KTRE 9
KTRE 9 is a local broadcast television station in Lufkin, Texas, owned by Gray Television, serving East Texas communities with local news, weather, sports, and community programming distributed across over-the-air, digital, and mobile platforms.
- Company typePrivate
- Founded2002
- HeadquartersPollok, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What KTRE 9 does
KTRE 9 is a local broadcast television station headquartered in Lufkin, Texas (studio at 358 TV Road, Pollok, TX 75969), serving the East Texas market including Lufkin, Nacogdoches, Tyler, Longview, and surrounding counties. The station operates as a subsidiary of Gray Television, Inc. (NYSE: GTN), one of the largest U.S. broadcast companies, and is governed operationally under Gray Local Media, Inc. KTRE distributes local news, weather, sports, and community content across multiple platforms: over-the-air Channel 9 broadcast, cable/satellite carriage, the ktre.com website, mobile applications on iOS and Android, livestream, social media channels, and the ThunderCall email alert system. Core technology includes broadcast television infrastructure, Doppler radar weather systems, and NextGen TV (ATSC 3.0) transmission capability.
The station's product portfolio centers on news broadcasting, digital news content, weather forecasting with Doppler radar, sports coverage (including high school Red Zone and NFL Cowboys Camp), video-on-demand galleries, livestreamed broadcasts, and community-focused verticals such as East Texas Kitchen, Aging Untold Local, Teacher Tribute, and We the People. Pat Stacey serves as General Manager. KTRE generates revenue through three advertising streams: television advertising (commercial spots and sponsored segments during broadcasts), digital advertising (banner ads and sponsored content on ktre.com and mobile apps), and sponsored content (partnerships such as the Big Red Box and East Texas Kitchen features). Advertising packages are sold through East Texas Marketing Solutions on a quote-based model with rates varying by time slot, program, and placement duration.
KTRE 9 firmographics
Firmographics- Name
- KTRE 9
- Legal name
- Gray Media, Inc.
- Website
- https://ktre.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KTRE 9 is a local broadcast television station in Lufkin, Texas, owned by Gray Television, serving East Texas communities with local news, weather, sports, and community programming distributed across over-the-air, digital, and mobile platforms.
- Ownership category
- akta.pro rank
KTRE 9 industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where KTRE 9 is headquartered
LocationHeadquarters
- HQ city
- Pollok
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
KTRE 9 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Television Advertising: Local and regional businesses purchase advertising airtime during news broadcasts and programming slots. Revenue generated from commercial spots, sponsored segments, and branded content.
- Digital Advertising: Banner ads, sponsored content, and promotional placements on the station's website ktre.com and mobile applications.
- Sponsored Content: Partnerships with local businesses for sponsored segments such as the 'Big Red Box' community features and sponsored sections like 'East Texas Kitchen' food content.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
KTRE 9 product offering
Product offeringCore offering
KTRE 9 is a regional over-the-air television station that produces and distributes local news, weather, sports, and community programming for the East Texas market, including Lufkin, Nacogdoches, and Tyler. The station delivers content through Channel 9 broadcast, ktre.com, mobile applications, livestreaming, and cable/satellite carriage, and monetizes its audience through local and digital advertising sales. It operates as a Gray Television subsidiary under the Gray Local Media banner.
Product overview
KTRE 9 is a local television news broadcasting station serving East Texas, specifically the Lufkin and surrounding areas. The station operates as a single-station local news operation providing television broadcasting, digital news content, and mobile applications. The core offerings include news broadcasting, weather services with Doppler radar, sports coverage, video content, and live streaming. Additional features include community-focused content, a digital archive (Big Red Box), and NextGen TV technology. The station is owned by Gray Television/Gray Local Media and does not operate a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- KTRE News Broadcasting Over-the-air local television news broadcasting serving the Lufkin and East Texas region, covering news, weather, sports, politics, crime, and community events.
- KTRE Digital News Platform Online news website providing articles, video content, live streaming, weather updates, and community features for East Texas viewers.
