DragRacingWheels.com

What DragRacingWheels.com does

DragRacingWheels.com is a privately held direct-to-consumer e-commerce retailer founded in 2018 and headquartered in Port St. Lucie, Florida. The company operates a BigCommerce storefront at dragracingwheels.com selling drag racing wheels, performance tires, performance parts, and racing safety equipment from a curated set of premium brands — wheels from WELD Racing, Forgestar, Bogart Racing, Billet Specialties, CCW, Race Star Industries, Vossen, BBS, Enkei, Konig, Advan, and Forgeline, complemented by drag tires from Mickey Thompson, Hoosier, M&H Racemaster, and street/track tires from Michelin and Toyo. Individual product pricing ranges from approximately $87.99 for accessories to $8,205.49 for premium wheel sets, with bundled wheel-and-tire packages discounted up to 15%.

The company's primary differentiator is an extensive vehicle-specific fitment catalog covering hundreds of year/make/model configurations from the 1960s through 2026, organized by vehicle in the main navigation. This content library is operationalized through the DRW Toolbox — a set of fitment guides and backspace, offset, wheel/tire, and track performance calculators. Revenue is generated entirely through one-time product transactions; there is no subscription, recurring, or licensing component. Marketing relies on SEO-optimized vehicle pages, blog content, and email newsletter campaigns, with checkout supported by PayPal, Amazon Pay, Apple Pay, and Buy Now, Pay Later financing through Affirm, Afterpay, and Klarna.

The business is operated by a small team (1-10 employees) supported by co-founder Jonathan Morales, yet maintains a logistics footprint of 13+ warehouse/distribution points across the United States to enable fast shipping on in-stock orders. Customer segments are exclusively consumer-facing and grouped into drag racing enthusiasts, performance vehicle owners, classic car restorers, and truck/SUV performance buyers. There is no enterprise or B2B channel, no disclosed funding history, no AI or proprietary technology investments, and no management team data beyond the founder.

Name

DragRacingWheels.com

Legal name

DragRacingWheels.com

Website

https://dragracingwheels.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

DragRacingWheels.com is a US e-commerce retailer selling drag racing wheels, performance tires, parts, and safety gear from premium brands (WELD, Forgestar, Race Star, Hoosier) to enthusiasts building drag, street, and classic performance vehicles.

Ownership category

akta.pro rank

Product category

Performance Automotive Aftermarket (Drag Racing Wheels and Tires)

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Drag racing wheels
• Performance tires
• Automotive aftermarket parts
• Wheel and tire packages
• Racing safety equipment

Headquarters

HQ city

Port St. Lucie

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct-to-consumer e-commerce retail of drag racing wheels, tires, and accessories. Revenue is generated through one-time product transactions. No subscription or recurring revenue model. Customers can also purchase wheel and tire packages together, and financing options are available through third-party providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DragRacingWheels.com is a direct-to-consumer e-commerce retailer that sells drag racing wheels, performance tires, aftermarket parts, and racing safety equipment from a multi-brand assortment including WELD Racing, Forgestar, Bogart, Billet Specialties, CCW, Race Star Industries, Vossen, BBS, Enkei, Konig, Advan, Forgeline, Mickey Thompson, Hoosier, M&H Racemaster, Michelin, and Toyo. Customers browse by vehicle make/model/year, wheel size, or brand, with vehicle fitment guides, wheel and tire calculators, and bundled wheel-and-tire packages supporting selection. Orders are shipped across the continental United States from 13+ warehouse locations, with financing offered through Affirm, Afterpay, and Klarna.

