Samtel

What Samtel does

Digital ProfIT (branded as Samtel in the firmographic record) is a Bogotá-headquartered technology consultancy and IT services firm serving regulated enterprises across Latin America, the Caribbean, and Europe. The company delivers three integrated capabilities: Technical Assistance (specialized consulting teams embedded in client organizations), Software Factory (scalable development integrated with client frameworks), and Platforms & Technology Allies (a portfolio of managed platforms and partnerships with Salesforce, SAP/SuccessFactors, and IBM). Its primary vertical focus is banking and financial services, followed by insurance, automotive, and retail, with named clients including BBVA, Santander, Itaú, Davivienda, Allianz, Mapfre, MetLife, Zurich, Toyota, Mercedes-Benz, and IKEA.

The firm combines professional services with a growing portfolio of proprietary and co-delivered technology assets. Its flagship product, CreditManagementPlatform MO, is a cloud-based platform that automates the credit lifecycle — origination, risk, and collections — for financial institutions. Additional offerings include AI-powered solutions (Generative AI agents, automatic document extraction, and large language models for decision support), blockchain-based biometric onboarding and digital contract signing, core banking platform modernization, and advanced cybersecurity and pentesting. Underlying technology spans generative AI, intelligent automation, advanced analytics, blockchain, cloud platforms, and API ecosystems, with integrations centered on the Salesforce and SAP/SuccessFactors stacks.

Commercially, Digital ProfIT operates an enterprise field-sales GTM targeting C-level and VP-level buyers in mission-critical environments. Revenue is generated primarily through project-based and contracted professional services engagements, supplemented by recurring revenue from managed platforms and software factory retainers. Pricing is not publicly disclosed and is tailored to each enterprise engagement. The company employs 51–100 professionals and reports having served over 150 organizations across nine sectors, with active operations in Colombia, Spain, Peru, the Dominican Republic, and the United States, and stated expansion plans into Mexico and Brazil.

Name

Samtel

Legal name

Digital ProfIT

Website

https://samtel.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Digital ProfIT is a Bogotá-based IT consultancy and technology services firm serving regulated enterprises across Latin America, the Caribbean, and Europe, specializing in banking, insurance, and automotive digital transformation with AI, Salesforce, SAP, and proprietary credit platform solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services & Consulting: Technical consulting and implementation services including Salesforce implementation, SAP/SuccessFactors consulting, cybersecurity services, and software factory engagements. Delivered through specialized teams integrated into client organizations.
2. Managed Platforms: Cloud-based managed platforms for credit management, onboarding, and core banking operations, likely with subscription or usage-based pricing.
3. Software Factory & Development: Scalable software development services integrated with client frameworks, delivering at velocity without compromising quality.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Digital ProfIT provides technology consulting and managed platform services for regulated enterprises, combining specialized talent, software factory capacity, and proprietary AI and credit management platforms. Core offerings include generative AI and intelligent automation services, Salesforce and SAP SuccessFactors implementation, cybersecurity and pentesting, blockchain-based digital onboarding, and the CreditManagementPlatform MO for credit lifecycle automation. Delivery is organized around three integrated capabilities: Technical Assistance (staff augmentation), Software Factory (scalable development), and Platforms & Technology Allies.

Product overview

Digital ProfIT is a technology services firm offering a portfolio of AI-powered platforms and consulting services. The core offering includes CreditManagementPlatform MO for credit lifecycle automation, complemented by AI & Gen IA services (intelligent agents, document extraction, language models), Salesforce consulting and implementation, SAP SuccessFactors consulting, cybersecurity and pentesting services, Blockchain + AI solutions for onboarding and identity verification, Core Banking platform modernization, and QA/automation services. These are delivered through three integrated capabilities: Technical Assistance (specialized talent teams), Software Factory (scalable development), and Technology Platforms & Strategic Allies (specialized platforms and AI).