- Weather Services
- Sports Coverage
- Video News Content
- Live Streaming
- Community Content
- Mobile Applications
- NextGen TV
- Big Red Box
Companies that use KTRE 9
Customer profileSegments2 records
Ideal customer profiles2 records
KTRE 9 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KTRE 9 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gray Television/Gray Local MediacoreParent company ownership. KTRE operates as a local station subsidiary under Gray Television's broadcast network. Gray Television is one of the largest television broadcast companies in the United States, providing corporate infrastructure, advertising sales support, and operational resources.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
KTRE 9 competitors and assessment
Company assessmentDirect peers
- KLTV 7: Gray Television-owned ABC affiliate also serving the East Texas market from Tyler, TX. Closest functional peer: sister station under the same parent, sharing newsgathering resources, the ktre.com/klvktre.com digital platform, and East Texas Marketing Solutions ad sales infrastructure.
- KATC 3: Gray Television-owned local ABC/CBS affiliate serving the Lafayette/Acadiana market in Louisiana. Directly comparable as another small-to-mid-market Gray station operating a similar over-the-air + digital + NextGen TV model with a news/weather/sports focus.
- KCBD 11: Gray Television-owned NBC affiliate serving Lubbock and West Texas. Closely comparable in scale, market size (Lubbock DMA), and product mix (local news, severe-weather coverage, high-school sports) to KTRE's East Texas operation.
Broad incumbents
- Nexstar Media Group: Largest US local-TV station operator (The CW, NBC, CBS, ABC, FOX affiliates) and the principal national incumbent peer to Gray. Comparable business model of consolidating local affiliates and monetising via national advertising rep agreements plus digital extensions.
- Sinclair Broadcast Group: One of the two largest US local-TV station groups and a direct strategic competitor to Gray Television for affiliate acquisitions, national ad inventory, and ATSC 3.0/NextGen TV deployments. Comparable multi-station operating model.
- Tegna: Major US local-TV station group (now private) operating network affiliates in mid-sized markets. Operates the same local-news + digital advertising business model as KTRE's parent, and is a comparable competitor for advertiser and syndicated-content relationships.
- WFAA 8: ABC-owned flagship station serving the Dallas/Fort Worth market. Comparable Texas-market local-TV broadcaster with a much larger footprint; competes for the same regional advertisers and demonstrates the scale ceiling KTRE is benchmarked against.
- KPRC 2: Graham Media Group-owned NBC affiliate and local-news leader in Houston. Directly comparable Texas-market local broadcaster operating a news/weather/digital advertising model that competes for statewide regional advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KTRE 9 social profiles
Digital presenceKTRE 9 financial estimates
Financial estimateRevenue estimate
Valuation estimate
KTRE 9 leadership team
Management profileNumber of profiles
Profiles1 record
KTRE 9 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KTRE 9 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KTRE 9
What does KTRE 9 do?
KTRE 9 is a regional over-the-air television station that produces and distributes local news, weather, sports, and community programming for the East Texas market, including Lufkin, Nacogdoches, and Tyler. The station delivers content through Channel 9 broadcast, ktre.com, mobile applications, livestreaming, and cable/satellite carriage, and monetizes its audience through local and digital advertising sales. It operates as a Gray Television subsidiary under the Gray Local Media banner.
Is KTRE 9 a public or private company?
KTRE 9 is a private company. It is classified as corporate owned and is currently operating.
When was KTRE 9 founded?
KTRE 9 was founded in 2002. It employs 11 to 50 people.
Where is KTRE 9 based?
KTRE 9 is headquartered in Pollok, United States, in the North America region.
How does KTRE 9 make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and sponsored Content.
Who are KTRE 9's main competitors?
Direct peers on record are KLTV 7, KATC 3 and KCBD 11. Broad incumbents are Nexstar Media Group, Sinclair Broadcast Group, Tegna, WFAA 8 and KPRC 2.
Does KTRE 9 have an API?
No public API is recorded for KTRE 9.
What industry is KTRE 9 in?
KTRE 9's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.