Ultracem
Ultracem is a Colombian cement and construction materials manufacturer producing gray and white cement, ready-mix concrete, mortars, tile adhesives, and specialty products. It serves construction companies, ferreterías, and individual builders across Colombia, Guatemala, Honduras, and Panama via B2B/B2C platforms and a broad distribution network.
- Company typePrivate
- Founded2013
- HeadquartersGalapa, Colombia
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Ultracem firmographics
Firmographics- Name
- Ultracem
- Legal name
- Ultracem S.A.S.
- Website
- https://ultracem.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Ultracem is a Colombian cement and construction materials manufacturer producing gray and white cement, ready-mix concrete, mortars, tile adhesives, and specialty products. It serves construction companies, ferreterías, and individual builders across Colombia, Guatemala, Honduras, and Panama via B2B/B2C platforms and a broad distribution network.
- Ownership category
- akta.pro rank
Where Ultracem is headquartered
LocationHeadquarters
- HQ city
- Galapa
- HQ country
- Colombia
- HQ region
- Latin America
Offices4 records
Markets served
Ultracem business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Cement Sales: Sale of gray and white cement in bags and bulk, serving construction companies, contractors, ferreterías, and individual builders. Primary revenue stream from core cement products.
- Concrete Sales: Ready-mix concrete supplied from strategically located plants, delivered to construction sites for structural applications.
- Construction Materials (Mortars, Adhesives, Finishing Products): Diversified product line including Mezcla Lista mortars, ceramic tile adhesives, drywall compound, and hydrated lime, generating additional revenue from complementary construction materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Institutional Sales |
| Unit Pricing | Pay-as-you-go | B2C Retail Sales |
| Unit Pricing | Pay-as-you-go | Ferretería/Wholesale Distribution |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels11 records
Ultracem product offering
Product offeringCore offering
Ultracem manufactures and distributes cement (gray and white, general-use and structural), ready-mix concrete, ready-mix mortars (Mezcla Lista line), ceramic and porcelain tile adhesives (Pegantes), drywall joint compound (Masilla para Drywall), and hydrated lime for the construction industry. The products are supplied to construction companies, contractors, ferreterías, and individual builders in Colombia and Central America through direct sales, B2B/B2C digital platforms, WhatsApp, and a network of hardware stores.
Product overview
Ultracem is a cement and construction materials manufacturer offering a diversified portfolio of products organized into four main categories: Cement (gray and white, in general-use and structural formulations), Adhesives (ceramic and porcelain tile adhesives in gray and white), Ready-Mix Mortars (Mezcla Lista line for masonry, plastering, and specialized applications), and Specialty Products (drywall grout and hydrated lime). The company operates manufacturing plants across Colombia with commercial presence in Guatemala, Honduras, and Panama. Products are sold through distributors, hardware stores (ferreterías), and direct B2B/B2C channels including e-commerce platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Campus Ultra: Professional training and knowledge management platform for the construction industry, providing courses, webinars, and educational content for ferreteros and construction professionals.
- Premio Gemas
Products and services
- Cemento Gris Tipo GU Uso General General-purpose gray cement (Tipo GU) for everyday construction applications including foundations, walls, and non-structural elements, meeting Colombian technical standards for general use.
- Cemento Blanco Tipo UG Uso General White general-purpose cement (Tipo UG) for architectural applications and finishes where aesthetic appearance (light color) is important.
- Cemento Gris Tipo HE Uso Estructural High-early-strength gray cement (Tipo HE) designed for structural applications requiring rapid strength development.
- Cemento Blanco Tipo ART Uso Estructural White structural cement meeting ART specifications for architectural structural applications where both strength and a white finish are required.
- Concreto (Ready-Mix Concrete) Ready-mix concrete supplied directly from Ultracem's manufacturing plants and delivered to construction sites of varying scale for structural and non-structural applications.
- Pegante Cerámico Gris Pre-mixed gray cement-based ceramic tile adhesive requiring only water addition, formulated for installing ceramic tiles on floors and walls.
