Universal Traveller
Universal Traveller is a Malaysian omnichannel retailer of winter wear, thermal apparel, and luggage operating 23+ stores nationwide and an e-commerce platform, serving tropical-climate consumers traveling to cold destinations.
- Company typePrivate
- Founded1990
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Universal Traveller does
Universal Traveller (legal entity: Collective Brands Sdn. Bhd.) is a Malaysian omnichannel retailer founded in 1990 and headquartered in Kuala Lumpur, specializing in winter wear, thermal apparel, and travel luggage for tropical-climate consumers. The company operates 23+ physical retail locations across Malaysia spanning Kuala Lumpur, Selangor, Penang, Pahang, Melaka, Johor, and Sarawak, alongside a direct e-commerce site (universaltraveller.com). It serves women, men, kids, and travelers seeking cold-weather apparel and durable luggage, with a value proposition centered on temperature-tiered product categorization (-20°C to 25°C), 100% authentic goods, and a complete winter wardrobe ecosystem.
The product portfolio spans premium goose down jackets (with genuine raccoon and rabbit fur trims, RM1,519–RM1,888), mid-range puffer jackets and down parkas (RM299–RM1,000), cashmere coats (RM1,688–RM2,188), Thermal Pro layering systems (Basic, Ultra Warm, Max I/II, Bamboo), skiwear, knitwear/fleecewear, and winter accessories. Luggage offerings include house brands Terminal, Terminal Prime, URBANlite, and Airways alongside licensed brands GUESS and TREK GEAR. Material technology emphasizes down insulation (goose and duck), Thermal Pro heat-retention fabrics, and PP Unbreakable polypropylene luggage construction. Seasonal collections (Luminous 23/24, Glacierize 25/26) refresh the assortment annually.
The business model is direct-to-consumer with one-time unit pricing paid in Malaysian Ringgit, spanning entry-level accessories (from RM4.90) to premium outerwear. Free shipping applies above RM380, with installment payment via apaylater and a 21-day return policy. Marketing runs across Instagram, Facebook, TikTok, YouTube, and LinkedIn, supplemented by email newsletter and on-site content. The UTmate loyalty program drives repeat purchases through points redeemable for instant rebates and an RM10 sign-up voucher. The company has 11–50 employees and operates as a privately held Malaysian Sdn. Bhd. with no disclosed funding, M&A activity, or institutional ownership.
Universal Traveller firmographics
Firmographics- Name
- Universal Traveller
- Legal name
- Collective Brands Sdn. Bhd.
- Website
- https://universaltraveller.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Universal Traveller is a Malaysian omnichannel retailer of winter wear, thermal apparel, and luggage operating 23+ stores nationwide and an e-commerce platform, serving tropical-climate consumers traveling to cold destinations.
- Ownership category
- akta.pro rank
Universal Traveller industry classification
Industry- Product category
- Winter Apparel and Travel Goods Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Thermal Underwear & Base Layers (CRAAAIAG)
Keywords
Where Universal Traveller is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices24 records
Markets served
Universal Traveller business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Universal Traveller generates revenue through direct sales of winter wear apparel, luggage, and accessories. Products are sold at one-time purchase prices ranging from budget to premium segments. The company offers installment payment options through third-party providers (apaylater).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories from RM4.90 |
| Unit Pricing | Pay-as-you-go | Mid-range winter wear from RM200 to RM1,000 |
| Unit Pricing | Pay-as-you-go | Premium goose down jackets from RM1,500 to RM1,900 |
| Unit Pricing | Pay-as-you-go | Luggage from RM189 to RM2,344 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Universal Traveller product offering
Product offeringCore offering
Universal Traveller is a Malaysian omnichannel retailer that sells winter outerwear (down jackets, puffer jackets, cashmere coats, skiwear), thermal layering clothing, winter accessories, and travel luggage (hard case, soft case, PP unbreakable, branded lines) to consumers. Products are organized into temperature-specific categories from -20°C to 25°C to help tropical-climate travelers select appropriate cold-weather apparel. The company operates its own e-commerce platform and 23 physical store locations across Malaysia.
Product overview
Universal Traveller is an omnichannel retailer offering a comprehensive winter wear and travel gear portfolio. The product range centers on premium down-insulated outerwear (including Goose Down Jackets, Puffer Jackets, Cashmere Coats, and Skiwear) paired with thermal layering systems (Therma Pro thermal wear, Knitwear & Fleecewear) and complete winter accessories. The travel segment features branded luggage collections (Terminal, Terminal Prime, URBANlite, Airways, GUESS, TREK GEAR) along with bags and travel accessories. The company operates across multiple temperature-tiered product categories (-20°C to 10°C, 0°C to 15°C, 5°C to 20°C, 10°C to 25°C) to address diverse climate needs. Seasonal collections like Glacierize 25/26 and Luminous 23/24 frame the brand's fashion-forward positioning, while the UTmate Club loyalty program enhances customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Down Jackets (Women & Men)
Companies that use Universal Traveller
Customer profileSegments4 records
Ideal customer profiles3 records
Universal Traveller technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Universal Traveller partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Universal Traveller competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Universal Traveller social profiles
Digital presenceUniversal Traveller financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Traveller leadership team
Management profileNumber of profiles
Universal Traveller funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Traveller M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Traveller
What does Universal Traveller do?
Universal Traveller is a Malaysian omnichannel retailer that sells winter outerwear (down jackets, puffer jackets, cashmere coats, skiwear), thermal layering clothing, winter accessories, and travel luggage (hard case, soft case, PP unbreakable, branded lines) to consumers. Products are organized into temperature-specific categories from -20°C to 25°C to help tropical-climate travelers select appropriate cold-weather apparel. The company operates its own e-commerce platform and 23 physical store locations across Malaysia.
Is Universal Traveller a public or private company?
Universal Traveller is a private company. It is classified as unknown and is currently operating.
When was Universal Traveller founded?
Universal Traveller was founded in 1990. It employs 11 to 50 people.
Where is Universal Traveller based?
Universal Traveller is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Universal Traveller make money?
One revenue line is on record: product Sales.
Does Universal Traveller have an API?
No public API is recorded for Universal Traveller.
What industry is Universal Traveller in?
Universal Traveller's product category is Winter Apparel and Travel Goods Retail. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAAIAG, Thermal Underwear & Base Layers. Its NAICS code is 458110 and its SIC code is 5600.