Differentiator

Problem solved

Functional benefit

Products and services

• CreditManagementPlatform MO Cloud-based credit lifecycle automation platform that optimizes origination, risk, and collection processes while ensuring maximum traceability and control of financial portfolio risk. Built for banks, microfinance institutions, and financial organizations in regulated markets.
• AI & Generative AI Services Consulting and implementation services deploying AI agents (agentes de IA), automatic document extraction, and large language models to transform business processes for enterprises in regulated industries.
• Salesforce Consulting and Implementation End-to-end Salesforce consulting covering implementation, optimization, and automation of customer-facing and operational workflows to accelerate revenue growth for enterprise clients.
• SAP SuccessFactors Consulting Specialized consulting for SAP SuccessFactors implementation to optimize personnel management, payroll, and human capital processes for organizations.
• Cybersecurity and Pentesting Services Advanced cybersecurity and penetration testing services protecting critical applications, APIs, and transactional environments, with specialization in banking environments and intelligent automation for risk mitigation.
• Blockchain + AI Onboarding Solutions Blockchain and AI combined solution for digital onboarding, biometric identity verification, and secure digital contract signing with end-to-end traceability.
• Core Banking Platform Modernization Core banking platform transformation and modernization services including architecture design, API ecosystem design, and advanced QA and test automation to ensure operational continuity.
• Technical Assistance (Staff Augmentation) Specialized technical talent embedded into client organizations to strengthen internal capabilities, ensure operational continuity, and accelerate delivery of technology initiatives.
• Software Factory Scalable software development services delivered with full flexibility to client frameworks, providing rapid delivery without compromising quality.

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce implementation, optimization, and automation partner. Maximizes customer loyalty and commercial management through the Salesforce ecosystem and 360° customer experience. Implements, optimizes, and automates operational workflows to accelerate revenue growth.
• SAP / SuccessFactorscoreTechnology or IntegrationSpecialized SAP implementation consulting with focus on SuccessFactors. Optimizes personnel management, payroll, and human talent with SAP technology adapted to each organization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Infosys: Global IT services incumbent with significant LATAM presence and dedicated banking/financial-services practice. Competes on enterprise digital transformation and platform implementation work.
• Accenture: Largest global consulting and technology services firm with strong banking/insurance industry groups and active LATAM operations. Competes for the largest end-to-end transformation deals.
• Cognizant: Global IT services firm with deep banking and insurance industry verticals and a sizable LATAM delivery footprint. Direct competitor for digital transformation and core modernization work.
• Tata Consultancy Services (TCS): Global IT services and consulting giant with deep banking, insurance, and Salesforce/SAP implementation practices. Competes for the same large regulated-industry transformation mandates as Samtel/Digital ProfIT.
• Wipro: Global IT and consulting services incumbent with established LATAM banking and financial-services practices. Competes on enterprise application services and Salesforce/SAP implementations.
• Capgemini: Global consulting and technology services firm with strong European banking practice (relevant to Samtel's Madrid office) and growing LATAM presence. Competes on core banking and digital transformation.

Direct peers

• Globant: Latin American technology services firm delivering digital transformation, AI, and enterprise platform consulting to global brands. Closest direct peer given LATAM base, similar AI/digital focus, and overlapping banking/enterprise client base.
• Thoughtworks: Global technology consultancy focused on software engineering, digital transformation, and AI for enterprise clients in banking, insurance, and other regulated sectors. Comparable in consultative model and emphasis on engineering quality.

Regional players

• SONDA: Major Latin American IT services and systems integration firm headquartered in Chile with operations across the region. Direct regional competitor for banking-sector IT services in LATAM.
• Stefanini: Brazil-origin global IT services and consulting firm with deep LATAM roots and significant banking/financial-services exposure. Closely comparable regional peer given scale and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61587294014896
• LinkedInlinkedin.com/company/samtel-consultores-colombia
• Instagraminstagram.com/digitalprof_it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samtel