Product overview

DragRacingWheels.com is an e-commerce retailer specializing in drag racing wheels, performance tires, and racing equipment. The company offers products across multiple brands as a marketplace model. Core offerings include drag racing wheels from WELD Racing, Forgestar, Bogart Racing, Billet Specialties, CCW, Race Star Industries, Vossen, BBS, Enkei, Konig, Advan, and Forgeline. Complementary tire brands include Mickey Thompson, Hoosier, M&H Racemaster, Michelin, and Toyo Tires. The company also stocks performance parts (drivetrain, engine, exhausts, fuel systems, suspension), racing safety equipment (helmets, suits, gloves), wheel accessories, and provides fitment tools via the DRW Toolbox. Products are organized by vehicle make/model and wheel size, serving both street and competition drag racing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• WELD Racing Wheels Forged aluminum drag racing wheels for street and track use, including the RT-S series, Delta-1, Alpha-1, Alumastar, Full Throttle, Magnum, V-Series, and street wheels (Solana, Laguna, Belmont, Ventura), offered to drag racing and performance vehicle enthusiasts.
• Forgestar Wheels Rotary-forged drag racing wheels including D5, D6, F14, CF5, CF5V, and CF10 series, available in beadlock and non-beadlock configurations for drag racing applications.
• Bogart Racing Wheels 2-piece street-strip wheels including D10 and Eliminator series for drag racing applications.
• Billet Specialties Wheels Billet aluminum wheels including Turbo LT, Cheyenne LT, Dominator, Redline, Street Lite, Tec series, and Win Lite models.
• CCW Wheels Classic and custom wheels including Classic Beadlock, CZ08, D110, and Twisted Classic series.
• Race Star Industries Wheels Pro forged and bracket racer wheels including 63 Pro Forged, 92 Drag Star, 93 Truck Star, and 95 Recluse series.
• Vossen Wheels Forged wheels including HF Series, HFX Series, and Novitec NF10/NF11 for performance street and track applications.
• Enkei Wheels Racing and performance wheels including RPF1, NT03+M, GTC01RR, and tuning series like Kojin, Raijin, and Triumph.
• BBS Wheels Performance wheels including LM Forged, FI-R, CI-R, CH-R, RF, SR, SX, and TL-A series.
• Konig Wheels Performance wheels including Ampliform, Dekagram, Hypergram, Ultragram, Rennform, and Oversteer series.
• Advan Wheels Performance wheels including GT Beyond, GT Premium, R6, RG-4, RG-D2, RGIII, RS-DF, RSIII, RZII, and TC4 series.
• Forgeline Wheels Forged performance wheels including the F01 series.
• Mickey Thompson Tires Drag racing and street tires including ET Street R, ET Street SS, ET Drag, Pro Drag Radial, Sportsman, and Street Comp series.
• Hoosier Racing Tires Drag racing tires including Drag Bracket Radial, Drag Slick, Drag Radial D.O.T., and JR Dragster series.
• M&H Racemaster Tires Drag radials, drag slicks, front runners, and muscle car DOT drag tires.
• Michelin Performance Tires Performance tires including Pilot Sport All Season, Pilot Sport EV, Pilot Super Sport, Pilot Sport 4S SUV, and Pilot Sport Cup 2.
• Toyo Tires Performance tires including Proxes R888R, Proxes RR, Proxes ST III, and Proxes TQ.
• Performance Parts Aftermarket performance parts including drivetrain components (QA1, Driveshaft Shop, McLeod, Motive Gear), engine parts (cold air intakes, camshafts, turbochargers), exhausts (AWE, CORSA, MBRP), fuel systems (Aeromotive, Fuelab), and suspension components (AFCO, BMR, Eibach, FOX, QA1, Ridetech).
• Racing Safety Equipment Safety gear including helmets, driver suits, gloves, and shoes from Bell, Simpson, Stilo, RaceQuip, G-Force, Impact Racing, and Pyrotect, sold to drag racing and motorsport participants.
• Wheel and Tire Packages Complete pre-bundled wheel and tire packages combining drag racing wheels with appropriate tires, offered with promotional discounts up to 15% off.
• DRW Toolbox (Fitment Tools) Free online fitment guides, backspace/offset calculator, wheel/tire fitment calculator, and track performance calculator provided to help customers select correctly fitting wheels and tires for their vehicles.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tire Rack: The dominant online retailer of tires and wheels in the US, with deep fitment tools and multiple distribution centers. Directly competes with DRW for the same wheel-and-tire-package customer, especially in the performance and enthusiast segments.
• Summit Racing Equipment: Large online and catalog retailer of performance automotive parts, wheels, and racing equipment. Directly competes for the drag racing and performance enthusiast customer with overlapping brand assortments (WELD, Mickey Thompson, Hoosier, etc.).
• AmericanMuscle: Specialty e-commerce retailer of Mustang performance parts, wheels, and accessories. Directly comparable as a vehicle-vertical enthusiast retailer with fitment tools, financing options, and content marketing aimed at the same buyer profile.
• CARiD: Online retailer of automotive parts, accessories, wheels, and tires with a marketplace-style assortment across many brands. Competes directly with DRW's multi-brand assortment and fitment-driven shopping experience.
• RealTruck: Online retailer specializing in truck and SUV aftermarket parts and wheels. Overlaps with DRW's Truck/SUV Performance Buyer segment (F-150 Lightning, Ram 1500, Trackhawk) and shares a similar DTC e-commerce model.
• Turn5 (AmericanTrucks / ExtremeTerrain): E-commerce platform retailing aftermarket parts and wheels for trucks and Jeeps. Comparable DTC model, customer overlap in the truck/SUV performance segment, and similar use of fitment tools and content marketing.

Broad incumbents

• Discount Tire (Discount Tire Direct): Largest US tire retailer with strong online direct channel and physical store network. Broader assortment and scale than DRW, but overlaps in tire/wheel retail, fitment guidance, and competitive pricing.
• WheelPros: Wheel distributor and retailer operating multiple aftermarket wheel brands (Moto Metal, Mayhem, Cali Off-Road, etc.). Comparable in the wheel category but split across B2B distribution and consumer channels, with owned brand assets DRW lacks.
• Holley Performance Products: Performance parts manufacturer and retailer owning multiple enthusiast brands (Holley EFI, MSD, Aero, Flowmaster). Overlaps in performance parts category but operates at much larger scale and with proprietary product lines.
• Amazon (Automotive Category): Largest online retailer with broad automotive parts, wheels, and tires assortment. Competes for the same customers with scale-driven pricing, fast shipping, and convenience, though lacking DRW's niche expertise and content depth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dragracingwheels
• LinkedInlinkedin.com/company/dragracingwheels-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DragRacingWheels.com