VDA Labs

What VDA Labs does

VDA Labs is a privately held cybersecurity consulting firm founded in 2007 and headquartered in Grand Rapids, Michigan (3152 Peregrine Dr NE, Suite 110), operating at boutique scale with 11-50 employees. The firm delivers services across four pillars — Assess, Transform, Respond, and Manage — spanning application, cloud, network, and product security domains, and distinguishes itself with specialized capabilities in penetration testing, fuzzing, exploit development, and IoT/embedded device security testing. Core assess services include penetration testing, vulnerability scanning, cybersecurity risk assessments, social engineering, red team exercises, and tabletop exercises; transform services include vCISO leadership, security awareness training, IAM, DevSecOps integration, and incident response plan development; respond services include incident response, threat hunting, MDR, EDR, SIEM, and SOC-as-a-Service.

Its technology stack centers on conventional managed security tooling aggregated under three branded MSSP tiers — VDA Advantage (proactive threat prevention), VDA Vigilance (SIEM-powered continuous monitoring and detection), and VDA Contingency (incident recovery and business continuity) — alongside SAST, SOAR, and SOC capabilities. Customer engagement is sales-led and consultative, relying on direct enterprise outreach supported by "Talk to an Expert" and book-a-call CTAs, plus content-driven demand generation through the "From the Experts" blog (covering SIEM, OWASP Mobile Top Ten, fuzzing, IoT hacking, and DevSecOps) and active social channels on LinkedIn, Facebook, X, and YouTube. The firm serves automotive, finance, education, legal, and general enterprise clients, with formal technology partnerships with Microsoft, Johnson Controls, Fiat, Diebold Nixdorf, and Teradici. Pricing is quote-based with no public pricing tiers disclosed; revenue streams blend subscription managed security with project-based professional services, and there is no documented external funding, M&A activity, or disclosed revenue.

Name

VDA Labs

Legal name

VDA Labs

Website

https://vdalabs.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

VDA Labs is a Grand Rapids, Michigan-based cybersecurity consulting firm founded in 2007 that delivers penetration testing, managed security (VDA Advantage/Vigilance/Contingency), incident response, and vCISO services to automotive, finance, education, legal, and general enterprise clients in the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Security Services: Recurring managed security services including MSSP offerings (VDA Advantage, VDA Vigilance, VDA Contingency) providing continuous protection, monitoring, and incident response on subscription basis.
2. Cybersecurity Consulting: Professional consulting services including vCISO, security awareness training, IAM, DevSecOps, and incident response planning.
3. Security Testing Services: Assessment and testing services including penetration testing, vulnerability scanning, red team exercises, and application security testing.
4. Training Services: Expert training services for software security and cybersecurity skill development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

VDA Labs is a cybersecurity consulting firm providing penetration testing, vulnerability assessments, red team exercises, and managed security services to enterprise clients. The firm's offerings are organized into four pillars (Assess, Transform, Respond, Manage) spanning application security, cloud security, network security, and product security domains, with three branded managed security service tiers (VDA Advantage, VDA Vigilance, VDA Contingency) delivering continuous monitoring and incident response on a recurring basis.

Product overview

VDA Labs is a cybersecurity consulting firm offering a comprehensive suite of professional services organized into four service pillars: Assess (vulnerability testing and risk evaluation), Transform (security program improvement), Respond (incident detection and response), and Manage (managed security services). The core security solutions span Application Security, Cloud Security, Network Security, and Product Security. Their managed security offerings include three branded service tiers: VDA Advantage (proactive threat prevention), VDA Vigilance (detection and monitoring with SIEM capabilities), and VDA Contingency (incident recovery and business continuity). They also provide specialized services including penetration testing, red team exercises, vCISO consulting, DevSecOps integration, and endpoint/ MDR services. The company operates as a service-based consultancy rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• VDA Advantage: Managed security service offering combat threat actors, maximize uptime, and minimize the possibility of a breach.
• VDA Vigilance
• VDA Contingency

