Crown Verity
Crown Verity is a privately held North American manufacturer of premium stainless steel outdoor cooking equipment, serving commercial caterers, restaurants, and residential homeowners through its Infinite Series built-in and modular grills, mobile cooking equipment, and pizza ovens.
- Company typePrivate
- Founded1991
- HeadquartersBrantford, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Crown Verity does
Crown Verity Inc., founded in 1991 and headquartered in Brantford, Canada, is a privately held manufacturer of premium stainless steel outdoor cooking equipment serving both residential and commercial customers across North America. The company operates two manufacturing facilities, one in Canada and one in the United States, producing grills, mobile pizza ovens, griddles, fryers, handwashing stations, and a comprehensive suite of outdoor kitchen components. Its flagship platform is the Infinite Series, available in Built-In (fixed custom configurations) and Modular (stand-alone with add-on options) formats, with eight curated colorways introduced for the residential market. Proprietary engineering features include a pullout water tray that eliminates flare-ups, precision BTUH stainless steel burners (14,000-14,750 BTUH placed every 5.75 inches) that heat within five minutes, and CSA/UL-certified accessories. Supporting product lines include Mobile Grills (30"-72"), Mobile Pizza Ovens (24"-48"), Club Series high-volume commercial equipment ($13,588-$14,782), Rental/Pro Series with crash bars for the event rental market, Woodfire/Argentinian Grills, and Handwashing Stations.
The company generates revenue through one-time hardware sales, with prices ranging from approximately $3,346 for entry-level mobile grills to over $14,782 for premium club series pizza ovens, plus a recurring replacement parts business (burners, knobs, regulators, hoses, wheels, conversion kits). Its go-to-market combines direct-to-consumer e-commerce via shop.crownverity.com with a Find a Dealer network for customers preferring in-person consultation, supported by free shipping on all online orders. The primary customer segment is Commercial/Professional (caterers, restaurants, foodservice operators), with secondary segments in residential homeowners, schools and sports facilities, contractors building custom outdoor kitchens, and clubs and resorts. Marketing channels include the brand website, recipe and tips blog, email newsletter, and Instagram with chef features and user-generated content. The company is independently owned with no disclosed external investment or parent company.
Crown Verity firmographics
Firmographics- Name
- Crown Verity
- Legal name
- Crown Verity Inc.
- Website
- https://crownverity.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crown Verity is a privately held North American manufacturer of premium stainless steel outdoor cooking equipment, serving commercial caterers, restaurants, and residential homeowners through its Infinite Series built-in and modular grills, mobile cooking equipment, and pizza ovens.
- Ownership category
- akta.pro rank
Crown Verity industry classification
Industry- Product category
- Outdoor Cooking Equipment
- NAICS
- Major Household Appliance Manufacturing (33522), Sheet Metal Work Manufacturing (332322)
- SIC
- Household Appliances (3630), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)
- akta.pro secondary industries
- Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where Crown Verity is headquartered
LocationHeadquarters
- HQ city
- Brantford
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Crown Verity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: One-time purchase model for outdoor cooking equipment including grills, modular kitchens, mobile cooking equipment, and accessories.
- Parts and Accessories: Replacement parts, knobs, handles, burners, regulators, hoses, wheels, radiants and kits for existing products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Mobile Grills |
| Unit Pricing | Pay-as-you-go | Built-In Grills |
| Unit Pricing | Pay-as-you-go | Modular Grills |
| Unit Pricing | Pay-as-you-go | Club Series Pizza Ovens |
| Unit Pricing | Pay-as-you-go | Parts and Components |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Crown Verity product offering
Product offeringCore offering
Crown Verity designs and manufactures premium stainless-steel outdoor cooking equipment for residential and commercial use. Its core offerings include the Infinite Series Built-In and Modular outdoor kitchen systems, Mobile Grills, Mobile Pizza Ovens, Mobile Griddles, Mobile Fryers, Club Series commercial equipment, Rental/Pro Series grills, Woodfire/Argentinian grills, handwashing stations, and a full line of replacement parts and accessories.
Product overview
Crown Verity is a manufacturer of luxury outdoor cooking equipment and professional kitchen equipment. The company offers a comprehensive portfolio centered on the Infinite Series platform, available in Built-In (fixed custom solutions) and Modular (stand-alone with add-on options) configurations. The product line spans mobile cooking equipment (grills, pizza ovens, griddles, fryers) for commercial applications like catering and events, to residential outdoor kitchen components. Key product lines include: Mobile Grills in 30"-72" sizes with Dome, Windguard, and Pro packages; Mobile Pizza Ovens; Mobile Griddles; Fryers; Rental/Pro Series for event rental markets; Club Series for high-volume commercial venues; and the Argentinian Woodfire Grill. Supporting accessories include handwashing stations, power burners, side burners, beverage centers, storage cabinets, and modular grill packages. The company also provides replacement parts and emphasizes free shipping on all products.