- Pegante Porcelanato Gris Gray adhesive specifically formulated for porcelain tile installation, providing superior bond strength for low-absorption porcelain tiles.
- Pegante Porcelanato Blanco White porcelain tile adhesive formulated for applications requiring light-colored grout joints, providing high bond strength for porcelain tile.
- Mezcla Lista No Estructural Tipo N Ready-mix mortar (Type N) for non-structural masonry laying and plastering applications. Requires only adding water on-site, eliminating the need for on-site mixing of sand and cement.
- Mezcla Lista Uso General Tipo S General-purpose ready-mix mortar (Type S) for masonry and plastering applications meeting Type S specifications for medium-strength use.
- Mezcla Lista Estructural Tipo M Structural ready-mix mortar (Type M) meeting Type M specifications for load-bearing masonry and below-grade applications including foundations and retaining walls.
- Mezcla Lista Zafarreo y Pañete Ready-mix mortar formulated for pointing (zafarreo) and plastering (pañete) applications in wall finishing work.
- Mezcla Lista Proyectable Projectable (machine-applied / sprayable) ready-mix mortar designed for efficient application on large surfaces via spray equipment in commercial construction.
- Mezcla Lista Especializada Specialized ready-mix mortar formulations for specific construction applications beyond the standard N/S/M types, addressing particular performance or application requirements.
- Masilla para Drywall Ultracem Powdered grout for joint treatment and finishing on drywall and gypsum board systems, available in 20kg and 25kg presentations. Provides superior adhesion, low shrinkage, reduced cracking, and approximately 20% more yield than traditional paste compounds. Requires only water addition on-site.
- Cal Hidratada Ultracem Hydrated lime product in white powder form used in cement-based mortars to improve workability, water retention, and application properties in construction finishes.
Quantifiable outcome
- First cement company in Colombia to achieve ICONTEC Platinum Sustainability Seal (95.56% overall sustainability index)
- +3 more outcomes
Companies that use Ultracem
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Ultracem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Ultracem partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Corporación Autónoma Regional del Atlántico (CRA)coreIn 2015, Ultracem partnered with CRA to create the Premio Gemas, an environmental award recognizing and celebrating the work of individuals and organizations contributing to environmental protection in Colombia. The partnership has sustained for 10 years, with the 2026 ceremony scheduled for October 29, 2026. Categories include Citizen Environmental, Environmental Education, Green Business, Environmental Research, Journalism, Sustainable Construction, Antioquia, and Environmental Organization.
- Cámara de Comercio de BarranquillaminorAlliance to provide the course 'Ferreteros más conectados con el negocio' (Hardware stores more connected to business) for hardware store owners in the Atlántico department, helping them strengthen knowledge for more successful businesses.
- SENAcoreUltraconstructor program alliance with SENA that graduated 164 persons including master builders, engineers, and architects as construction quality inspectors. Additional certifications include costs and budgets, plan diagraming and interpretation, and inventory management and control.
- Fundación ConstrutechominorPartnership to fund the 'Obra Escuela' (Construction School) program directed at Ultracem employees who had not completed their high school education. The program helped 16 collaborators and contractors graduate from basic primary education.
- Premio Gemas Allied OrganizationsminorAllied organizations in the Premio Gemas environmental award program include: Barranquilla-Verde, Cardique, CarSucre, CorpoCesar, CorpoGuajira, CorpoMojana, CorpoValle del Cauca, CVS Córdoba, Frontier, MinAmbiente, CORANTIOQUIA, CRA, and United Way. These are regional environmental authorities and organizations supporting environmental initiatives in Colombia.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ultracem competitors and assessment
Company assessmentBroad incumbents
- Holcim Colombia: Subsidiary of global cement major Holcim, operating in Colombia with cement, concrete, and aggregates. Comparable to Ultracem across the same product categories and customer base, but with the backing of a multinational parent and substantially larger production capacity.
