Willow Brook

What Willow Brook does

Willow Brook Christian Communities is a nonprofit, faith-centered senior living organization headquartered in Delaware, Ohio, operating three continuing care retirement communities (CCRCs) in Central Ohio: Willow Brook Home in Columbus, and Willow Brook Village and Willow Brook Run in Delaware. Founded in 1973 and active for over 52 years, the organization delivers a full continuum of care including Independent Living, Transitional Living, Assisted Living, Memory Care (Passages), Long-Term Care, and Rehabilitation, with associated Life Enrichment, Dining, and Companion/Transportation services. The CCRC model allows residents to transition between care levels without changing communities.

The organization runs on a direct-to-consumer go-to-market motion: prospective residents and their families engage through campus tours, online inquiry forms, a 'Schedule a Visit' call-to-action, and content marketing (blog, 'Reflections' newsletter, Facebook, Instagram, YouTube). Pricing is quote-based and not publicly disclosed, and revenue is derived from a mix of private-pay resident fees, Medicare, and Medicaid (per compliance documentation). The underlying technology stack is non-differentiated — standard CMS, newsletter distribution, online scheduling, and JotForm-based job applications — with no disclosed AI/ML capability, proprietary platform, APIs, or integrations.

Willow Brook's competitive positioning rests on its faith-centered mission, 52-year operating history, 5-star Medicare.gov ratings, perfect Ohio Department of Health survey scores, and top-decile Ohio Department of Aging satisfaction rankings. It operates as an independent nonprofit with no parent company, private equity, or venture capital backing, and is supported in part by charitable giving through a referenced Willow Brook Foundation. The operating footprint is regional, concentrated in Central Ohio, with no disclosed expansion beyond the existing three campuses.

Name

Willow Brook

Legal name

Willow Brook Christian Communities

Website

https://willow-brook.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Willow Brook Christian Communities is a nonprofit, faith-centered senior living operator running three continuing care retirement communities in Central Ohio, delivering independent living through skilled nursing and rehabilitation to older adults in the Columbus and Delaware markets.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

akta.pro secondary industries

Multi-Campus / Regional CCRC Networks (HLADAEAF), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Memory care services
• Independent living community

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels3 records

Marketing channels6 records

Core offering

Willow Brook Christian Communities operates three faith-centered continuing care retirement communities (CCRCs) in Central Ohio, providing a full spectrum of senior living services including independent living, transitional living, assisted living, memory care, long-term care, and rehabilitation. The organization serves older adults across three campuses—one in Columbus and two in Delaware, Ohio—under a Christ-centered model with award-winning dining and life enrichment programs.

Product overview

Willow Brook Christian Communities is a faith-centered senior living provider operating three distinct continuing-care retirement communities (CCRCs) in Central Ohio: Willow Brook Home (Columbus) and Willow Brook Village and Willow Brook Run (both in Delaware). The organization offers a full spectrum of care levels including Independent Living, Transitional Living, Assisted Living, Memory Care (Passages), Long-term Care, and Rehabilitation. Services are bundled with life enrichment programs, dining services, transportation (Companion Services), and spiritual care. Each community maintains its own brand identity while sharing the organization's faith-centered mission and values.

Differentiator

Problem solved

Functional benefit

Brands

• Willow Brook Home: Five-star skilled care center offering Assisted Living, Long-Term Care, and Rehabilitation services in Columbus, Ohio
• Willow Brook Village
• Willow Brook Run
• Passages Memory Care
• Centrum Assisted Living
• Water's Edge Restaurant
• The Courtyard Restaurant
• Café 100

