Sould
Sould is a Gothenburg-based Swedish brand and design agency founded in 2009 that delivers integrated strategy, branding, product design, service design, digital development, and activation services to mid-market and enterprise clients across Sweden. Since June 2025, Sould operates as part of the Realise creative group alongside Whataboutus.
- Company typePrivate
- Founded2009
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sould does
Sould is a Gothenburg-based Swedish brand and design agency operating since 2009 that delivers integrated strategy, branding, product design, service design, digital development, and activation services to mid-market and enterprise clients across Sweden. The agency positions itself at the intersection of a communication agency, business consultancy, and creative studio, with a stated focus on the "balance between" brand utility and business value. Its client portfolio spans food and beverage (Triumf Glass and the multi-year Farbror Arnes premium sub-brand campaigns), automotive (Brandt Bil, a 22-showroom car dealership group), real estate and construction (Bengt Dahlgren, Novi Real Estate, Novier), security (Cubsec), education (KYH), coffee/tea (Bergstrands Kafferosteri / TEArs), fashion (Patti Bohlin), financial services (Factoringgruppen), and sustainable energy (Mölndal Energi, PowerCell). Sould generates revenue exclusively through project-based professional services engagements priced on a quote basis, with no disclosed subscription, retainer, or platform revenue streams.
The firm's technology posture is that of a creative services provider rather than a software company. Sould does not disclose a proprietary product or platform; its technical work consists of deploying third-party stacks — including headless CMS architectures such as Gatsby, DatoCMS, and Netlify — to deliver client digital properties. There is no mention of AI/ML capabilities, proprietary models, or data assets. Sould operates a sales-led, direct-engagement go-to-market through its Gothenburg headquarters at Västra Hamngatan 14, with separate inboxes for general inquiries ([email protected]), new business ([email protected]), recruitment ([email protected]), and internship ([email protected]). Marketing channels are limited to a website case-study portfolio, an Insights/blog section, a corporate LinkedIn presence, and an Instagram account (@sould.se).
In spring 2025 Sould became the second entity in the Realise creative group following the Realise acquisition of film and content agency Whataboutus; Realise took a partial ownership stake. The combined Realise group — which operates as a non-bureaucratic conglomerate of specialized creative firms rather than a traditional holding company — has approximately 35 employees and combined revenue of approximately 75M SEK. The founding Sould team led by CEO and Business Developer David Granath and Brand Strategist Christian Zacharoff continues to run day-to-day operations under the new structure, with group-level oversight by Realise CEO Niclas Mellbin. No institutional venture or growth capital rounds, patents, regulatory licenses, or public-market activity are disclosed.
Sould firmographics
Firmographics- Name
- Sould
- Legal name
- Sould
- Website
- https://sould.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sould is a Gothenburg-based Swedish brand and design agency founded in 2009 that delivers integrated strategy, branding, product design, service design, digital development, and activation services to mid-market and enterprise clients across Sweden. Since June 2025, Sould operates as part of the Realise creative group alongside Whataboutus.
- Ownership category
- akta.pro rank
Sould industry classification
Industry- Product category
- Brand & Design Services
- NAICS
- Specialized Design Services (5414), Custom Computer Programming Services (541511), Other Specialized Design Services (541490)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Sould is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Sould business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Brand & Creative Agency: Sould generates revenue through project-based professional services including strategy, branding, product design, service design, digital development, and activation. Services are delivered to enterprise and mid-market clients on a project basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sould product offering
Product offeringCore offering
Sould is a brand and design agency that delivers project-based professional services spanning strategy, branding, product design, service design, digital development, and activation. The agency positions itself at the intersection of communication agency, business consultancy, and creative studio, working with mid-to-large enterprises across Swedish industries on integrated brand development from insight through production.
Product overview
Sould is a brand and design agency that positions itself at the intersection of communication agency, business consultancy, and creative studio. Their service offering includes Strategy, Branding, Product design, Service design, Digital development, and Activation. They work across diverse industry sectors including food and beverage (Triumf Glass ice cream brands), automotive (Brandt Bil), real estate (Novi Real Estate, Novier, Bengt Dahlgren), security (Cubsec), education (KYH, Bergstrands Kafferosteri), sustainability (PowerCell, Mölndal Energi), fashion (Patti Bohlin), and fintech (Factoringgruppen). The agency does not appear to offer a distinct software product or platform; rather, they provide project-based consulting and creative services tailored to each client's branding, digital development, and marketing needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Strategic consulting covering brand strategy and business strategy development for mid-to-large enterprises undertaking brand transformation.
- Branding Visual identity, brand platforms, naming, logo, and graphic identity design services for clients across industries such as food, fashion, energy, and real estate.
- Product design Product design services including concept development, packaging design, and physical product design support for clients.
- Service design Service design engagements that map and design customer and user experiences across touchpoints.
- Digital development Website and digital platform development using headless technology stacks, e-commerce platform builds, and digital experience creation for clients across industries.
- Activation Brand activation and integrated campaign execution spanning social media, outdoor, cinema, printed ads, and out-of-home placements such as striped train carriages.
Quantifiable outcome
- KYH increased primary applicants by 1,000 from previous year following brand refresh
Companies that use Sould
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Sould technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sould partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sould competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Sould social profiles
Digital presenceSould financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sould leadership team
Management profileNumber of profiles
Profiles2 records
Sould funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sould M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sould
What does Sould do?
Sould is a brand and design agency that delivers project-based professional services spanning strategy, branding, product design, service design, digital development, and activation. The agency positions itself at the intersection of communication agency, business consultancy, and creative studio, working with mid-to-large enterprises across Swedish industries on integrated brand development from insight through production.
Is Sould a public or private company?
Sould is a private company. It is classified as corporate owned and is currently operating.
When was Sould founded?
Sould was founded in 2009. It employs 11 to 50 people.
Where is Sould based?
Sould is headquartered in Göteborg, Sweden, in the Europe region.
How does Sould make money?
One revenue line is on record: professional Services - Brand & Creative Agency.
Does Sould have an API?
No public API is recorded for Sould.
What industry is Sould in?
Sould's product category is Brand & Design Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 5414 and its SIC code is 7370.