Allied Fire & Safety Equipment

What Allied Fire & Safety Equipment does

Allied Fire & Safety Equipment Co., Inc. (legally AlliedFireSafety.com (U.S.), Inc., incorporated in Texas) is a privately held, family-controlled fire and life safety service contractor headquartered at 517 Green Grove Road in Neptune, New Jersey. Founded in March 1970 by Robert S. Newell Sr. out of a converted bread truck, the company designs, sells, installs, inspects, and maintains fire sprinkler systems, fire alarm systems, kitchen suppression systems, portable fire extinguishers, and supporting life safety equipment for commercial, institutional, and government customers across New Jersey. The product portfolio spans wet pipe, dry pipe, pre-action, deluge, foam, and standpipe sprinkler configurations; smoke and heat detection with central station monitoring; Amerex portable extinguishers; Ansul and Pyro-Chem kitchen suppression; access control, CCTV, intercom, and nurse call systems; and backflow prevention, fire hydrant, and fire pump services. Engineering is performed by a Level 3 NICET-certified in-house team using SprinkCAD for hydraulic calculations, and the company operates a 5,000-square-foot custom pipe fabrication shop with its own delivery fleet and an on-site recharge and hydro testing facility.

Revenue is generated across six streams: recurring 1-3 year service and maintenance contracts (subscription model with automatic renewal and price protection during the initial term); one-time design, sales, and installation of new fire protection systems; scheduled inspection services aligned with NFPA, state, and local codes; emergency repair services billed at scheduled hourly rates with two-technician crews per vehicle; resale of fire extinguisher hardware (primarily Amerex); and UL-listed central station monitoring. The go-to-market combines enterprise field sales with inside sales supported by a website offering service requests, quote requests, credit applications, and online payments. The customer base is horizontally segmented across commercial buildings, educational institutions, restaurants/commercial kitchens, and government facilities, serving both private and public sector clients in New Jersey. The company reports 70+ employees, annual sales exceeding $15 million, and a 99% customer recommendation rate, with current leadership including President James T. Newell and Vice Presidents Michael Jackstadt and James V. Daniello.

Name

Allied Fire & Safety Equipment

Legal name

AlliedFireSafety.com (U.S.), Inc.

Website

https://alliedfiresafety.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Allied Fire & Safety Equipment is a privately held, family-controlled fire and life safety contractor in Neptune, New Jersey, designing, installing, inspecting, and maintaining fire sprinklers, alarms, kitchen suppression, and extinguishers for commercial, institutional, and government customers across New Jersey, with 70+ employees and $15M+ in annual revenue.

Ownership category

akta.pro rank

Product category

Fire Protection and Life Safety Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Electronic and Precision Equipment Repair and Maintenance (81121)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

Keywords

• Fire protection services
• Life safety equipment
• Fire alarm systems
• Fire suppression equipment
• Fire safety inspection

Headquarters

HQ city

Neptune

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Service and Maintenance Contracts: Recurring revenue from 1-3 year service agreements covering inspection, testing, and maintenance of fire protection systems. Agreements offer price protection during term and automatically renew until cancelled.
2. Installation and New Construction: Design, sales, and installation of fire sprinkler systems, fire alarm systems, fire suppression systems, and fire extinguishers for commercial facilities.
3. Inspection Services: Quarterly, semi-annual, and annual inspections of fire protection equipment in accordance with NFPA standards, state and local codes. Includes sprinkler, alarm, and extinguisher inspections.
4. Emergency Repair Services: Emergency call services for fire protection system repairs. Billed at scheduled rates with team of two technicians per vehicle.
5. Fire Extinguisher Products: Sales of Amerex wheeled and hand portable fire extinguishers including dry chemical, CO2, and Halotron clean agent extinguishers.
6. Central Station Monitoring: UL Listed Central Station monitoring for fire alarm, sprinkler systems, security alarms, equipment monitoring, and elevator monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Per the source material provided, Allied Fire & Safety Equipment is described as a fire and life safety company that designs, installs, and services fire alarms, sprinklers, fire extinguishers, and kitchen suppression systems, founded in 1970 in Neptune, New Jersey, with approximately 70+ employees and reported annual revenue exceeding $15 million.

Product overview

Allied Fire & Safety Equipment is a fire and life safety service company offering a comprehensive portfolio of interconnected products and services centered on fire protection. The core offerings include Fire Sprinkler Systems (with sub-types: Wet Pipe, Dry Pipe, Pre-Action, Deluge, Foam, and Standpipe systems), Fire Alarm Systems (with detection, notification, monitoring, and evacuation components), Fire Extinguisher Services (including portable extinguishers, cabinets, and specialized training), Fire Systems/Kitchen Suppression, and Life Safety Equipment Supplies (SCBA, AED, first aid, signs). Additional offerings include Central Station Monitoring, Card Access Systems, CCTV surveillance, Intercom/Nurse Call Systems, Burglar/Perimeter Alarm Systems, and specialized services including Sprinkler Engineering, Hydraulic Calculations, and Pipe Fabrication. The company operates a state-of-the-art fabrication shop and provides comprehensive inspection and maintenance services. All services comply with NFPA standards and state/local codes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarm Design, Installation, and Service
• Fire Sprinkler Design, Installation, and Service
• Fire Extinguisher Sales and Service
• Kitchen Suppression System Design, Installation, and Service

Quantifiable outcome

• 99% customer recommendation rate
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• American Fire Sprinklers Association (AFSA)minorOthersIndustry association membership for fire sprinkler industry networking and professional development.
• National Fire Protection Agency (NFPA)minorOthersMembership indicating adherence to NFPA codes and standards including NFPA 10, 13, 13D, 13R, 25.
• AmerexcoreTechnology or IntegrationAuthorized distributor of Amerex wheeled and hand portable fire extinguishers. Offering commercial-grade extinguishers including dry chemical, CO2, and Halotron clean agent products.
• AnsulcoreTechnology or IntegrationManufacturer partner for kitchen suppression systems including restaurant fire suppression equipment.
• NotifiercoreTechnology or IntegrationManufacturer partner for fire alarm control panels. Company requires knowledge of Honeywell/Firelite/Notifier panels for technicians.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alliedfire
• Facebookfacebook.com/AlliedFireSafetyEq
• LinkedInlinkedin.com/company/allied-fire-safety-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Fire & Safety Equipment