Asian Restaurant & Takeaway Awards

What Asian Restaurant & Takeaway Awards does

Rewarding excellence, craft, and great taste, the Asian Restaurant & Takeaway Awards (ARTA) are a nationwide celebration of British Asian Cuisine and the individuals involved in its creation. We are asking members of the public to vote for their favourite restaurants from across the UK. We will then challenge the regional winners to a series of live ‘cook offs’, before crowning one overall ‘Champion of Champions’. ARTA gives everyday diners a chance to elevate their most beloved restaurants. Our awards will draw attention to the most perfect meals, the most talented chefs, and the most highly skilled service staff. Organised in partnership with ChefOnline and our lead partner, ARTA seeks to reward the men and women who run the country’s best-loved restaurants.

Name

Asian Restaurant & Takeaway Awards

Legal name

ARTA Awards Limited

Website

https://www.artauk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Asian Restaurant & Takeaway Awards (ARTA) are a nationwide celebration of British Asian Cuisine and the individuals involved in its creation

Ownership category

akta.pro rank

Product category

Hospitality Industry Awards & Recognition

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

akta.pro secondary industry

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

Keywords

• Restaurant industry awards
• Culinary competitions
• Hospitality recognition
• Food industry events
• Asian cuisine awards

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Phase 3 Cook-off Entry Fee: Restaurants shortlisted for Phase 3 (regional cook-offs) pay £750 + VAT to secure their place, which includes 2 tickets for the Grand Finale.
2. Grand Finale Participation Fee: Qualifying restaurants pay £3500 + VAT (non-refundable) to participate in the Grand Finale gala and receive associated benefits including promotional campaigns and 6 tickets.
3. Sponsorship & Corporate Partnerships: Corporate sponsors pay for visibility and association with the ARTA brand. Sponsors include ChefOnline, Madhus, Salik & Co, and various food/beverage brands.
4. Prize Draw Entry: Members of the public enter prize draws when nominating their favourite restaurants. Eighteen draws occur per year, one per region, with winners receiving a round trip to an exotic tourist destination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ARTA runs an annual three-phase awards competition recognising UK Asian restaurants, takeaways, and chefs. Phase 1 takes public nominations via the website, Phase 2 combines public scoring with ARTA judging on reviews and hygiene ratings, and Phase 3 consists of regional cook-offs culminating in a Grand Finale gala at the London Hilton Park Lane where regional winners and the overall Champion of Champions are announced. Revenue is generated through cook-off entry fees (£750 + VAT), Grand Finale participation fees (£3,500 + VAT), and corporate sponsorships.

Product overview

The Asian Restaurant & Takeaway Awards (ARTA) operates as a multi-tiered awards platform celebrating British Asian cuisine. The core offering is the annual ARTA awards competition featuring multiple award categories including the National Champion of Champions (the supreme award), National Chef of the Year, National Takeaway of the Year, National Newcomer of the Year, Regional Restaurant/Takeaway of the Year awards across 18 UK regions, and cuisine-specific awards (Asian Fusion, Street Food, Turkish, Pan Asian, Vegetarian, Thai). The platform integrates a public nomination system where diners vote for favourite establishments, a business registration service, regional cook-off competitive events, and an annual Grand Finale gala ceremony at London Hilton, Park Lane. Supporting services include educational blog content, photo/video galleries of past events, and promotional prize draws. ARTA is organized in partnership with ChefOnline as its strategic partner.

