Somerset County Cricket Club

What Somerset County Cricket Club does

Somerset County Cricket Club is a member-owned professional cricket organisation founded in 1875 and headquartered at the Cooper Associates County Ground in Taunton, Somerset. The club fields men's and women's teams competing at the top tier of English domestic cricket — County Championship Division One, Vitality Blast T20, and Metro Bank One Day Cup — with the men's team winning the T20 Blast in 2023 and 2025, and the women's professional team launched in 2025 as part of the England and Wales Cricket Board's restructured women's domestic programme.

Revenue is generated across five streams: matchday ticket sales across formats; tiered annual memberships (Platinum from £336, Half Season £115, White-Ball Pass from £246, Associate £92, Women's from £15–£25); premium hospitality via the 1875 Club and Long Room facilities within the Marcus Trescothick Pavilion; commercial partnerships led by principal partner Cooper Associates (extended through 2030) with additional deals across health insurance (WPA), trading (Trade Nation), kit (Kukri), gym (Everyone Active), and cider (Thatchers); and ancillary merchandise, food and beverage, and venue-hire income. International cricket hosting (including England women fixtures such as vs India), an annual Beer & Cider Festival with 100+ beverages, and concert/comedy programming (Soul II Soul, John Bishop, Supersonic Queen) extend the calendar beyond core cricket fixtures.

The club is structured as Somerset County Cricket Club Ltd, a private limited company owned by its members rather than external investors. Distribution is direct-to-consumer through the Secutix ticketing platform, on-site box office, and a dedicated commercial sales team targeting corporate hospitality and sponsorship. The technology footprint is limited to commercial ticketing and content distribution; no proprietary AI or data platforms are disclosed. The organisation employs 51–100 staff and supports approximately 50 senior men's and women's players across formats.

Name

Somerset County Cricket Club

Legal name

Somerset County Cricket Club Ltd

Website

https://somersetcountycc.co.uk

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

51–100 employees

Short description

Founded in 1875 and based at Taunton's Cooper Associates County Ground, Somerset County Cricket Club is a member-owned professional club competing in England's top-tier men's and women's domestic cricket, serving members, fans, and corporate partners through tickets, memberships, hospitality, and commercial partnerships.

Ownership category

akta.pro rank

Product category

Professional Sports & Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional cricket matches
• Cricket membership subscriptions
• Matchday hospitality services
• Cricket venue hire
• Club merchandise

Headquarters

HQ city

Taunton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Ticket Sales: Revenue from individual match tickets across all formats including County Championship, Vitality Blast T20, and Metro Bank One Day Cup. Variable pricing based on match importance and seating category.
2. Membership Subscriptions: Annual and half-season memberships providing access to home matches with tiered benefits. Includes Platinum, Club, White-Ball Pass, Associate, and Women's-specific memberships. Multi-year value proposition with early-bird pricing.
3. Hospitality Services: Matchday hospitality packages including private suites, shared hospitality areas, rooftop terrace, and dining experiences. Also includes non-matchday venue hire for corporate events, weddings, and conferences.
4. Commercial Partnerships: Sponsorship deals including principal partner (Cooper Associates), official partners across multiple categories (gym, health insurance, sports brands), and branding rights. Largest commercial deal in 150-year history signed with Cooper Associates through 2030.
5. Merchandise and Food & Beverage: Retail merchandise (replica clothing, accessories) and matchday food/beverage concessions. Members receive 10% discount on Club-owned food and drink.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Somerset County Cricket Club operates professional men's and women's cricket teams competing at the highest tier of English domestic cricket (County Championship Division One, Vitality Blast T20, and Metro Bank One Day Cup) at the Cooper Associates County Ground in Taunton. The club sells tiered memberships and match tickets, delivers premium matchday hospitality, hosts concerts and festivals, hires out its venue for corporate and private events, and sells official replica merchandise. Commercial revenue is anchored by long-term sponsorship partnerships and reciprocal ticketing arrangements with other first-class counties.

