PC Caddie AG

Name

PC Caddie AG

Legal name

PC CADDIE AG

Website

https://pccaddie.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Horw

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Licensing / Subscription: PC CADDIE operates as a software-as-a-service and on-premise club management platform. Customers pay for access to the PC CADDIE software suite, which includes modules for customer management, tournament management, timetable/scheduling, POS/cash register, inventory management, CRM/DMS, and more. The platform is available in both on-premise and cloud (Cloud Business Edition) deployment modes, implying recurring licensing or subscription revenue.
2. Support and Maintenance Services: The company generates revenue from dedicated support services across Switzerland, Germany, and Austria, with differentiated support hours by season (November–March vs April–October). Support includes SLAs, outsourcing, consulting, and service packages.
3. Hardware Sales: PC CADDIE sells and supports specialized hardware including RFID readers for vending and access systems, POS terminals with peripherals, radio modules for electric carts, and other club equipment. The company provides installation and training on hardware at customer premises.
4. Live Scoring Services: Professional live scoring services for tournaments, including hardware and on-site staff for major events (Livescoring Masters tier). The company has been providing live scoring for the BMW Golf Cup World Finals since 2016.
5. Seminars, Training, and Education: Year-round training programs including on-site seminars (1-3 days at selected venues), online seminars (four consecutive mornings), and live webinars. Certified for GMVD-CCM grading system. Revenue generated from seminar fees.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

PC Caddie AG sells a modular golf and leisure facility management software platform that covers member and contribution administration, tournament management, tee time and trainer/simulator scheduling, point-of-sale and restaurant operations, inventory, RFID-based access control, ERP, marketing/newsletter tools, and live scoring. The platform is offered both as on-premise software and a cloud-hosted Cloud Business Edition, with complementary services in outsourcing, consulting, custom development, certified training seminars, and associated hardware (RFID readers, POS terminals, ball dispensers, radio modules).

