Oil-Rite
Oil-Rite is a privately-held U.S. manufacturer of industrial lubrication equipment, founded in 1933 and based in Manitowoc, Wisconsin, selling 14,000+ catalog SKUs and custom components directly to industrial, energy, manufacturing, off-road, and automation customers worldwide.
- Company typePrivate
- Founded1933
- HeadquartersManitowoc, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oil-Rite does
Oil-Rite, LLC is a privately-held U.S. manufacturer of industrial lubrication equipment, founded in 1933 and headquartered in a single integrated facility at 4325 Clipper Drive, Manitowoc, Wisconsin. The company designs and produces a portfolio of more than 14,000 catalog items spanning constant-level and gravity lubricators, liquid-level gauges and switches, window sights, vent plugs and filters, oil flow control valves and sights, circulating oil systems, oil spray systems, fluid reservoirs, and the PurgeX® automated oil-and-grease dispensing line. Manufacturing is performed almost entirely in-house — 95% of machined and molded components — on CNC lathes, mills, and multi-spindle equipment, with blow molding, injection molding, and robotic welding also on-site, enabling runs from a single piece to one million pieces and many orders shipping within a week.
The core technology centers on precision fluid management for industrial machinery: proprietary sealing methods and the patented Threadapter connection, ISO 9001-certified quality systems, and components specified across steel, aluminum, brass, stainless steel, acrylic, Pyrex, and polycarbonate. Sub-brands PurgeX® and Levelux (illuminated lubricators) sit alongside standard catalog SKUs, and custom configurations are quoted to customer specifications. Beyond finished lubrication products, Oil-Rite sells contract manufacturing services — CNC machining, molding, and robotic welding — to non-lubrication customers.
Oil-Rite's go-to-market is sales-led and direct: a website catalog with filterable specifications, case-study content, and a "Request a Quote" workflow targets five vertical segments — Industrial & Commercial Machinery (primary), Energy, Manufacturing, Off-Road Equipment, and Automation — with distribution described as worldwide. The company has no disclosed external funding, no parent company, no subsidiaries, no M&A history, and no public financial reporting.
Oil-Rite firmographics
Firmographics- Name
- Oil-Rite
- Legal name
- Oil-Rite, LLC
- Website
- https://oilrite.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oil-Rite is a privately-held U.S. manufacturer of industrial lubrication equipment, founded in 1933 and based in Manitowoc, Wisconsin, selling 14,000+ catalog SKUs and custom components directly to industrial, energy, manufacturing, off-road, and automation customers worldwide.
- Ownership category
- akta.pro rank
Oil-Rite industry classification
Industry- Product category
- Industrial Lubrication Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)
- akta.pro secondary industry
- Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)
Keywords
Where Oil-Rite is headquartered
LocationHeadquarters
- HQ city
- Manitowoc
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oil-Rite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Lubrication Equipment Products: Sale of standard lubrication equipment including constant level lubricators, gravity lubricators, liquid level gauges, vent plugs, filters, flow control valves, window sights, and circulating oil systems. Products available in various materials (steel, aluminum, brass, stainless steel) and configurations.
- Custom/Contract Manufacturing Services: Machining and molding services for non-lubrication components including one-time, short-term, and low-quantity runs, overflow work, and long-term manufacturing partnerships. CNC lathe, mill, multi-spindle operations, blow molding, injection molding, and robotic welding available on contracted basis.
- Special Order/Custom Configurations: Custom product manufacturing to customer exact specifications beyond the 14,000 standard catalog items
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Oil-Rite product offering
Product offeringCore offering
Oil-Rite designs and manufactures industrial lubrication equipment for fluid storage, level monitoring, flow control, and manual or automated dispensing of oil and grease. Its product line spans more than 14,000 catalog items across categories such as PurgeX® dispensing systems, constant level lubricators, gravity lubricators, liquid level gauges, window sights, vent plugs and filters, oil flow control valves, circulating oil systems, oil spray systems, and industrial fluid reservoirs, manufactured in-house at its Manitowoc, Wisconsin facility using CNC machining, molding, and robotic welding. The company also offers contract manufacturing and custom configurations to customer specifications.
