What Platina Seafood does

Platina Seafood AS is a privately held Norwegian seafood company headquartered in Stranda, Norway, founded in 2011 by André Skarbø after his tenure in top management at Norsk Sjomat. The company specializes in processing and trading Atlantic salmon (and trout) across six product categories: whole fish, portions, filet, cold smoked, sashimi loin, and cuts. Raw material is sourced from Norwegian and Chilean Atlantic salmon farms, with all inputs certified to ASC, MSC, Global G.A.P, and Debio Økologisk standards. The company operates with a very small team of approximately four employees, as reported in the 2025 Transparency Report, and the founder-led management team combines for over 25 years of salmon value-chain experience.

The business model is B2B-focused, with custom quotation-based pricing rather than published rates, and significant emphasis on private-label and to-specification manufacturing for wholesale seafood buyers, distributors, and retailers. Products are available in a wide range of sizes, trim grades, packaging formats (IVP vacuum, fixed-weight cartons, 20kg blocks), and cold-smoked or sashimi-grade specifications. Differentiation rests on flexibility (custom specs, trim, weight, packing), immediate post-processing freezing for freshness, and the layered sustainability and organic certifications required by European buyers. The company reaches buyers through a direct field-sales motion and website/email inquiries, with no disclosed customer logos or named accounts.

Platina Seafood Group comprises three wholly owned entities — Platina Seafood AS (operating company), Platina Seafood Marked AS (market operations), and ASInvest AS (holding/intermediate entity) — that share board governance and approved the 2025 Transparency Report together. There is no disclosed external funding, no M&A activity, no API or digital product surface, and no AI/ML capability; the company is a traditional, founder-led salmon trading and light-processing business operating at modest scale.

Name

Platina Seafood

Legal name

Platina Seafood AS

Website

https://platinaseafood.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Platina Seafood AS is a Norwegian Atlantic salmon processor and trader, founded in 2011 in Stranda, selling whole fish, portions, filet, cold-smoked, sashimi loin, and cuts to wholesale buyers on a custom, private-label basis.

Ownership category

akta.pro rank

Product category

Seafood Processing

NAICS

Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

akta.pro secondary industries

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Seafood Specialty & Premium Cuts (Loins, Steaks, Portions for Foodservice) (AFANALAL), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)

Keywords

• Atlantic salmon processing
• Seafood wholesale
• Cold smoked salmon
• Private label seafood
• Frozen salmon portions

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Seafood Product Sales: B2B sales of Atlantic salmon products including whole fish, portions, fillets, cold smoked, sashimi loin, and cuts. Products sold in various specifications and private label options to wholesale buyers.
2. Custom Product Manufacturing: Custom manufacturing according to customer specifications including trim, weight, and packing style requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Platina Seafood processes and supplies Atlantic salmon products — including whole fish, portions, filet, cold smoked, sashimi loin, and cuts — to wholesale buyers worldwide. The company offers private-label production with custom specifications for trim, weight, and packaging, sourcing raw material certified under Salmon Welfare standards and processing it with immediate freezing and cold smoking capabilities.

Product overview

Platina Seafood is a Norwegian fish processing company specializing in premium Atlantic salmon and trout products. The company operates as a single unified product portfolio organized into six distinct product categories: Whole fish (fresh/frozen whole salmon and trout), Portions (individually vacuum-packed frozen portions), Filet (graded fillets in multiple weight and trim categories), Cold Smoked (smoked salmon and trout products), Sashimi loin (sashimi-grade premium cuts), and Cuts (processed trim products). All products are certified to ASC, MSC, Global G.A.P, and Debio organic standards, with private label and custom specifications available.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole fish Fresh or frozen whole Atlantic salmon and trout sold as whole fish, weighing 1-9 kg (2-18 lbs), packed in 7.5-25 kg cartons depending on fish size. Sold to wholesale seafood buyers and distributors.
• Portions Frozen individually vacuum-packed (IVP) salmon and trout portions in sizes from 125g to 500g (4-10 oz), with options for boneless, center-cut, deep-skinned or normal-skinned cuts at various angles. Targeted at wholesale buyers and food service customers.
• Filet Salmon fillets available in weight ranges from 900g to over 2300g (1-6 lbs), with multiple trim grades (A through E deep-skinned), offered as interleaved or vacuum-packed in 10-20 kg cartons. Sold to wholesale buyers and retailers.
• Cold Smoked Cold smoked salmon and trout products in sizes from 100g to over 2300g, available as skin-on (trim D) or skin-off (trim E-deep skinned), with options for European sliced, short sliced, or whole sides, vacuum-packed in 5-10 kg cartons with a 30-day shelf life. Targeted at wholesale buyers and retail private-label programs.
• Sashimi loin 100% superior quality sashimi-grade salmon loin, E deep-skinned and 100% boneless, weighing 0.4-0.9 kg, vacuum-packed on black cardboard in fixed-weight cartons of 2x5 kg or 10 kg, with options for 0.2-0.3 kg pieces or "8 Piece" cut. Sourced from Salmon Welfare certified raw material.
• Cuts Processed salmon cuts including skin-on/skin-off, deep-skinned, boneless, and bone-in-block trimming options, frozen in 20 kg blocks or 3x7 kg masters, sourced from Norwegian and Chilean farmed Atlantic salmon. Sold to wholesale buyers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cermaq: Norwegian-owned Atlantic salmon farming and processing group with ASC certifications; competes with Platina for sustainability-certified wholesale supply.
• Bakkafrost: Faroese vertically integrated salmon producer with a strong value-added processing business; comparable premium positioning and downstream emphasis on smoked/sashimi SKUs.
• Mowi ASA: World's largest Atlantic salmon producer with extensive value-added processing operations including smoked and portioned SKUs; competes with Platina for retail private-label programs and has the scale to undercut niche processors.
• Lerøy Seafood Group: One of the largest Norwegian seafood groups, vertically integrated across Atlantic salmon farming, processing, and value-added smoked/sashimi products sold across European retail - directly overlaps with Platina's premium value-added positioning at materially larger scale.
• SalMar ASA: Major Norwegian Atlantic salmon producer with growing downstream processing capabilities; overlaps with Platina's whole fish, portion, and fillet SKUs at significantly larger scale.
• Norway Royal Salmon ASA: Mid-to-large Norwegian salmon producer with sales operations focused on European and Asian wholesale buyers; its B2B sales model and product mix (whole fish, portions, fillets) directly parallels Platina's offering.

Direct peers

• Nordlaks: Mid-sized, owner-led Norwegian salmon producer with its own processing and sales operations supplying European wholesale and retail buyers - comparable size, structure, and private-label emphasis to Platina.
• Sinkaberg-Hansen: Mid-sized Norwegian salmon producer with processing facilities supplying wholesale and retail customers across Europe; directly comparable product mix and B2B model.
• Skagerak Seafood: Norwegian seafood processing and sales company focused on salmon for European wholesale and retail customers; similar B2B trading/processing model and size profile as Platina.

Emerging players

• AquaBounty Technologies: Aquaculture-focused company developing genetically improved salmon; while much earlier-stage and differently focused, it is aquaculture-adjacent and relevant to Platina's farmed-salmon supply chain ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/platinaseafood
• Facebookfacebook.com/platinaseafood
• LinkedInlinkedin.com/company/platina-seafood

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platina Seafood