Products and services

• Willow Brook Home Five-star skilled care center located in Columbus, Ohio offering assisted living, long-term care, and short-term rehabilitation services with award-winning dining for older adults.
• Willow Brook Village Continuing care retirement community in Delaware, Ohio offering independent living, assisted living, long-term care, memory care (Passages), and rehabilitation services for older adults.
• Willow Brook Run Continuing care retirement community in Delaware, Ohio offering independent living, transitional living, assisted living, and memory care services for older adults.
• Independent Living Maintenance-free living for active, healthy seniors who want to maintain their independence while enjoying a social environment and convenient services, available at Willow Brook Village and Willow Brook Run.
• Assisted Living Personalized support with daily activities including medication management, hygiene, grooming, dressing, and 24-hour healthcare and personal services access for older adults across all three Willow Brook communities.
• Memory Care (Passages) Specialized dementia and Alzheimer's care environment at Willow Brook Village (Passages) and Willow Brook Run promoting dignity, wellness, and reduced stressors for residents with memory impairments.
• Long-term Care Nurturing long-term care services at Willow Brook Home and Willow Brook Village providing a loving environment filled with joy, laughter, and engagement for residents requiring ongoing skilled nursing care.
• Rehabilitation Short-term recovery care after illness, injury, or hospital stay featuring physical, occupational, and speech therapy with physician-directed care plans at Willow Brook Home and Willow Brook Village, including a 50-bed skilled care center.

Quantifiable outcome

• 5-star Medicare rating and perfect scores from Ohio Department of Health
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Life Care Services: One of the largest CCRC and senior living management companies in the U.S. Comparable to Willow Brook in service mix (full CCRC continuum) and resident segments, but operates nationally with far greater scale and a for-profit/contract-management model.
• Atria Senior Living: Major U.S. operator of independent living, assisted living, and memory care communities. Comparable to Willow Brook in assisted living and memory care service lines, though for-profit and much larger; competes for similar resident segments in Ohio markets.
• Trinity Health Senior Communities: National faith-based nonprofit CCRC and senior living operator. Comparable to Willow Brook in mission (Catholic faith-based care), service mix (full continuum), and nonprofit structure, but operates at significantly larger scale across multiple states.
• Presbyterian SeniorCare Network: Faith-based nonprofit senior living and care provider serving Pennsylvania and Ohio with CCRCs, assisted living, memory care, and skilled nursing. Comparable to Willow Brook in faith-inspired model, full continuum, and nonprofit governance.
• Brookdale Senior Living: Largest senior living operator in the U.S., offering independent living, assisted living, memory care, and skilled nursing. Comparable to Willow Brook in service breadth but operates as a publicly traded for-profit at significantly larger scale and broader geographic footprint.

Direct peers

• National Church Residences: Faith-based, nonprofit senior living and CCRC operator headquartered in Columbus, Ohio. Directly comparable to Willow Brook in mission, geographic market, service mix (independent living, assisted living, memory care, skilled nursing), and faith-centered positioning.
• Ohio Living: Largest nonprofit senior living provider in Ohio, operating CCRCs, assisted living, memory care, and home health across the state. Comparable to Willow Brook in service breadth, nonprofit structure, and Ohio geographic focus.
• Friendship Village of Dublin: Central Ohio-based nonprofit life plan community offering independent living, assisted living, memory care, skilled nursing, and rehabilitation in the Dublin/Columbus market. Directly competes with Willow Brook for the same regional CCRC residents.
• Otterbein SeniorLife: Ohio-based nonprofit senior living organization operating multiple CCRCs and life plan communities across Ohio (including Central Ohio). Closely comparable to Willow Brook in faith-inspired mission, regional scale, and full continuum of care.

Regional players

• Crown Pointe Care Center / Continuing Healthcare Solutions: Ohio-based operator of skilled nursing, assisted living, and rehabilitation facilities. Comparable to Willow Brook in skilled nursing/rehabilitation service lines but operates without the same faith-based positioning or full CCRC continuum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0t2Pd_aomo6ZyUMqAcGicA
• Facebookfacebook.com/WillowBrookChristianCommunities
• Instagraminstagram.com/willow_brook_cc
• Xx.com/Willow_Brook
• LinkedInlinkedin.com/company/willow-brook-christian-home

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Brook