Maison des Arts du Leman

What Maison des Arts du Leman does

Maison des Arts du Léman (MAL) is a declared non-profit association (Association déclarée) under French law, founded in 1966 in Thonon-les-Bains, operating the Théâtre Maurice Novarina as its primary venue (4 bis avenue d'Evian) and coordinating performances across additional venues in the Thonon-Évian-Publier area, including La Grange au Lac in Évian and partner theatres in Geneva and Lausanne. The organization programs a September-through-June season of theatre, dance, music (classical, jazz, world), circus, comedy, and youth-oriented performances, with 80+ events per season and approximately 85 events listed on the ticketing platform for the 2026-2027 season.

MAL's product portfolio spans core season programming (Saison de spectacles), online ticketing via the SecuTix platform, tiered subscriptions (Abo 10+, Abo 3+, Abo under 25, Abo job seekers, Abo P'tit Malin for children), gift vouchers from €10, tax-deductible donations (66% deduction above €10), workshops (Les stages), exhibitions, the children's Festival des P'tits Malins, traveling outreach performances (Les Chemins de Traverse), shuttle bus services (Les Colporteurs/Navettes) to Swiss partner theatres, and an on-site bar-restaurant. Underlying technology is conventional for the sector: a SecuTix-hosted transactional ticketing site (billetterie.mal-thonon.org), standard website CMS, and social media channels (Facebook, Instagram, LinkedIn, X, YouTube) — there are no proprietary technology platforms, mobile apps, APIs, or disclosed AI/ML systems.

Revenue is generated through a mix of individual ticket sales at €15-€36, subscription packages, gift cards, donations, shuttle fees, and on-site bar-restaurant sales, supplemented by institutional funding from municipal partners (Thonon, Évian, Publier, Thonon Agglomération), regional government (Région Auvergne-Rhône-Alpes, DRAC), and a private Club Mécénat. Customer segments are entirely B2C: general public, families with young children (Festival des P'tits Malins, age 1+), and repeat subscribers/members; the organization is governed as an association with no parent company, no venture capital, and no listed equity.

Name

Maison des Arts du Leman

Legal name

Maison des Arts du Léman

Website

https://mal-thonon.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison des Arts du Léman is a French non-profit cultural association founded in 1966 in Thonon-les-Bains that operates the Théâtre Maurice Novarina and programs theatre, dance, music, circus, comedy, and youth performances across the Lake Geneva/Chablais region, serving general public audiences and families.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Other Performing Arts Companies (711190), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Theatrical productions
• Live stage performances
• Cultural event programming
• Theater subscriptions

Headquarters

HQ city

Thonon-les-bains

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket sales: Individual tickets sold for performances at various price points depending on show and audience category (full price, reduced, under-18, subscriber rates). Online and box office sales via Secutix platform.
2. Season subscriptions: Multiple subscription packages offered: Abo 10+ shows, Abo 3+ shows, Abo under 25, Abo job seekers, Abo P'tit Malin (children under 12). Subscriptions include mandatory membership to Maison des Arts du Leman.
3. Gift cards: Gift cards (bons cadeaux) available with a minimum value of 10 euros, valid for one year from purchase date.
4. Donations: Tax-deductible donations accepted (66% tax deduction for amounts over 10 euros). Donors receive a fiscal receipt.
5. Shuttle bus services: Transportation services provided for audiences traveling to off-site venues (La Grange au Lac in Evian, theatres in Geneva, Lausanne) at an additional fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maison des Arts du Léman (MAL) is a non-profit performing arts association that operates the Théâtre Maurice Novarina in Thonon-les-Bains (France), producing and hosting a season of live theatrical, dance, music, circus, and family performances. Beyond the mainstage season, it operates the Festival des P'tits Malins (children's festival), Les Chemins de Traverse, workshops/stages, exhibitions, a bar-restaurant, gift cards, guided visits, and an audience shuttle service (Les Colporteurs).

Product overview

Maison des Arts du Léman operates as a performing arts center and cultural venue management organization offering a unified portfolio of live entertainment services. The core offering is the Saison de spectacles (season programming) featuring theater, music, dance, circus, comedy, classical music, jazz, and world music performances. This is supported by an online ticketing platform (Billetterie en ligne via SecuTix) and various subscription packages (Abonnements). Additional services include performing arts workshops (Les stages), exhibitions, the children's festival (Festival des P'tits Malins), traveling performances (Les Chemins de Traverse), shuttle services (Navettes), gift vouchers, donation programs, and on-site dining. The organization manages the Théâtre Maurice Novarina as its primary venue and partners with other venues across the Thonon-Évian-Publier region and Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Saison de spectacles (Performance Season)