Product overview

PC CADDIE is a comprehensive, modular golf club management software platform with over 30 years of industry experience serving 750+ golf courses across the DACH region. The platform follows a unified architecture combining core on-premise software with cloud-enabled capabilities. Core modules include: Kunden- & Beitragsverwaltung (customer/membership management with CRM, DMS, and online invoicing), Golf (tournament management, association interfaces for DGV/EGA/Swiss Golf/ÖGV, and WebSMS), Timetable (tee time scheduling with hotel variant), Verkauf (POS and inventory), and Kartensystem (access control). Add-on modules extend functionality with Displays & Marketing (self-service terminals, newsletters), Kurse & Events (course management and ERP), Cloud Services (hybrid cloud deployment), Live Scoring (three tiers from basic to professional), and specialized services including Outsourcing, Consulting, Custom Development, and App Development. The platform is undergoing modernization with AI integration including natural language processing, autonomous agents (Person-Copilot, Timetable-Rule Assistant, Reactivation Assistant), and a database upgrade to MariaDB for enhanced analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Kunden- & Beitragsverwaltung (Membership & Contribution Management Suite) Central membership management module for golf clubs covering customer/member records, contribution and revenue administration, CRM and document management (CRM/DMS), and OnlineRechnung & Mailer for digital invoicing and member communication. Sold to club managers, secretaries, and head offices in the DACH region.
• Golf (Tournament Management & Golf Operations Module) Tournament administration module covering tournament set-up, results calculation, certified golf association interfaces (DGV, EGA, Swiss Golf, ÖGV), WebSMS notifications to participants, and live scoring output for golf clubs and national federation events.
• Timetable (Tee Time, Trainer & Simulator Scheduling) Real-time scheduling system for limited-capacity resources including tee times, trainer hours, and golf simulator bays, with a hotel timetable variant that integrates bookings and billing into hotel folios. Used by golf clubs, academies, hotels, simulator studios, and driving ranges.
• Verkauf (POS, Restaurant & Inventory Suite) Point-of-sale and sales module comprising reception/shop cash desk, restaurant POS with wireless ordering (Funkbestellsysteme), and inventory management (Warenwirtschaft) for golf clubs, restaurants, and club pro shops.
• Kurse & Events (Course & Event Management with ERP) Course and event management module covering beginner courses, Platzreife candidates, trainer scheduling, golf events, and meeting rooms, including an integrated ERP system for the administrative processes of golf course management.
• Kartensystem (RFID Access & Membership Card System) RFID-based access control system using physical or digital cards to manage access to facilities such as ball dispensers, doors, and other club infrastructure for driving ranges, golf clubs, and leisure facilities.
• Displays & Marketing (Self-Service Terminals and Newsletter Interfaces) Customer-facing display and marketing module enabling self-service terminals and integrated newsletter interfaces for digital communications to members at indoor and outdoor locations.
• Cloud Business Edition (Cloud Services) Cloud-hosted deployment of the full PC CADDIE platform enabling operations management from anywhere with real-time revenue optimization, hybrid architecture combining managed cloud with local gateways for hardware connectivity (printers, ball dispensers, doors, POS terminals).
• Live Scoring (Basic, Sport, Masters) Real-time tournament scoring delivered in three tiers: Livescoring Basic (display on screens/internet/QR), Livescoring Sport (referee scoring pads with real-time transmission), and Livescoring Masters (player mobile entry with GPS tracking and referee call functionality).
• PC CADDIE Hardware (RFID Readers, POS Terminals, Radio Modules) Specialized hardware products (RFID readers, POS terminals with peripherals, radio modules for electric carts, ball dispensers, access control devices) sold and installed with training at customer premises.
• Outsourcing (Membership Fee & Invoicing Administration) Service in which PC CADDIE's team takes over membership fee administration, invoicing, and SEPA direct debit processing for golf clubs that prefer to outsource back-office tasks (e.g., due to staff shortages).
• Consulting Services Professional consulting on golf club management, digital transformation, and process optimization, delivered by PC CADDIE's consultancy/sales team (e.g., Stephanie Sonntag, Fatma Yasamis) to golf clubs.
• Service Level Agreements (SLA) & Services-Pakete Tiered support contracts with guaranteed response times and seasonal support hours, along with bundled service packages (Services-Pakete) for golf clubs across Switzerland, Germany, and Austria.
• Individual-Entwicklung (Custom Software Development) Bespoke software development and interface creation tailored to specific customer requirements and third-party integrations for individual golf clubs and leisure facilities.
• PC CADDIE App (Golfers Mobile Companion App) Mobile application for golfers providing tee time booking, tournament registration, score tracking, and access to club information, complementing the PC CADDIE back-office platform.
• Voting Tool (Digital Member Voting) Digital voting system enabling golf clubs to run member surveys, elections, and decision-making processes electronically.

Quantifiable outcome

• Over 750 golf courses across the DACH region and beyond use PC CADDIE as their digital foundation
• +5 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and minor.

