Alliance for Recruitment

What Alliance for Recruitment does

Alliance for Recruitment is a privately held Lithuanian recruitment consultancy founded in 2011, headquartered in Vilnius, and operating additional offices in Kaunas and Riga. The firm delivers B2B recruitment services — dedicated search and selection, executive headhunting, Recruitment Process Outsourcing (RPO), candidate assessment, employee leasing, recruitment training, compensation research, and outplacement — primarily to international enterprise clients across the Baltics, CEE, and Nordics, with stated project delivery in 16 countries. Its core operational assets are an exclusive proprietary candidate database accumulated over 7,500+ cumulative placements, a 60+ consultant workforce organized into seven-plus vertically specialized business units, the GR8PI certified assessment instrument, and LinkedIn-based automation tooling that supported roughly 20,956 candidate outreach calls in 2025.

The revenue model is a professional services fee structure: contingency or retainer-based fees on successful candidate placements, augmented by RPO subscriptions and employee leasing margins. Go-to-market is enterprise field sales with dedicated account managers, supported by direct client engagement and a channel of chambers of commerce (American, Swedish, Danish) plus partnerships with global staffing firms such as Kelly Services and SpenglerFox. Customer concentration is moderate and diversified across financial services, IT/SSC, consulting, energy, manufacturing, healthcare, and water-treatment verticals, with 90% of clients being international companies. The firm self-identifies as the largest recruitment consultancy in the Baltics by capacity and annual placements, validated by 2013 and 2017 external growth awards, and is owned and controlled by its partners and managing director without external institutional capital.

Name

Alliance for Recruitment

Legal name

UAB Alliance recruitment

Website

https://afr.lt

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Alliance for Recruitment is a privately held Baltic recruitment consultancy, founded in 2011 and headquartered in Vilnius with offices in Kaunas and Riga. It delivers search, headhunting, RPO, assessment, and staffing services primarily to international enterprise clients across the Baltics, CEE, and Nordics.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• Recruitment consultancy services
• Executive search and selection
• Talent acquisition solutions
• Headhunting and staffing
• Recruitment process outsourcing

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment and Search Services: Contingency or retainer-based recruitment services where the company charges fees for successful placements of candidates. Services include dedicated search and selection, headhunting, and executive search.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Alliance for Recruitment is a B2B recruitment consultancy that provides dedicated search and selection, headhunting, and executive search services to corporate clients across the Baltics, CEE, and Nordic regions. Its offering is built around a proprietary candidate database, certified consultants, and the GR8PI assessment tool, with complementary modules including Recruitment Process Outsourcing (RPO), temporary employment/employee leasing, recruitment training, compensation benchmarking, outplacement, and candidate data verification.

Product overview

Alliance for Recruitment is a recruitment consultancy offering a comprehensive suite of staffing services. The core offering is dedicated recruitment and headhunting, supported by complementary service modules including RPO (Recruitment Process Outsourcing), candidate assessment using the GR8PI tool, employee leasing/temporary employment, recruitment training, compensation research, outplacement services, recruitment process automation, and candidate data verification. These modules can be deployed individually or in combination to address specific client hiring needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment and Headhunting Services Full-cycle recruitment and headhunting services including candidate sourcing, screening, interviewing, and placement for various industries and seniority levels. Sold to corporate clients across the Baltics, CEE, and Nordic regions.
• Recruitment Process Outsourcing (RPO) Outsourced recruitment process management where AFR consultants work on-site at client locations dedicated to hiring projects, using the proprietary candidate database and recruitment tools. Sold to enterprise clients needing scalable or high-volume hiring capacity.
• Candidate Assessment Services Personality and competency testing using the GR8PI assessment tool, performed by certified recruitment consultants to evaluate candidate fit for positions. Reports and interpretations are provided to client companies.
• Employee Leasing / Temporary Employment Temporary staffing solutions for clients without established legal entities or with limited headcount, including employee administration and payroll management.
• Recruitment Training Customized training programs for recruitment specialists and hiring managers covering candidate sourcing strategies and innovative recruitment practices.
• Compensation Research Market salary research and benchmarking services to help organizations plan budgets for salary changes and ensure compensation competitiveness in the Baltic and CEE markets.
• Outplacement Services Professional support for employees transitioning out of organizations, including career counseling, interview preparation, and CV development.
• Candidate Data Verification Verification of candidate-provided data authenticity during the recruitment process to reduce risk of hiring unsuitable candidates.