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Les Melèzes (La Grange au Lac)coreStrategic or Co-development PartnerCo-production partner for classical music concerts including Orchestre de la Suisse Romande, Orchestre de Chambre de Lausanne, Mahler Chamber Orchestra, Orchestre National de Lyon, and Orchestre des Pays de Savoie. The venue La Grange au Lac in Evian hosts major orchestral performances.
• Les ColporteurscoreChannel Partner/ Reseller/ DistributorThe 'Voyage des publics' program provides shuttle bus services to partner theatres in Lausanne (Theatre Kleber-Meleau), Geneva (La Comedie, Le Poche), connecting audiences to performances at partner venues.
• JazzContreBandminorStrategic or Co-development PartnerJazz festival partnership offering special tariff rates for jazz performances including James Carter concerts.
• PASSEDANSEminorStrategic or Co-development PartnerDance network partnership offering reduced rates for dance performances.
• La CascademinorStrategic or Co-development PartnerCoproduction partner for circus shows including Les Etablissements Felix Tampon (PNC Auvergne Rhone-Alpes).
• Municipal partners (Thonon, Evian, Publier)coreOthersInstitutional partners including Ville de Thonon-les-Bains, Ville d'Evian-les-Bains, Ville de Publier, Thonon Agglomeration, and regional government bodies supporting venue operations.
• Bonlieu Scene Nationale AnnecyminorStrategic or Co-development PartnerCoproduction partner for Romances Inciertos (Nina Laisne and Francois Chaignaud) and other dance performances.
• Festival des P'tits MalinsminorStrategic or Co-development PartnerDedicated young audience festival with opening show 'Au Diapason' and closing show 'La valse du marcassin', plus multiple performances across the region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Théâtre de Vidy-Lausanne: Lausanne-based performing arts venue with a contemporary season spanning theatre, dance, and live performance. Comparable in programming philosophy and in regional positioning across the Lake Geneva catchment, and connected via Les Colporteurs shuttles.
• MC2: Maison de la Culture de Grenoble: Scène Nationale in Grenoble operating multi-venue programming across theatre, dance, music, and circus with similar workshop and outreach activities. Comparable in scale, public-subsidy model, and broad-arts programming approach.
• Le Volcan - Scène Nationale du Havre: Two-venue Scène Nationale in Le Havre offering a multi-genre season of theatre, dance, music, and circus. Comparable operating model: public venue association, mixed-genre season programming, and subscription-based audience relationship.
• Comédie de Genève: Geneva's main French-language theatre presenting a multi-genre season (theatre, dance, music) across its own venues. Serves the same Lake Geneva cultural market and is part of MAL's Les Colporteurs shuttle network, functioning as a near-twin public-facing theatre institution.
• Théâtre du Crochetan: Cultural venue in Monthey (Valais) with a season mixing theatre, dance, music, and young-audience programming. Closely comparable scale, French-speaking Swiss regional positioning, and multi-genre programming model.
• La Comédie de Saint-Étienne: Centre dramatique national and Scène Nationale in Saint-Étienne presenting a comparable year-round mixed-genre performing arts season with subscription tiers. Useful benchmark for audience-development, subscription pricing, and public-funding mix at a similar scale.
• Bonlieu Scène Nationale Annecy: Labeled Scène Nationale in Annecy with a similar mixed-genre season of dance, theatre, music, and circus in a comparable regional French catchment. Already an active coproduction partner for MAL productions such as Romances Inciertos, making it the closest programming and scale peer.
• Théâtre du Léman: Geneva theatre venue presenting touring shows, music, comedy, and family programming. Despite the similar name, it is a distinct organization but operates as a directly comparable mid-sized Swiss live-entertainment venue competing for the same Franco-Swiss audience.

Broad incumbents

• Grand Théâtre de Genève: Geneva's flagship opera and ballet institution with year-round symphonic programming. Competes for Lake Geneva cultural audiences at a higher scale and budget, but represents the upper-bound regional player whose programming depth MAL aspires to via its La Grange au Lac co-productions.
• Opéra National de Lyon: Major French national institution with opera and ballet programming across multiple venues, partnering with MAL through the Orchestre de l'Opéra de Lyon touring circuit. Represents the larger institutional counterpart whose touring activity feeds MAL's classical programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Maison_des_arts
• YouTubeyoutube.com/channel/UCEg4c6kNuxMPKGDRM2eTWOA
• Facebookfacebook.com/malthonon
• LinkedInlinkedin.com/company/maison-des-arts-du-leman
• Instagraminstagram.com/maison_des_arts_du_leman

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison des Arts du Leman