What Electric Mobility does

Electric Mobility is an Irish, family-owned retailer that sells new and professionally reconditioned mobility scooters and electric wheelchairs to individual consumers across Ireland. Its customer base is primarily seniors with age-related mobility challenges and individuals with physical disabilities, with a secondary segment of family caregivers purchasing on behalf of relatives. The company is based in Foulkesmill, Co. Wexford, where it operates an appointment-only physical showroom.

The product portfolio spans two main categories — mobility scooters (ranging from compact 4 mph travel scooters to 8 mph road-legal and all-terrain models with canopies) and electric wheelchairs/powerchairs (from basic folding units to clinical-grade positioning chairs with tilt-in-space, recline, and anterior tilt functions). Pricing spans approximately €750 for entry-level reconditioned units to €6,950 for premium new models such as the Quingo Flyte with Docking Station. The company does not develop proprietary technology; it resells and services products from established manufacturers including Pride, TGA, Kymco, Otto Bock, Quingo, Freerider, and Shoprider. New products carry a warranty (2 years per one source, 12 months per the website), while reconditioned units carry a 3-month warranty. Adjacent offerings include the Alinker assistive exercise bike (introduced October 2025) targeting users with progressive neurological conditions.

Electric Mobility generates revenue through three streams: one-time new-product sales, one-time reconditioned-product sales, and recurring servicing and repair work (including annual service checks and home call-outs). Distribution runs through three channels: a WooCommerce-based e-commerce storefront at electricmobility.ie with publicly listed pricing, an appointment-based showroom in Wexford, and a Demo Van service that travels to customer homes across Dublin, Kildare, Wicklow, Carlow, Wexford, Waterford, and Kilkenny. Free delivery is offered on orders over €600. Marketing relies on organic content (blog posts on mobility topics), email newsletter capture, and curated customer testimonials. The business is privately held with no external funding, no disclosed management bench beyond a single named contact (Philip), and no documented growth catalysts such as M&A, geographic expansion beyond Leinster/southeast, or institutional partnerships.

Name

Electric Mobility

Legal name

Electric Mobility

Website

https://electricmobility.ie

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Irish family-owned retailer of new and reconditioned mobility scooters and electric wheelchairs, serving seniors, individuals with disabilities, and family caregivers across Ireland via e-commerce, a Wexford showroom, and a mobile Demo Van service.

Ownership category

akta.pro rank

Product category

Mobility Equipment Retail

NAICS

Home Health Equipment Rental (532283)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Mobility scooter retail
• Electric wheelchair sales
• Reconditioned mobility products
• Assistive mobility devices
• Mobility equipment supplier

Headquarters

HQ city

Foulkesmill

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (New): Sale of new mobility scooters and electric wheelchairs at publicly listed prices, ranging from approximately €750 to €6,950 depending on product type and features. New products come with 2-year warranty.
2. Product Sales (Reconditioned/Used): Sale of professionally refurbished and reconditioned mobility scooters and electric wheelchairs at reduced prices. Used products come with 3-month warranty.
3. Servicing and Repairs: The company provides annual servicing and repair services for mobility scooters and wheelchairs. Services include checking suspension, batteries, charger, wiring, wheels, motor, gearbox, and main control board. They offer a call-out service to customer homes in key counties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Electric Mobility is an Irish retailer that sells new and professionally reconditioned mobility scooters and electric wheelchairs sourced from leading manufacturers including Pride, Shoprider, Invacare, Otto Bock, TGA, Kymco, and Freerider. The company also provides annual servicing, repairs, and a mobile Demo Van service that brings products to customers' homes across seven Irish counties. Products range from entry-level travel scooters to premium 8mph road-legal scooters and clinical-grade powered wheelchairs.