Quantifiable outcome

• 739 specialists successfully placed in 2025 alone
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor.

• HR FactoryminorChannel Partner/ Reseller/ DistributorRecruitment partner organization for staffing and recruitment collaboration
• SpenglerFoxminorChannel Partner/ Reseller/ DistributorExecutive search and recruitment partnership
• Kelly ServicesminorChannel Partner/ Reseller/ DistributorGlobal staffing solutions partnership
• Investuok LietuvojeminorStrategic or Co-development PartnerInvestment promotion partner supporting foreign investment and company establishment in Lithuania
• American Chamber of Commerce in LithuaniaminorStrategic or Co-development PartnerChamber of commerce partnership for business networking and collaboration
• Swedish Chamber of Commerce in LithuaniaminorStrategic or Co-development PartnerChamber of commerce partnership for Swedish business community
• Danish Chamber of Commerce in LithuaniaminorStrategic or Co-development PartnerChamber of commerce partnership for Danish business community
• KTU (Kaunas University of Technology)minorStrategic or Co-development PartnerEducational partnership for talent pipeline and university relations
• VU (Vilnius University)minorStrategic or Co-development PartnerEducational partnership for talent pipeline and university relations
• VGTU (Vilnius Gediminas Technical University)minorStrategic or Co-development PartnerEducational partnership for talent pipeline and university relations
• ISM University of Management and EconomicsminorStrategic or Co-development PartnerEducational partnership for talent pipeline and university relations

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SpenglerFox: Executive search and recruitment firm with a strong CEE footprint and an existing mutual partnership with AFR. Directly comparable on senior-level, mid-market permanent placement, with overlapping regional client rosters.
• Talentor International: International boutique recruitment consultancy with European operations including the Baltics. Comparable boutique search-and-selection model, mid-to-senior placements, and similar customer mix of corporate and SSC clients.
• Catenon: European-headquartered executive search firm operating across CEE, Nordics, and emerging markets. Comparable senior-level search and selection services targeting similar enterprise and shared-services clients.
• Pedersen & Partners: Executive search firm with deep CEE and emerging-markets presence. Compares directly on senior-level permanent recruitment and executive search, often competing for the same multinational client mandates.

Broad incumbents

• Hays: FTSE-listed global recruitment firm with established Baltic offices. Overlaps with AFR on IT, finance, and SSC/BPO placements but operates a much broader sector- and geography-wide portfolio.
• Robert Walters: Listed global recruitment firm with CEE and Nordic presence. Competes directly for mid-to-senior white-collar placements across the same industries (technology, finance, shared services) that AFR focuses on.
• Michael Page: Part of PageGroup, a listed global recruitment firm covering technology, finance, sales, and engineering. Head-to-head competitor in the Baltic mid-market for the same types of permanent placements AFR wins.
• ManpowerGroup: NYSE-listed global staffing giant with Baltic operations including temporary staffing, RPO, and permanent placement. Broader offering than AFR but directly overlaps on RPO and high-volume hiring mandates.
• Randstad: AEX-listed global staffing leader with Baltic offices. Competes for similar business-services and IT-talent mandates and has the resources to out-invest smaller regional consultancies in marketing and platform technology.
• Kelly Services: Global staffing firm with Baltic presence and a documented existing partnership with AFR. Overlaps on permanent placement, RPO, and employee leasing; a global incumbent competing for the same enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alliance-for-recruitment
• Facebookfacebook.com/AllianceForRecruitment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance for Recruitment