Novalfi Patrimoine

What Novalfi Patrimoine does

Novalfi Patrimoine is an independent French wealth management advisory firm founded in 1996 and headquartered at the Château de la Pioline in Aix-en-Provence. The firm operates as a multi-entity group (primary legal entity A & Associés Conseils, with 11+ affiliated subsidiaries including BSB Patrimoine, Delimata Conseil, EDV Conseil, Novalfi Conseil, Novalfi Partenaires, and Novalfimmo) providing four core service lines: strategic wealth advisory (conseil patrimonial), financial asset management (gestion financière), real estate investment promotion (promotion immobilière), and property management (gestion immobilière), supplemented by retirement and social protection planning.

The firm serves high-net-worth individuals, business owners and entrepreneurs, non-resident professionals, and retirees across France, with offices in Aix-en-Provence, Toulon, Cannes, Montpellier, Marseille, Lyon, and Paris. Novalfi generates revenue through advisory/consulting fees and insurance/investment brokerage commissions, leveraging ORIAS registration and a linked-agent relationship with Financière de l'Arc to distribute products from partners including Swiss Life, Generali France, and BNP Paribas Cardif. The technology stack is limited to a third-party digital client portal (Harvest/Moneypitch) for real-time portfolio monitoring.

Distribution is delivered through face-to-face regional advisory offices rather than enterprise sales channels. The firm has been ranked 'Incontournable' by Décideurs Magazine/Leaders League for five consecutive years (2017-2021) in independent wealth management advisory, and founder-partner Christophe Veran was featured in the 2023 'Les 100 qui font le Patrimoine'. No external funding has been disclosed; the firm is privately held and debt-free, with leadership comprising President Grégory Teyssier and Christophe Veran (Associé, head of wealth management).

Name

Novalfi Patrimoine

Legal name

A & Associés Conseils

Website

https://novalfi.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Novalfi Patrimoine is an independent French wealth management advisory firm founded in 1996, serving high-net-worth individuals, business owners, and retirees across multiple French cities through face-to-face advisory in financial, real estate, retirement, and tax planning.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Wealth management advisory
• Financial asset management
• Retirement planning services
• Real estate investment advisory
• Tax optimization services

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wealth Management Advisory Fees: Novalfi generates revenue through advisory and consulting fees for comprehensive wealth management services including financial planning, real estate investments, retirement planning, and tax optimization strategies for private individuals and business owners.
2. Insurance and Investment Brokerage: As an ORIAS-registered insurance broker and linked agent of Financière de l'Arc investment services provider, Novalfi earns commissions from financial products including life insurance, investment products, and real estate investments distributed through its network of partner banks and insurance companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Novalfi Patrimoine provides independent wealth management advisory services organized around four core activities: strategic patrimonial advisory (conseil patrimonial), financial asset management (gestion financière), real estate promotion (promotion immobilière), and property management (gestion immobilière). The firm offers personalized financial, legal, and fiscal counsel on private and professional investments for high-net-worth individuals, business owners, retirees, and professionals, and operates as an ORIAS-registered insurance broker distributing life insurance, investment, and real estate products through partner banks and insurers.

