What MIS Trend does

MIS Trend SA is an independent Swiss market research and opinion polling institute founded in 1978 and headquartered in Lausanne, with a secondary office in Bern. The firm designs and executes custom marketing studies, social studies, customer experience research, brand and image studies, product lifecycle research, and HR studies for Swiss corporate, governmental, media, and academic clients. Its core operational asset is a proprietary online panel of 30,000 active Swiss respondents, recruited and managed via the panel.mistrend.ch platform, with a 40% average participation rate and national coverage across French, German, and Italian language regions; fieldwork can yield first responses within 48 hours and is conducted through online, telephone, and in-person methodologies.

The firm's product portfolio comprises five core commissioned service lines (Études de marché, Expérience client, Image et notoriété, Vie du produit, Études RH) plus the Panel MIS Trend platform and the longitudinal SOPHIA research series on societal and geopolitical trends. Technology is limited to a multi-language online survey and panel management platform and Matomo Analytics for web measurement; no AI/ML capabilities, APIs, or proprietary software products are documented. MIS Trend holds memberships in ESOMAR and Swiss Insights, and maintains co-publishing relationships with Swiss media outlets including Le Temps, Blick, ELLE Suisse, Le Nouvelliste, and RTS, with named enterprise and government clients spanning Nestlé, Bio Suisse, OFSP, cantonal authorities (Geneva, Vaud, Fribourg, Jura, Valais), and academic institutions (UNIL, UZH, HES-SO, FORS).

MIS Trend generates revenue through professional-services contracts for commissioned research, priced on a quote basis according to study scope, methodology, sample size, target demographic, geographic coverage, and turnaround requirements, with billing structured around multi-year engagements. The go-to-market is sales-led, direct B2B, with clients engaging through website, phone, or email contact. The company is privately held with no recorded funding rounds, parent entity, or institutional investors, and operates with a headcount in the 251–500 range.

Name

MIS Trend

Legal name

MIS Trend SA

Website

https://mistrend.ch

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

MIS Trend is an independent Swiss market research and opinion polling institute founded in 1978, operating a proprietary panel of 30,000 respondents to deliver commissioned marketing, social, and HR studies to corporate, governmental, media, and academic clients across Switzerland in French, German, and Italian.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

akta.pro secondary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Opinion polling
• Social studies
• Online survey panel
• Brand perception research

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research Studies: MIS Trend generates revenue by conducting commissioned market research, social studies, and opinion polls for B2B clients including corporations, government agencies, media organizations, and research institutions. Studies are tailored to client specifications across various methodologies (online, telephone, field surveys).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MIS Trend is an independent Swiss institute that designs and conducts commissioned market research, social studies, and opinion polls for businesses, public institutions, media organizations, and scientific research bodies. It delivers end-to-end custom research projects using its proprietary online panel of 30,000 active Swiss respondents across French, German, and Italian, executing studies online, by telephone, or in the field with first results typically available within 48 hours.

Product overview

MIS Trend is an independent Swiss market research and opinion polling institute established in 1978, offering a comprehensive suite of research services including market studies, customer experience measurement, brand image and awareness research, product lifecycle studies, and HR studies. The company operates a proprietary online panel of 30,000 active panelists with national coverage across French, German, and Italian speaking regions of Switzerland. Their service portfolio includes standard research offerings (Études de marché, Expérience client, Image et notoriété, Vie du produit, Études RH) as well as specialized research series like the SOPHIA studies on geopolitical and societal trends. Results are typically delivered within 48 hours, with methodology based on quantitative and qualitative approaches conducted online, by phone, or in-person.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Studies (Études de marché) Market research service that helps clients understand their sector, target audiences, and competitive landscape to identify growth opportunities. Targeted at Swiss businesses and organizations seeking strategic market intelligence.
• Customer Experience Research (Expérience client) Customer satisfaction measurement and decision-making process analysis service. Designed for organizations seeking to measure and improve customer satisfaction and understand buyer behavior.
• Brand Image and Awareness (Image et notoriété) Brand perception evaluation and communication impact assessment service. Targeted at brand and communication professionals evaluating brand image and measuring communication effectiveness.
• Product Lifecycle Research (Vie du produit) Product concept testing, advertising performance measurement, and consumer feedback collection service, conducted online or on-site. For organizations seeking direct consumer feedback to improve products and marketing.
• HR Studies (Études RH) Employee satisfaction measurement and employer attractiveness assessment service. Designed for HR departments seeking to improve employee satisfaction and employer branding.
• MIS Trend Panel Online panel platform with 30,000 active participants and an average participation rate of 40%, providing national coverage across French, German, and Italian speaking Switzerland and delivering survey results within 48 hours. Underlies all commissioned research projects.
• SOPHIA Studies Series (Études Sophia) Longitudinal societal and political studies series analyzing Switzerland's major social and geopolitical trends, including the 2025 edition on Switzerland's resilience to geopolitical shocks.

