El Periodico USA
El Periodico USA is a privately held bilingual newspaper and digital media outlet, founded in 1986 in McAllen, Texas, serving the Hispanic community along the US-Mexico border via a weekly print edition distributed at 400+ points and a digital news platform.
- Company typePrivate
- Founded1986
- HeadquartersMcallen, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What El Periodico USA does
El Periodico USA is a privately held, bilingual newspaper and digital media outlet serving the Hispanic community along the US-Mexico border. Founded in March 1986 in McAllen, Texas, the company operates two core products: a weekly print edition distributed at over 400 strategic points across the United States and select Mexican states, and a digital news platform at elperiodicousa.com covering general news, autos, education, US/Mexico/international affairs, business, politics, technology, Texas, opinion, entertainment, sports, and a health guide. Editorial content is organized into clearly delineated verticals including named opinion columns by writers such as Andres Oppenheimer, Dra. Aliza Lifshitz, and Maribel Hastings, with the publication having received multiple awards from the National Association of Hispanic Publications (NAHP) across health, sports, editorial opinion, and Hispanic success stories.
The business model is built on two revenue streams: advertising campaigns targeting the border-region Hispanic demographic, and recurring print subscription/point-of-sale circulation revenue. Go-to-market is direct-to-consumer for readers and direct-to-advertiser for ad sales, with audience development supplemented by an active social media presence on Facebook, Twitter, YouTube, and Instagram. The underlying technology stack is a standard WordPress CMS with a public-facing website; no proprietary platform, mobile app, API, AI capabilities, or integrations were disclosed. There is no parent company, no private equity or venture capital backing, and no disclosed funding rounds, suggesting the publication is founder-owned and self-financed.
The company operates with a small headcount of 11-50 employees from its McAllen headquarters and shows no evidence of recent M&A activity, leadership transitions, or restructuring. Strategic posture is best characterized as maintenance and incremental digital expansion of an established regional media brand rather than aggressive growth.
El Periodico USA firmographics
Firmographics- Name
- El Periodico USA
- Legal name
- El Periódico USA
- Website
- https://elperiodicousa.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Periodico USA is a privately held bilingual newspaper and digital media outlet, founded in 1986 in McAllen, Texas, serving the Hispanic community along the US-Mexico border via a weekly print edition distributed at 400+ points and a digital news platform.
- Ownership category
- akta.pro rank
El Periodico USA industry classification
Industry- Product category
- Spanish-Language Newspaper
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where El Periodico USA is headquartered
LocationHeadquarters
- HQ city
- Mcallen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Periodico USA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Advertising: The newspaper generates revenue through advertising campaigns, offering effective advertising spaces that reflect the unique identity of the border region between Mexico and the United States.
- Print Subscription: Weekly print circulation distributed at over 400 strategic points throughout the United States and some states of Mexico.
Distribution channels2 records
Marketing channels4 records
El Periodico USA product offering
Product offeringCore offering
El Periodico USA is a bilingual Spanish/English newspaper that publishes a weekly print edition distributed at more than 400 strategic points across the United States and parts of Mexico, alongside a digital news website. It covers general news, autos, education, US, international, Mexico, business, politics, technology, Texas, opinion, entertainment, sports, and health guide content targeted at the Hispanic community along the US-Mexico border.
Product overview
El Periódico USA operates as a traditional bilingual newspaper and digital media outlet with two core products: a weekly print edition distributed across 400+ locations in the US and Mexico, and a digital news platform accessible online. The print and digital offerings cover parallel news categories including General, Autos, Educación, Estados Unidos, Internacionales, México, Negocios, Política, Tecnología, Texas, Opinión, Espectáculos, Deportes, and Guía de Salud. The company does not offer a modular SaaS platform but rather content distribution through established media formats.
Differentiator
Problem solved
Functional benefit
Products and services
- El Periodico USA Print Edition Weekly print newspaper distributed at over 400 strategic points throughout the United States and some states in Mexico. Covers news categories including General (Autos, Education, United States, International, Mexico, Business, Politics, Technology, Texas), Opinion columns (Alfredo Cuéllar, Andrés Oppenheimer, Homero Hinojosa, Maribel Hastings, José López Zamorano, Dra. Aliza Lifshitz), Entertainment (Espectáculos), Sports (Deportes), and Health Guide (Guía de Salud). Targets Hispanic readers along the US-Mexico border.
- El Periodico USA Digital Platform
Companies that use El Periodico USA
Customer profileSegments1 record
Ideal customer profiles1 record
El Periodico USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Periodico USA partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights3 records
El Periodico USA competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
El Periodico USA social profiles
Digital presenceEl Periodico USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Periodico USA leadership team
Management profileNumber of profiles
Profiles1 record
El Periodico USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Periodico USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Periodico USA
What does El Periodico USA do?
El Periodico USA is a bilingual Spanish/English newspaper that publishes a weekly print edition distributed at more than 400 strategic points across the United States and parts of Mexico, alongside a digital news website. It covers general news, autos, education, US, international, Mexico, business, politics, technology, Texas, opinion, entertainment, sports, and health guide content targeted at the Hispanic community along the US-Mexico border.
Is El Periodico USA a public or private company?
El Periodico USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Periodico USA founded?
El Periodico USA was founded in 1986. It employs 11 to 50 people.
Where is El Periodico USA based?
El Periodico USA is headquartered in Mcallen, United States, in the North America region.
How does El Periodico USA make money?
Two revenue lines are on record. Advertising is the primary driver. The others are print Subscription.
Does El Periodico USA have an API?
No public API is recorded for El Periodico USA.
What industry is El Periodico USA in?
El Periodico USA's product category is Spanish-Language Newspaper. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.