BGG (Your Natural Partner)

What BGG (Your Natural Partner) does

BGG (Your Natural Partner), operating as BGG World, is a private, family-owned B2B supplier of clinically-validated natural ingredients founded in 1995 in Beijing by Chunhua Li. The company produces botanical extracts, algae-derived compounds, fruit polyphenols, marine ingredients, and natural sweeteners for manufacturers in five end-markets: dietary supplements, food and beverage, pharmaceuticals, animal nutrition, and cosmetics. It serves customers in over 100 countries through four regional subsidiaries—BGG Americas (Irvine, CA), BGG Europe SA (Lugano, Switzerland), BGG Japan (Tokyo), and the Beijing headquarters—with corporate control consolidated under a new global holding in Basel, Switzerland established in April 2024.

BGG operates three proprietary technology platforms: botanical extraction, enzymatic conversion (used for Vitosa® next-generation stevia at 99% purity), and micro-algae farming via a 100%-glass-tube photobioreactor system that produces AstaZine® Natural Astaxanthin—making it the world's largest producer of natural astaxanthin, with farm capacity doubled twice within two years. The branded portfolio spans more than ten trademarks including AstaZine®, ApplePhenon®, TheraPrimE®, ThinOgen®, CyaniMax®, FucoMax®, LingonMax®, MyrtiPRO®, Vitosa®, and Prostpalm®, supported by 50+ clinical studies, multiple international patents, and regulatory dossiers (two FDA NDIs for astaxanthin, two EU Novel Foods approvals, GRAS self-affirmations, Non-GMO Project Verification, USP monograph contributions, Ecocert organic certification, and China CSAR compliance codes for cosmetics). The company reinvests approximately 5% of gross revenue into R&D.

BGG's revenue model is enterprise B2B ingredient sales with quote-based pricing on branded, contract-manufactured ingredients, sold through direct regional sales teams with technical and regulatory support. Go-to-market combines regional account management, major trade shows (SupplySide West, Natural Products Expo West), scientific publications, and select co-development partnerships (e.g., Well Science AG for BlossomUp®). The business operates two core wholly-owned subsidiaries—Algae Health Sciences (astaxanthin/algae ingredients) and HB Natural Ingredients (stevia, licorice)—plus three regional market entities. Following its 2024 Swiss restructuring under CEO Jürgen Nelis, BGG has formally diversified from nutraceutical inputs into the broader food ingredients vertical and is targeting business doubling over five years.

Name

BGG (Your Natural Partner)

Legal name

BGG World

Website

https://bggworld.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

BGG (Your Natural Partner), operating as BGG World, is a family-owned B2B supplier founded in 1995 of clinically-validated natural ingredients—including astaxanthin, apple polyphenols, tocotrienols, stevia, and licorice extracts—serving dietary supplement, food and beverage, pharmaceutical, animal nutrition, and cosmetics manufacturers across 100+ countries.

Ownership category

akta.pro rank

Product category

Nutraceutical and natural ingredient manufacturing

NAICS

Spice and Extract Manufacturing (311942), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

akta.pro secondary industries

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK), Herbal & Botanical Supplements (CRADAGAD), Phytogenics & Botanicals (Essential Oils, Herbs, Saponins) (AFADALAN), Natural Colorants (Plant/Algae/Microbial Extracts: Anthocyanins, Carotenoids, Chlorophyll, Spirulina) (AFAJAEAA)

Keywords

• Natural ingredients supplier
• Dietary supplement ingredients
• Botanical extracts manufacturer
• Natural astaxanthin production
• Stevia sweetener extracts

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Ingredient Sales: BGG generates revenue by selling branded natural ingredients (AstaZine®, ApplePhenon®, TheraPrimE®, etc.) to manufacturers in dietary supplement, food & beverage, pharmaceutical, animal nutrition, and cosmetics industries. Revenue is derived from bulk ingredient supply contracts with long-term partnerships.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

BGG manufactures and sells clinically-validated, branded natural ingredients (such as AstaZine® astaxanthin, ApplePhenon® apple polyphenols, TheraPrimE® tocotrienols, Vitosa® stevia, and LingonMax® lingonberry extract) to business customers in the dietary supplement, food & beverage, pharmaceutical, animal nutrition, and cosmetics industries. The company operates three proprietary technology platforms — botanical extraction, enzymatic conversion, and micro-algae farming — and sells through regional subsidiaries across the Americas, Europe, Japan, and Asia.