Product overview

Electric Mobility is an Irish mobility equipment retailer offering new and reconditioned mobility scooters and electric wheelchairs. The product portfolio includes two core product categories: mobility scooters (ranging from compact travel scooters to large all-terrain models with canopies) and electric wheelchairs/powerchairs (from compact folding models to clinical-grade positioning chairs). Key brands include Pride, TGA, Kymco, Otto Bock, Rascal, Quingo, and Freedom Chair. The company also offers related products including exercise equipment (Alinker) and battery solutions. Products range from portable 4mph travel scooters to 8mph road-legal scooters, and from basic power wheelchairs to advanced models with tilt-in-space, recline, and anterior tilt functions. The company provides a 2-year warranty on new products and 3-month warranty on used products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters Retail category of new and reconditioned mobility scooters ranging from compact foldable 4mph travel models to large 8mph all-terrain road-legal scooters with canopies and full suspension, designed for seniors and people with mobility limitations in Ireland.
• Electric Wheelchairs / Powerchairs Retail category of new and reconditioned electric wheelchairs/powerchairs from compact folding models to advanced clinical-grade positioning chairs, designed for users with disabilities who require powered indoor and outdoor mobility.
• Electric Wheelchair (Generic) A versatile electric wheelchair with electric rise, recline, tilt, and electric footrests, 25 stone capacity, 20km range, designed for users with limited mobility requiring frequent indoor use.
• Bliss Mobility Scooter A compact foldable mobility scooter from the PRIME series featuring cushioned seat with supportive headrest, 4mph top speed, maximum user weight of 20 stone, and 10km range.
• Colt Deluxe Mobility Scooter A 6mph mobility scooter with full suspension, LED lighting, feather-touch disassembly, weight capacity of 181kg (28 stone 8 lbs), and rear-wheel drive with 24-volt DC motor.
• Breeze S4 Large Mobility Scooter with Canopy A large all-terrain mobility scooter with full suspension, solid all-weather canopy, 12.5kph max speed, up to 48km range with upgraded batteries, and capacity up to 39 stone.
• Go Go Elite Traveller Plus A compact travel scooter with 6.5kph max speed, 15km range, 20 stone capacity, and performance comparable to larger models despite its small size.
• Go Go Elite Traveller 2.0 A travel scooter with patent technology turning radius of 37 inches (15% smaller than classic Elite Traveller), feather-touch disassembly, available in 7 colors, and 21st 6lbs capacity.
• Vecta Sport A compact road scooter with 25 stone weight capacity, 44km range, waterproof USB power output, 'RunOn' run-flat pneumatic tyres, and 600 Watt motor.
• Quingo Flyte with Docking Station A self-loading portable scooter with unique docking station for remote loading/unloading in under 60 seconds, 30km range, and 23 stone capacity.
• Rascal Pioneer A versatile scooter operable at 4mph on pavements or 8mph on roads, with fully adjustable sculpted seat, full suspension, 32km range, and 2x75amp batteries.
• Veo Sport – Full Suspension A travel scooter with full suspension and pneumatic tyres for comfortable rides, 22Ah batteries, 20 stone capacity, 21km range, and easy take-apart mechanism.
• Veo Sport LiFe A travel scooter featuring Rascal LiFe lithium ferro-phosphate battery with lifetime guarantee, airline compliant, 16.3-mile range, all-round suspension, and 4mph max speed.
• Vita E An 8mph mobility scooter with full suspension, pneumatic tyres, 28-mile range from two 50Ah batteries, 22st user weight capacity, and slender wheelbase for tight spaces.
• Vita Lite A compact 6mph scooter from the TGA Vita family with full suspension, 5-spoke alloy wheels, LED lights and indicators, 25km range, and adjustable rotating seat.
• Quickie Q50 R Carbon Power Wheelchair The lightest carbon folding powerchair weighing just 32 lbs without batteries, approved for air travel, with IATA-compliant lithium-ion battery and up to 15-mile range.
• The Rascal Power Chair A compact Mid-Wheel Drive indoor/outdoor powerchair with full suspension, 35Ah batteries, 4mph max speed, up to 16.3 miles range, and scooter-style seating.
• Kymco Activ A flexible fixed-frame powered wheelchair with adjustable seat width up to 25 inches, 50Ah batteries, 6mph max speed, 32km range, and crash-tested for transit use.
• Paravan Electric Wheelchair A specialist German-made powerchair with electric anterior (forward) tilt function for transfer assistance and posture management, 20km range, and clinical supportive seating system.
• Otto Bock B400 A compact and stable power wheelchair with 58cm width for narrow doorways, VR2 control unit, 6km/h top speed, and range of 10-20 miles depending on battery capacity.
• Quantum Edge 3 Stretto Electric Wheelchair A compact power chair with 520mm width for tight spaces, SRS suspension, seat sizes from 10-22 inches, 6mph max speed, and functionality including elevating leg rests, seat lifter, tilt in space, and recline.
• Freedom Chair A08L A folding power wheelchair weighing 23.5kg, folds in one easy action, expandable range up to 45km with additional batteries, and 25 stone capacity.
• Alinker Exercise Bike An exercise bike designed for people living with Multiple Sclerosis, Muscular Dystrophy, Parkinson's, and other conditions to help activate brain function and regain balance and muscle mass.
• Mobility Scooter and Wheelchair Servicing and Repairs Annual servicing and repair services for mobility scooters and wheelchairs, covering suspension, batteries, charger, wiring, wheels, motor, gearbox, and main control board, with a home call-out service in key counties.
• Demo Van Service Mobile demonstration service that brings a selection of mobility scooters and wheelchairs to customer homes across Dublin, Kildare, Wicklow, Carlow, Wexford, Waterford, and Kilkenny, enabling hands-on evaluation and at-home delivery.

