Manly Kayak Centre

Name

Manly Kayak Centre

Legal name

Manly Kayak Centre

Website

https://manlykayakcentre.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Manly

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental: Hourly and daily rental of kayaks, stand-up paddleboards (SUPs), and self-drive leisure boats. Single kayaks from A$30/hour, double kayaks from A$85, SUPs from A$30/hour to A$100 full day, boats from A$140 for 1-4 hours.
2. Guided Tours: Guided kayak tours including the Three Beaches Kayak Tour (A$125 per person, 4 hours) and Mini Kayak Tour (A$50, 1.5 hours). Tours include equipment, guide, safety briefing, and sometimes lunch.
3. Lessons and Instruction: SUP lessons (A$55-95 per person) and SUPBALL sessions. Private group lessons for 1-2 participants at A$95, 3-12 at A$75/person, 13+ at A$55/person.
4. Beach Picnics and Events: Picnic in Paradise packages (A$395 for two), Proposal Picnic (A$695), Group Paddle & Picnic (A$75/person), and corporate event packages.
5. Corporate Events: Corporate team-building events including Paddle & Picnic (A$75pp), Three Beaches Kayak Tour (A$125pp), SUPBALL Games (from A$25pp), and equipment hire packages.
6. Ex-Fleet Equipment Sales: Sale of previously-used kayaks and SUPs from their rental fleet. Products include Mission Surge Double Kayak ($600), Mission Flow Single Kayak ($799), and various SUP boards ($100-$550).
7. Gift Vouchers: Gift vouchers redeemable for any Manly Kayak Centre experience, tour, or hire. Available as specific experience vouchers or general value vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Manly Kayak Centre rents kayaks, stand-up paddleboards (SUPs), and self-drive leisure boats on Sydney Harbour from three Manly locations, and operates guided kayak tours, SUP lessons, and its signature SUPBALL game. It also packages beach picnics, proposal experiences, group celebrations, and corporate team-building events, supplemented by partner-led yoga, fitness, and sunrise SUP sessions. Revenue is generated per booking via FareHarbor, with ancillary income from ex-fleet equipment sales and gift vouchers.

Product overview

Manly Kayak Centre is a water-based adventure tourism company operating on Sydney Harbour since 1990, offering a diverse portfolio of aquatic activities across three locations. The core product portfolio centers on kayak and stand-up paddleboard (SUP) rentals, guided tours, and instruction services. Key offerings include: kayak hire (single and double), SUP hire, guided kayak tours (Mini Kayak Tour and Three Beaches Kayak Tour), SUP lessons, SUPBALL (a hybrid paddle board sport), and self-drive boat hire. The company also provides experiential packages including beach picnics, corporate events, and partner wellness services such as yoga with Flow mOcean, fitness classes with Chocolate Fitness, and sunrise SUP sessions with She SUPs. Additional offerings include ex-fleet equipment sales and gift vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• SUPBALL: A combination of netball, water polo, lacrosse, and rugby played on stand-up paddle boards. This is the company's signature sport/activity offering taster sessions, level up sessions, games, lessons, and kids parties.