Products and services

• Application Security Identifies vulnerabilities, assesses risks, and prioritizes application security mitigation to empower organizations to protect data, prevent breaches, and ensure compliance with industry regulations and security standards.
• Cloud Security Enhances the security of cloud platforms, prevents breaches, and expertly manages incidents with comprehensive cloud security services, ensuring resilience against advanced attacks.
• Network Security Fortifies the design, implementation, and management of network security spanning the entirety of organizational infrastructure, identifying and addressing security threats across all network components.
• Product Security Ensures the security of product design, development, and delivery by identifying threats across the entire organization, covering software, hardware, and interactions with apps, systems, and business processes.
• Penetration Testing (Pen Testing) Assessments that evaluate vulnerabilities, threats, and risks, offering recommendations and testing security controls for enhanced cyber preparedness.
• Cybersecurity Risk Assessment Evaluates organizational cybersecurity posture and identifies potential risks and vulnerabilities.
• Vulnerability Scanning & Assessment Identifies and evaluates security vulnerabilities within an organization's systems and infrastructure.
• Social Engineering Services Tests organizational vulnerability to social engineering attacks including phishing, pretexting, and other human-targeted threats.
• Red Team Exercises Simulated adversarial attacks that test an organization's detection and response capabilities.
• Tabletop Exercises Scenario-based discussions that test incident response plans and organizational preparedness.
• Virtual CISO (vCISO) Provides executive-level cybersecurity leadership and strategic guidance to transform security posture.
• Security Awareness Training (SAT) Educates employees on cybersecurity best practices and organizational security policies.
• Identity & Access Management (IAM) Manages user identities, authentication, and authorization to ensure appropriate access controls.
• Development, Security, and Operations (DevSecOps) Integrates security practices into the software development lifecycle for continuous security assurance.
• Incident Response Plan Development & Review Develops and reviews incident response plans to ensure effective organizational preparedness.
• Incident Response (IR) Contains attacks, learns from post-incident analysis, and fortifies defenses with expertise in threat intelligence and advanced incident response tools.
• Threat Hunting & Intelligence Proactively searches for indicators of compromise and emerging threats within the environment.
• Managed Detection and Response (MDR) Provides continuous monitoring, threat detection, and rapid response capabilities.
• Endpoint Detection and Response (EDR) Monitors and responds to threats at endpoint devices through advanced detection and remediation.
• Security Information & Event Management (SIEM) Aggregates and analyzes security event data from across the infrastructure to enable real-time threat detection and compliance reporting.
• Security Operations Center (SOC) Provides round-the-clock monitoring and management of security operations as a managed service.
• VDA Advantage Managed security service combatting threat actors, maximizing uptime, and minimizing the possibility of a breach through proactive security management.
• VDA Vigilance Managed security service providing early detection, immediate action, and impact prevention through continuous SIEM-powered monitoring.
• VDA Contingency Managed security service ensuring organizations have a plan, recover quickly, and eradicate threats through comprehensive contingency planning.
• Static Application Security Testing (SAST) Analyzes program code for potential security issues including cross-site scripting, SQL injection, buffer overflows, and insecure APIs.
• Security Orchestration, Automation & Response (SOAR) Automates security operations and incident response workflows to improve efficiency.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationVDA Labs collaborates with Microsoft as a trusted technology partner, providing cybersecurity solutions that integrate with Microsoft ecosystems and leveraging Microsoft's security platforms.
• Johnson ControlscoreTechnology or IntegrationStrategic partnership with Johnson Controls for cybersecurity excellence in building management systems and industrial control environments.
• FiatcoreTechnology or IntegrationAutomotive cybersecurity partnership with Fiat for vehicle security testing and connected car protection solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bishop Fox: Boutique offensive-security firm offering penetration testing, red teaming, and security assessments to enterprise clients — closely mirrors VDA Labs' core Assess and specialized IoT research strengths.
• NCC Group: Global cybersecurity consulting and software provider specializing in pen testing, vulnerability research, and managed detection — competes head-to-head across the full Assess/Respond/Manage stack.
• Coalfire: Cybersecurity advisory and testing services firm with strong presence in compliance (PCI, HITRUST, FedRAMP) — overlapping with VDA Labs' regulated-vertical positioning in finance and education.
• TrustedSec: Boutique cybersecurity consulting firm specializing in penetration testing, incident response, and security assessments — a near-perfect size and scope analog to VDA Labs.
• Trail of Bits: Research-driven security consultancy known for advanced testing, fuzzing, and exploit development expertise — overlaps VDA Labs' specialized talent positioning in advanced security testing.
• Arctic Wolf: MSSP / MDR provider offering 24/7 SOC-as-a-service and managed detection — directly competes with VDA Labs' VDA Vigilance recurring MSSP tier.
• Mandiant (Google Cloud): Specialist in incident response, threat intelligence, and security assessments — directly analogous to VDA Labs' Respond and Assess pillars, now operating within Google Cloud.

Broad incumbents

• Rapid7: Public security software and services vendor spanning vulnerability management (InsightVM), MDR, and pen-testing services — a much larger incumbent overlapping VDA Labs' Assess and Respond lines.
• Optiv Security: Large security solutions integrator delivering advisory, managed, and consulting services across verticals — competes with VDA Labs across the full cybersecurity services stack from a much larger base.
• CrowdStrike: Leading endpoint/cloud security platform with an expanding services arm (Falcon Complete MDR, incident response) — sets the ceiling on MSSP/MDR pricing that smaller players like VDA Labs compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/vdalabs
• YouTubeyoutube.com/@vdalabs-cybersecurityexper4614
• Facebookfacebook.com/vdalabs.secure
• LinkedInlinkedin.com/company/vda-labs-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VDA Labs