Half Yard Productions
Half Yard Productions is a Bethesda, Maryland-based television production company founded in 2006 and operating as a subsidiary of Red Arrow Studios, developing and producing programs with 51–100 employees.
- Company typePrivate
- Founded2006
- HeadquartersBethesda, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Half Yard Productions firmographics
Firmographics- Name
- Half Yard Productions
- Website
- https://halfyardproductions.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Half Yard Productions is a Bethesda, Maryland-based television production company founded in 2006 and operating as a subsidiary of Red Arrow Studios, developing and producing programs with 51–100 employees.
- Ownership category
- akta.pro rank
Half Yard Productions industry classification
Industry- Product category
- Television Production
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Studio Campus / Production Facility Operators (MPADAIAC)
Keywords
Where Half Yard Productions is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Markets served
Half Yard Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Half Yard Productions product offering
Product offeringCore offering
Half Yard Productions develops and produces a diverse array of high-quality television programs. The company operates as a content production studio creating unscripted and scripted programming for broadcast and digital distribution partners. As a subsidiary of Red Arrow Studios, it contributes program content to a wider international distribution network.
Differentiator
Problem solved
Functional benefit
Products and services
- Television Program Development and Production Development and production of a diverse array of high-quality television programs for distribution to networks, broadcasters, and streaming platforms.
Companies that use Half Yard Productions
Customer profileIdeal customer profiles1 record
Half Yard Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Half Yard Productions competitors and assessment
Company assessmentDirect peers
- Shine America: Unscripted TV production subsidiary of Banijay; produces reality, competition, and lifestyle programming in the U.S. market — directly comparable to Half Yard's focus and scale.
- Endemol Shine North America: Major U.S. non-scripted production house (also Banijay-owned) producing reality, game shows, and formatted entertainment — direct head-to-head competitor for the same buyer set as Half Yard.
- World of Wonder: Independent unscripted production company known for RuPaul's Drag Race and other lifestyle/reality formats — operates at a similar boutique-to-mid scale and competes for the same unscripted commissions.
- High Noon Entertainment: U.S.-based unscripted TV production company producing food, lifestyle, and competition series; comparable scale and buyer relationships to Half Yard.
- 51 Minds Entertainment: Reality and unscripted TV producer (The Surreal Life, VH1 franchises) — competes for similar cable/network unscripted slots at a comparable mid-size footprint.
- Magical Elves: U.S. unscripted production company behind Top Chef and other premium reality franchises — operates at a similar boutique scale targeting the same network/streamer buyers.
- Leftfield Entertainment: U.S. unscripted production company (Pawn Stars, American Restoration) — comparable in size, format mix, and customer base (History, A&E, Discovery networks).
Broad incumbents
- ITV Studios America: U.S. arm of ITV Studios producing unscripted and scripted programming globally; broader portfolio but directly comparable international-broadcaster-owned production model to Red Arrow/Half Yard.
- All3Media America: U.S. production operations of All3Media producing unscripted and scripted content — comparable structure as a foreign-owned production subsidiary competing for the same U.S. commissions.
Emerging players
- Propagate Content: Independent production company with both unscripted and scripted divisions; represents the newer, more diversified model competing for the same premium unscripted slots.
Market position
Customer concentration
Half Yard Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Half Yard Productions leadership team
Management profileNumber of profiles
Half Yard Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Half Yard Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Half Yard Productions
What does Half Yard Productions do?
Half Yard Productions develops and produces a diverse array of high-quality television programs. The company operates as a content production studio creating unscripted and scripted programming for broadcast and digital distribution partners. As a subsidiary of Red Arrow Studios, it contributes program content to a wider international distribution network.
When was Half Yard Productions founded?
Half Yard Productions was founded in 2006. It employs 51 to 100 people.
Where is Half Yard Productions based?
Half Yard Productions is headquartered in Bethesda, United States, in the North America region.
Who are Half Yard Productions's main competitors?
Direct peers on record are Shine America, Endemol Shine North America, World of Wonder, High Noon Entertainment, 51 Minds Entertainment, Magical Elves and Leftfield Entertainment. Broad incumbents are ITV Studios America and All3Media America. Propagate Content is listed as an emerging player.
Does Half Yard Productions have an API?
No public API is recorded for Half Yard Productions.
What industry is Half Yard Productions in?
Half Yard Productions's product category is Television Production. Its primary akta.pro industry code is MPADAIAC, Studio Campus / Production Facility Operators. Its NAICS code is 51211 and its SIC code is 7812.