Quantifiable outcome

• 10 years experience in servicing and repairing mobility products

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Betterlife Healthcare: UK-based mobility equipment retailer selling new and reconditioned mobility scooters and powerchairs direct-to-consumer with home delivery and price-match guarantees. Closest comparable in business model, product mix, and DTC orientation to Electric Mobility, just at greater UK scale.
• Careco: UK mobility retailer specializing in mobility scooters, riser recliners, and powerchairs sold through showrooms and online. Comparable DTC model with multi-brand product curation and after-sales servicing—directly mirrors Electric Mobility's Irish operations.
• NRS Healthcare: UK retailer and rental provider of mobility aids, daily living equipment, and disability products. Comparable as a multi-channel mobility equipment seller targeting seniors and disabled consumers, though more diversified into broader DME categories.
• Mobility Solutions Ireland: Irish mobility equipment retailer operating in the same domestic market as Electric Mobility, selling scooters and powerchairs to senior and disabled consumers. Closest geography-specific direct peer.

Broad incumbents

• Drive DeVilbiss Healthcare: Large global mobility and DME manufacturer/distributor (Drive Medical brand portfolio) selling across dealers, online, and institutional channels. Comparable as a mobility equipment supplier that also reaches end consumers directly, representing a broader incumbent in Electric Mobility's category.
• Invacare: Global manufacturer of wheelchairs, powerchairs, and mobility scooters (one of Electric Mobility's named suppliers). Represents a broad incumbent with overlapping product portfolio, though operating at manufacturer scale rather than retail.
• Sunrise Medical: Global manufacturer of manual and powered wheelchairs including the Quickie brand sold by Electric Mobility. Comparable as a major supplier in the power wheelchair category with broader geographic and product reach.
• Ottobock: German global manufacturer of mobility solutions including the B400 power wheelchair sold by Electric Mobility. Comparable as a premium power wheelchair supplier with broader DME and prosthetics portfolio.

Others

• Pride Mobility Products: US-based manufacturer of mobility scooters and power lift chairs, with multiple brands stocked by Electric Mobility (Go-Go, Colt Deluxe, Apex). Comparable as a key product supplier whose products anchor Electric Mobility's catalog.
• TGA Mobility: UK-based manufacturer of mobility scooters (Breeze, Vita, Vecta ranges) whose products Electric Mobility retails. Comparable as a key product supplier in the premium mobility scooter segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElectricMobility
• LinkedInlinkedin.com/company/electric-mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Mobility