Nuqsh

What Nuqsh does

Nuqsh is a Riyadh-based, Saudi-focused non-profit educational organization that delivers guidance, mentorship, and preparatory programming to Saudi youth seeking admission to international universities, with a specific emphasis on US university applications. Its offering is structured around three core programs: the Tawjeeh (Guidance) Program, a continuous developmental mentorship track; the Irshad (Mentorship) Program, an intensive application-building intervention for students actively submitting US university applications; and the Itlaaq (Launch) Program, a foundational educational series covering US admissions requirements. Nuqsh was founded from a classroom setting, with a stated mission to address linguistic, cultural, and scientific knowledge barriers that limit Saudi youth access to global educational excellence.

The organization operates a web-based delivery platform (nuqsh.org) that functions as the primary enrollment, program-information, and beneficiary-management surface. Self-reported operational metrics indicate 5,000+ total beneficiaries served, a 70% acceptance rate to top-50 global universities, and a 60% community-connection rate among beneficiaries. The technology stack is a standard web platform with no disclosed proprietary features, API surface, or integrations, and no mobile application is offered. There are no disclosed AI/ML capabilities, patents, or trademarks.

Nuqsh operates as a non-profit rather than a fee-for-service provider; pricing is not publicly disclosed, and there is no evidence of direct student payments. The business model is best characterized as grant- and partnership-funded, anchored by visible institutional partnerships with Mawhiba (Saudi gifted-youth organization) and Misk Foundation (Saudi youth-empowerment non-profit). Go-to-market is direct-to-consumer and community-led: students enroll via the website, with word-of-mouth through Saudi educational networks serving as the primary growth engine. The organization employs 51–100 people and is led by founder Hamad AlMohaimeed; no further management team, board, or ownership structure is disclosed.

Name

Nuqsh

Legal name

Nuqsh

Website

https://nuqsh.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Nuqsh is a Riyadh-based Saudi non-profit that runs guidance, mentorship, and preparatory programs helping Saudi youth gain admission to international (primarily US) universities, delivering services via a web platform and partnerships with Mawhiba and Misk Foundation.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Non-profit Educational Services: Nuqsh appears to operate as a non-profit educational organization focused on enabling Saudi youth. Revenue model is not explicitly disclosed. The organization partners with Mawhiba and Misk Foundation, suggesting funding may come from grants, donations, or institutional partnerships rather than direct student payments.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Nuqsh is a Saudi youth-focused educational organization that delivers structured guidance, mentorship, and foundational launch programs to help Saudi students apply to and gain admission at American universities. It operates three core programs — a continuous Guidance (Tawjeeh) program with developmental planning, an intensive Mentorship (Irshad) program for active applicants building application packages and essays, and a comprehensive Launch (Itlaaq) educational series covering US university application requirements. Services are delivered through a web-based platform with direct student enrollment and account-based access.

Product overview

Nuqsh is an educational guidance platform offering three core programs designed to enable Saudi youth to achieve global excellence in higher education. The Tawjeeh (Guidance) Program provides continuous mentorship and developmental planning; the Irshad (Mentorship) Program offers intensive support for students actively applying to American universities, focusing on applications and essays; and the Itlaaq (Launch) Program delivers comprehensive educational content covering all requirements for US university applications. Together, these programs form a structured pathway from initial preparation through to successful university admission.

Differentiator

Problem solved

Functional benefit

Products and services

• Tawjeeh Program (برنامج التوجيه) A continuous guidance program with a developmental plan and mentor follow-up in an environment that encourages progress and impact-making. Provides ongoing mentorship support for Saudi youth seeking educational advancement.
• Irshad Program (برنامج الإرشاد) An intensive program for students currently submitting applications to American universities, designed to build their application packages and essays effectively. Includes direct application via the Nuqsh website.
• Itlaaq Program (برنامج إطلاق) An educational series covering all requirements for applying to American universities, preparing students comprehensively for the application process.

Quantifiable outcome

• 70% of beneficiaries accepted to top 50 universities worldwide
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MawhibacoreOthersMawhiba (مبرة) is displayed as a partner logo on the Nuqsh website. Mawhiba is a Saudi Arabian organization focused on supporting and developing gifted and talented youth. The partnership appears to be focused on educational enrichment for Saudi students.
• Misk FoundationcoreOthersMisk Foundation (مؤسسة مسك) is displayed as a partner logo on the Nuqsh website. Misk Foundation is a major Saudi non-profit organization focused on youth empowerment and education. The partnership supports Nuqsh's mission of enabling Saudi youth to achieve global excellence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CollegeVine: CollegeVine provides college admissions consulting, essay review, and data-driven admissions strategy to high-school students. It targets the same end-customer (youth applying to US universities) and offers comparable advisory services, making it a relevant functional peer to Nuqsh's mentorship offerings.
• IvyWise: IvyWise is a US-based college admissions consulting firm providing one-on-one counseling, essay coaching, and test prep. It competes in the same admissions-guidance category as Nuqsh and serves a comparable customer profile of high-achieving students targeting selective universities.
• AcceptU: AcceptU is a college and graduate school admissions consulting firm that pairs students with former admissions officers for application strategy and essay review. It overlaps with Nuqsh's Irshad mentorship program in particular, where advisors help students build applications and essays.
• Crimson Education: Crimson Education is a global education consulting firm that provides mentorship-driven admissions support to students applying to top US and global universities. It is the closest direct competitor to Nuqsh's intensive mentorship and admissions model, with overlapping target customers (high-achieving youth seeking elite admissions outcomes) and similar mentor-network economics.
• PrepScholar: PrepScholar is a test prep and college admissions platform offering personalized prep programs, essay review, and admissions strategy. It overlaps directly with Nuqsh's Itlaaq and Irshad programs, both of which prepare students for the standardized testing and application components of US university admissions.

Others

• Alfanar: Alfanar is a venture philanthropy organization that invests in social enterprises across the Arab world, including in education and youth development. It is comparable to Nuqsh as a fellow Saudi-rooted education-focused initiative and serves as a relevant peer for understanding the regional non-profit and impact-investing ecosystem.

Regional players

• INJAZ Saudi Arabia: INJAZ Saudi Arabia is a non-profit youth education organization delivering workforce readiness, entrepreneurship, and career-readiness programs to Saudi students. It is comparable to Nuqsh in mission (Saudi youth enablement) and target demographic but operates in adjacent program areas (career readiness vs. university admissions).

Emerging players

• Almentor: Almentor is an Arabic-language online learning and professional development platform serving MENA learners with video-based courses and mentorship. It is comparable to Nuqsh as a MENA education platform focused on youth and professional advancement, though it operates in a broader, paid edtech model rather than non-profit admissions coaching.

Broad incumbents

• Misk Foundation: Misk Foundation is a major Saudi non-profit focused on youth empowerment, education, and skills development. While a Nuqsh partner, it operates at significantly larger scale across multiple youth-development verticals, making it a useful comparison point for institutional scale and program breadth.
• Mawhiba (King Abdulaziz and His Companions Foundation for Giftedness and Creativity): Mawhiba is a Saudi governmental and quasi-non-profit organization focused on identifying and nurturing gifted and talented youth through enrichment programs and competitions. It overlaps with Nuqsh's high-achieving youth target segment and is also a partner, providing comparison for institutional-scale talent development in Saudi Arabia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Nuqsh_org
• LinkedInlinkedin.com/company/nuqsh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuqsh