What Goal does

In 2025 GOAL launched the Arc sub-brand to unify its smart-access portfolio: Arc FACE Home (offline battery-powered facial recognition for residential and apartment exclusive areas, October 2025) and Arc FACE Gate (facial recognition for common-area and office entrances) use infrared cameras and patent-pending voice-guidance prompts, while Arc LINK Room (November 2025) is a cloud-managed smart lock with remote PIN-code issuance, multi-property administration via the ALR Moni app, and API integration with reservation and hotel management systems. The earlier LaresIA battery Bluetooth smart lock (2020), the BRS / AtoM-EG hands-free reader system for apartment common areas, and a 2021 SIAA-certified antimicrobial-handle line round out the product surface. GOAL is led by President and Representative Director Kishimoto Toshihito (岸本俊仁), is family-managed, finances operations through internal cash flow, and has no disclosed external funding rounds, M&A activity, or public listing.

Name

Goal

Legal name

株式会社ゴール (GOAL Co., Ltd.)

Website

https://goal-lock.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

251–500 employees

Short description

GOAL Co., Ltd. is a privately held Japanese lock manufacturer founded in 1914, producing pick-resistant dimple-key cylinders, mechanical and electric locks, and the new Arc smart-lock line for residential buildings, hotels, offices, and individual consumers across Japan via direct sales and a nationwide GMS service network.

Ownership category

akta.pro rank

Product category

Lock and Security Hardware Manufacturing

NAICS

Locksmiths (561622)

akta.pro primary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

akta.pro secondary industries

Key Management, Duplication & Locksmith Services (HSAHAEAD), Lock, Latch & Handle Hardware Repair/Replacement (Non-locksmith) (HSAGAEAF)

Keywords

• Lock manufacturing
• Dimple key cylinders
• Smart lock systems
• Access control hardware
• Facial recognition locks

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Mechanical and Electrical Lock Products: One-time hardware sales of physical locks, cylinders, handles, and related building hardware products. Products include general locks, push-pull lever locks, electric locks, entrance management systems, and card locks for hotels and residential buildings.
2. Smart Lock Systems: Sales of smart lock products including Arc FACE (facial recognition), Arc LINK Room (cloud-connected), and LaresIA (battery-powered smart lock). May include associated cloud service fees for networked products.
3. Spare Key and Fresh Key Orders: Individual consumer orders for spare keys (合鍵) and fresh keys (フレッシュキー) through online ordering system, with cash-on-delivery shipment. Key-changer system allows new keys to invalidate old ones without cylinder replacement.
4. Replacement Parts and Maintenance: Service through GMS (Goal Maintenance Station) network for cylinder replacement, maintenance, and repair services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GOAL Co., Ltd. is a specialized lock and key manufacturer founded in 1914, producing a comprehensive range of mechanical locks (dimple key cylinders in GP, V18, GV series, push-pull and lever handle locks), motorized electric locks, and integrated access control systems. The company has expanded into smart locks with the LaresIA battery smart lock and the Arc brand (Arc LINK Room cloud-connected lock for hospitality, Arc FACE Home/Gate facial recognition locks), sold to both residential consumers and B2B customers including hotels, apartment complexes, and commercial properties across Japan.

Product overview

Goal (株式会社ゴール) is a specialized lock manufacturer founded in 1914, offering a comprehensive portfolio centered on pick-resistant dimple key cylinders (GP, V18, GV/GRAND V series), mechanical locks (push-pull, lever handle, case, mortise, cylindrical, rim, glass door), motorized electric locks, and integrated access control systems. The company has expanded into smart locks with the LaresIA (battery Bluetooth smart lock with app management), the Arc brand (Arc LINK Room for cloud-based remote key management; Arc FACE Home and Arc FACE Gate for face recognition access), and the BRS/AtoM hands-free reader system for apartment common areas. An antimicrobial handle product line with SIAA certification addresses hygiene concerns. The portfolio serves residential, commercial, hospitality, and industrial segments across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• Arc (アーク): Next-generation smart lock brand launched by GOAL, encompassing facial recognition smart locks (Arc FACE Home, Arc FACE Gate) and cloud-connected smart locks (Arc LINK Room). The brand name references 'arc' as the action of opening a door.
• LaresIA (ラレシア)
• GMS (ゴールメンテナンスステーション)

