Medianest

What Medianest does

Medianest is a digital media agency headquartered in Hannover, Germany, founded in 2017 as Medianest GmbH. It operates a remote-first, entrepreneurially led structure with two co-CEOs and shareholders — Anna Nest and Fabian Nest — supported by a Project/Account Director (Hendrik Scheitz) and a lean freelance expert network. The company's core proposition is multichannel advertising campaign planning, media buying, and execution for B2B enterprises and marketing decision-makers across Germany, with named customers spanning financial services (Sparkasse Hannover), automotive/mobility (ADAC Niedersachsen), industrial safety (Dräger Safety), life sciences (Merck KGaA), real estate (Heinz von Heiden, Ella Henke Immobilien), brokerage (Captrader), insurance/finance (KOSH Group), and food manufacturing (Petrella). Beyond named case clients, the website references over 20 enterprise logos including Continental, Uestra, Adesso, Seramis, GVH, DLRG, LBS, Groku, and Trek, serving 15+ industries.

The company's underlying technology is an 'All-In-One Trading Desk' combining proprietary DSP, SSP, Ad Exchange, and Data-Management-Platform (DMP) capabilities, with the DMP hosted on Düsseldorf servers under German/EU data protection laws and exposed via API for client-side data synchronization. Service offerings span social media advertising (Meta, LinkedIn, TikTok, Pinterest), paid search (Google Ads, Microsoft/Bing Ads), programmatic display, audio (Spotify Ads), premium video (Netflix Ads, ATV/CTV on Sky/RTL/Joyn/DAZN), traditional and digital Out-of-Home (Ströer, WallDecaux, Gewista), social recruiting, and trade show marketing.

Revenue mechanics combine professional services fees for strategic consulting, media planning, and campaign management with transaction-fee economics on media buying — either on a pass-through agency-of-record basis or via resale of media purchased in Medianest's own name. The go-to-market is sales-led, targeting marketing decision-makers via website contact forms, phone outreach, and a Calendly booking system, with a 24-hour response SLA. No external funding, M&A, or parent-company ownership is disclosed; the company remains privately controlled by its two founders.

Name

Medianest

Legal name

Medianest GmbH

Website

https://medianest.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Medianest is a Hannover-based digital media agency providing multichannel advertising planning, media buying, and execution across programmatic, social, OOH/DOOH, and streaming channels to B2B enterprises in Germany.

Ownership category

akta.pro rank

Product category

Digital Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

Paid Search (SEM) Media Buying (BPAFABAC), Paid Social Media Buying (MPAAABAD), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Digital media agency
• Performance marketing
• Programmatic advertising
• Media planning services
• Branding campaigns

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Strategic Consulting and Media Planning Services: Dienstleistungen im Bereich strategischer Beratung, Mediaplanung, Mediaabwicklung sowie angrenzender Marketing- und Kommunikationsleistungen. Fees for strategic consultation, campaign planning, and ongoing account management.
2. Media Buying (on behalf of clients): Medianest erwirbt Medialeistungen je nach Vereinbarung entweder im Namen und auf Rechnung des Auftraggebers oder im eigenen Namen mit Weiterveräußerung an den Auftraggeber.
3. Media Buying (resale model): Medianest is authorized to purchase media services in its own name and on its own account and resell to the client. Client bears all media procurement costs regardless of campaign success.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels14 records

Core offering

Medianest is a Hannover-based digital media agency that plans, buys and optimizes multichannel advertising campaigns for German B2B and B2C clients across Social Media, Google/Microsoft Search, Programmatic Display, Spotify/Netflix/CTV audio and video, Digital and classic Out-of-Home, and Trade Show Marketing. It operates a proprietary All-In-One Trading Desk (DSP/SSP/DMP stack) hosted under EU data protection law to deliver unified, transparently reported media buying, strategic consulting and ongoing campaign optimization for brands seeking performance and awareness outcomes.