Differentiator
Problem solved
Functional benefit
Products and services
- Infinite Series Built-In Grills
Companies that use Crown Verity
Customer profileSegments5 records
Ideal customer profiles3 records
Crown Verity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Crown Verity partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Crown Verity competitors and assessment
Company assessmentDirect peers
- Napoleon: Napoleon is a Canadian-headquartered manufacturer of premium gas grills and outdoor living products, including built-in, modular, and portable lines. It is the closest geographic and product-line competitor to Crown Verity, competing across both residential and commercial/professional channels.
- Traeger: Traeger is a premium outdoor cooking brand specializing in pellet grills, griddles, and wood-fired cooking for both residential and commercial use. It competes with Crown Verity for the same high-end homeowner and chef-driven customer seeking professional-grade outdoor equipment.
- Broil King: Broil King, owned by Onward Manufacturing, is another Canadian-headquartered grill manufacturer with strong North American dealer distribution and a portfolio spanning entry-level to premium built-ins. It is a direct competitor to Crown Verity in both retail and commercial channels.
- Lynx Grills: Lynx is a premium outdoor kitchen brand focused on professional-grade built-in grills, modular islands, and accessories for high-end residential projects. It competes directly with Crown Verity's Infinite Series Built-In line on features, materials, and price points.
- Hestan: Hestan is a luxury outdoor kitchen manufacturer known for high-end stainless steel built-in grills, islands, and pantry systems with chef-driven engineering. It directly competes with Crown Verity at the premium tier where chefs, designers, and luxury homeowners specify equipment.
- Alfresco Grills: Alfresco is a premium outdoor kitchen manufacturer producing built-in and cart-style grills along with refrigeration and accessories, targeting the same luxury residential and commercial project market as Crown Verity's Infinite Series.
- Twin Eagles: Twin Eagles manufactures premium built-in and freestanding outdoor grills plus pizza ovens, side burners, and islands for high-end residential installations. It overlaps Crown Verity's product breadth in the premium outdoor kitchen category.
- Blaze Grills: Blaze Grills offers premium outdoor kitchen products including built-in grills, modular islands, refrigeration, and accessories marketed at a slightly more accessible premium tier. It competes with Crown Verity's Infinite Series on value-engineered premium positioning.
- DCS (Dynamic Cooking Systems): DCS, owned by Fisher & Paykel, is a premium outdoor cooking brand built around professional-grade gas grills, side burners, and outdoor kitchens. It competes directly with Crown Verity for high-end residential and light-commercial installations.
Broad incumbents
- Weber: Weber is the dominant global grill brand spanning gas, charcoal, electric, and pellet grills across mass-market and premium tiers. It competes directly with Crown Verity in the gas grill and built-in outdoor kitchen categories but at vastly larger scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Crown Verity social profiles
Digital presenceCrown Verity compliance and trust
Trust signalCompliance2 records
Crown Verity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Verity leadership team
Management profileNumber of profiles
Crown Verity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Verity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Verity
What does Crown Verity do?
Crown Verity designs and manufactures premium stainless-steel outdoor cooking equipment for residential and commercial use. Its core offerings include the Infinite Series Built-In and Modular outdoor kitchen systems, Mobile Grills, Mobile Pizza Ovens, Mobile Griddles, Mobile Fryers, Club Series commercial equipment, Rental/Pro Series grills, Woodfire/Argentinian grills, handwashing stations, and a full line of replacement parts and accessories.
Is Crown Verity a public or private company?
Crown Verity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crown Verity founded?
Crown Verity was founded in 1991. It employs 11 to 50 people.
Where is Crown Verity based?
Crown Verity is headquartered in Brantford, Canada, in the North America region.
How does Crown Verity make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are parts and Accessories.
Who are Crown Verity's main competitors?
Direct peers on record are Napoleon, Traeger, Broil King, Lynx Grills, Hestan, Alfresco Grills, Twin Eagles, Blaze Grills and DCS (Dynamic Cooking Systems). Weber is listed as a broad incumbent.
Does Crown Verity have an API?
No public API is recorded for Crown Verity.
What industry is Crown Verity in?
Crown Verity's product category is Outdoor Cooking Equipment. Its primary akta.pro industry code is CRAIAIAH, Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories), with a secondary code of CRAMAMAD, Outdoor Cooking, Grills & Fuel Retail. Its NAICS code is 33522 and its SIC code is 3630.