Quantifiable outcome

• Results turnaround within 48 hours
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Fondation ThéodoraminorStrategic or Co-development PartnerMIS Trend supports the Théodora Foundation through direct financial contributions and the conduct of 2 annual surveys. Théodora Foundation is also one of 3 charitable organizations that panel respondents can choose to donate to as part of their survey participation.
• Pro Infirmis VaudminorStrategic or Co-development PartnerMIS Trend employs a person with a disability benefiting from Pro Infirmis Vaud's insertH program. Sabrina works at the reception every Wednesday, answering calls in French and German and welcoming clients at the Lausanne office.
• ESOMARcoreOthersMIS Trend is a member of ESOMAR, the global association for market, social, and opinion research. Membership commits the company to professional standards and quality guidelines.
• Swiss InsightscoreOthersMIS Trend is a member of Swiss Insights, the Swiss Association of Market and Social Research Institutes. Membership applies Swiss industry quality standards to all research conducted.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Demoscope: Demoscope is a Swiss market and opinion research firm conducting surveys for corporate, media and public-sector clients. It is a direct competitor for commissioned work in the same Romandy and Swiss national market served by MIS Trend.
• gfs.bern: gfs.bern is a Bern-based Swiss political, social and market research institute founded in 1958 with comparable B2B/government research focus. It is the most direct domestic peer to MIS Trend, operating with similar methodologies and competing for the same cantonal, federal, and media-client mandates.
• Sotomo: Sotomo is a Zurich-based Swiss research institute specializing in social and political surveys and analysis for media, government, and academic clients. Comparable to MIS Trend in offering custom studies with multi-language Swiss coverage, particularly in German-speaking Switzerland.
• LINK Institut: LINK Institut is a long-established Swiss market and social research institute providing survey-based services to private and public clients. Similar to MIS Trend in operating dedicated panels and competing for the same B2B and government research mandates in Switzerland.

Others

• ESOMAR: ESOMAR is the international professional association for market, social and opinion research of which MIS Trend is a member. Relevant as a standard-setting body whose guidelines shape MIS Trend's methodology and that connects it to global research buyers and partners.

Broad incumbents

• Ipsos (Switzerland): Ipsos is one of the world's largest market research firms with a Swiss operation providing both syndicated and custom research to enterprise and government clients. It is a broader incumbent that overlaps with MIS Trend on B2B market research, opinion polling, and brand/communication studies in Switzerland.
• Kantar (Switzerland): Kantar is a global research, insights and consulting group with Swiss operations covering market understanding, brand tracking, and public opinion. It competes with MIS Trend on the enterprise and government segments of the Swiss market but operates at much larger scale across many countries.
• NielsenIQ (Switzerland): NielsenIQ is a global consumer data and analytics firm with Swiss operations providing market measurement and consumer insights to manufacturers and retailers. Comparable in offering B2B market research but much broader and consumer-panel-based, not opinion-polling focused like MIS Trend.

Emerging players

• YouGov Switzerland: YouGov operates an online consumer panel in Switzerland used for brand tracking, political polling and custom research. Comparable to MIS Trend's panel-based approach but emphasizes self-serve digital research and competes for the same national-level opinion and brand studies.
• Bilendi (formerly Research Now): Bilendi is a European digital market research firm operating panels and providing fieldwork services across multiple European markets including Switzerland. It overlaps with MIS Trend on panel-driven custom research and survey sample access for multi-country studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mis-trend
• Facebookfacebook.com/MIS-Trend-SA-485841731888000

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIS Trend