Product overview

Somerset County Cricket Club operates as a professional cricket organization offering a multi-layered product portfolio centered around live cricket events and fan engagement. The core offering consists of match tickets and membership packages across three cricket formats: the LV= Insurance County Championship (red-ball), Vitality Blast T20, and Metro Bank One Day Cup. The club provides tiered membership options including Platinum, Club, White-Ball Pass, Half Season, Associate, and Women's Cricket Memberships, with premium upgrade options through the 1875 Club and Long Room facilities offering enhanced hospitality and viewing experiences. Supporting services include matchday hospitality packages, venue hire for events and concerts, official merchandise, the Wyvern X video content platform, and a ticket resale marketplace. The club competes in Division One of the County Championship and participates in both men's and women's professional cricket competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Somerset County Cricket Club Membership Annual and half-season membership packages providing access to home cricket matches across all formats (County Championship, Vitality Blast T20, Metro Bank One Day Cup) for supporters and families of Somerset County Cricket Club.
• Somerset Women Cricket Membership Dedicated membership tier providing access to women's professional cricket fixtures including England vs India IT20, Women's Metro Bank One Day Cup group stage matches, and Women's Vitality Blast standalone fixtures.
• 1875 Club Membership Prestigious premium membership offering exclusive seating with behind-the-bowler's-arm views, complimentary tea/coffee, cake and newspapers, and access to exclusive areas within the Marcus Trescothick Pavilion at the Cooper Associates County Ground.
• Long Room Membership Premium membership offering 360-degree panoramic views from a first-floor balcony, complimentary tea and cake, concierge service, and access to contemporary hospitality facilities at the Cooper Associates County Ground.
• Match Tickets Individual match tickets for County Championship, Vitality Blast T20, Metro Bank One Day Cup, and international cricket fixtures (including England women's matches) at the Cooper Associates County Ground, with variable pricing by format and seating category and group discounts for 10+ tickets.
• Matchday Hospitality Premium matchday hospitality experiences including private suites, shared hospitality areas, rooftop terrace, and County Room dining for individuals, groups, and corporate guests attending Somerset home fixtures.
• Venue Hire and Events Event hosting services at the Cooper Associates County Ground including concerts, corporate events, conferences, weddings, and private functions, providing a premium sporting venue for non-matchday occasions.
• Beer & Cider Festival Annual matchday festival at the Cooper Associates County Ground featuring over 100 different beers and ciders, acoustic musical performances, and local food options held during Metro Bank One Day Cup fixtures.
• Official Merchandise (Club Shop) Online shop selling official Somerset CCC replica clothing, accessories, and memorabilia for supporters and cricket fans.
• Ticket Resale Platform Official face-value ticket resale platform for sold-out Vitality Blast fixtures, allowing Somerset members to release tickets to other supporters at face value through the Secutix system.

Quantifiable outcome

• Won T20 Blast titles in 2023 and 2025
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and supporting.