Differentiator

Problem solved

Functional benefit

Products and services

• ARTA Awards Program The flagship annual awards competition of ARTA, designed for UK Asian restaurants, takeaways, and chefs. Combines a public nomination phase, professional judging based on reviews and hygiene ratings, regional cook-offs, and an annual Grand Finale gala at London Hilton Park Lane, with winners and finalists receiving national press coverage, marketing collateral, and industry recognition.
• Regional Cook-Off Events (Phase 3) Paid regional cooking competitions held across 18 UK regions where shortlisted Asian restaurants and chefs compete through signature dish or mystery box challenges to determine regional winners and national finalists. Restaurants pay £750 + VAT to participate, which includes 2 tickets to the Grand Finale.
• Grand Finale Gala Evening Annual gala dinner and awards ceremony held at the London Hilton Park Lane, where regional winners and the overall ARTA Champion of Champions are announced and presented with trophies. Qualifying restaurants pay £3,500 + VAT (non-refundable) for 6 tickets, live entertainment, the awards show, canapés, dinner, drinks, and associated promotional campaigns.
• Corporate Sponsorship & Partnership Packages Tiered corporate sponsorship offering for hospitality and food-industry suppliers seeking visibility and association with the ARTA brand, ranging from lead strategic partnerships (e.g., ChefOnline as lead partner and co-organiser) to supported-partner sponsorships (e.g., Madhus, Salik & Co). Sponsors gain brand exposure across ARTA events, regional cook-offs, the annual magazine, and national press coverage.

Quantifiable outcome

• Over 1,300 restaurants and takeaways nominated across the UK

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered lead partner, core and supported partner.

• ChefOnlinelead partnerStrategic or Co-development PartnerStrategic partner in organizing ARTA awards. ChefOnline is a hospitality technology company providing online ordering systems for restaurants. They co-organize the awards and provide technology infrastructure support.
• ChefOnline FoundationcoreOthersCharitable arm of ChefOnline, supported by ARTA. Charity partnerships change annually - supported Wheels to Heal (2024), Silver Star/TR-Foundation (2023), TR-Foundation (2022), and Oxfam Water Project (2019).
• Madhussupported partnerGTM or Marketing PartnerSupported partner providing sponsorship and marketing support for ARTA events.
• Salik & Cosupported partnerGTM or Marketing PartnerSupported partner providing sponsorship and marketing support for ARTA events.
• London Hilton Park LanecoreOthersVenue host for the annual ARTA Grand Finale gala evening, providing event space for the awards ceremony.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• British Curry Awards: Direct competitor in the UK curry industry recognition space, awarding restaurants across similar cuisine categories. ARTA explicitly positions itself against this category of incumbent with its 'Oscars of the Curry Industry' brand.
• The Caterer Catey Awards: UK hospitality industry awards program that combines public recognition with a gala evening format. Same event-driven awards business model applied to broader hospitality rather than Asian cuisine specifically.
• National Restaurant Awards: UK restaurant recognition program with public voting and a live awards ceremony. Operates the same three-phase recognition business model as ARTA, though across all cuisine types.
• Good Food Awards (UK / Waitrose): UK food and restaurant recognition program featuring a gala event and tiered regional/national categories. Operates a similar event-driven awards and recognition model across the UK.
• Asian Curry Foundation / Curry Life Awards: Asian-cuisine-focused UK recognition program with gala events and category awards. Directly comparable in target market and operating model to ARTA.
• Golden Chopstick Awards: UK awards program focused on Asian restaurants and takeaways. Overlaps with ARTA in cuisine vertical and recognition business model.

Broad incumbents

• Michelin Guide (UK): Global restaurant recognition platform with significant UK presence and an awards-style gala format. A larger, broader incumbent operating in the same restaurant-recognition space but across all cuisines and price points.

Regional players

• Food Awards Scotland: Regionally-scoped UK food awards program. Uses similar event-driven recognition and gala format but limited to Scotland, a subset of ARTA's UK footprint.

Emerging players

• Eat Out Magazine Awards (South Africa): Restaurant recognition program in a different geography that demonstrates the portability of ARTA's event-driven awards model to other English-speaking markets.

Others

• ChefOnline: ARTA's named lead strategic partner and hospitality technology provider; a related ecosystem participant rather than direct competitor, but its online ordering platform competes for marketing attention from the same restaurant SMB audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ArtaAwards
• YouTubeyoutube.com/artaawards
• Facebookfacebook.com/ArtaAwards
• LinkedInlinkedin.com/company/artaawards
• Instagraminstagram.com/artaaward

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Restaurant & Takeaway Awards