Product overview
Oil-Rite is a U.S. manufacturer of industrial lubrication equipment offering a comprehensive portfolio of 12+ core product categories and over 14,000 catalog items. The product line centers on fluid storage, level monitoring, flow control, and manual/automated dispensing of oil and grease. Key product families include: PurgeX® automated dispensing systems; Liquid Level Gauges and Window Sights for visual monitoring; Constant Level Lubricators and Gravity Lubricators for automatic and manual lubrication; Vent Plugs, Filters, and Oil Flow Control Valves for system protection and flow management; Circulating Oil Systems for continuous lubrication; and Oil Spray Systems for atomized coverage. The portfolio also includes Spare Parts and Contract Manufacturing Services leveraging CNC machining and molding capabilities. Products accommodate materials including steel, aluminum, brass, stainless steel, acrylic, Pyrex, and polycarbonate with custom configurations available.
Differentiator
Problem solved
Functional benefit
Brands
- PurgeX®: Oil and Grease Dispensing system
- Levelux
Products and services
- PurgeX® Oil and Grease Dispensing Automated dispensing system for oil and grease lubrication, available in motor-operated and air-operated variants for precise fluid delivery control in industrial applications.
- Liquid Level Gauges Monitoring devices for visually tracking fluid levels in reservoirs and machinery, available in nylon, steel, stainless steel, brass, aluminum, and flexible vinyl materials with various connection types.
- Constant Level Lubricators Automatic lubrication devices that maintain a fixed liquid level in bearing housings or gear boxes using the liquid seal principle, available with acrylic, Pyrex, or aluminum reservoirs.
- Gravity Lubricators Lubrication systems using gravity for oil delivery, featuring single-feed and multiple-feed configurations with manual or electro operation, including chain lubricators with various brush options.
- Levelux Illuminated Lubricators Gravity lubricators with illuminated clear-view reservoirs for enhanced fluid visibility, available in single and multiple feed configurations with manual or electro operation.
- Window Sights Visual observation devices for inspecting liquid levels and conditions in hydraulic tanks, pressure vessels, reservoirs, and packaged power equipment, available in fused, gasketed, and special configurations.
- Vent Plugs and Filters Pressure equalization devices for bearing housings and gear boxes with built-in 40 micron filters, including vent plug options with filter, deflector, and check valve configurations.
- Liquid Filters In-line filtration devices for small components such as Sight Feed Valves, Spray Valves, and Oil Cups, available with 100 Mesh or 40 Micron filtration in aluminum alloy bodies rated to 125 PSI.
- Oil Flow Control Valves Precision needle valves for controlling liquid flow rates in lubrication systems, including sight feed valves, heavy-duty valves, adjustable valves, and multiple feed configurations with brush attachments.
- Oil Flow Sights Visual monitoring devices for observing liquid stream flow from a distance, featuring adjustable needle valves for flow control with low pressure drop characteristics.
- Liquid Level Switches Electrical switching devices that detect liquid levels for low-level safety alerts and automated shutdown capabilities in lubrication systems.
- Oil Spray Systems Atomized oil distribution systems for comprehensive lubrication coverage of machinery components and surfaces.
- Oil / Industrial Fluid Reservoirs Storage containers for lubricants and industrial fluids in various capacities and materials for fluid management systems.
- Circulating Oil Systems Continuous circulation lubrication systems with pump dispensers for continuous fluid delivery to bearings, suitable for dirty and corrosive environments and heavily loaded bearings at high speeds and temperatures.
- Gravity Lubricator Spare Parts Replacement components including acrylic and Pyrex sleeves, polycarbonate reservoirs, enclosure gaskets, and filters designed for gravity lubricator maintenance and repair.
- Contract Manufacturing Services Custom machining and molding services for non-lubrication components using CNC lathes, mills, multi-spindle machinery for turning, milling, burnishing, reaming, and drilling, plus blow molding, injection molding, and robotic welding, supporting one-time, short-run, low-quantity, overflow, and long-term manufacturing partnerships.
Companies that use Oil-Rite
Customer profileSegments5 records
Ideal customer profiles4 records
Oil-Rite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Oil-Rite partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Oil-Rite competitors and assessment
Company assessmentDirect peers
- Lincoln Industrial: Lincoln Industrial (owned by SKF) is one of the most direct comparables to Oil-Rite, manufacturing grease guns, lubrication pumps, meters, and fluid handling equipment for industrial and automotive MRO markets globally. Both serve overlapping customer segments (manufacturing, heavy equipment, energy) with similar product categories including dispensers, flow control, and reservoirs.
- Alemite: Alemite (historically part of Stewart-Warner, now within Stanley Engineered Fastening / Apex Tool Group) designs and manufactures lubrication equipment, grease guns, oil pumps, meters, and accessories — directly competing with Oil-Rite across grease dispensing, fluid handling, and MRO lubrication product lines.