Product overview

Novalfi Patrimoine operates as a comprehensive wealth management firm with a multi-activity structure centered on four core pillars: strategic heritage advisory (conseil patrimonial), financial management (gestion financière), real estate promotion (promotion immobilière), and property management (gestion immobilière). The firm specializes in personalized wealth management services targeting self-employed professionals, retirees, business owners, and executives. Their offering integrates financial investments, real estate investments, and retirement planning into a unified advisory approach, supplemented by legal and fiscal engineering capabilities. The firm operates through a network of independent advisors with established partnerships with major French banks and insurance companies, delivering tailored solutions based on each client's specific situation and objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil Patrimonial (Strategic Wealth Advisory) Strategic wealth management advisory service providing personalized counsel on heritage creation, optimization, and transmission for individuals, business owners, and professionals, integrating legal, fiscal, and financial engineering.
• Gestion Financière (Financial Asset Management) Financial asset management service covering investment selection, portfolio management, and optimization of financial products including insurance and banking solutions distributed through partner banks and insurance companies.
• Promotion Immobilière (Real Estate Promotion) Real estate investment promotion service helping clients identify and execute property investments aligned with their wealth objectives, drawing on the firm's Novalfimmo subsidiary.
• Gestion Immobilière (Property Management) Property management service for real estate portfolios, including rental management and property administration for clients' investment properties.
• Retraite & Protection Sociale (Retirement & Social Protection Advisory)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Financière de l'ArccoreTechnology or IntegrationNovalfi group entities are registered as linked agents of Financière de l'Arc, an investment services provider registered with ORIAS. This partnership enables the distribution of investment products and services under the regulatory framework of a licensed investment services provider.
• Swiss LifeminorChannel Partner/ Reseller/ DistributorPartnership with Swiss Life insurance company for the distribution of insurance and wealth management products. Swiss Life logo appears in client testimonial section indicating active partnership relationship.
• Generali FranceminorChannel Partner/ Reseller/ DistributorPartnership with Generali France insurance company for the distribution of insurance products. Generali logo appears on Novalfi website indicating partnership for insurance product distribution.
• BNP Paribas CardifminorChannel Partner/ Reseller/ DistributorPartnership with BNP Paribas Cardif for protection and savings insurance products. Cardif logo appears in partner section indicating active product distribution relationship.
• Entrepreneuri'EllesminorGTM or Marketing PartnerPartnership with Entrepreneuri'Elles, a network supporting female entrepreneurship. Novalfi expressed pride in this partnership through news article highlighting mutual commitment to entrepreneurship support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Union Financière de France (UFF): French independent wealth management firm offering financial advisory, asset management, and insurance brokerage to private clients. Directly comparable mid-sized CGP model serving HNW individuals across France with multi-product distribution.
• Cyrus Conseil: Independent French wealth management advisory firm providing financial engineering, tax optimization, retirement, and transmission advisory. Comparable to Novalfi in independent CGP positioning, multi-product offering, and HNW/business-owner client focus.
• Finaveo: French independent wealth management advisor serving private clients and entrepreneurs. Similar independent CGP model, financial advisory + insurance brokerage, and focus on comprehensive wealth engineering comparable to Novalfi's offering.
• Herez Groupe: Independent French wealth management advisory group with multi-office regional footprint. Comparable to Novalfi in independent positioning, multi-entity structure, and target HNW/business owner segments.
• Viabilis Groupe: Independent French wealth management advisory firm providing financial, tax, and real estate advisory to private clients and business owners. Directly comparable in independent CGP model, regional presence, and comprehensive wealth offering.

Broad incumbents

• Primonial: One of France's largest independent wealth management platforms offering advisory, asset management, and real estate investment solutions. Operates broadly in the same space as Novalfi but at significantly larger scale with institutional product capabilities.
• BNP Paribas Wealth Management: Private banking arm of BNP Paribas serving HNW and UHNW clients across France and internationally. Direct competitor in the French HNW advisory market that Novalfi explicitly positions against ('beyond private banking standards').
• Natixis Wealth Management: Wealth management division of Natixis (Groupe BPCE) offering private banking, financial engineering, and advisory services in France. Comparable as a broader incumbent serving HNW segments with similar advisory, tax, and real estate capabilities.
• Rothschild & Co Wealth Management: European wealth and asset manager serving UHNW and entrepreneur clients with comprehensive advisory, succession, and real estate services. Comparable in offering scope and entrepreneur/succession expertise, but at significantly larger scale.

Emerging players

• Nalo: French digital wealth management platform offering automated portfolio management and life insurance products. Represents the digital-native competitive threat to traditional advisor-led CGPs like Novalfi, particularly for mass-affluent and younger HNW clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novalfi-patrimoine
• Instagraminstagram.com/novalfi
• Xx.com/noval_fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novalfi Patrimoine