- Cementos Argos: Colombia's largest cement producer and a regional heavyweight with operations across the Americas. Directly comparable to Ultracem as a domestic cement manufacturer serving the same construction and ferretería channels, but at vastly greater scale and with a more diversified geographic footprint.
- Cemex Colombia: Colombian operations of Mexican cement multinational Cemex. Directly overlaps with Ultracem in cement, ready-mix concrete, and specialty products for construction companies and distributors in Colombia, but with significantly greater scale and global R&D resources.
- Concreto (Argos Concretos): Ready-mix concrete arm of Cementos Argos, one of Ultracem's closest direct competitors in the ready-mix concrete segment. Operates with significantly larger fleet and plant network, but targets the same Colombian construction company and contractor customers.
Regional players
- Cementos Progreso: Guatemalan cement producer with regional Central American operations. Highly comparable to Ultracem's Guatemalan/Central American footprint; both serve similar construction and ferretería channels in the region and compete for the same cross-border distribution and project contracts.
- Cementos Pacasmayo: Peruvian cement and construction materials producer with diversified product range. Comparable to Ultracem in product portfolio breadth (cement, concrete, mortars) and Andean/Latin American regional focus, though in a different national market.
- Grupo Cementos de Chile (GCC): Latin American-focused cement producer with operations in Mexico, the US, and South America. Comparable to Ultracem as a regionally diversified cement and concrete manufacturer targeting construction and infrastructure markets, with similar mid-cap positioning but broader geographic reach.
- UNACEM (Unión Andina de Cementos): Peruvian cement manufacturer with Andean and US operations. Comparable to Ultracem as a Latin American cement and concrete producer with diversified product portfolio and similar positioning in serving construction channels in developing markets.
Direct peers
- Cementos Tequendama: Colombian cement producer with similar mid-cap positioning to Ultracem, serving the domestic market with cement and concrete. Direct head-to-head competitor in Colombian construction supply, particularly in regional markets.
Others
- Mexichem / Orbia (Vestolit / Polymer Solutions): Mexican chemical and building materials group with adjacencies to cement and construction products. While not a direct cement competitor, Orbia operates in Latin American building products markets and represents a relevant scale benchmark for Ultracem's regional ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ultracem social profiles
Digital presenceUltracem compliance and trust
Trust signalCompliance1 record
Ultracem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultracem leadership team
Management profileNumber of profiles
Profiles1 record
Ultracem subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ultracem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultracem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultracem
What does Ultracem do?
Ultracem manufactures and distributes cement (gray and white, general-use and structural), ready-mix concrete, ready-mix mortars (Mezcla Lista line), ceramic and porcelain tile adhesives (Pegantes), drywall joint compound (Masilla para Drywall), and hydrated lime for the construction industry. The products are supplied to construction companies, contractors, ferreterías, and individual builders in Colombia and Central America through direct sales, B2B/B2C digital platforms, WhatsApp, and a network of hardware stores.
Is Ultracem a public or private company?
Ultracem is a private company. It is classified as unknown and is currently operating.
When was Ultracem founded?
Ultracem was founded in 2013. It employs 251 to 500 people.
Where is Ultracem based?
Ultracem is headquartered in Galapa, Colombia, in the Latin America region.
How does Ultracem make money?
Three revenue lines are on record. Cement Sales are the primary driver. The others are concrete Sales and construction Materials (Mortars, Adhesives, Finishing Products).
Who are Ultracem's main competitors?
Broad incumbents on record are Holcim Colombia, Cementos Argos, Cemex Colombia and Concreto (Argos Concretos). Regional players are Cementos Progreso, Cementos Pacasmayo, Grupo Cementos de Chile (GCC) and UNACEM (Unión Andina de Cementos). Cementos Tequendama is listed as a direct peer. Mexichem / Orbia (Vestolit / Polymer Solutions) is listed as an others.
Does Ultracem have an API?
No public API is recorded for Ultracem.