What Cefak does

Cefak KG is a privately held German pharmaceutical company founded in 1948, headquartered in Kempten (Allgäu), Bavaria. The company develops, manufactures, and sells natural medicines (phytotherapy, homeopathy), mineral preparations, dietary supplements, and cosmetics, with most production performed in-house at its Kempten facility under pharmaceutical quality standards. Its portfolio spans vitamin D3/B12/K2, selenium (Cefasel line, pioneered 1984), melatonin-based sleep aids (Cefanight), iron (Cefavit ferrit), immune support (Cefaimmun), and saffron-based mental-wellbeing products (Cefasafra), organized into sub-brands targeting specific health indications.

The company operates a dual go-to-market: medicines are distributed exclusively through German pharmacies (apothekenexklusiv), while dietary supplements and cosmetics are sold both through pharmacies and through the company's own e-commerce shop at cefak.com, with DHL shipping limited to domestic Germany. Pricing is unit-based, with average ticket prices in the €7–€25 range, complemented by free shipping over €25, a 10% discount over €50, and a loyalty points program. Marketing combines content (health magazine), SEO, paid social/Meta remarketing, email newsletter, and TV advertising (e.g., Cefasafra). The company employs approximately 100 qualified staff across manufacturing, QC/QA, R&D, regulatory, medical science, marketing, sales, and finance, and is structured as an owner-managed Kommanditgesellschaft (KG) under managing partner Dr. Hans Brand, with no external investors, parent company, or subsidiaries disclosed.

Name

Cefak

Legal name

Cefak KG

Website

https://cefak.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Cefak KG is a privately held German pharmaceutical company founded in 1948 that manufactures and sells natural medicines, mineral preparations, and dietary supplements to German consumers via pharmacies and its own e-commerce shop.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Pharmaceutical and Medicine Manufacturing (3254), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Dietary supplements
• Pharmaceutical manufacturing
• Natural medicines
• Mineral preparations
• Selenium products

Headquarters

HQ city

Kempten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. E-commerce Sales: Direct-to-consumer sales through their own online shop (cefak.com) for dietary supplements. Products are shipped via DHL within Germany.
2. Pharmacy Distribution: Distribution of medicines (Arzneimittel) exclusively through pharmacies. Dietary supplements also available through pharmacy channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cefak KG develops, manufactures, and sells natural medicines (phytotherapy, homeopathy), mineral preparations, dietary supplements, and cosmetics from its headquarters in Kempten, Germany. Products include vitamin and mineral supplements (Cefavit line), selenium medicines and supplements (Cefasel), immune support (Cefaimmun), melatonin sleep aids (Cefanight), and saffron-based mental wellbeing products (Cefasafra). The company sells dietary supplements and cosmetics direct-to-consumer via its cefak.com online shop and distributes medicines exclusively through German pharmacies.

Product overview

Cefak is a German pharmaceutical company based in Kempten (Allgäu) specializing in natural medicines (phytotherapy, homeopathy), mineral preparations, and dietary supplements. Founded in 1948, the company manufactures most products at its headquarters in Kempten. The product portfolio includes: Cefavit D3 (Vitamin D3 in tablets and drops), Cefavit B12 (high-dose B12 as chewable tablets, Stix, and spray), Cefavit B-complete (all 8 B-vitamins), Cefavit D3 K2 Mg (D3+K2+Magnesium combination), Cefavit ferrit (iron supplement), Cefaimmun (Selenium+Vitamin D+Zinc immune support), Cefasel (selenium product line - the first selenium medicine introduced in Germany in 1984), Cefanight (melatonin for sleep), and Cefasafra (saffron+B-vitamins for mental wellbeing). Products are sold through pharmacies and the online shop, with medicines distributed exclusively through pharmacies.

Differentiator

Problem solved

Functional benefit

Brands

• Cefavit: Product line including vitamin supplements such as Cefavit D3, Cefavit B12, Cefavit B-complete, Cefavit D3 K2 Mg, and Cefavit ferrit
• Cefasel
• Cefanight
• Cefasafra
• Cefaimmun
• Cefabrain
• Cefaluks
• Cefamagar