• BMW Golf Cup World FinalscoreGTM or Marketing Partner · 1 January 2016PC CADDIE has been a partner of the BMW Golf Cup World Finals for ten consecutive years (since 2016), providing live eScoring for the popular international tournament series. The partnership includes live scoring integrated into the BMW Golf Cup app and a digital LED scoreboard on the clubhouse terrace.
• EGA (European Golf Association)coreTechnology or IntegrationPC CADDIE provides support for the EGA Handicap System, enabling European golf clubs using PC CADDIE to comply with EGA handicap regulations and automatically synchronize handicap data.
• DGV (German Golf Association / Deutscher Golf Verband)coreTechnology or IntegrationPC CADDIE holds DGV intranet certification, allowing certified data exchange between PC CADDIE-powered clubs and the German Golf Association systems for tournament administration and handicap management.
• Swiss GolfcoreTechnology or IntegrationPC CADDIE is a partner of Swiss Golf, enabling integration with the Swiss national golf federation's systems.
• ÖGV (Austrian Golf Association)coreTechnology or IntegrationPC CADDIE holds ÖGV intranet certification, enabling certified data exchange between PC CADDIE-powered clubs and the Austrian Golf Association's systems.
• GMVD (Golf Management Association of Germany)coreGTM or Marketing PartnerPC CADDIE is a Premium Partner of GMVD. PC CADDIE's seminar programme is certified for the GMVD-CCM (Continuing Education Management) grading system, adding credibility to the company's training offerings and reaching GMVD's member clubs.
• BVGA (Bundesverband Golfanlagen e.V.)coreGTM or Marketing PartnerPC CADDIE is a cooperation partner of the German Golf Course Association (BVGA). BVGA offers its golf course members a 50% discount on the first training day for any new acquisition of PC CADDIE software modules, effectively serving as a channel partner.
• VcG (Association of Independent Golfers within the DGV e.V.)minorGTM or Marketing PartnerPC CADDIE is a provider of membership software services for the VcG (Association of Independent Golfers), serving their member clubs.
• WHS (World Handicap System)coreTechnology or IntegrationPC CADDIE supports the World Handicap System, the global standard for golf handicaps administered jointly by golf governing bodies worldwide.
• GVD (German Greenkeepers' Association)minorGTM or Marketing PartnerPC CADDIE is partnered with the German Greenkeepers' Association (Golfverband), adding reach to golf course maintenance professionals.
• GKMB GmbH (Geffken Kommunikations-, Marketing- und Beratungs-Services GmbH)coreImplementation/ SI/ Consulting PartnerGKMB GmbH handles graphic design, programming, and website development for PC CADDIE. They also provide ClubWebMan integration and serve as the website hosting provider (external hosting).
• IST StudieninstitutminorGTM or Marketing PartnerPC CADDIE has an Education Partnership with IST Studieninstitut, supporting professional development in the sports and golf management education space.
• leadgolf Management ConsultancyminorChannel Partner/ Reseller/ DistributorOf 12 golf courses currently managed by leadgolf, eight are already PC CADDIE customers. leadgolf uses PC CADDIE as the club software of choice in its management consultancy practice and recommends it to clients.
• CloudflarecoreTechnology or IntegrationPC CADDIE uses Cloudflare for worldwide Content Delivery Network (CDN) and DNS services, providing security, performance optimization, and protection against malicious traffic for the PC CADDIE website and online services.

Scale indicators5 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• foreUP: US-based cloud golf course management software covering tee sheets, POS, member management and marketing. Directly comparable in core product functionality to PC CADDIE for golf course operators, with a more modern cloud-native architecture.
• Lightspeed Golf (Chronogolf): Cloud-based tee time booking and golf course management platform, part of Lightspeed Commerce. Targets the same golf course operator buyer with overlapping feature set (tee sheets, POS, member tools), serving a comparable SMB-to-enterprise customer profile.
• Club Caddie: US golf and country club management software providing tee sheet, POS, member management, accounting and marketing. Closely aligned with PC CADDIE's all-in-one positioning for private and semi-private clubs.
• Jonas Club Software: Enterprise club management software platform serving private clubs including golf, country, athletic and yacht clubs. Overlaps with PC CADDIE on member, POS and accounting functionality, and is the most direct comparator on the "all-in-one private club" positioning.
• Clubessential: Cloud-based club management platform for private clubs, golf and country clubs, offering member, event, tee time and website modules. Comparable in target buyer (club GMs/boards) and breadth of feature coverage to PC CADDIE.

Broad incumbents

• Active Network: Large recreation-management software platform with golf tee-time and club-management capabilities as part of a broader parks-and-rec portfolio. Competes for the same end customer (golf courses and municipalities) but is a generalist incumbent rather than a specialist.
• Mindbody: Wellness and recreation business management software with member management, scheduling, POS and payments used by fitness, salon and studio operators. Adjacent in business model and core modules (membership, booking, payments) but not a direct golf club operator.

Regional players

• Towa Software: Norwegian-headquartered golf course management software provider serving the Nordic and broader European market. Most comparable non-DACH European peer in vertical focus (golf) and approach (club management software), though it does not currently compete head-to-head in PC CADDIE's home markets.

Market position

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pc-caddie-ag
• Instagraminstagram.com/pc_caddie

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PC Caddie AG