• Everyone ActivecoreStrategic or Co-development Partner · 2 April 2026Official Gym Partner extended through 2026. Somerset's men's and women's players continue to have access to Everyone Active facilities. The partnership supports player development while promoting active lifestyles in the community through branded presence at the Cooper Associates County Ground.
• Cooper Associates GroupflagshipStrategic or Co-development Partner · 18 February 2026Largest single commercial deal in Somerset CCC's 150-year history. Partnership extended until end of 2030 season. The Taunton-based financial services firm has naming rights to the County Ground and is the principal partner of the club. Both parties described the extension as reflecting shared values, mutual trust, and a commitment to long-term growth.
• WPA Health InsurancecoreStrategic or Co-development PartnerCounty Championship sponsor until 2025 season. WPA is a specialist not-for-profit health insurer based in Taunton, just miles from the Cooper Associates County Ground. With 120 years heritage and over 350,000 UK customers, WPA has won multiple awards including Moneyfacts Consumer Awards 'Health Insurer of the Year' four years running.
• Trade NationcoreStrategic or Co-development PartnerTrading platform and spread betting/CFD company. Partnership includes the 'Trade Nation Stand' offering best-value tickets to fans. Trade Nation supports the SCCC museum to preserve heritage. Both organizations combine heritage and tradition with digital transformation, focusing on customer value and innovation.
• Kukri SportscoreStrategic or Co-development PartnerOfficial kit supplier and partner providing match-day and training apparel for Somerset men's and women's teams.
• Thatchers CidersupportingStrategic or Co-development PartnerOfficial partner and cider supplier for events including the annual Beer & Cider Festival. Local Somerset brand with shared regional identity.
• Musco LightingsupportingTechnology or IntegrationFloodlight supplier for the Cooper Associates County Ground. Working with Somerset and National Grid to diagnose and fix floodlight issues following multiple failures during Vitality Blast matches.
• National GridsupportingTechnology or IntegrationMains power supplier working with Somerset and Musco Lighting to diagnose and fix floodlight failures at the Cooper Associates County Ground.
• Somerset Cricket FoundationcoreStrategic or Co-development PartnerCharitable arm of the club promoting cricket participation, disability cricket (including Somerset Visually Impaired CC), and community engagement across Somerset. Partnered on ECB safety regulations promotion for 2025 season.
• Western Storm AcademysupportingStrategic or Co-development PartnerRegional development pathway for female cricketers in the South West. Many Somerset Women players progressed through Western Storm Academy before the professional team launch.
• County Ground Reciprocal PartnerssupportingChannel Partner/ Reseller/ DistributorReciprocal arrangements with Essex, Glamorgan, Hampshire, Lancashire, Leicestershire, Nottinghamshire, Sussex, Yorkshire, Warwickshire, and Worcestershire allowing free County Championship entry for full Somerset members at away grounds (excluding Somerset matches).
• Somerset Rewards PartnerssupportingChannel Partner/ Reseller/ DistributorLocal businesses offering discounts to Somerset members including Glastonbury Abbey, Pizza Express, and various retail, health, and leisure establishments across Somerset region.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Surrey County Cricket Club: Surrey CCC is the most direct peer to Somerset as fellow Division One County Championship competitor and T20 Blast participant. Both clubs operate premium county grounds with international hosting capability, tiered membership models, and major commercial partnerships, and have won T20 Blast titles in recent seasons.
• Warwickshire County Cricket Club: Warwickshire CCC, based at Edgbaston, is a direct peer as a Division One county and T20 Blast competitor with similar large-venue, premium hospitality, and international hosting models. Edgbaston is one of the largest cricket venues in the UK and a comparable benchmark for commercial scale and major event hosting.
• Essex County Cricket Club: Essex CCC is a direct peer as a Division One county cricket club competing in the same County Championship, T20 Blast, and One Day Cup competitions. Essex operates a similar tiered membership model with corporate hospitality at the Cloud FM County Ground and has historically competed with Somerset in white-ball formats.
• Hampshire County Cricket Club: Hampshire CCC is a direct peer competing alongside Somerset in Division One and the T20 Blast. The Utilita Bowl represents a comparable modern, multi-purpose cricket venue with extensive conference and events operations, mirroring Somerset's strategy of maximizing non-cricket venue utilization.
• Yorkshire County Cricket Club: Yorkshire CCC is a direct peer as a historic first-class county with a major Test venue at Headingley. Like Somerset, Yorkshire operates a tiered membership model, multiple commercial partnerships, and competing men's and women's teams, providing a benchmark for large-catchment county operations.
• Nottinghamshire County Cricket Club: Nottinghamshire CCC at Trent Bridge is a direct peer in Division One County Championship and T20 Blast competitions. Trent Bridge is one of cricket's most iconic Test venues, and the club operates a comparable mix of membership tiers, premium hospitality, and major partner sponsorship structures.
• Durham County Cricket Club: Durham CCC is a direct peer competing in the same Division One county competitions as Somerset. The club operates a similar tiered membership model and has recently launched professional women's cricket, making it a comparable peer for women's team execution and regional sports club operations.
• Sussex County Cricket Club: Sussex CCC is a direct peer competing alongside Somerset in Division One and T20 Blast competitions. The 1st Central County Ground at Hove offers a comparable venue operating model, including tiered memberships and a reciprocal arrangement with Somerset allowing free entry for full members.
• Kent County Cricket Club: Kent CCC is a direct peer in the County Championship and white-ball competitions. Kent operates a comparable tiered membership structure and runs professional men's and women's teams, making it a relevant comparable for Somerset's commercial and sporting operations.
• Worcestershire County Cricket Club: Worcestershire CCC is a direct peer competing in Division One of the County Championship alongside Somerset. The club operates a similar regional membership and hospitality model and competes in the same T20 Blast and One Day Cup competitions, providing a comparable mid-sized county cricket benchmark.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/somersetccc
• YouTubeyoutube.com/channel/UCNMxmB8kSr7g24S3Z1yKk3A
• Facebookfacebook.com/somersetcricketclub
• LinkedInlinkedin.com/company/somerset-county-cricket-club
• Instagraminstagram.com/somersetccc
• TikToktiktok.com/@somersetccc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somerset County Cricket Club