Product overview

Medianest is a digital media agency based in Hanover, Germany, offering a comprehensive portfolio of advertising services organized around a multichannel campaign approach. The core offering centers on performance marketing and branding campaigns delivered through dedicated service lines: Social Media Advertising (covering Meta, LinkedIn, TikTok, Pinterest), Search Engine Advertising (Google Ads, Microsoft/Bing Ads), Programmatic Display and Digital Audio (Spotify Ads, programmatic banner/video ads), Out-of-Home including traditional OOH and Digital DOOH, Streaming & TV (ATV/CTV, Netflix Ads), Social Recruiting, and Trade Show Marketing. These services are offered as distinct but complementary modules that can be combined for omnichannel campaigns, with the company managing strategy, media planning, execution, and optimization across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Advertising Targeted advertising campaigns across social media platforms including Meta (Facebook/Instagram), LinkedIn, TikTok, and Pinterest for brand awareness, lead generation and sales promotion, aimed at German B2B and B2C companies.
• Social Recruiting Data-driven recruitment campaigns on social networks such as LinkedIn, Meta, TikTok and YouTube designed to attract qualified candidates through targeted advertising and optimized applicant funnels, for employers with open roles.
• Google Ads Search Engine Advertising (SEA) campaigns on Google including search ads, shopping ads and YouTube ads to drive visibility, traffic and conversions for German companies.
• Microsoft Advertising (Bing Ads) Paid search advertising in the Microsoft Advertising network (Bing, Yahoo, AOL) targeting B2B decision-makers, typically with lower competition and lower CPCs than Google Ads.
• Spotify Ads Audio, video, display, podcast and sponsored-session advertising on Spotify for brand building and audience reach, with CPM-based budgets starting as low as approximately €250.
• Programmatic Display Advertising Automated buying of display, native, mobile and video ads using real-time bidding across thousands of websites and apps with advanced targeting and DMP-supported audience management.
• Out-of-Home (OOH) Advertising Traditional outdoor advertising including posters, city-light posters and billboards booked through German OOH providers such as Ströer, WallDecaux and Gewista.
• Digital Out-of-Home (DOOH) Advertising Programmatic digital advertising on screens in train stations, airports, shopping centers and city centers, with dynamic, data-driven targeting supported by Medianest's proprietary DMP.
• Streaming & TV Ads (ATV & CTV) Connected TV and Addressable TV advertising on platforms such as Sky, RTL, ProSieben, Joyn, DAZN, RTL+, Zattoo and Pluto TV, combining TV reach with digital targeting.
• Netflix Ads Video advertising inside Netflix streaming content for premium brand placement in a high-attention, low-distraction environment, typically billed on a CPM basis.
• Messe-Marketing (Trade Show Marketing) Comprehensive trade show advertising package combining Programmatic Display, Digital Out-of-Home, LinkedIn Ads and Google Ads around a fair, starting at €1,299 for exhibitor promotion.

Quantifiable outcome

• 500+ successful projects completed
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CamaominorStrategic or Co-development PartnerCollaboration with Camao on the Merck KGaA branding campaign. Camao handled creative concept and campaign design while Medianest managed media planning and execution. Partnership for regional awareness campaign titled 'Gemeinsam mehr schaffen' in Darmstadt.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GroupM Germany: World's largest media investment group (WPP) with deep German operations through MediaCom, Mindshare, Wavemaker, and Essence - competes for the same enterprise media-buying budgets as Medianest but with vastly greater scale.
• Havas Media Germany: Holding-company media network with German operations delivering cross-channel media planning, programmatic, and performance campaigns to enterprise advertisers.
• Publicis Media Germany: Holding-company media agency network with German presence through Starcom, Zenith, and Spark Foundry - offers comparable omnichannel media planning and buying for enterprise advertisers.
• Dentsu Germany: Global media agency group operating in Germany through Carat and iProspect, covering programmatic, search, social, and CTV buying for enterprise clients - overlaps with Medianest's full-channel service line.
• Omnicom Media Group Germany (OMG): Global holding-company media network with OMD and PHD in Germany covering the same channels (programmatic, social, search, CTV) as Medianest, primarily for larger enterprise accounts.

Emerging players

• Adform: European-headquartered ad-tech platform offering DSP, DMP, and programmatic buying infrastructure - comparable tech footprint and EU data-residency positioning to Medianest's proprietary stack.

Direct peers

• Pilot Group: German independent digital and media agency offering cross-channel campaign strategy, programmatic, and performance marketing to enterprise clients - very comparable in size and positioning to Medianest.
• Performance Media Deutschland: German performance and media agency focused on cross-channel digital buying for enterprise brands - comparable specialist scale and channel breadth to Medianest.
• Scholz & Friends: Long-established German creative and media agency group offering omnichannel campaign work for enterprise brands - directly comparable in German-market agency positioning.
• Ströer Media: German digital media and outdoor advertising marketer with strong DOOH and programmatic offerings - one of Medianest's named OOH partners and a comparable German-based media specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProgrammaticAdvertisingHannover
• LinkedInlinkedin.com/company/medianest-programmatic-advertising-hannover
• Instagraminstagram.com/medianest.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medianest