Products and services

• Arc LINK Room Cloud-connected battery smart lock enabling remote PIN code issuance and centralized multi-property key management via the ALR Moni app, targeting hotels, vacation rentals, and rental spaces with API integration to reservation systems.
• Arc FACE Home Battery-powered offline face recognition smart lock for residential entrances and apartment exclusive areas, supporting face, PIN, and ID-Key authentication with dual authentication (AND mode).
• Arc FACE Gate Face recognition system for apartment common areas and office building entrances, enabling hands-free entry with no running costs beyond initial purchase.
• LaresIA (ラレシア) Battery-powered smart lock with card and PIN authentication, controllable via Bluetooth with the LaresIA ON smartphone app, suitable for residential and commercial applications.
• BRS (マンション共用部システム) Hands-free intelligent smart reader system for apartment complex common areas (entrances, parcel lockers, elevators) using registered key devices.
• AtoM-EG Hands-free intelligent smart reader enabling entry with portable device in pocket or bag, part of the AtoM/BRS access system.
• acday Mobile key system allowing smartphones and other devices to function as keys.
• GP / V18 / GV Dimple Key Cylinders Pick-resistant dimple key cylinders forming GOAL's core product line, including GP, V18, and GV (GRAND V) series with key change (fresh key) functionality.
• Push-Pull and Lever Handle Locks (プッシュプル・レバーハンドル錠) Push-pull and lever handle locks for residential and commercial doors, available in various designs including grip handle, bar handle, and plate handle types.
• General Locks (一般錠) General-purpose locks including case locks, mortise locks, cylindrical locks, rim locks, and glass door locks for various residential and commercial applications.
• Electric Locks (電気錠) Motorized electric locks including residential systems, push-pull electric locks, lever handle types, mortise motor locks, rim motor locks, and gate locks with various control interfaces.
• Access Control Systems (出入口管理システム) Complete access control systems including BRS, KRS non-contact key readers, rolling PIN keypads, key switches, card readers, exit confirmation systems, interlock door systems, emergency door systems, hotel card locks, and control panels.
• Antimicrobial Handles (抗菌加工製品) SIAA-compliant antimicrobial-treated handles for push-pull and lever types, suitable for indoor and outdoor use, reducing bacterial growth on high-touch surfaces.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• ASSA ABLOY: Global access solutions leader owning brands like Yale, Mul-T-Lock, and ABLOY. Competes broadly with GOAL in mechanical cylinders, smart locks, and access control worldwide, including in Japan through local subsidiaries.
• ABUS: German security hardware manufacturer producing mechanical locks, cylinders, and smart-lock products. Comparable to GOAL in cylinder technology and pick-resistance positioning, with broader global reach.
• dormakaba: Global provider of access, entrance, and smart-lock solutions serving commercial, hospitality, and residential markets. Competes with GOAL in access control systems, electronic locks, and hotel smart-lock deployments.
• Allegion (Schlage): Global security products company with the Schlage brand for residential and commercial locks. A broad incumbent competitor in mechanical and electronic lock categories serving similar end markets to GOAL.

Direct peers

• MIWA Lock: Japan's largest dedicated lock manufacturer, offering mechanical cylinders, smart locks, and access control systems for residential and commercial buildings. Direct domestic competitor to GOAL across nearly all product categories.

Emerging players

• Nuki Home Solutions: European smart-lock company offering retrofit smart locks and cloud management. Comparable in form factor (retrofit battery smart locks like LaresIA) and software platform orientation.
• SALTO Systems: Electronic access control specialist offering cloud-managed smart locks and mobile credentials for hotels, offices, and residential buildings. Comparable to GOAL's electronic lock and access control portfolio, especially Arc LINK Room.
• Latch: US-based smart-lock and access management company focused on apartments and multi-family residential buildings. Competes most directly with GOAL's residential/apartment common-area offerings (Arc FACE Gate, BRS).
• Akerun (Photosynth Inc.): Japanese cloud-native smart lock company offering Akerun Pro for offices and remote-managed access. Competes most directly with GOAL's Arc LINK Room and LaresIA smart-lock products.
• IGLOO (igloohome): Singapore-based smart-lock specialist focused on vacation rentals, hospitality, and unmanned facilities with time-bound PIN credentials. Closely comparable to GOAL's Arc LINK Room in product positioning and target use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goal