, and Tier 1 suppliers including Aisin, CATL, Continental, DENSO, FORVIA, Hyundai Mobis, Lear, and Magna.

Name

Informa Tech Automotive

Legal name

Informa plc

Website

https://wardsauto.informa.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

Informa Tech Automotive operates the AutoTech conference — a North American automotive technology event serving automakers, Tier 1 suppliers, and engineering leaders around software-defined vehicles, electrification, and connected mobility. It is a division of Informa plc (LSE: INF).

Ownership category

akta.pro rank

Product category

Automotive Industry Events and Conferences

akta.pro primary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Automotive technology events
• Industry conferences
• B2B trade shows
• Automotive networking events
• Connected car conferences

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conference Passes and Registration Fees: Revenue generated from attendee registrations for the AutoTech conference events, including delegate passes, speaker registrations, and workshop attendance.
2. Sponsorship Packages: Tiered sponsorship opportunities including lead generation packages, exhibition space, branding visibility, speaking slots, and networking lounge access. Primary GTM mechanism for corporate partners to reach automotive industry decision-makers.
3. Exhibition and Booth Fees: Revenue from exhibition space rental at AutoTech events, where technology providers and suppliers showcase products and solutions to automotive industry professionals.
4. Awards Programs: AutoTech Awards and Wards 10 Best Interiors & UX awards ceremonies that recognize industry excellence, creating premium sponsorship and visibility opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Informa Tech Automotive organizes the annual AutoTech Conference and related automotive technology events held in Novi, MI. The company sells event sponsorships, exhibition booth space, and attendee registration passes to automakers, Tier 1 suppliers, and technology providers in the connected mobility and software-defined vehicle ecosystem. It also runs industry awards programs (AutoTech Awards, Wards 10 Best Interiors & UX) and supporting digital event tools including an event app with AI-generated post-show recaps.

Product overview

Informa Tech Automotive operates AutoTech as a unified conference platform rather than a modular software product. The offering centers on the AutoTech Conference event, which encompasses conference sessions organized around four main themes (Connected Mobility, Software, UI & UX, and ADAS & Autonomy), a two-day exhibition showcase, awards programs (AutoTech Awards and Wards 10 Best Interiors & UX), and digital tools including an Event App with networking features and AI-generated post-show summaries. Additional offerings include the AutoTech Forums, workshops, Premium Access Networking Lounge, and specialized breakfast briefings such as the Omdia Automotive Breakfast Briefing. The product serves decision-makers across the automotive ecosystem including automakers, tier-1 and tier-2 suppliers, engineering/R&D teams, and government/academic stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• AutoTech Awards: Industry awards recognizing automotive technology excellence
• Women Automotive Summit: Detroit
• Wards 10 Best Interiors & UX
• AutoTech Forums
• AutoTech Content Hub

Products and services

• AutoTech Conference A flagship automotive technology conference organized by Informa Tech, bringing together automakers, Tier 1 suppliers, and technology innovators to discuss connected mobility, software-defined vehicles, AI integration, and autonomous systems. Features four specialized conference themes (Connected Mobility, Software, UI & UX, ADAS & Autonomy), workshops, exhibitions, and networking opportunities.
• AutoTech Awards Awards program recognizing excellence in automotive technology innovation and leadership, presented at the AutoTech conference. Provides premium sponsorship and visibility opportunities for participating companies.
• Wards 10 Best Interiors & UX Prestigious award program recognizing outstanding vehicle interior design and user experience, presented in partnership with WardsAuto. Award-winning vehicles are showcased on the AutoTech main exhibition floor.
• Women Automotive Summit: Detroit Summit focused on women in the automotive industry, co-located with the AutoTech conference in Detroit to expand distribution reach to specialized automotive industry segments.

Quantifiable outcome

• 400+ OEM representatives from leading automakers attended AutoTech 2026
• +2 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• COVESA (Connected Vehicle Systems Alliance)flagshipStrategic or Co-development Partner · 3 June 2026COVESA partnered with AutoTech to host an Evening Reception on June 3, 2026, offering additional networking opportunities for conference attendees. COVESA (Connected Vehicle Systems Alliance) is a global alliance of automotive manufacturers and technology companies focused on connected vehicle systems and standards.
• OmdiacoreStrategic or Co-development PartnerOmdia provides analyst market intelligence and research insights through the Omdia Automotive Breakfast Briefing at AutoTech events, delivering strategic research and analysis to conference attendees on automotive technology trends and market developments.
• WardsAutoflagshipStrategic or Co-development PartnerWardsAuto partners with AutoTech to present the Wards 10 Best Interiors & UX awards, featuring award-winning vehicles showcased on the main exhibition floor. Robin Warner serves as Program Manager and Judge for the awards program.
• Auto-ISAC (Automotive Information Sharing and Analysis Center)coreStrategic or Co-development PartnerAuto-ISAC Executive Director Faye Francy participates in AutoTech conferences, emphasizing the critical importance of cybersecurity collaboration across the automotive ecosystem. Auto-ISAC facilitates intelligence sharing and standards development for automotive cybersecurity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CES (Consumer Technology Association): CES is the largest annual technology trade show, with a significant automotive/mobility track that competes head-to-head with AutoTech for OEM and Tier 1 sponsorship, exhibition, and senior executive attendance.
• IAA Mobility (Messe München / VDA): IAA Mobility is the leading European mobility show, competing with AutoTech for global OEM and Tier 1 marketing budgets focused on connected, electric, and autonomous vehicle themes.
• North American International Auto Show (Detroit Auto Dealers Association): NAIAS is the flagship Detroit-based auto show and a direct co-located competitor for AutoTech's Novi, MI footprint, drawing overlapping OEM attendees and marketing dollars.
• AutoMobility LA / LA Auto Show: AutoMobility LA combines a B2B technology conference with a consumer auto show, competing for OEM exec attention and technology-focused sponsorship dollars that overlap AutoTech's value proposition.
• SAE International WCX World Congress Experience: SAE WCX is the leading technical engineering congress for automotive and mobility engineers, competing with AutoTech's engineering/R&D track audience on ADAS, electrification, and software-defined vehicle content.
• Paris Motor Show (Mondial de l'Automobile / PVO): Paris Motor Show is one of the historic major European auto shows, competing for European OEM sponsorship and exhibition spend that might otherwise flow to AutoTech's transatlantic delegates.
• Geneva International Motor Show (GIMS): GIMS is a historic premium European auto show with strong supplier and technology presence, providing competing sponsor inventory for premium-positioned Tier 1s and OEMs in AutoTech's audience.
• Reuters Events Automotive: Reuters Events produces B2B automotive summits (e.g., Automotive Europe) with senior OEM executive programming that directly competes for sponsorship, attendee registration, and thought-leadership content dollars with AutoTech.

Broad incumbents

• Mobile World Congress Barcelona (GSMA): MWC is a global telecom/tech mega-event with a prominent automotive and connected-vehicle program that draws the same Tier 1 connectivity buyers and CMO budgets as AutoTech.
• Web Summit: Web Summit is a large broad-tech conference with a meaningful mobility and autonomous-vehicle track; it competes for senior tech/AI decision-maker sponsorships that increasingly overlap with AutoTech's software-defined vehicle audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/informa-tech-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informa Tech Automotive