Products and services

• Kayak Hire Single and double kayak rentals for 1–8 hours from A$30/hour, allowing paddlers to explore North Harbour's pristine waters and exclusive beaches independently. Includes kayak, paddle, and safety equipment.
• SUP Hire
• Self-Drive Boat Hire Self-drive leisure boat rentals for up to 4 people with no boat license required (1hr A$140, 2hr A$170, 3hr A$200, 4hr A$220). Includes a 4.2m vessel with canopy, side console steering, and 15hp outboard engine. Minimum age 21.
• Mini Kayak Tour A 90-minute guided kayak tour (A$50 per person) exploring Manly Cove and North Harbour highlights, including a bushwalk to Arabanoo lookout at Dobroyd Head. Suitable for first-time paddlers; includes kayak, safety equipment, guide, and a scenic walk.
• Three Beaches Kayak Tour A 4-hour guided tour (A$125 per person) visiting isolated beaches, look-out points, and scenic locations in North Harbour, including lunch and entry to Q Station Museum. Includes kayak, safety equipment, and guide.
• SUP Lessons Private group SUP lessons (2 hours total: 1 hour instruction + 1 hour general hire) teaching balance, paddle strokes, and board techniques. Tiered group pricing: 1–2 participants A$95, 3–12 at A$75/person, 13+ at A$55/person. 20% public holiday surcharge applies.
• SUPBALL A hybrid water sport combining elements of netball, water polo, lacrosse, and rugby played on stand-up paddle boards. Includes taster sessions (A$35), level-up sessions, games (from A$25/person), lessons (A$55/person), and kids parties (A$35/kid). Min 6, max 40 participants.
• Group Paddle & Picnic A four-hour event (A$75/person, min 6) combining kayak hire with a beach picnic setup including eskies with ice. Accommodates up to 110 people for celebrations, reunions, and team events.
• Picnic in Paradise Romantic beach picnic experience at Store Beach (A$395 for two, 4 hours) with BYO package, cutlery, plates, glasses, and beach mats. Optional add-ons include catering boxes, SUP hire, and a deluxe romance package.
• Proposal Picnic Romantic proposal package (A$695, 4 hours) including kayak paddle to a secluded beach, catered picnic with rose petals, personalized sand message, and bubbles. Includes catering options and 4-hour kayak hire.
• Corporate Events Team-building packages including Paddle & Picnic, Three Beaches Kayak Tour, SUPBALL games, Mini Kayak Tour, and Private SUP Lessons. Customizable for corporate groups; bookings handled by the in-house corporate events team via phone (0412 622 662) and email ([email protected]).
• Yoga with Flow mOcean SUP Yoga and Kayak Yoga classes hosted at Manly's beaches and waterways by partner Flow mOcean, combining yoga practice with water activities. Pricing from A$70 drop-in to A$610 for 10-pass bundles.
• Kayak & Beach Fitness with Chocolate Fitness Full-body fitness classes combining kayaking drills, sprints, sand running, circuits, and plyometrics, led by partner Chocolate Fitness instructors at Manly Kayak Centre's location. Sessions are approximately 1.5 hours, run Wednesdays 9am and Saturdays 8:30am.
• Sunrise SUP with She SUPs Female-focused sunrise paddle boarding sessions operated by partner She SUPs at Manly Kayak Centre, held Tuesdays and Thursdays at sunrise (5:20am–6:30am seasonally), offering a community paddling experience.
• Gift Vouchers Digital gift cards redeemable for any Manly Kayak Centre experience, tour, or hire. Available as specific experience vouchers or general value vouchers; fully transferable and never expire.
• Ex-Fleet Kayak and SUP Sales Pre-owned kayaks and SUP boards from the rental fleet for sale, including Mission Surge Double Kayak (A$600), Mission Flow Single Kayak (A$799), REDBACK X-Trainer SUP (A$100–A$500), and 10'0" Cross ACE-TEC SUP (A$550).
• Pop-Up Location General Hire Single kayak and SUP hire from temporary beach locations, including event-based pop-ups such as Red Bull Overboard, offering direct beach access for casual paddlers.