- Bijur Delimon International: Bijur Delimon (a Castrol/BP-affiliated business) is a leading manufacturer of centralized lubrication systems, single-point lubricators, and fluid management solutions for industrial machinery. The overlap with Oil-Rite's PurgeX dispensing, constant level lubricators, and circulating oil systems is direct.
- Vogel (SKF Group): Vogel is an SKF brand specializing in centralized lubrication systems, oil mist lubrication, and fluid handling equipment for industrial applications. Comparable to Oil-Rite in product categories (lubricators, circulating systems) and end markets (industrial machinery, manufacturing).
- DropsA: DropsA is an Italian-based manufacturer of centralized lubrication systems, single- and multi-point lubricators, and progressive lubrication components. Direct product overlap with Oil-Rite's dispensing and circulating lubrication systems, serving similar industrial machinery OEMs and MRO customers.
- Trico Corporation: Trico manufactures oil mist lubrication systems, lubricators, and mist generators used in bearings and gearboxes across heavy industry. Directly comparable niche in automatic/mist lubrication, intersecting with Oil-Rite's constant level and circulating oil system portfolios.
Broad incumbents
- Graco Inc. Graco is a publicly-traded global leader in fluid handling equipment, including pumps, meters, and lubrication systems for industrial and contractor markets. While much larger and more diversified than Oil-Rite, Graco competes in adjacent dispensing and lubrication product categories and serves overlapping B2B industrial customers.
- SKF Group: SKF is a global bearings and rotating equipment services leader whose Lincoln and Vogel brands directly compete with Oil-Rite in lubrication equipment. SKF's broader portfolio includes condition monitoring, predictive maintenance, and IIoT solutions that bundle lubrication into integrated reliability offerings — a competitive vector Oil-Rite faces as a niche pure-play.
- Parker Hannifin: Parker Hannifin is a diversified motion and control technologies manufacturer with extensive fluid handling, filtration, and hydraulic product lines that overlap with Oil-Rite's circulating oil systems, filters, and flow control valves. Parker's broad industrial customer base and global distribution network represent both competition and partnership potential.
Regional players
- Gemo Oil Mist Systems: Gemo is a Swedish-based specialist in oil mist lubrication systems for industrial bearings and gearboxes, comparable to Oil-Rite's circulating oil and constant level lubricator lines. Primarily serves European markets, providing a regional benchmark rather than direct U.S. head-to-head competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Oil-Rite social profiles
Digital presenceOil-Rite compliance and trust
Trust signalCompliance1 record
Oil-Rite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oil-Rite leadership team
Management profileNumber of profiles
Oil-Rite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oil-Rite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oil-Rite
What does Oil-Rite do?
Oil-Rite designs and manufactures industrial lubrication equipment for fluid storage, level monitoring, flow control, and manual or automated dispensing of oil and grease. Its product line spans more than 14,000 catalog items across categories such as PurgeX® dispensing systems, constant level lubricators, gravity lubricators, liquid level gauges, window sights, vent plugs and filters, oil flow control valves, circulating oil systems, oil spray systems, and industrial fluid reservoirs, manufactured in-house at its Manitowoc, Wisconsin facility using CNC machining, molding, and robotic welding. The company also offers contract manufacturing and custom configurations to customer specifications.
Is Oil-Rite a public or private company?
Oil-Rite is a private company. It is classified as family owned and is currently operating.
When was Oil-Rite founded?
Oil-Rite was founded in 1933. It employs 51 to 100 people.
Where is Oil-Rite based?
Oil-Rite is headquartered in Manitowoc, United States, in the North America region.
How does Oil-Rite make money?
Three revenue lines are on record. Lubrication Equipment Products are the primary driver. The others are custom/Contract Manufacturing Services and special Order/Custom Configurations.
Who are Oil-Rite's main competitors?
Direct peers on record are Lincoln Industrial, Alemite, Bijur Delimon International, Vogel (SKF Group), DropsA and Trico Corporation. Broad incumbents are Graco Inc., SKF Group and Parker Hannifin. Gemo Oil Mist Systems is listed as a regional player.
Does Oil-Rite have an API?
No public API is recorded for Oil-Rite.
What industry is Oil-Rite in?
Oil-Rite's product category is Industrial Lubrication Equipment. Its primary akta.pro industry code is IMAHALAJ, Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil), with a secondary code of IMAHAGAL, Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling). Its NAICS code is 333914 and its SIC code is 3550.