Products and services

• Cefavit D3 Vitamin D3 supplement available in tablet form (1,000 / 2,000 / 7,000 I.E.) and as taste-neutral liquid drops for individual dosing. Supports bone health, immune system and muscle function; suitable for children from age 4 (drops).
• Cefavit B12 High-dose Vitamin B12 supplement using bioavailable methylcobalamin, available as chewable tablets, Stix, and spray for direct oral mucosa absorption. Supports energy metabolism, nervous system function, and reduces fatigue.
• Cefavit B-complete High-dose combination of all 8 B-vitamins in a single film-coated tablet. Supports energy metabolism, reduces fatigue, and promotes normal nervous system and psychological function.
• Cefavit D3 K2 Mg Vitamin D3 combined with Vitamin K2 (K2VITAL microencapsulated, MK-7, all-trans) and Magnesium. Supports normal bones and muscle function; available as capsules (2,000 I.E. D3) and liquid drops.
• Cefavit D3 K2 Liquid Vitamin D3 and K2 in plant-based oil drops for individual dosing (500 I.E. D3 + 25 µg K2 per drop); suitable for vegetarians.
• Cefavit D3 Liquid Vitamin D3 in plant-based oil drops (500 I.E. per drop), taste-neutral and economical; suitable for children from age 4.
• Cefavit ferrit Stix Iron supplement with 14 mg iron as microencapsulated iron-II fumarate plus Vitamin C and B-vitamins, in blackcurrant-flavoured Stix. 100% vegan; supports energy metabolism and reduces fatigue.
• Cefaimmun Immune support supplement combining Selenium, Vitamin D and Zinc with patented melon concentrate containing Superoxid-Dismutase (SOD). Available as capsules, Stix for on-the-go use, and KIDS chewable tablets for children. Supports normal immune system function and cell protection.
• Cefasel Selenium product line covering various strengths and dosage forms, marketed as both medicine (pharmacy-exclusive) and dietary supplement (online and pharmacy). Cefasel was the first selenium medicine on the German market in 1984.
• Cefasel nutri Selenium supplement with 50 µg selenium per tablet as well-absorbable sodium selenite. Supports immune system, thyroid function and cell protection; 100% vegan.
• Cefasel 200 nutri High-dose selenium supplement with 200 µg selenium per tablet as sodium selenite. Supports immune system, thyroid function and cell protection; 100% vegan.
• Cefanight Melatonin-based dietary supplement line for sleep support. Contains melatonin, the body's own sleep hormone produced by the pineal gland; helps reduce time to fall asleep. Available in multiple strengths and dosage forms.
• Cefanight intens 2 mg 2 mg melatonin fast-melting tablets (Schmelztabs) in vanilla flavour; melt directly on the tongue. For adults 18+; helps reduce time to fall asleep.
• Cefasafra Saffron extract plus B-vitamins dietary supplement for psyche, nerves and mental performance. Contains high-quality Sargol-grade saffron extract with pantothenic acid and Vitamin B12; supports normal psychological and nervous system function.
• Cefabrain Dietary supplement product line supporting brain function, concentration and mental performance.
• Cefaluks Dietary supplement product line supporting eye health and vision.

Quantifiable outcome

• Cefasel was the first selenium medicine on the German market in 1984
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Biologische Heilmittel Heel: German manufacturer of natural and homeopathic medicines with a comparable profile to Cefak: pharmacy distribution, OTC + prescription portfolio, and an owner/family-influenced corporate structure. Operates in the same natural-medicine and homeopathy niche that Cefak serves.
• Pascoe pharmazeutische Präparate: German family-owned natural-medicine company producing phytotherapy, homeopathy, and dietary supplements through German pharmacy distribution — directly overlapping Cefak's phytotherapy/homeopathy positioning and apothekenexklusiv GTM.
• Hevert Arzneimittel: German mid-market manufacturer of homeopathic, phytotherapeutic, and mineral supplements sold through pharmacies. Closely comparable in product mix, channel (apothekenexklusiv), and mid-sized family-influenced structure.
• MUCOS Pharma: German natural-medicine specialist producing enzyme and herbal preparations, sold primarily through pharmacies. Comparable in scale, channel, and natural-medicine positioning to Cefak's portfolio.
• Orthomol: German orthomolecular supplement specialist with a micronutrient portfolio (vitamins, minerals, trace elements) overlapping Cefak's Cefavit line. Sells through pharmacy and DTC channels similar to Cefak's dual-channel model.
• Salus Gruppe: German manufacturer of natural health products, herbal medicines, and dietary supplements sold through pharmacy and health-food retail. Comparable product mix (botanicals, minerals, vitamins) and German mid-sized company profile.
• Klosterfrau Melissengeist / MCM Klosterfrau: German traditional-medicine brand selling herbal and natural OTC remedies predominantly through pharmacies. Comparable pharmacy-channel GTM and natural-medicine positioning, though with a stronger mass-market brand.
• Abtei Pharma: German OTC supplement brand focused on vitamins, minerals, and herbal products sold through pharmacies and drugstores. Direct overlap with Cefak's vitamin/mineral portfolio and German pharmacy-channel distribution.

Broad incumbents

• Dermapharm Holding: Larger German pharmaceutical company with a broad OTC, dermatology, and supplement portfolio. Comparable in German market focus and pharmacy distribution, but significantly larger and more diversified than Cefak.
• Wörwag Pharma: German mid-sized pharmaceutical company active in OTC and dietary supplements with strong pharmacy distribution. Comparable pharmacy-led GTM but operates at a broader portfolio scale than Cefak.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cefakkempten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cefak