Quantifiable outcome

• Dozens of successful marriage proposals hosted at beach picnics

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Flow mOceancoreStrategic or Co-development PartnerFlow mOcean delivers yoga classes (SUP Yoga and Kayak Yoga) in collaboration with Manly Kayak Centre. Sessions are held at Manly's beaches and waterways, combining yoga with water activities. Classes run Saturdays and Sundays (SUP Yoga 9am & 11am) and Saturdays (Kayak Yoga 8am). Pricing from A$70 for drop-in classes to A$610 for 10-pass bundles.
• Chocolate FitnesscoreStrategic or Co-development PartnerChocolate Fitness runs Kayak & Beach Fitness sessions at Manly Kayak Centre. Classes include kayaking drills, sprints, sand running, circuits, and plyometrics. Sessions run Wednesdays 9am and Saturdays 8:30am, approximately 1.5 hours. Contact Belinda at Chocolate Fitness (0413 120 768) for bookings.
• She SUPscoreStrategic or Co-development PartnerShe SUPs runs female-only Sunrise SUP sessions in collaboration with Manly Kayak Centre. Sessions held Tuesdays and Thursdays at sunrise (5:20am-6:30am seasonally), offering women a community paddling experience. Contact Vikki at She SUPs for bookings.
• Manly Bike ToursminorGTM or Marketing PartnerManly Bike Tours is featured on Manly Kayak Centre's 'More Things To Do' page as a complementary activity. They offer 1-day bike/e-bike hire from Sydney's largest bicycle rental facility with helmet, lock, map, and bar bag included (A$50).
• Manly Surf GuideminorGTM or Marketing PartnerManly Surf Guide is featured on Manly Kayak Centre's 'More Things To Do' page. They offer 1.5-hour group surf lessons (A$20) teaching ocean safety, wave positioning, paddling, and standing up.
• EcoWalks ToursminorGTM or Marketing PartnerEcoWalks Tours is featured on Manly Kayak Centre's 'More Things To Do' page. They offer wildlife tours (A$49, 1.5 hours) along North Head Sanctuary tracks.
• Quarantine Station (Q Station)minorGTM or Marketing PartnerQ Station (Sydney Harbour's former Quarantine Station) is included in Manly Kayak Centre's tour packages. Tour participants receive entry to Q Station Museum as part of the Three Beaches Kayak Tour experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sydney Harbour Kayaks: Sydney-based kayak and paddleboard hire and tour operator directly competing with Manly Kayak Centre on the same harbour, offering similar single/double kayak rental, SUP hire, and guided experiences to tourists and locals.
• Oz Paddle: Sydney SUP school and tour operator providing stand-up paddleboard lessons, tours, and rentals across Sydney waterways — overlapping directly with Manly Kayak Centre's SUP hire, lessons, and tour offering.
• Sea Sydney Harbour: Boat charter and small-group tour operator on Sydney Harbour offering self-drive and skippered experiences; comparable to Manly Kayak Centre's self-drive leisure boat hire and harbour tour products.
• Manly Sailing School: Long-established Manly-based water sports school offering sailing, kayaking, and paddleboarding lessons and hire; competes for the same Manly tourist and beginner segment as Manly Kayak Centre.
• Sydney by Kayak: Guided kayak tour operator on Sydney Harbour running small-group and sunset paddles; comparable to Manly Kayak Centre's Mini Kayak Tour and Three Beaches Tour products.
• Paddle Bay Play: Sydney-based SUP and kayak experience provider focused on tours, lessons, and group bookings; overlaps with Manly Kayak Centre's tour, lesson, and corporate events portfolio.

Regional players

• Manly Whale Watching: Manly-based whale and wildlife watching operator sharing the same customer base and waterfront location as Manly Kayak Centre; cross-promoted via their joint digital footprint and competes for the same tourist excursion wallet.

Broad incumbents

• EcoWalks Tours: Manly and North Head guided nature walk and wildlife tour operator; complementary rather than directly competing, but taps the same eco-tourist segment and is a referral partner via the 'More Things To Do' page.
• Manly Surf Guide: Manly surf school offering group and private lessons; operates in the same beachfront setting as Manly Kayak Centre, targets the same tourist demographic, and is cross-promoted as a partner activity.
• Manly Bike Tours: Manly-based bike and e-bike hire and tour operator; an active cross-promotion partner of Manly Kayak Centre and serves the same tourist and corporate group audience with adjacent outdoor activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/ManlyKayakCentre
• Instagraminstagram.com/manlykayakcentre
• Xx.com/manlykayaks
• LinkedInlinkedin.com/company/manly-kayak-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manly Kayak Centre