Product overview

BGG is a global B2B supplier of clinically-vetted natural ingredients serving dietary supplement, food & beverage, pharmaceutical, animal nutrition, and cosmetics sectors. The company operates three proprietary technology platforms: botanical extraction, enzymatic conversion, and micro-algae farming. The product portfolio centers on flagship branded ingredients including AstaZine® (astaxanthin from microalgae), ApplePhenon® (apple polyphenols), TheraPrimE® (tocotrienols), ThinOgen® (fucoxanthin), CyaniMax® (cyanidin 3 glucoside), FucoMax® (fucoidan), LingonMax® (lingonberry), MyrtiPRO® (bilberry), Vitosa® (stevia), Prostpalm® (saw palmetto), and licorice-based ingredients. The portfolio spans fruit extracts, marine botanicals, herbal essences, natural vitamins, and sweeteners/flavor enhancers. Two subsidiaries extend capabilities: Algae Health Sciences (astaxanthin) and HB Natural Ingredients (stevia and licorice).

Differentiator

Problem solved

Functional benefit

Brands

• AstaZine: Natural astaxanthin product line from Haematococcus pluvialis microalgae, the world's strongest natural antioxidant
• ApplePhenon
• CyaniMax
• FucoMax
• LingonMax
• MyrtiPRO
• TheraPrimE
• ThinOgen
• Prostpalm
• Vitosa
• Dispersa

Products and services

• AstaZine® Natural Astaxanthin
• ApplePhenon® Apple Polyphenols
• CyaniMax® Cyanidin 3 Glucoside
• FucoMax® Fucoidan
• LingonMax® Lingonberry Extract
• MyrtiPRO® Bilberry Extract
• TheraPrimE® Tocotrienols
• ThinOgen® Fucoxanthin
• Vitosa® Next-Generation Stevia
• Prostpalm® Saw Palmetto
• Glycyrrhizina Licorice Flavonoids
• Black Soybean Hull Anthocyanins
• Elderberry Extract
• Chokeberry Extract
• Licorice & Flavor Enhancer Products

Quantifiable outcome

• AstaZine® is 800X stronger than CoQ10, 550X stronger than Vitamin E, 6000X stronger than Vitamin C as antioxidant
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Well Science AGcoreStrategic or Co-development Partner · 5 April 2023Well Science AG partnered with BGG to develop BlossomUp®, an innovative product for the pollen season incorporating ApplePhenon®. The product combines Bifidobacterium, ApplePhenon®, and natural vitamin C in a triple action formula. BlossomUp has been launched in France and Germany with expansion plans to other markets. The partnership leverages over 10 years of research by Well Science founder Sebastien Holvoet and BGG's 20 years of ApplePhenon® development.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Kalsec: US-headquartered producer of natural extracts, colors, and antioxidants for food and beverage. Comparable in plant-derived antioxidant extracts, food industry channel focus, and emphasis on clean-label ingredient innovation.
• Nexira: French specialist in botanical extracts (including fucoidan, polyphenols, and fruit-derived ingredients) for nutraceutical, food, and cosmetics applications. Closely overlaps BGG's FucoMax®, CyaniMax®, and apple/berry polyphenol lines in target customers and clinical positioning.
• Sabinsa: US/India-headquartered supplier of branded, clinically-supported botanical extracts and nutraceutical ingredients for dietary supplements and cosmetics. Closely comparable B2B ingredient model, similar clinical-evidence approach, and even shared executive DNA (former BGG Americas CEO Shaheen Majeed was previously Sabinsa's Worldwide President).
• Kemin Industries: Global ingredient manufacturer serving human nutrition, animal nutrition, and personal care with proprietary, science-backed ingredients. Comparable in vertical integration, branded ingredient portfolio, and multi-segment B2B go-to-market.
• Indena: Italian manufacturer of botanical extracts and active ingredients for the pharmaceutical, nutraceutical, and personal-care industries. Directly comparable in standardized botanical extracts, IP-backed manufacturing processes, and B2B sales to formulators.

Others

• Givaudan: World's largest flavors and fragrances house. Not a direct competitor in supplement ingredients, but a relevant adjacency: BGG Europe CEO Jürgen Nelis is a Givaudan alumnus, and Givaudan serves as a strategic reference point for BGG's Basel internationalization strategy and large-customer approach.

Broad incumbents

• dsm-firmenich: Global nutrition, health, and fragrance giant formed via the merger of DSM and Firmenich. Overlaps broadly with BGG in vitamins, nutraceutical ingredients, and natural extracts but at vastly greater scale and portfolio breadth.
• ADM (Archer Daniels Midland): Global agribusiness and nutrition giant with a large Human Nutrition ingredient platform serving supplements, F&B, and animal nutrition. Comparable downstream customers but with commodity-scale sourcing, formulation, and distribution capabilities.
• International Flavors & Fragrances (IFF): Large flavors, fragrances, and food ingredients multinational serving F&B, dietary supplements, and personal care. Comparable customer base and B2B ingredient-supply model, but at much larger scale and with a much broader portfolio.
• Kerry Group: Irish taste and nutrition company serving F&B and supplement manufacturers with flavor systems, functional ingredients, and natural extracts. Comparable F&B customer overlap and clean-label ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BGG (Your Natural Partner)